PSPINC Official Company Blog

PSPINC What’s New Newsletter Vol. 118 “What Problem Does Your Product Solve?”

Jun

2

Your business can make a hundred different products and still generate a meager number of sales. And there can be a variety of reasons why. But an important facet that you should consider when creating and marketing your product is this: what problem does it solve? Truly successful products give customers a solution to a glaring problem that your competitors haven’t figured out how to solve thus far. Take the invention of insulated water bottles, for example. For workers, these bottles keep their coffee warm on cold days. For hikers, it keeps their water cold throughout their entire trek.

But the measure of true success with insulated water bottles is the fact that many refer to them as a thermos. Would you be surprised to know that the term didn’t exist until the company, Thermos, came out with these insulated water bottles in 1904? It didn’t happen on purpose, but Thermos became synonymous with an insulated water bottle. Now, Thermos makes plenty of other products, namely other types of drinkware as well as food storage containers. But Thermos will forever be known for how they revolutionized the drinkware industry. So, if you want to be truly successful with your business, think about what kind of problem your products and services will solve for the customer. If you do, you might find yourself standing alongside successful brands like Thermos.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #brand #branding #business #businesstips #example #insulatedwaterbottles #insulation #marketing #problem #pspincwhatsnewnewsletter #smallbusiness #solution #success #technology #thermos #waterbottle #waterbottles

The Key to a Good Loyalty Program

May

31

Brand loyalty is what every company wants. While the main goal is to increase sales, it’s much easier and cheaper to get customers that continually come back. In fact, it’s five to 25 times more expensive to acquire a new customer when compared to retaining an existing one (according to Harvard Business Review). A loyalty program offers incentives (rewards) to build trust and increase customer retention.

From a business perspective, the goal of a loyalty program is to give loyal customers benefits that seem relatively high but don’t actually cost the company that much. In return, they hope the customer will spend on other products/services associated with the brand. But that’ll only happen if your company can build a successful loyalty program. In the end, it’ll be beneficial on both sides. It’ll promote the brand and encourages frequent and valuable transactions. And customers will be appreciative that the company’s rewarding them with exclusive discounts and offers for their loyalty. Like how our Dreamersi customers get InforMakers and WebdeXpress for free as well as exclusive discounts with their web and email hosting plans.

The Key to a Successful Loyalty Program

happy man holding two brown shopping bags

The most important thing to keep in mind when creating an effective loyalty program is the customer’s experience. The goal is to not only inspire and encourage loyalty but also create long-term customer engagement. While many marketing activities generally focus on the brand awareness and acquisition stages of the customer journey, relationship marketing focuses more on the post-purchase cycle. Namely, the customer’s satisfaction, loyalty, and evangelism levels. To do this, you’ll want to avoid the hard sale. Once customers opt-in for your loyalty program, you’re no longer trying to accomplish short-term goals like increasing customer acquisition and individual sales.

To do this effectively, you want to create positive moments that customers will not only remember but praise. Keep in mind that customers will remember the best and worst moments most. To give them the best experience possible, focus on boosting sensory appeal. And if you can find ways where your brand can go above and beyond customers’ expectations, even better. For the brand, it’ll also be important to identify where you can collect more customer data and discover ways to use it to meet (and possibly exceed) customers’ needs, desires, and goals. Transforming that data into meaningful experiences will also strengthen the relationship between the brand and the customer in the long run. All it takes after that is promoting it, which will be much easier if you’re providing true value to your loyal customers.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #b2b #blog #businesstips #crm #customerexperience #customerservice #digitalmarketing #dreamersi #informakers #loyaltyprogram #marketing #marketingdigital #pspinc #relationshipmarketing #smallbusiness #tech #technology #webdexpress

Upgrading to Google Analytics 4

May

24

If you’re a small business owner or a digital marketer, you’ve probably seen the top banner in Google Analytics telling you that Google Analytics will be phasing out Universal Analytics (UA). Additionally, it tells you to switch and set up Google Analytics 4. Simply put, Google Analytics 4 (GA4) is a new version of Google Analytics that uses machine learning. By mid-2021, users already started switching over to GA4, less than a year after Google first announced it in October 2020. In fact, 60% of marketing professionals already updated their Google Analytics account by May 2021 according to databox. And an additional 22.7% said they hadn’t done it yet but planned to.

