PSPINC Official Company Blog

What’s New Newsletter Vol. 183 “Free Social Media Marketing Tool”

Aug

31

Social media is one of the easiest and most cost-effective ways for small businesses to market themselves. But for those who aren’t trained or experienced in design, creating visually appealing posts isn’t always easy. And we’ve probably all seen our fair share of less-than-ideal graphics floating around the internet. That’s why Canva, an online graphic design tool, is so helpful to even experienced marketers.

With Canva, marketers can pick from hundreds of templates and royalty-free graphics, images, and even video. We know our marketing team here at PSPINC loves using it to their advantage. With Canva, people can drag and drop elements using their editor to make the design phase simpler so marketers can focus on marketing your business in other ways. To learn more, check out our YouTube video that breaks down all the ways Canva can help market your business. And if you’re looking to outsource your marketing work, reach out to our marketing team.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #branding #business #businesstips #businesstools #digitalmarketing #facebook #instagram #marketing #marketingdigital #marketingtips #smallbusiness #socialmedia #tech #technology #twitter #web #webdesign #website #websites #webtools

Deepfakes: Explained

Aug

29

Deepfakes are images, videos, and/or audio that are digitally altered to convincingly appear to be something else using artificial intelligence (AI). AI development has been progressing rapidly over the last few years, and deepfakes are no exception. With how popular they’ve gotten over the last few years, it’s become much harder to detect what’s fake and what isn’t online. And with it, the concern about those using the technology to spread false information. But there are, thankfully, other non-malicious uses for deepfakes that more people are exploring today.

How It Works

an artist's illustration of artificial intelligence

There are two ways to create a deepfake. The first way is specific to creating deepfake images and videos through a face swap. With this method, developers use an encoder to run thousands of face shots of two people. The encoder then reduces them to their shared common features and compresses the images. Developers then add two decoders to the process, with one recovering one face and the second recovering the other face from the compressed images. The face swap occurs when the developer feeds the encoded images into the wrong decoder. This means that the decoder trained on person B’s face gets fed person A’s compressed image and vice versa. But for it to result in a convincing video, developers need to do this for every frame.

The other way developers can create deepfakes involves using a generative adversarial network (Gan). A Gan pits two AI algorithms, a generator and a discriminator, against each other. With the generator, developers feed it random noise and it turns into a synthetic image, which developers will then feed into the discriminator, made up of a stream of images of real things like celebrities’ faces. After repeating this process multiple times, the discriminator and generator will improve over time with performance feedback. Eventually, it’ll result in very realistic images of nonexistent people.

Deepfake Use Cases

While the technology initially caused concern for malicious uses like putting harmful words in important political figures’ mouths, there are other completely innocent uses for them. Some other examples include, but are not limited to:

Restoring people’s voices when they lose them to disease with voice-cloning deepfakes.

Enlivening museums and art exhibits.

Dubbing foreign-language films.

Providing personalized responses to caller requests for receptionist services and/or simple customer phone support services.

Manipulating actors’ voices for specific scenes in post-production.

The danger that more people are concerned about is how realistic deepfakes can be. There are a few telltale signs that it’s fake, but even those constantly change because of how fast developers fix it. Fortunately, the technology’s popularity has shifted from malicious intentions to those using it to entertain others. But as deepfakes progress, they will continue to improve quickly, as they already have. What we choose to do with it, however, will largely be up to those who know how to use it.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#ai #artificialintelligence #audio #blog #business #businesstools #customerservice #cybersecurity #deepfake #deepfakes #images #marketing #marketingdigital #marketingtips #photos #security #tech #technology #video #web #webdevelopment #webtools

What’s New Newsletter Vol. 182 “What is a CRM?”

Aug

24

CRM stands for customer relationship management and refers to the overall process and system companies used to manage and analyze customer interactions with the goal of improving customer service relationships. With effective CRM software, it’s easier to track your business’s overall growth, efficiency, revenue, and profit. It gives you a good overview look at your clients as well as your employees. In addition to keeping track of communications with your customers, you can also assign and manage tasks to your employees.

