Ken Uchikura Newsletter Vol. 166 Introducing Kusak Cut Glass Works

Feb

2

Introducing Kusak Cut Glass Works

It’s a rare occasion for me to introduce another business’s website in this newsletter. I met Chuck, the owner of Kusak Cut Glass Works, at the golf club. The company’s been around for over 100 years and is a cut glass processing and sales company in Seattle. However, despite their long history in Seattle, they unfortunately decided to close their store last year.

When they closed, they decided to sell their inventory online at a discount on their website. So Pacific Software Publishing, Inc. is helping them create this page.

All of the products listed are bohemian glass with warranties and are now sold at an affordable price because they’re being disposed of. But previously, they were relatively expensive to purchase. Please take a look at their website. For those of you who run restaurants, wineries, bars, and other eateries, Kusak Cut Glass Works also sells Bohemian Glance beer glasses, decanters, wine glasses, and other like products in bulk. They aren’t currently listed on the site, but if they have them in stock, they’re willing to sell them to you. If you are interested in any of these items, please let me know and I will put you in touch with Chuck directly.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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Create Web Forms

Feb

1

Informakers is one of the easiest ways to create any type of form like a guest book, a questionnaires and survey online. It is free for all PSPinc hosting customers.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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If you fail ...

Jan

31

If you fail make sure you have enough strength to try again and again ...
If you Faul and you quit ... That is a failure.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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Freezing Friday Morning

Jan

28

It was only 28F (-1.666C) this morning.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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Seattle Executives Association Open House at PSPINC

Jan

27

Thank you Cameron Catering for wonderful food.

https://seattleexecs.org
https://cameroncatering.com/

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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Seattle Executives Association Lunch Meeting Today

Jan

26

Seatle Executives Association Leads Day

Today was a lead day. I had an appointment at 1:00pm, so I had tp leave early today.

https://SeattleExecs.org

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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Ken Uchikura Newsletter Vol. 165 Good products and sales are not directly connected

Jan

26

Good products and sales are not directly connected

Many business owners, such as myself, believe that if we make our products better, they will sell. We think that if we make our products easier to use or add more functions, it’ll sell better. Most managers, regardless of what they’re selling, believe that improving products is the starting point of how they can increase sales. But in my experience, this isn’t true. Whether a product is good or bad is not directly linked to sales.

When selling a product, the branding of the product is the most important part of the process.

(1) Branding
(2) Marketing
(3) Advertising

The key to selling a product well is a good branding strategy. Only then can you market and advertise your product accordingly. No matter how great your product may be, no one will buy it if they don’t know it exists. Even if the product isn’t great, sales will still increase if enough people know about it. Therefore, while I believe product development is important, I believe it’s more important to change the company’s structure to focus more on branding, marketing, and advertising.

I believe that the product is not to blame for the lack of sales, but rather the lack of publicity.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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You need to know how the problem started ...

Jan

25

You need to know how the problem started to know the cause of the problem. Sometime, you need to reset the program to before the problem started to understand. Progress is important but you always need to be able to revert if the problem is bigger than the problem you try to fix.

This concept can be apply to everything in life. It is not only to the computer programs.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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Ezell's Famous Chicken

Jan

23

It is great to see our customer and our friend Ezell's Famous Chicken doing well.

https://ezellschicken.com/

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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Gasoline Price is $3.799 at COSTCO

Jan

22

$3.799 Regular at Costco Redmond

Gasoline prices are very high.
It is $3.799 at COSTCO today, everywhere else is running over $4.099.
Last time I saw this high price was when George W Bush was the President.

I just drive my car to commute mainly, but for people and company who have to drive for work, the price of gas must be cutting into their bottomline. No wander everything else has became more expensive.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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