It is not uncommon for a President to be considered "nice" for getting paid a high salary without doing any work. In fact, the position of President does not play a significant role in the day-to-day activities of a company. The President may actually be a hindrance in the company's daily activities. However, a company cannot exist without a President. A company can operate for days, weeks or months without a President. However, one year or three years from now, a company without a leader will surely cease to exist.
The idea that the President of a company is the public relations officer of a company is becoming more and more popular these days, but this is not the President's job. Of course, it is necessary for management within a company to do PR. However, it seems that Apple's Steve Jobs was the first company to have a President who took the lead in public relations. Since then, many CEOs often give performances explaining a product or the company on stage with a large display. They all want to be Steve Jobs, I guess.
The President’s real job shouldn't be PR. As I mentioned at the beginning, the job of the President is to keep thinking about the future until he or she dies (or retires). As well as to prepare and put in place the organization necessary for that future. This is the essential job of a President. Thinking about the future is like clay pigeon shooting. You can't shoot your gun where the target is flying right now. You need to aim and shoot where the clay pigeon is going based on the current direction, speed, and position.
The difference between clay pigeon shooting and business is that the clay pigeon flies according to the laws of physics. However, there are no basic law that applies to the market. It is incumbent on the President to understand the difference between the two as well. I believe it's important to open your eyes, listen, smell and feel with your body. This is not an occasional thing, but it has to be done all of the time.
I started Pacific Software Publishing, Inc. in 1987. Since then, I have been working to create a system that allow us to sustaining the growth of the company without outside investment.
I am a business planner, implementor and manager. I would like to know other business owners and how they manage their business. Let us learn something from each other.