PSPINC Official Company Blog

What’s New Newsletter Vol. 235 “Represent Your Business with Professional Graphic Design”

Aug

29

Visuals are a vital part of any successful brand. They help create a strong first impression, effectively communicate your brand messaging, and build trust with your audience. But unless you’re a graphic designer, it can be tough to determine how your brand should visually represent itself. That’s where PSPINC can come in.

With our expert design team, creating visuals for your business has never been easier. PSPINC offers a variety of graphic design services, which include:

Logo design: Create a logo that reflects your brand identity and values.
Business card design: Design a professional yet eye-catching business card that will help streamline your business networking needs.
Custom website design: Stand out amongst competitors with a custom-designed website.

Get started by checking out our Brand & Graphic Design page or our Web Design page.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesscard #businesstips #design #digitalmarketing #ecommerce #graphicdesign #logo #marketing #marketingdigital #marketingtips #pspinc #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websites

What’s New Newsletter Vol. 232 “Why Choose Custom Web Design?”

Aug

8

Your website is often a potential customer’s first impression of your business, so it’s essential to have an informative, visually appealing, and easy-to-navigate website. Custom web design tailors to your specific business needs and goals, unlike template-based web builders. With a custom-designed website, experts ensure the design reflects your brand identity and target audience.

With our budget-friendly web design packages, it’s even easier to achieve your business goals with your website. Our designers have decades of experience designing and developing websites to help grow businesses of all sizes. Get started by signing up for one of our custom web design packages.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #businesstools #digitalmarketing #ecommerce #marketing #marketingdigital #pspinc #seo #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websitebuilder #websites #webtools

What is Search Engine Optimization (SEO)?

Jul

9

Search engine optimization (SEO) is the process of improving your website to increase visibility in search engines, especially when people search for the products you sell, the services you provide, and/or the content you provide expertise on. As a website owner, especially those who double their website as their digital storefront, SEO is vital in driving organic traffic toward your website. Especially since organic search accounts for 53% of all website traffic, according to BrightEdge.

Types of SEO

focused black male using laptop in street cafe

Technical SEO: Refers to optimizing the technical aspects of a website, which includes making sure search engines can crawl and index your website.

On-Site SEO: Refers to optimizing website content for users and search engines, which ensures the content is relevant to users’ search queries and minimizes the chance of users bouncing off your page.

Off-Site SEO: Refers to activities that won’t directly impact your search engine ranking in the technical sense, but still indirectly contribute to your site’s SEO success.

How SEO Works

Many different factors go into how SEO works, but what it really goes down to is using what we know about how search engines work to your advantage. Generally, we see traditional search engines like Google’s technical processes in four stages:

Crawling: Search engines crawl web pages by using sitemaps and following links.
Rendering: Search engines look at a web page’s HTML, JavaScript, and CSS information to render how the page will look.
Indexing: Search engines analyze web page data like the content and metadata and index them by adding that information to a database.
Ranking: Search engines rank web pages using their complex algorithms to determine whether a page is relevant to a searcher’s query.

Every website needs good SEO to succeed, which comes from a combination of good web design and quality website content. That’s exactly why we created our new website content creation packages, designed specifically to help small businesses develop strategically optimized content to grow their business. Paired with one of our custom web design packages, it’s never been easier to optimize your website for search engines.

Additional Resources

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #branding #business #businesstips #businesstools #digitalmarketing #google #marketing #marketingdigital #marketingtips #pspinc #searchengineoptimization #seo #smallbusiness #tech #technology #web #webdesign #webdevelopment #website

What's New Newsletter Vol. 226 "Market Your Business with Up to $300 Free Google Ad Credit"

Jun

27

Marketing with Google Ads is one of the best ways to increase exposure for your small business, so for a limited time, get up to $300 in free Google Ad credits by signing up for one of our marketing packages! So, why choose PSPINC for your marketing needs? We tailor our solutions toward our clients’ goals and design our packages to deliver results.

Our marketing team has the knowledge and expertise to help your business grow online. Whether you’re a small business looking to expand your reach or an established brand aiming to reinforce your brand, we have you covered! With up to $300 of Google Ad credit, boost your brand awareness and drive traffic towards your website. Get started today by heading over to our marketing page.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #businesstools #digitalmarketing #google #googleads #marketing #marketingtips #pspinc #sale #smallbusiness #tech #technology #web #website #websites #webtools

Apple and OpenAI’s New Partnership

Jun

25

In February 2024, Apple’s CEO, Tim Cook, confirmed Apple was investing a “tremendous amount of time and effort” in AI, adding that he’d comment on more details later in the year. That time has finally come as Apple announced they’d integrate ChatGPT into Apple products in a new partnership with OpenAI on June 10 at the Worldwide Developers Conference (WWDC). In the next iOS version, iOS 18, Siri and Apple’s Writing Tools will be able to use ChatGPT technology, including image and document understanding.

What We Know So Far

a person holding an iphone with chatgpt open

Apple and OpenAI’s new deal will bring a range of AI-powered features to Apple devices as Apple integrates ChatGPT’s technology into Siri and Apple’s systemwide Writing Tools. Soon, Apple users can ask Siri more complex questions like generating ideas for dinner or creating custom bedtime stories. With Apple’s Writing Tools, users will also be able to generate written content and images using ChatGPT’s intelligence.

