Ken Uchikura Newsletter Vol. 235 Business Tips
May
31
Business Tips
Business is a repetition of providing customers with what they need and receiving money in return. And with the presence of competitors, it is impossible to be the only company capable of serving customers with their needs. So, how do you get your customers to choose you over other companies? Why did your customers choose your company? If you find the answers to these questions, you might be able to attract more customers. Today, I want to share my tips on attracting new customers.❏ Let many people know you exist.
No matter how good your products or services are, you will not attract new customers if no one knows about your company. That is like doing business on a desolate island. Therefore, informing people about your company through advertising, press releases, social media, blogs, websites, direct messages, network meetings, and other means is essential.
❏ Be the topic of conversation.
Suppose you become the topic of conversation in the social media world. That means, many people know of your company's existence. Promoting your price, quantity, and quality is vital to becoming the topic of conversation. It would be nice to catch people saying, "They're the best at ＿＿＿＿＿＿＿＿＿＿＿＿＿＿!"
❏ Customer Referrals
Having existing customers refer us to their friends or acquaintances is very gratifying. It proves that customers are satisfied with our products/services, and it is one of the most effective ways to acquire new customers. However, to get client’s referrals, you must first increase their satisfaction with your products and services. To do this, it is important to listen to your customers, be willing to solve their problems, and respond quickly to their needs.
❏ Improve the quality of your products.
This is obvious, but it is one of the most important elements of business. When products are excellent, customer is satisfied, and the company is considered reliable. Quality improvement involves improving the manufacturing process and the quality of materials and components. It is also important to use customer feedback to identify areas of improvement and make continuous refinements. Quality improvement not only enhance competitiveness and brand value but it also improves the company's image.
❏ Excellent Customer Support
Excellent customer support means that when a customer has a problem or a question about a product or service, the response is friendly and prompt. When customer support is excellent, customers have a sense of trust and feel more comfortable using a product or service. It means responding to inquiries, providing accurate information, being helpful, and resolving problems quickly. Another important element is to take customer feedback seriously and link it to improvements. Excellent customer support is vital to building customer trust and for businesses.
❏ Professional Response
Customer interaction is one of the most significant factors in shaping a customer's impression of a company, as much as the quality of its products and services. Therefore, the company must respond appropriately and promptly to customer inquiries and complaints. It is also important to provide training and education to employees to ensure smooth communication with customers. A professional response will increase customers' trust in your company and the likelihood of repeated use and referrals.
❏ Brand
Brand value is increased by providing good products/services and enhancing customer satisfaction. In addition, design and advertising strategies unify the brand image and spread brand awareness. Lastly, engaging in social action work, such as social contribution activities and addressing environmental issues, can also enhance brand value.
The most important thing in business is to build relationships with customers. Achieving this requires advertising and promoting your company to as many people as possible, improving the quality of your products and services, and providing excellent customer support and professionalism. In addition, a company's efforts to contribute to society, such as social contribution activities and addressing environmental issues, can enhance the value of its brand. Balancing these elements and building a trusting relationship with customers is the key to business success.
We wish you all the best and hope these tips will help your business succeed.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
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ABOUT PSPINC
PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.
In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.
PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.
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坂本祐央子（さかもとゆみこ） 
Pacific Software Publishing, Inc. 
Lupin 
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KUMA 
Seattle Execs. 
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中村祐美子 
SETSUKO 
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