So, why the switch? Other than Google phasing out UA by July 2023, GA4’s use of machine learning allows it to offer new and attractive features. It’s also important to note that GA4 doesn’t use historical data, i.e., all the data users have built up over the years. But it can use data it’s gathered over time, so switching over to GA4 sooner is better than later. That way, it’ll start accumulating data in the new system before the old one gets shut off. Plus, it means you won't be starting from scratch when setting it up after support for Universal Analytics ends. And GA4 will improve over time, resulting in more accurate results when using its new predictive modeling features.

Google Analytics 4 Features

someone pointing a pen towards a tablet with google analytics open

GA4 uses a more sophisticated artificial intelligence (AI), which allows it to provide better insights into understanding the data moving forward. And it uses historical evidence it’s gathered over time to predict future outcomes. But GA4’s use of machine learning is continually evolving so it’s likely that it’ll introduce more AI tools in the future. The hope is that GA4 will eventually allow marketers to identify which users are more likely to convert based on specific website interactions. Other additional features GA4 offers include funnel analysis, tree diagrams, overlapping audiences or segments, and many more.

For users with multiple Google Analytics properties, it can be difficult to track individuals across multiple properties. And if you’ve ever used Google Analytics in a high-traffic area, you’re probably all-too-familiar with the loading bar, which can take several minutes to load. Google has made the process much faster by redesigning it from the ground up instead of relying on what was a 10-year-old data mining process. Additionally, tracking visitors’ overall customer journey as they travel between multiple channels is much simpler with GA4’s “Information Streams” feature.

To switch, all you have to do is connect Universal Analytics to Google Analytics 4 in the admin panel. Or you can switch by replacing an embed code. If the embed code is particularly old and doesn't reference gtag.js in it, the code will have to be replaced.

If you need any help in switching over to Google Analytics 4, please don’t hesitate to 800-232-3989 or emailing us at support@pspinc.com.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#ai #analytics #blog #business #businesstips #businesstools #crm #digitalmarketing #google #googleanalytics #googleanalytics4 #machinelearning #marketing #tech #technology #universalanalytics #update #web #webdevelopment #website #websites #webtools

PSPINC What’s New Newsletter Vol. 116 “Changing with the Times”

May

19

We’ve been in business for over 30 years now. But one of the keys to our success is continually learning about our industry. Over time, the technology sector’s changed and evolved drastically. We’ve all, as a result, evolved and adapted along with it. Other businesses, namely very successful ones, have done the same. Take Netflix, for example. Netflix used to just distribute DVDs to customers and in turn, customers would return them after they were done with them. Much like Blockbuster, or the more modern example, Redbox. In 2007, that changed. Netflix went from physically distributing DVDs to streaming film and TV content online. Since then, Netflix disrupted the entertainment space.

Many more streaming platforms popped up afterward as they became direct competitors. However, none of them obtained the market share that Netflix dominated. Now, Netflix creates its own original content as well. And again, other streaming platforms followed by doing the same. Alternatively, Blockbuster no longer exists because they refused to change with the times. PSPINC has grown greatly as a web hosting and email hosting company. But it has since evolved into so much more. Today, we also offer web design and marketing services and develop other online tools for other small businesses. So, the key to sustaining a successful small business is to change as the industry changes.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blockbuster #blog #business #businesstips #change #marketing #netflix #pacificsoftwarepublishing #pspinc #pspincwhatsnewnewsletter #redbox #smallbusiness #tech #technology #webdesign #webtools

The Benefits of Online Forms

May

17

Online forms are largely used by businesses for a variety of business and marketing purposes. They’re much more modern compared to paper forms and simplify and optimize the entire process for businesses. Online forms are generally cloud-based, meaning that the data’s instantly digitalized and stored in the system. This gives business owners instant access to accurate, verified, and up-to-date information and makes it easier to process this data further. Online forms also greatly reduce cost while optimizing for efficiency because it’s no longer necessary to physically print, mail, store, and organize them. It also decreases the possibility of misplacing, burying, or even destroying the data, which is a very likely occurrence when dealing with paper forms.