The main concern, however, consists of user privacy and control. With multiple employees leaving OpenAI over safety concerns, it begs the question: how safe will these new AI-powered features be? Regarding security, Apple has ensured that using ChatGPT will require explicit permission from users and clarified that a significant portion of AI processing will be handled on-device to ensure privacy and maintain speed. Additionally, users will also have the option to connect their existing ChatGPT subscriptions to access additional features.

What This Means

There is still plenty we don’t know about how this will look once Apple releases iOS 18, but we do know that Apple is deliberately making their move towards using more AI-powered technology. Their move toward working with OpenAI rather than starting from scratch shows they see the value in OpenAI’s leadership in the AI space thus far and will continue moving AI technology to the mainstream. However, they must keep AI regulations and overall security concerns in mind as they continue investing heavily in AI.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#app #apple #artificialintelligence #blog #branding #business #businesstips #businesstools #chatgpt #cybersecurity #digitalmarketing #ios #iphone #mac #marketingdigital #mobile #openai #security #siri #smallbusiness #tech #technology #web #webdevelopment

What’s New Newsletter Vol. 224 “Stand Out with Custom Web Development”

Jun

13

A website is one of the most important parts of any business, but while many web builders and templates exist, they often fall short of addressing unique business needs. That’s where custom web development shines. At PSPINC, we specialize in building websites tailored to specific requirements to ensure your business stands out in a crowded and competitive marketplace. Custom web development will result in specially designed features and provide the flexibility needed to scale and adapt as your business grows while giving you a competitive advantage over others in your industry.

When it comes to our custom development service, we here at PSPINC follow a comprehensive process that starts with a consultation to determine your business challenges. Then, we create a detailed roadmap based on our brainstorming session that outlines the project’s scope and complexity before our expert team builds, tests, and delivers your fully customized website or application. Contact us today to take your first step towards a powerful online presence. Learn more by visiting our web development page.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #branding #business #businesstips #digitalmarketing #ecommerce #marketing #marketingdigital #marketingtips #searchengineoptimization #seo #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websitebuilder #websites

What’s New Newsletter Vol. 223 “Elevate Your Website With Custom Design”

Jun

6

Usually, one of the first interactions a potential customer has with your business is your website. So, your website must be well-designed to capture users’ attention, build credibility, and drive conversions. At PSPINC, we specialize in creating visually stunning, user-friendly, high-performing websites tailored to your business’s unique needs.

To better understand your brand, goals, and target audience, our expert design team will work closely with you to create custom designs that reflect your brand and resonate with your audience rather than employing a one-size-fits-all solution. With years of experience helping countless businesses achieve their online goals, visit our web design page and sign up for one of our affordable web design plans for your business to elevate your online presence today.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #digitalmarketing #ecommerce #marketing #marketingdigital #marketingtips #officetips #seo #smallbusiness #tech #technology #web #webdesign #webdevelopment #webhosting #website #websitebuilder #websites

What’s New Newsletter Vol. 222 “Advertise with Up to $300 Free Google Ad Credit”

May

30

Social media, blogs, and email are all great marketing mediums. But advertising with Google Ads will take your business to the next level. Marketing your business on Google Ads will help expand your overall reach, boost brand awareness, and drive traffic and sales for your business. For a limited time, get up to $300 of free ad credit with our marketing plans.

Our expert team helps businesses just like you every day to customize strategies for what you need for your business rather than employing a one-size-fits-all solution. Just get started by heading over to our Digital Marketing page and signing up for one of our three marketing plans. All of which come with either $100, $200, or $300 of free ad credit to kickstart your campaign.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #branding #business #businesstips #businesstools #digitalmarketing #ecommerce #facebook #instagram #marketing #marketingdigital #marketingtips #pspinc #sales #seo #smallbusiness #socialmedia #tech #technology #twitter #web #website

What’s New Newsletter Vol. 219 “Reach International Customers with Localization”

May

9

Every international audience is different. Not just in their language, but also in how they behave and how their culture informs their decision-making. For businesses looking to branch out internationally, localizing their content effectively is vital to appealing to those audiences. That’s where localization comes in. It’s about more than simply translating written content from English to another language, it’s also about making sure the meaning of those words translates over.

In the 90s, PSPINC was known as “Double Byte Specialists” specifically because of our experience and expertise in localizing content between English and Japanese. Today, we continue using that expertise to build software and offer our U.S. and Japanese customers services. If you’re looking to localize your content for your Japanese audience, our expert team is always ready to help!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #branding #business #businesstips #businesstools #digitalmarketing #japanese #localization #marketing #marketingdigital #marketingtips #sales #smallbusiness #socialmedia #tech #technology #web #webdesign #website #websites

What’s New Newsletter Vol. 218 “Affordable Logo Design”

May

2

One of the first parts of a company’s brand that a potential customer sees is its logo. So, it’s important to have one that not only looks great but represents what you want your company to stand for. While that sounds easy to say, it’s hard to figure out what that really means and what that work really entails. Luckily, we have a team of experts with the experience you need to create an effective company logo.

Whether you’re starting a new business or you’re looking for a full rebrand or refresh, we have just what you need! Our logo design process starts with a finding session where our team learns more about your business and where to start their design process. Then, they go to work and by the end, you’ll get the logo you’ll need for your business. And all for an affordable price. Starting at just $200 per logo, it’s never been easier and more affordable to establish your professional brand with a new logo. Get started today.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.