PSPINC CEO Kenichi Uchikura's Blog

Not Just Another Hosting Company

Jul

20

I created Pacific Software Publishing, Inc. in July 1987. That was 30 years ago. I started Web & Email Hosting service back in 1996. We were one of the first to start Web & Email, Domain hosting service.

Are we now one of the many hosting companies? From the surface it may appears to be same but there are some differences. Before we are hosting company, we are software development company. That means, the software that we use to provide Web & Email Hosting Services are using the software that we developed. From the email server and SPAM filters to the Website Development tools to Shopping cart, we have developed from the scratch.

That is the reason why we can maintain better revenue model. I do not build company to be the same as others. We are real and always different.

#PSPinc #marketing #pspinc30 #pspinc30thanniversary #uchikuraco #valueproposition

Marketing is an Investment

Jul

20

Any money that you spend in the hope of generating income is considered Investment. If you are not receiving more than you spend, it is foolish to keep doing the same thing.

So, is your marketing generating more than what you spend?

If you are, keep doing it. If you are not ... think about alternative.

KIROBOTO is coming.

#Kiroboto #marketing #pspinc #pspinc30 #uchikuraco #valueproposition

Selling Web Development Service to PSPinc

Jul

19

Come on!!!

Do they know what we do? I'm sure they don't.

Dear Ken,

After reviewing Pacific Software Publishing’s website, I was wondering if you have considered a search engine optimization/adwords program, content marketing initiative, or website re-design? My firm, __________, is a _________ based digital marketing agency that works specifically with companies in the IT services industry.

May I set up a brief intro call to discuss some ideas I have for helping Pacific Software Publishing achieve more traffic, more leads, and more sales? Or, if you’d prefer, I’d be happy to send you some more information, including client video testimonials and case study examples of how we have helped some of your peer companies dramatically increase their online presence.

Thanks and I look forward to your reply.

#marketing #pspinc #pspinc30 #valueproposition

Importance of Localization

Jul

18

Japanese Seaweed and Salt Potato Chips

When you sell your products to over seas, you need to make you product to adopt to their culture. One bad example of that is American Auto in Japan. In Japan, people drive on the left side of the street. So the car naturally have steering wheel on the right hand side of the car. Well, until recently American cars never change the left hand steering wheel to the right ... Although those American cars are sold in the UK and Australia with right hand steering wheels.

It is called localization. In addition to the translation of the documentation, you really need to understand the culture and make your products adopt to that.

#marketing #pspinc #pspinc30 #pspinc30thanniversary #valueproposition

Bloguru Super Upgrade !!!

Jul

18

Starting tomorrow's upgrade, Bloguru will get rid of the image size limitations. You can upload the image file that is up to 100MB. There is no other free blog service with no advertisement provide this function.

#Bloguru #PSPinc #PSPinc30

PSPinc 30th Anniversary Related Posting

Jul

17

Please use hash tag #PSPinc30 for PSPinc related post. Thank you.

#marketing #pspinc #pspinc30 #pspinc30thanniversary

PSPinc 30th Anniversary

Jul

16

This week, PSPinc is celebrating its 30th anniversary.

#PSPinc30 #pspinc #valueproposition

PSPinc 30th Anniversary

Jul

14

Thank you icom America for a great gift.

http://www.icomamerica.com/en/

#pspinc #pspinc30 #valueproposition

Keep on moving !!!

Jul

12

Albert Einstein said ... Insanity is doing the same thing over and over again and expecting different results.

Well, in this fast moving age, keep doing the same thing may be same as going backwards. You must try to go forward ... Just adopting or keeping up the pace with environment is a full time job.

http://www.pspinc.com
http://www.uchikura.co

#pspinc #uchikuraco #valueproposition

Brick and Motor Mentality Check

Jul

11

Picture Taken at Japan Fair 2017

What would you do someone is at your store taking picture of your item?

(1) Thank him/her for taking picture and sharing it on the net ... even if it may be negative comment.

(2) Ask him/her who took pictures what and why they are taking picture?

(3) Ask him/her not to take picture and leave.

This will tell you how you are prepared to deal with the generation Y?

#marketing #pspinc #uchikuraco #valueproposition