Marketing Purposes of Online Forms

Other than simplifying and digitalizing processes on the administrative side, online forms can be great for marketing as well. Much like other digital marketing efforts, it’s easy to track how well online forms are performing and adjust them as needed. When placed on your business website, it can be a great way to drive lead generation, serving as an email newsletter opt-in, or an alternative for users to contact your business.

Other than that, you can get feedback directly from your customers about your company’s offerings and/or their overall experience on your website. For example, after purchasing a product/service, customers can review the product/service they bought or answer questions about the checkout experience, both of which can be done with an online form. After that, businesses can even create an automated and personalized response to people who filled out the form. Because it’s an online form, the responses are immediately sent after they’re filled out and submitted.

Online Form Builders

someone holding a tablet open to an empty online form

As great as online forms can be for your business, creating one can involve a lot of coding, which isn’t a capability all business owners have. This is exactly why PSPINC created InforMakers, our intuitive form builder. With InforMakers, you can easily create, customize, and embed as many online forms as you need. Once created, you can customize the messages users get upon completion. After embedding and placing it on your site, you can view all your form submission data and export it into a tidy CSV file for your records. InforMakers is just $8/month. Or if you’re one of our Dreamersi customers, you can get it for free in addition to your web and/or email hosting.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstools #customerfeedback #customersupport #digitalmarketing #dreamersi #hosting #informakers #marketing #marketingdigital #newsletter #onlineform #pspinc #review #tech #technology #web #webhosting #website #websites #webtools

PSPINC What’s New Newsletter Vol. 115 “Human Customer Service”

May

12

Here at PSPINC, we believe in excellent customer support. That’s why we have a whole support team that spends their day answering questions our customers may have. While automated customer service has gotten popular in the last few years, we persist. Even though we’re a tech company. Why? Because we still believe in giving our customers the best support they can get. With an automated system, there’s no capability to form a personable relationship with the customer. When our customers call PSPINC, they know they’ll talk to a real human being. And for customers that call often, they’ll know exactly who they’re talking to or who to ask for. That’s a benefit that doesn’t come from automated customer service.

Our customer support team gets quality feedback from customers about our products and/or services. And we learn more about them in our conversations that an automated system would never get. With that, we can collect valuable data on the customer and use it to market to them more effectively in the future. Many companies use automated customer service because they argue it results in fewer mistakes and can be cheaper in the long run. But just because it cost more, it doesn’t mean it’s not worth the extra cost. Because while people can make mistakes, so can machines. So, if you need any help with your website needs, give us a call. Our support team is ready for your call.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #customerservice #hosting #marketing #marketingdigital #newsletter #officetips #pacificsoftwarepublishing #pspinc #smallbusiness #softwaredevelopment #tech #technology #webhosting #website

PSPINC What’s New Newsletter Vol. 114 “Being Proactive in Business”

May

5

It’s important to be proactive in business. Rather than waiting for problems to arise, businesses should anticipate them and have a plan in place to solve them. Otherwise, you’ll be left scrambling to fix the problem. And in the process, you may lose customers as a result because they might lose trust in you as a company. To ensure this doesn’t happen, you’ll have to do your research to find potential problems. The best way to accomplish this is by testing everything constantly to make sure your new product and/or service works correctly. It’s exactly why PSPINC has a quality assurance (QA) department. And even if you think it’s great, you should still seek feedback from your employees. Especially because they too represent potential customers.

