PSPINC Official Company Blog

What’s New Newsletter Vol. 153 “Lead Generation with Online Forms”

Feb

2

While increasing overall sales is the ultimate goal for small businesses, working to generate leads is just as important. Lead generation involves generating customer interest for a product or service, hopefully resulting in a sale. It’s an important part of conducting business because it helps your company continue to grow and expand as time goes on. And it’s even more important for those selling products and services to other businesses. If you nurture your leads well, it’ll increase the chance of customers coming back time and time again, resulting in a steady flow of business for your company.

In marketing, lead generation usually involves collecting your customers’ or web visitors’ information (a lead) through some kind of form. Within that form, it usually asks for basic customer information and a way to contact them. That way, even if users don’t immediately purchase from you, businesses can reach out to them to drive interest, hopefully inching them closer to the purchase stage. So, create and embed an online form easily with InforMakers. No coding necessary!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #digitalmarketing #form #forms #informakers #leadgeneration #leadnurturing #leads #marketing #marketingtips #pspinc #pspincwhatsnewnewsletter #sales #smallbusiness #tech #technology #web

Dreamersi: Sender Verification Feature Available

Jan

31

Background of Development

Are you ever frustrated with the large amounts of spam every day? When cybercriminals send spam or viruses via email, they never send them from their actual email addresses. These days, spam emails come in all sorts of different ways. So, we developed a feature to identify emails coming from bots and malicious spammers from those that are not. We thought this could save you from dealing with large amounts of spam emails.

Purpose and Features

a man and woman looking over some papers while sitting in front of a laptop

To receive emails from specific addresses, this feature will be incredibly useful as it’ll ensure you don’t miss important emails, like an order confirmation email. You can register known email addresses in advance with people you know you’ll communicate with as well as your customers’ domain names in the Verified Sender list.
When enabled, this feature will send out an email to those not already on the Verified Sender list, asking them to authenticate the sending address. Then, rather than getting stored in the recipient’s inbox, it’ll get sorted into a separate folder. After that, authenticated emails from verified addresses and domains will get delivered to your inbox.
Additionally, the “Allow Senders to Opt-In” feature will add the sender’s email address to the Verified Sender list as soon as verification completes. Then, it’ll move all emails from that sender, including those already received, to the inbox.

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com .

We would like to answer your questions by phone call.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#business #businesstips #businesstools #dreamersi #email #emailhosting #feature #mailv5 #officetips #pacificsoftwarepublishing #pspinc #security #smallbusiness #spam #tech #technology #update #web #webtools

The Difference Between Building a Site from Scratch Versus Using a CMS

Jan

31

As of November 2022, there are nearly two billion websites on the internet, according to How to Geek. Before content management systems (CMS) existed, users created sites from scratch, which took a considerable amount of time. But it gave web developers a lot more control over all elements of a website, and that continues to be the case today. But creating websites with a CMS is even more popular today. In fact, more than 84 million websites are built with a CMS. The reason why is simple: it lets anyone create a website easily. Web developers have knowledge of coding languages like HTML, CSS, and JavaScript, among others. With a CMS, users can create websites without the need for a web developer or designer.

While using a CMS can be easier and faster, there are still reasons why some may prefer to build a site from scratch. A CMS will generally offer a free plan, but they’re relatively limited feature- and storage-space-wise unless users upgrade to a paid account. Building a website without one gives developers more control over the hosting environment, giving them more freedom to add unique features to their site. Templates featured on a CMS are attractive, but it also results in multiple sites with the same or very similar site designs. Starting from scratch results in a much more unique site design as well as the ability to add other features that may not be available through a CMS.

Building a Website from Scratch

To create a website from scratch:

Add text, images, navigation bars, and other site building blocks with HTML

Add styling elements with CSS to design your site. A business site should match the look and feel of your brand.

Add more advanced functionality to your site by writing some JavaScript.

Upload the HTML file to your server to be filed away in your database.

From there, you can update the content or make other changes by downloading the files from the server and changing the HTML code by hand. Then upload the files back to the server after checking to make sure the code changes you made don’t result in an unexpected or undesirable result, like breaking a link.

Building a Website with a CMS

A CMS, or content management system, allows users to create, edit, and publish content online without any coding knowledge or experience. To build a site using a CMS:

Create an account on a CMS platform. We recommend WordPress or WebdeXpress, which is free with our Dreamersi web hosting.

Open the content editor to create and edit the content on your site. Without needing to write out any code, you can bold text, add links, and insert images among other things by dragging and dropping blocks or clicking a few buttons.

When you’re done creating or editing content, click on the Publish button and the CMS will display it for your website visitors.

