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Pacific Software Publishing, Inc.?

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Pacific Software Publishing, Inc.?
Why are we called Pacific Software Publishing, Inc.?
It is a funny name for Web Hosting Company, isn't it?
Name of the company should reflect what the company do.

When we started our business back in 1987, we licensed PC software and localize them into Japanese Language and publish them in Japan. That was how our business started and that is why our name is Pacific Software Publishing, Inc.

http://www.pspinc.com/
#Business #Marketing

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Missing a Target

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Missing a Target



SPAM is one of the most used ways to market products and services. Nowadays, even SPAM is more targeted recognizing "Gender", "Age Group", "Race", "Income Demographics" and "Location". When those qualities are considered, can you really call it a SPAM.

But when the targeting is off, email marketing becomes very ineffective. For instance, this is an email I received today. It is a SPAM but it is targeted to female. I think they miss the mark on this one.

#Business #Marketing

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Company Cars

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Company Cars
Why do we have multiple company cars?

Those cars are used to provide on-site technical support to our clients uses our services. From the wireless network setup to virus cleaning, PC setup to Email setup, our staff can provide technical support to businesses around Puget Sound.
#Business #Marketing

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New Beginning

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I have created a new company called PSP HOLDINGS LLC and transferred all my PSPINC sticks to this new company. This new company will be the base for new ventures that I have been planning for years.
#Business #Marketing

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Free AirMail Shipping from China!!!

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Free AirMail Shipping from Chi... Free AirMail Shipping from Chi... Free AirMail Shipping from Chi... Free AirMail Shipping from Chi... Free AirMail Shipping from Chi...
I purchased USB to LAN Adopter Cables on eBay. If this was an Apple original, it cost about $20 each, but on eBay without Apple logo, it was less than $4.00 with free shipping. I knew they were coming from China but I did not feel too bad about it because Apple one is also Made in China.

I bought 5 of them because they were cheap and most of light new notebook PCs and MacBooks have no LAN port. We need USB to LAB Adopters. But what puzzles me is the fact AirMail from China added no shipping charge.

If the product was made in the US, they need to charge me shipping. How can China able to ship goods from China to our office in Bellevue so cheap? I cannot ship same amount of item from the US to China and Japan for $20.
#Business #Marketing

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Give a Business, Receive a Business!

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When our business buys something (anything) from vendors, we select vendors whom buy something from us.

To create a successful business relationships, both party must benefit from each other. If one can only buy and one can only sell, that is not be a long term business relationship.

We truly believe that. So, what can we give you today?
#Business #Marketing

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PSPINC GOLF TOURNAMENT

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PSPINC GOLF TOURNAMENT PSPINC GOLF TOURNAMENT PSPINC GOLF TOURNAMENT PSPINC GOLF TOURNAMENT PSPINC GOLF TOURNAMENT
Our golf tournament will take place at Aldarra Golf Club a week from today. As of today we have 110 players signed up and the field is full. Thank you for participating. Hopefully the weather will be nice on Monday.
#Business #Marketing

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Corporate Arrogance

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Do you know if your company is arrogant or lost touch with the real world?
Here are some points I found on Internet.

1. You hire and develop great people but then fail to listen to their input if it is nonconformist thinking.

2. Your company rationalizes its mistakes instead of learning from them.

3. Your company focuses almost exclusively on financial success with little regard for legacy and social impact.

4. Your company lobbies against sound regulations because they may add complexity to the way you operate.

5. Your leaders pat themselves on the back when the company succeeds financially, even though success derived from market forces rather than actual performance.

6. Your leaders believe the company can't fail.

7. Your leaders dictate more than they listen.

8. The company underestimates its competition and minimizes the success competitors achieve.

9. Access to top leadership in the company requires wading through multiple layers of bureaucracy.

10. There is a focus on amassing the trappings of success: large, well-appointed offices, chauffeured cars, private jets, and the like.

11. Your company doesn't become a partner in a merger; it takes over, losing the value of the culture and learning the other organization might have provided.

12. Your company suffers from "Not Invented Here Syndrome," believing it holds the monopoly on great ideas, so that innovations coming from the outside ("Not Invented Here") are deemed to hold little value.

http://www.businessweek.com/managing/content/dec2010/ca20101220_008468.htm
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Technically Speaking … SEX SELLS

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Technically Spe... Technically Spe... Technically Spe... Technically Spe... Technically Spe... Technically Spe...
Simply put, sex in advertising is the use of sexually provocative or erotic imagery (or sounds, suggestions and subliminal messages) that are specifically designed to arouse interest in a particular product, service or brand.

Typically, sex refers to beautiful women (and increasingly, handsome men) that are used to lure in a viewer, reader or listener, despite a tenuous a non-existent link to the brand being advertised.

It's been said that as human beings, we have a lizard or reptilian brain that responds to certain primal urges. Food is one. Sex and reproduction is definitely another. This underlying, pre-programmed disposition to respond to sexual imagery is so strong, it has been used for over 100 years in advertising.


Statistically speaking, since most Corporate IT related decisions are made by man, we should be using sexy lady to promote our services. I placed some of the advertisements that use SEX as ways to get attention. One thing for sure, non of the products advertised here have anything to do with SEX.

Unfortunately, what it proves is … Men has a lizard or reptilian brain.
#Business #Marketing

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15 Year Old Porsche

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15 Year Old Porsche
I took delivery of the car I bought on Monday today from Barrier Porsche just now. It took until today to get a new tire for this car (just one tire). When I went to pick it up, the car had all the used car paper stack on the window so the service person ask me to wait at the lobby while they prep. the car.

After about 15 minutes the car was read. I drove back to the office. The first thing I noticed was the gas was not full. Besides, not a one sales person came to say thank you. I guess they are so used to customer spending $100K, they forgot what they need to do if you are not spending that kind of money. Very sad and disappointed.

It is a good business lesson to me and my company. I don't want to forget to treat every customer like they are the only customer we have.
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