New and Existing Customers

Companies utilize many methods of marketing to attract new customers, such as advertising and incentives. These include "switching" campaigns and new registration coupons. However, many companies have no activities once you sign up.

It is easier to keep existing customers than to attract new ones, but the interesting thing is that once you become a customer, no one usually contacts you.

This is like pouring water into a bucket with a hole in it, don't you think? Shouldn't we take care of our existing customers first, before trying to reach new ones?

If you have any questions about what to do, such as brainstorming different ways to keep reaching existing customers, please feel free to contact me at any time.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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