To customize your website even further with unique features or design elements, invest in custom development or custom design services. For more informational videos, check out our "What Is" series on our YouTube channel.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #cms #contentmanagementsystem #dreamersi #hosting #seo #smallbusiness #tech #technology #web #webdesign #webdevelopment #webdexpress #webhosting #website #websitebuilder #websites #webtools #wordpress

What’s New Newsletter Vol. 152 “Customer Feedback”

Jan

26

While making sales and converting leads is important in business, it’s also important to know how your customers feel about your overall company and your products. Getting their overall feedback will help you figure out what the best aspects of your products are. And it’ll give you a good idea of what you could improve. If there are features that really hinder your product or service, customers won’t want to buy the product. Or they’ll return it not long after purchasing it. So, knowing where you can improve will result in a better overall product.

There are various ways you can gather your customer’s feedback. While it’s easier to just ask for a review, many people aren’t willing to write out their thoughts. Instead, companies usually ask customers to rank products based on the number of stars they’re willing to give, or the number they give from one to five, or one to ten. But we personally love using faces as a scale with our customer feedback system, Opinion Stand. It’s quick, easy, and much more expressive than a star or number. Sign up to get started.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #digitalmarketing #marketingtips #newsletter #opinionstand #pacificsoftwarepublishing #pspinc #pspincwhatsnewnewsletter #smallbusiness #technology #webtools

What’s New Newsletter Vol. 151 “Email File Size Limits”

Jan

19

One of the most frustrating parts of email is when you click send, and it tells you your file attachment is too big. Emails limit file sizes mainly for security reasons. Email file size limits prevent users from bombarding the server with large emails. And that would cause it to stop working altogether. But from a business perspective, it also allows companies to create free and paid tiers with different prices and size limits. Generally, the more a customer pays, the more space they get.

To solve this problem, users usually attach the file as a link, a feature many major email clients like Gmail offer. But it creates an extra step where users view the file online, sometimes as a different file type, rather than just opening it. And depending on the file type, viewing it in a browser may undesirably alter the format. That’s why we created MegaMail, which lets users send or transfer large files to anyone. The best part is that it won’t change the file type and you can even add a password to the file, which would only allow those with a password to access it. Sign up for MegaMail to get started.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #cybersecurity #email #emailhosting #marketingtips #pacificsoftwarepublishing #pspinc #pspincwhatsnewnewsletter #security #smallbusiness #softwaredevelopment #tech #technology #web #webdevelopment #webtools

What’s New Newsletter Vol. 150 “The Restaurant Industry”

Jan

12

The restaurant industry today has changed drastically due to the Covid-19 pandemic. For a while, restaurants only offered delivery and takeout options. For restaurants that didn’t try to do either, they simply didn’t make it. Putting together a digital menu and adding ordering capabilities can be a long and expensive process for a small business. But making sure potential customers know what a restaurant offers is an important step in the customer journey for restaurants. After all, people won’t buy from your restaurant if they don’t know what you’re selling.

People can always call in to ask, but most people aren’t willing to do that. Especially after seeing your competitors. The pandemic changed the dine-in experience as well. Physical menus, while they still exist, aren’t utilized as much anymore. Instead, many restaurants place a QR code menu on the tables where users can scan in with their camera phones to see the menu. It provides customers with a much more sanitary and convenient experience. For restaurant owners, it also helps cut down servers’ workload, as they’re able to turn over tables faster. With ImaMenu, you can create digital menus for free and easily update menu items based on rotating specials and/or availability. Sign up for free to get started.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

The term "QR Code" is a registered trademark of DENSO WAVE INCORPORATED.

#blog #business #businesstips #businesstools #digitalmarketing #digitalmenu #imamenu #marketingdigital #menu #pspinc #pspincwhatsnewnewsletter #qr #qrcode #qrcodemenu #restaurant #smallbusiness #softwaredevelopment #tech #web #website #webtools

Why Your Website Needs an SSL Certificate

Jan

10

If you don't already know, SSL stands for Secure Sockets Layer and protects your privacy when you surf the internet. Especially when you're entering sensitive data. So, if you’re shopping online, an SSL certificate is designed to protect you from hackers getting your credit card number as you’re entering your payment information. SSL certificates do this in a matter of milliseconds in a process that’s sometimes referred to as an SSL handshake.

The process consists of a browser asking for a site to identify itself only for the site to send back a copy of the SSL certificate. After confirming that the site is trustworthy, only then can the server start sharing encrypted data with the website. To check if a website has an SSL certificate and will therefore protect your sensitive data, just check the URL for “HTTPS” at the start of the link. For sites that don’t have an SSL certificate, you’ll see a red padlock symbol or a warning triangle, signaling that this site isn’t safe for you to use.

Different Types of SSL Certificates

Extended validation (EV SSL) certificates: the most secure, but also the most expensive certificate typically reserved for high-profile websites that collect data and payment information.