Additionally, you should test every part of the purchase funnel to identify places that could cause friction. For example, if your payment portal on your website isn’t working properly, customers will likely abandon the process altogether. Instead, they’ll look to your competitors to find a similar product. Today’s customers are smart and hold a lot of influence over the marketplace. If a potential customer tries to buy your product and finds the product problematic or the process too troublesome, they won’t hesitate to tell you. Or worse, they’ll tell others on social media. So, avoid this problem by being proactive before releasing a new product or service.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #customerservice #customersupport #digitalmarketing #entrepreneur #marketing #marketingdigital #marketingtips #newsletter #pspinc #pspincwhatsnewnewsletter #qa #qualityassurance #tech #technology #testing #web

What is a Customer Journey?

May

3

If you’ve ever worked in sales or marketing, you've probably used or at least heard of a customer journey. While it sounds self-explanatory, fully building a customer journey out will help to create a stronger strategy moving forward. And from a business perspective, continually improving the customer’s experience will lead to not only an increase in sales but also in loyal customers. A customer journey outlines the steps a customer takes when encountering a company, including where they could potentially drop off.

A customer journey typically has five stages: awareness, consideration, acquisition, purchase, and loyalty. The awareness stage consists of how a customer hears about you. This can be through non-digital mediums like word-of-mouth or newspapers. But nowadays they probably found your company somewhere online like through a Google search or on social media. Then, there’s the consideration stage, where customers decide if they want to learn more about your company, your product, and/or your service. If they’re interested, they’ll move forward to the acquisition stage, where they’ll actively explore your company’s content and see how your competition compares.

The Acquisition Stage

a man sitting at a small cafe table with a laptop, notebooks, and phone on the table while the man's holding a to-go coffee cup in one hand and the other hand on his hand

The acquisition stage is arguably the most important step of the journey. At this point, your customer knows who you are, what you’re selling, and how you stack up against your competitors. But whether they purchase or not depends on multiple factors. From the company’s perspective, you want to make sure your brand and what you’re selling is as presentable as possible, the customer’s experience is smooth and simple, and your prices are at the same level as your competitors.

If your products and/or services are too expensive, the customer will just buy them elsewhere. If you’re not the cheapest option, you need to at least tell your customers why. For example, if your product is better because of the material or usability, make sure your customers know that. Because while price is an important factor, many will be willing to pay extra if they think it’s worth it.

Getting Customers to the Purchasing Stage

a woman holding multiple shopping bags while wearing sunglasses and looking at her phone

Once they decide they want to purchase, they enter the purchase stage, hence the name. This could be physically paying for it in a physical store or going through the payment portal on your site. After that is the post-purchase stage. In a brick-and-mortar store, this includes everything the customer encounters after paying. For example, they could see poster ads hung around the store. For digital consumers, this could be a “Your order is placed” page with their order number and details or a follow-up email encouraging customers to follow them on socials and shop from them again.

If your customer is frustrated or overwhelmed at any point in the process, they’ll probably end the journey there. As a business, that’s the last thing you want. You want your customer to go through the entire journey. Actually, what you really want is for customers to come back repeatedly. Beyond that, you want loyal customers to start recommending your products to convert even more people into customers. Or more loyal customers, preferably.

How Loyal Customers Play a Role

a woman holding a bag with a small flower bouquet inside as she leaves a store

For people who are actively loyal to your company to the point of recommending your products, they are what’s called brand evangelists. Regarding the customer journey, repeat customers no longer start from the beginning. Instead, they skip forward to the acquisition stage or straight to purchasing your product.

From a business perspective, it’s important to know how customers interact with your brand. The best way to figure that out is by creating a customer journey. With it, you can identify the steps potential customers make both before and after they purchase from you. Or more importantly, where you need to improve to prevent people from leaving before they get to the purchase stage. After all, you can’t fix a problem if you don’t where to start.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#acquisition #advertising #awareness #branding #business #businesstips #consideration #customerjourney #customers #customerservice #digitalmarketing #google #loyalty #marketing #marketingdigital #purchase #smallbusiness #socialmedia #tech #web

The Importance of Research in Business

Apr

19

Research is important in almost all industries, but particularly in business. With the world constantly changing, the marketplace changes with it. To really make it, businesses have to keep up with those changes to stand out amongst their competitors. The easiest way to do that is to encourage an atmosphere of constant research. By that, businesses need to know how their niche industries are changing, what their customers are responding (and not responding) to, and what changes they can make to improve for their customers.