However, CRMs can get pricey and are made up of complicated systems that even require taking certification courses to figure out how to use them properly. But luckily for you, PSP Pilot is completely free to sign up and easy to use! Organize client data, manage tasks and schedules, and create an employee portal with PSP Pilot for free, or upgrade to paid plans to add more than 20 employee profiles with PSP Pilot. Sign up for free today.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #businesstips #crm #customerfeedback #customerrelationshipmanagement #customerservice #digitalmarketing #marketing #newsletter #officetips #pspinc #pspincwhatsnewnewsletter #relationshipmarketing #tech #technology #web #webtools

The Story Behind Apple’s Success

Aug

22

When people think of Apple, they think of its breakthrough products like the iPhone, the iPod, the iPad, and the Apple Watch. Apple is a multi-trillion-dollar company, as it surpassed the $3 trillion mark last year and was the first company to pass the $1 trillion mark back in 2018. But the brand’s success comes from more than just incredible products. It also comes from their organizational structure, which founder Steve Jobs brought back to the company in 1997.

Steve Jobs, Steve Wozniak, and Ronald Wayne started the company in 1976 before Wayne left three months later, selling his shares of the company for just $800. Today, it’s one of the most valuable companies in the world. The Apple II, released in 1984, was the company’s second product and introduced a modern graphical user interface to the public. And the rest is history.

Apple's Organizational Structure

an ipad and iphone on wooden table beside a cacti in white pot

Even though Steve Jobs passed in 2011, he’s well-known for his vision for Apple’s products and software. Jobs left Apple in 1982 due to conflict with boardroom member, John Sculley, but returned in 1997 and hired Tim Cook, the brand’s current CEO, to help repair the company’s broken supply chain. While he was gone, Apple had the traditional business structure, with different business departments, each with its own profit and loss (P&L) responsibilities. But Jobs switched it up by putting the entire company under one P&L and combining all departments under one functional organization, aligning expertise with key decision rights. And Apple still retains the same structure today, even though it’s grown dramatically since they adopted this structure in 1998.

Rather than having conventional managers, an overarching P&L statement judges those in control over the product development and sales process. The fact that this structure has brought them so much success and continues to over the years is unique because history shows it’s best to divide the company into multiple divisions as it grows and becomes more complex. But for Apple, operating under one P&L and focusing on expertise works. And it’s why many have followed their example. By focusing on functional expertise, Apple’s been able to flourish, with innovation at the forefront. So, while unconventional, it’s been the key to Apple’s continued success, which is why the company still follows it to this day.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#apple #appleii #applewatch #blog #business #businesstips #digitalmarketing #ipad #iphone #ipod #mac #marketing #ronaldwayne #sales #stevejobs #stevewozniak #tech #technology #web

What’s New Newsletter Vol. 181 “The Difference Between Localization and Translation”

Aug

17

Expanding your business to a foreign country is about more than just translating content. Language is complex, so even though the terms might be similar, they might not mean the same thing. Localization takes translation a step further by putting the foreign country’s culture into consideration. And sometimes, it can cause you to change your mind about expanding your business there if it doesn’t fit. For example, Procter & Gamble (P&G) introduced Pampers diapers to Japan in 1976 by showing an ad with a flying stork delivering Pampers to a Japanese family. But people in Japan were confused; Japanese folklore told of a story of giant peaches floating down the river gently delivering the babies.

So, when they showed this ad in Japan, it failed miserably. P&G didn’t know about this peach story until after the incident. They then changed the imagery to a peach, and it fixed the problem. But problems like this are why localization is about more than just language. It’s about culture, too. Our localization experts not only translate content from English to Japanese, but also review it to avoid any misconstrued information. And it helps avoid problems like this. Learn more by heading over to our Localization Page on our website.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #branding #business #businesstips #digitalmarketing #english #japan #japanese #localization #marketing #marketingdigital #marketingtips #pampers #procterandgamble #sales #smallbusiness #translation

Bloguru’s Twitter Integration Changes

Aug

15

Earlier this year, Twitter started charging third parties for API usage, which caused many websites to remove Twitter from their website. API stands for Application Programming Interface and lets developers integrate existing software systems into new applications. Usually, websites use APIs to share information or carry out diverse tasks. With Twitter’s new API changes, many websites have removed Twitter integration. Now, Bloguru has done the same.

