Pacific Software Publishing, Inc. logo

Do you know why the Pacific Software Publishing, Inc. logo is shaped like this? It has to do with the history of PSP as a company. Nowadays, PSP is mainly in the business of hosting web sites and mail servers, but that's been the story since 1996. Before that, we were in a different business all together.

Up until 1996, our main business was licensing U.S. software, providing Japanese language support, creating Japanese language packages, and selling them in Japan through Japanese distributors. Yes, as the company name suggests, Pacific Software Publishing, Inc. was engaged in software publishing.

Let me tell you about the relationship that exists between the publishing business and this logo. We translated U.S. software into Japanese and sold it in Japan through an exclusive distributor assigned to each title. At that time, these distributors did not want to reveal the existence of PSP. The reason for this was to make it appear that the distributors were not selling PSP’s services as distributors, but rather the software as their own products, all ready for sale.

The original company logo could identify PSP easily. Therefore we had to create a logo on the package that was not easily recognizable as PSP. This is the reason why the logo does not look like it says PSP at first glance. It is interesting to note that even now, when creating and selling web hosting and other Internet server applications, licensees try to hide the existence of PSP. It seems that no matter how much time passes, no matter how much business changes, PSP will always be behind the scenes and something to hide.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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