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Pacific Software Publishing, Inc. (AKA PSPINC)
1404 140th PL NE, Bellevue, WA 98007, USA
425-957-0808 or 800-232-3989
pspinc.com
A Story of Pricing
When you develop and launch a product or service, it is difficult to know how to set the selling price. We often think about the price by comparing the product's functions with those of other companies. At the same time, we also consider the balance between supply and demand in economics. Recently, there has been a shortage of various products because of the inability to manufacture microchips. The demand for these products exceeds the supply, which itself causes a price premium when selling the few available products. This is most evident in the automobile industry, where it is required to display the manufacturer's retail price using the MSRP method. In short, there are so few new cars to sell that the point of sale is to add to the MSRP.
Today, I would like to talk not about this particular environment, but about the case of determining product prices. I believe that there are two types of products: those that are unique and highly specialized, and those that can be used by anyone. Products that are unique and highly specialized can be sold at a high price, while products that can be used by anyone can be priced to sell.
It is important to consider whether what you are selling is a unique and specialized product or something that can be used by anyone, and set a price that is appropriate for it. It is not enough to sell everything at a low price. Also, if it is a product that can be sold to anyone, it is a good idea to think about what kind of added value you can provide within the product before lowering the price.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
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UCHIKURA CO
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Compared to California, a gallon of gas is about 20% cheaper in Washington State.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
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I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.
I just finished taking tethers vaccine shot.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__
Search and Reserve Your Domain Name
__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__
I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.
I am all packed and ready to head out.
I will visit customers in LA Downtown and have lunch and head to LAX.
I have return my rental car first.
It is another beautiful day.
I heard that it has been raining in Seattle.
Good by sunshine.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__
Search and Reserve Your Domain Name
__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__
I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.
![Ken Uchikura Newsletter Vol. ...]()
Trust
Today I would like to share with you my thoughts on trust. When you ask someone to do something for you, what kind of person do you ask? It is normal to choose someone inexpensive, an individual who seems to have a lot of time, someone you know, someone you were referred to, someone with a good reputation, etc., based on your overall needs. We choose people because we want them to do what we ask them to do well. At the same time, you don't want to pay more than you have to.
To satisfy these requirements, companies use the auction method. In this method, the same specifications are given to several companies, and the cheapest one is selected. However, even with the same specifications, there is no guarantee that the finished product will be the same. There are many cases of people who chose the cheapest option and failed in the auction.
So, the next thing to look at is the track record. Have they done similar projects in the past? You also need to ask about the customer's evaluation process. There is a big difference between making an estimate and creating the product. So there are companies that quote what they say they can do, but ultimately can't.
Even if the company has a good track record, if you don't know them, you can't ask them to do the job. The most effective way to get a job is not through advertising, but through referrals from people. This is why companies build networks with many people. So, to get a job, you need to have "skills," "achievements," and "publicity." A website can do all of these things. Does your website contain content that will make customers trust you? Please take a look at your website.
If you have any comments or questions about your website, please contact me.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__
Search and Reserve Your Domain Name
__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__
I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.
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