It is, however, worth noting that our team is investigating a new API for our users in hopes of enhancing and upgrading the overall experience for our Bloguru users. If you’d still like to share your blog posts with your Twitter followers, copy your post’s URL and paste it into a new tweet.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#api #blog #bloguru #business #businesstools #developer #development #marketing #marketingdigital #marketingtips #marketingtools #pspinc #smallbusiness #socialmedia #technology #twitter #twitterapi #web #webdeveloper #webdevelopment #website #webtools

Data Collection: Privacy Concerns and Regulation

Aug

15

Collecting data has become standard today as marketers use it to better promote their products. Efforts to better personalize ads have proven to be immensely successful, to the point of it becoming an expectation. But many aren’t fully aware of how much data companies collect on users, or how much gets passed around between third parties. And there isn’t much regulation on how much they can collect or what they can or can’t do with that data, which is how we got to where we are today.

With cybercrime only increasing in recent years, users want to make sure their data is safe. Generally, the more data you collect, the more personalized the ads will be. For marketers, more data collection makes up for better ads. But the increase in hacks has been too much for people to ignore. And it’s only revealed how easy it has become for criminals to hack people and how vulnerable their information can be. So, it only makes sense that many are asking for lawmakers to add more regulations when it comes to data collection and consumer privacy.

Current State of Data Collection

Advertisers everywhere have been digitally collecting data from customers for years now. But there are two major concerns over the amount of data companies collect: privacy and potential leaks. Most users don’t know how much of their data gets collected, nor do they know what they’ll do with it. That’s for a reason; companies prefer keeping their data practices discreet, especially for data they have no immediate use for. While this data they’re not immediately using may not be valuable today, companies argue it could be someday. At the federal level, there is no specific legislation that protects users’ data. But the Federal Trade Commission (FTC) has the power to protect customers from unfair or deceptive data collection practices. And they do so by enforcing federal privacy and data protection regulations.

The lack of regulations at the national level hasn’t stopped individual states from enacting some privacy laws of their own. Specifically, California, Nevada, and Maine have more comprehensive laws compared to those from other states. These privacy laws include the right of consent for their personal information, the right to request companies and third parties to delete their information, and the right to opt out of companies collecting or selling their data to third parties. On the other side of things, companies have stricter guidelines because of these laws, which include disclosing the kinds of information they’re collecting, what they intend to use that data for, and publicizing the identity of third parties, among other restrictions.

What This Means Now

Data collection practices have improved over the years as people learn more about how to keep their information safe from cybercrime. And with users demanding more transparency, more companies are complying by sharing more about their data collection practice. But it hasn’t reached the point of creating federal privacy laws; they are still only at the state level. Because of that, companies can still use, share, or sell any data they collect from customers without notifying them in most states. There also aren’t any national laws about notifying users about breached data due to leaks or other data exposures, nor are there any about third parties further selling users’ data.

In the last few years, people have realized that they aren’t as protected online as they thought. And it has just strengthened the need and desire for privacy laws at the federal level. This is a growing attitude businesses should be aware of, and the hope is, is that it will inspire more companies to be more transparent about how they collect and use customer data.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #business #businesstips #businesstools #cybersecurity #digitalmarketing #ecommerce #marketing #marketingdigital #marketingtips #security #smallbusiness #socialmedia #tech #technology #web

What’s New Newsletter Vol. 180 “Free Online Business Tools”

Aug

10

Getting a formal education is important, and it’s a belief many people hold. But would it surprise you to learn that 33% of entrepreneurs listed high school as their highest level of education? According to the National Business Capital and Services, over half of small business owners in 2020 believe hands-on experience is more important than formal education. But with the amount of content out there today teaching people about how to run and market a business, it isn’t that surprising.