Businesses shouldn’t just research to stay up to date on things. What you’re really doing is figuring out what consumers will find important in the future. Trends, while they can come and go, are trends for a reason. It means enough people respond to it that it becomes an important facet of their everyday lives. The ones that stick are the ones you’ll need to pay attention to.

Beginning the Research Process

man sitting in front of a aptop while writing something down on paper in front of him

Researching, while it seems easy, has a process. When starting, you need to know what you need to research. There are two big reasons why when it comes to conducting marketing research: to solve a problem or to find an opportunity to exploit. The first reason is more indicative of the ebbs and flows of your business. If there’s a big problem within your niche industry that needs fixing, you’ll want to not only know about it, but you’ll also want to be the one to fix it. The second reason is one that your company will want to research regularly because I guarantee you, your competitors already are.

Then, you’ll want to do what’s called primary and secondary research. Secondary research, however, is a little easier to do. What it really entails is looking through previously completed studies and using them for what you need them for. Primary research consists of surveys, interviews, observations, focus groups, A/B testing, and questionnaires. From a business perspective, these efforts are done to learn more about your customers. An easy way to figure out how your customers feel about your company and what they’re left craving is to just ask them. PSPINC's Opinion Stand is a great and easy way to figure that out. All customers have to do is click on a smile icon to tell you how they feel, which they can access either through a unique QR code or on your website. Or they can embed a form on their website with InforMakers to conduct a survey after customers purchase a product/service.

Using Data to Your Advantage

a woman in a bathrobe and a towel in her hair while applying a skin care product on her face while looking in the mirror

After doing all that research, it’s then time to collect your data. More importantly, it’s time to sort your data and determine what’s relevant and what isn’t. There’s an abundance of information out there, but it’s what you do with it that can make a difference. One very successful example is Dove’s Real Beauty Campaign. In 2006, Dove released a commercial that showed the work that goes into creating a billboard. Namely, all the Photoshop work that completely transforms what a woman looks like. At the end of the video, it says “No wonder our perception of beauty is distorted”.

At the end of the day, it’s important to remember that customers are smart. They’re exposed to just as much media as we are. So, when it comes time for them to purchase, they’re more than willing to do the work of looking into your competitors to see if or how they’re performing in comparison. Whether it’s in the product/service quality, pricing difference, and/or how you’re promoting it. If your business takes the time and effort to do the necessary research, it’ll make things easier in the long run. You won’t struggle trying to keep up with the industry or your closest competitors because you’ll already be working on making those changes.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

The term "QR Code" is a registered trademark of DENSO WAVE INCORPORATED.

#blog #business #customers #data #digitalmarketing #dove #informakers #marketing #marketingdigital #marketingresearch #opinionstand #primaryresearch #realbeautycampaign #research #secondaryresearch #smallbusiness

Mobile App vs. Mobile-Optimized: Which One is Better for Your Business

Apr

12

With more than half (about 54.4%) of website traffic worldwide coming from mobile devices in 2021, making sure your site works on a mobile device is crucial. It not only has to function well but look aesthetically pleasing too. But with all the focus on mobile devices, businesses have started investing in developing an app. It guarantees that it’ll work well on a phone, as long as enough testing goes into the process. And the hope is that it’ll look good with so many people spending a lot of time and work creating it. So, which one’s better: a site that looks good on a mobile device or an app?

A Mobile App

a hand holding a mobile phone with apps displayed on the homescreen

A mobile app is a type of application software designed to run on a mobile device, which can also include tablets. But building one out takes a lot of time, effort, and money. If you’re building an app in-house, it takes some of the cost because it means you won’t have to hire a development partner, but the development process will still be costly. Not to mention the fact that it will consist of a much longer process compared to optimizing a site for mobile.

