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Pacific Software Publishing, Inc. (AKA PSPINC)
1404 140th PL NE, Bellevue, WA 98007, USA
425-957-0808 or 800-232-3989
pspinc.com
![Ken Uchikura Newsletter Vol. ...]()
Good products and sales are not directly connected
Many business owners, such as myself, believe that if we make our products better, they will sell. We think that if we make our products easier to use or add more functions, it’ll sell better. Most managers, regardless of what they’re selling, believe that improving products is the starting point of how they can increase sales. But in my experience, this isn’t true. Whether a product is good or bad is not directly linked to sales.
When selling a product, the branding of the product is the most important part of the process.
(1) Branding
(2) Marketing
(3) Advertising
The key to selling a product well is a good branding strategy. Only then can you market and advertise your product accordingly. No matter how great your product may be, no one will buy it if they don’t know it exists. Even if the product isn’t great, sales will still increase if enough people know about it. Therefore, while I believe product development is important, I believe it’s more important to change the company’s structure to focus more on branding, marketing, and advertising.
I believe that the product is not to blame for the lack of sales, but rather the lack of publicity.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
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UCHIKURA CO
Thank you.
You need to know how the problem started to know the cause of the problem. Sometime, you need to reset the program to before the problem started to understand. Progress is important but you always need to be able to revert if the problem is bigger than the problem you try to fix.
This concept can be apply to everything in life. It is not only to the computer programs.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
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Search and Reserve Your Domain Name
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I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.
It is great to see our customer and our friend Ezell's Famous Chicken doing well.
https://ezellschicken.com/
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
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Search and Reserve Your Domain Name
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I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.
I think this is the second time I ate Dick's Burgers.
It is only found in Seattle (and Bellevue).
I heard one of the owner belongs to eh same golf club I am in.
It is a good burger ... Very simple but delicious.
https://www.ddir.com/
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__
Search and Reserve Your Domain Name
__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__
I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.
![Ken Uchikura Newsletter Vol. ...]()
Work at the beginning of the year
What are you going to do this year? Will you do the same things as last year? Will you create a new product? Will you stop production on badly received products? Or will you just improve them? There’s a lot to think about. No matter how much you think about it, you may not succeed. But these aren’t just things we think about after the start of the new year, but all time.
The first thing I do at the beginning of the year is organize my emails and files. It's important to be able to see past emails, but keeping emails older than a year is a waste of resources. So I try to move those to my local disk.
After organizing emails, I then organize documents and other files. For me, I like to organize them by moving files to a folder I create called 2021. Then, that ensures that that folder only contains files created this past year. moving files created in 2021 to a folder called 2021 and making sure that the work folder contains only files created this year. This will complete the organization of your emails and files.
Once that’s done, we can then start thinking about how we’re going to run our business in the new year. Up until now, we’ve been running Pacific Software Publishing, Inc. (PSPINC) based on how to sell products that we create. In 2022, we’d like to focus more on marketing and sales and let that dictate the types of products we create. We need to organize our products in the same way we organized our emails and files.
For example, PSPINC sells three hosting services:
Among those services, there is no clear differentiation between YourHost and Parcom. And we think Dreamersi could use some more attractive features.
In addition, there are many other services that we haven’t been able to market adequately. This year, we’d like to focus our efforts on marketing and selling these services. We look forward to hearing your feedback on PSPINC products.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__
Search and Reserve Your Domain Name
__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__
I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.
Professional email marketing in minutes.
Create, broadcast, and track email newsletters to grow your business.
https://www.pspinc.com/newsmail
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__
Search and Reserve Your Domain Name
__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__
I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.
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