In addition to educational content, there are also numerous online tools that are free for users everywhere to use. Even college-educated professionals use them because as great as having a formal education is, the reality is is that business is constantly evolving. Some of our favorite free online business tools include Google Analytics, Pexels, and Canva. Google Analytics tells us how our website is performing, Pexels is a great source for royalty-free photos to use, and Canva makes it easier to design marketing materials like social media posts and more.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #canva #design #digitalmarketing #google #googleanalytics #marketing #marketingdigital #marketingtips #newsletter #pexels #pspinc #sales #smallbusiness #socialmedia #tech #technology #web #webdesign #webtools

What’s New Newsletter Vol. 179 “Simplify Your Products”

Aug

3

When creating a new product for your business, it’s important to make sure it’s easy for customers to use. The last thing you want your customer to experience is not knowing how to use your product or abandoning the sign-up process midway. It may give people a negative opinion of your product and perhaps even your company. Even if you think it’s self-explanatory, sometimes you just need to go through the entire process yourself. Then you can see if there’s anything that could be even remotely difficult for users. And it’s even more important to let employees that haven’t built the product try it out. What may be easy for your product developers isn’t necessarily easy for everyone else.

When we created our password manager, Pass Wizard, we had to reassess and rework the overall signup process. We had done all this promotional work, but we weren’t getting the results we were looking for. After going through it again, we realized we could make the overall onboarding process easier. So, that’s exactly what we did. After that, we marketed the product again, and we saw the difference; sign-ups for Pass Wizard increased and now we can happily say we have over 1,000 users! So, if your product isn’t selling as much as you’d like or expect it to, examine the checkout process and take another look at your product’s usability. You might find something that could use some tweaking.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #customerservice #cybersecurity #marketing #marketingdigital #marketingtips #newsletter #pspinc #pspincwhatsnewnewsletter #smallbusiness #tech #technology #webdesign #webdevelopment #webtools

Sell Directly on Social Media with Social Shopping

Aug

1

The world of shopping online changed drastically when Instagram implemented a buy button in 2015. The next year, brands could tag products with a price tag in their images. Then, Facebook followed shortly afterward by launching Marketplace in 2018. And TikTok started testing TikTok Shop in November of last year.

However, reports are that TikTok is gearing up to launch TikTok Shop Shopping Center, which will become their e-commerce platform, taking TikTok Shop a step further. Rather than just buying directly from videos, lives, and creator profile bios, TikTok Shop Shopping Center won’t just be a marketplace for other retailers to sell merchandise, but a retailer itself. The details are still not entirely clear, but if successful, it could shake up social shopping as we know it.

Benefits of Social Shopping

friends standing with shopping bags on street and looking at phone

Not only are there billions of active social media users, but they’re also spending more and more time on social media. As of 2022, users spend an average of 151 minutes a day on social media, which is up from 147 from the previous year. And social commerce generated about $724 billion USD in 2022. Both according to Statista. Directly selling on social media just further expands your overall reach to more potential customers. And since social shopping makes so much in revenue, we know how successful businesses can be on it.

Social media, as a whole, is great for obtaining social proof. Especially since many customers look at things like reviews and use those to base their decisions on whether they’ll buy something. Making your products available to users on social media just makes it possible for more feedback, reviews, and recommendations for your business. It also makes it easier for users to convert to paying customers because they don’t have to leave the app to purchase. So, regardless of how TikTok’s upcoming TikTok Shop Shopping Center changes things, it’s safe to say social shopping is here to stay.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #app #business #businesstips #businesstools #digitalmarketing #ecommerce #facebook #facebookmarketplace #instagram #marketing #marketingdigital #marketingtips #mobile #sales #smallbusiness #socialmedia #tech #technology #tiktok #twitter #web

PSPINC Official Company Blog

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What’s New Newsletter Vol. 183 “Free Social Media Marketing Tool”

Deepfakes: Explained

How It Works

Deepfake Use Cases

What’s New Newsletter Vol. 182 “What is a CRM?”

The Story Behind Apple’s Success

Apple's Organizational Structure

What’s New Newsletter Vol. 181 “The Difference Between Localization and Translation”

Bloguru’s Twitter Integration Changes

Data Collection: Privacy Concerns and Regulation

Current State of Data Collection

What This Means Now

What’s New Newsletter Vol. 180 “Free Online Business Tools”

What’s New Newsletter Vol. 179 “Simplify Your Products”

Sell Directly on Social Media with Social Shopping

Benefits of Social Shopping

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