The app development process involves building out the concept behind the app, creating a layout for how it’ll function, designing it for a good user experience, testing it to determine where users may find friction in the process, and scanning for necessary bug fixes. Only then can the app go live. Even after that, it’ll still need to be monitored and updated consistently.

Despite the long and costly process, an app does have its advantages:

• Improves brand recognition
• Re-engages existing customers on a deeper level
• Keeps your business at the top of customers’ minds through mobile push notifications
• Presents a new opportunity for sales

Optimizing a Site for Mobile

a woman sitting cross-legged on a small thin mattress on the floor while looking at something on her phone

A site that works on a mobile device is vital for any business to make it today. Technically, every URL should work on a mobile device when users open it in a mobile browser. The difference between it working and optimizing it is making sure there isn’t any friction in the customer’s experience. For example, if you’ve ever opened a website just to see a cut-off image or been forced to zoom in or out to click on something, you probably didn’t stay on the site for long. After all, it looks outdated and unprofessional, which lowers the business’s credibility and deters you from going further.

To effectively optimize a site for mobile, your website not only needs to function, but it also needs to look nice too. But even when users access your business’ site on a desktop, the design should be clean without too many distractions. Thankfully, themes and templates offered by website builders already have this all figured out for you. Including WordPress, which comes as an easy install with all of PSPINC's web hosting options, Dreamersi, YourHost Neo, and Parcom. For users building their site from scratch, using a single or double column layout, effectively utilizing white space, and reducing the number of items in the navigation bar are things you should keep in mind when designing your site. Overall, businesses should be utilizing responsive design, which will adjust design element placements to fit in the available space when browser size changes.

Which One is Better for your Business?

two women sitting on a couch, showing each other what's on their phones

While it may seem obvious to choose a mobile-optimized site over a mobile app (based on the sheer time, effort, and money involved in the development process), there are times when using a mobile app is preferable. If your business has a product or service that causing some friction in their overall purchase experience, an app could fix those problems.

As an example, PSPINC is currently developing an app for DENREI, an invite-only social platform that uses email to interact with your online community. For now, users have to set up the email client using either Mozilla Thunderbird or Apple Mail. While it isn’t too hard of a task, it adds an extra step to the process that could potentially prevent users from moving forward. Given that it’s arguably the most important step in the process, PSPINC decided an app would be the best solution.

If you’re a business wondering if an app is the right choice for you, here are some questions to consider:

• Who is the target market? If your company’s audience skews a little younger, making your site mobile-friendly is the least you should be doing.
• What does the customer’s experience look like? Is there a step preventing them from converting them into paying or loyal customers? Is it something that can be solved with a mobile app?
• How likely is it your customer will download our app? If you’re going to put in the work needed to build a mobile app, you want to make sure people will download it.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#app #brand #branding #business #denrei #digitalmarketing #marketing #marketingdigital #mobile #mobileapp #mobiledevice #pspinc #pushnotifications #smallbusiness #webdesign #webdeveloper #webdevelopment #webhosting #websitedesign #wordpress

PSPINC Official Company Blog

freespace

PSPINC What’s New Newsletter Vol. 118 “What Problem Does Your Product Solve?”

The Key to a Good Loyalty Program

The Key to a Successful Loyalty Program

Upgrading to Google Analytics 4

Google Analytics 4 Features

PSPINC What’s New Newsletter Vol. 116 “Changing with the Times”

The Benefits of Online Forms

Marketing Purposes of Online Forms

Online Form Builders

PSPINC What’s New Newsletter Vol. 115 “Human Customer Service”

PSPINC What’s New Newsletter Vol. 114 “Being Proactive in Business”

What is a Customer Journey?

The Acquisition Stage

Getting Customers to the Purchasing Stage

How Loyal Customers Play a Role

The Importance of Research in Business

Beginning the Research Process

Using Data to Your Advantage

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Which One is Better for your Business?

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Beginning the Research Process

Using Data to Your Advantage

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A Mobile App

Optimizing a Site for Mobile

Which One is Better for your Business?

People Who Wowed This Post

introduction

bloguru friends

calendar

latest comments

hashtags

history