Organization validation (OV SSL) certificates: similar to EV SSL certificates, but cheaper and less secure. These are generally used for commercial or public-facing websites to ensure customer information will remain confidential.

Domain validation (DV SSL) certificates: the cheapest certificate choice with minimal encryption, which results in a simplified validation process. Despite its low-security assurance, they’re still used largely for blogs and information sites, which don’t require users’ private information.

How to Get an SSL Certificate

Most web hosting services offer SSL certificates in addition to their web hosting, much like PSPINC. We offer all three types of SSL certificates and make them available for purchase in addition to our web hosting or our VPS plans on our website.

For more informational videos, check out our "What Is" series on our YouTube channel.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #cybersecurity #domainvalidation #dvssl #evssl #extendedvalidation #hosting #organizationvalidation #ovssl #smallbusiness #tech #technology #web #webdevelopment #webhosting #website #websites #webtools

What’s New Newsletter Vol. 149 “Serving Our Japanese Customers”

Jan

5

When PSPINC first started, our vision was to help grow the Japanese market by popularizing PC software, which was already established technology in the U.S. We eventually shifted our focus to creating our own software, and later expanded to other digital products. And we wanted to especially target small businesses, and we still do this today.

Despite diversifying our products and services, we continue to serve our Japanese audience. It’s why users can view our website in Japanese. So, it’s only natural that we want to help other small businesses do the same with our localization services. Since we translate everything from our blog content to our social media content to Japanese, we have no problem doing the same for other small businesses. Our past experience of localizing and licensing software between the U.S and Japan only strengthens our expertise.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#billingual #blog #business #businesstips #businesstools #content #customersupport #japanese #jp #localization #marketingdigital #pspinc #pspincwhatsnewnewsletter #sales #smallbusiness #socialmedia #software #tech #technology #web #webdevelopment #website

How to Add a Website to Your Mac iOS Desktop

Jan

3

If there’s a site that you go to frequently and want a quicker way to get to them, the best way to do that is create a shortcut on your desktop home screen. Or, on your iPhone home screen. Doing so will allow you to gain instant access to the page without having to open a browser and enter the website URL. Let’s use the site for our password manager, Pass Wizard, as an example.

For Mac iOS Users Using Safari

Go to the website on Safari on your Mac desktop. For this example, we’re going to PassWizard.com/login. Then, highlight the URL in the web address bar.

passwizard.com/login URL highlighted in safari

Drag and drop the highlighted URL to your desktop.

pass wizard URL dragged onto desktop from safari

Right-click the new icon and select 'Get Info'.

pass wizard icon from safari on desktop right click get info shown

Under 'Name & Extension', change to 'Pass Wizard.webloc'. Note: you need to keep ".webloc" at the end. Then, hit 'Enter'.

Change the icon by copying the image you want to use to your clipboard. For this example, we'll be using the vault icon from our Pass Wizard Pro plans. Then, go back to the 'Get Info' screen with the desktop shortcut details and click on the small icon at the top of the Info window.

At the top of your Mac desktop's menu bar, click on 'Edit' and then click 'Paste'. Then, you'll see the icon image change, and you'll see the new custom icon after closing the Info window.

For Mac iOS Users Using Google Chrome

Go to the website using Chrome on your Mac desktop. Again, we’re going to PassWizard.com/login as an example.

Click the three dots in the top right corner. Select ‘More Tools’ and then select ‘Create Shortcut’.

pass wizard chrome create shortcut option

Rename the shortcut to 'Pass Wizard' and click 'Create'.

Drag and drop the new ‘Pass Wizard’ icon from ‘Chrome Apps’ to your desktop and see the new icon on your desktop home screen.

Change the icon by following the same instructions from #5 from the Safari instructions.

custom desktop shortcut copy paste chrome

See the new icon on your desktop home screen.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#app #apple #blog #business #businesstools #chrome #google #googlechrome #ios #mac #macdesktop #passwizard #passwordmanager #pspinc #safari #smallbusiness #tech #technology #web #webdevelopment #website #websites #webtools

What’s New Newsletter Vol. 148 “Custom Web Development”

Dec

29

With so many web builders out there today, you may be asking yourself, why do people pay for web development? Well, the biggest difference between using the available web tools out there today versus paying a developer to create your site is simple: customization. When using popular web builders, you’re stuck with whatever themes and templates they offer. And they may be nicely designed and easy to use, but it might not be enough. Over the years, we’ve learned that every small business is different. And that means their needs are different, too. While there are a lot of intuitive tools and resources out there, they can’t meet every business’s needs.

Sometimes, businesses want unique features that aren’t readily available or easily created by generic web builders. That’s where custom web development comes in. And that’s why we offer it as a service. PSPINC’s web development services have a long and successful history creating unique features for small businesses that need them. To see some examples, head over to our custom development page on our website. And if you’re looking for custom web development services, look no further!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.