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It tales less than a minutes to read. UCHIKURA CO
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I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read. UCHIKURA CO
Thank you.
I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read. UCHIKURA CO
Thank you.
I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read. UCHIKURA CO
Thank you.
When I think about the forms that businesses take in the 21st century, two words come to my mind: on-demand and subscription. If you can understand these and incorporate them within your own company going forward, a new form of business is born.
What is on-demand?
Providing a service that is needed when it is needed and without a particularly high price. For example, in the U.S., until the 20th century, there were two types of hospitals: regular and emergency. A regular hospital is where you make an appointment and visit at the appointed date and time. An emergency hospital is where you are taken by ambulance immediately.
Let's say you have a non-life-threatening injury, it would take too much time to make an appointment at a hospital. However, there are times when it is not necessary to call an ambulance either. In such cases, a type of hospital called Urgent Care has emerged in the United States. This is a medical facility where you can pop in without an appointment, and no emergency fees are required. This is what on-demand is all about.
What is a subscription model?
Let's use the same hospital/medical example. When you go to the hospital, you make an appointment according to your needs, However, it is not uncommon for some hospitals and doctors to not be able to make an appointment for weeks. People who have a lot of money are not satisfied with this type of system.
Some hospitals and doctors offer a service where you can pay a monthly membership fee (in addition to the general treatment fee) to be seen immediately. This is what is called a medical subscription service.
As you can see, even if you look at the medical industry alone, business is changing in the 21st century. Why don't you think about how you can incorporate on-demand and subscription services into your business?
I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read. UCHIKURA CO
Thank you.
Today, Microsoft looks like competing with Best Buy, Staples and Walmart. It's kind of sad to see the software company like Microsoft … Oh, I forgot, Microsoft is (or trying to be) "Device and Services Company" … What is that mean?
Do you think it is ago pod idea for any Volkswagen (VW) group automaker to actively push ear end sales marketing? I understand VW group are being humored in negative publicities but I still see TV and Internet advertisement for year end sales vent. I personally think it might be a good idea to be just quiet. But that is my opinion. What do you think?
Do you even know which car brands are part of VW group?
It must be hard for German people to know VW cheated on their diesel engines for emission, because diesel engine was invented by German in Germany.
When you run a company that creates, invents and innovates, sometimes sales and marketing run ahead of R&D. It is important to make sure you created works the way the marketing will be saying.
I just received the following email for the Web development.
I understand what they are trying communicate but I think this is a bad message. Sure, you don't want to compete in just price but your price should be competitive. Also, the fact that this is sent to me, they have done do research on who they are sending this email to. They just purchased the mailing list and blasted thermal. It's just stupid.
A lot of Internet services are starting to appear like a commodity. If you like to stand out, you really need to come up with the message that resonate with people. You need to make sure you are
- Price
- Reliability
- Track Record
- Knowledge
Plus
- Something Special
And you need to convey that message in a shot time and this message is not it.
Yes, there are thousands of web-designers out there. And sure, they offer you
a great price, but what's the real cost?
Many of these fly-by-night developers don't deliver their work on time and
even when they don't just disappear completely, seem unable to return your
calls or emails promptly. And of course, the high quality they promised is
seldom there when they do actually deliver your website or mobile app.
We don't compete on price. We do compete on quality, communication,
on-time delivery and overall professionalism.