PSPINC Official Company Blog

PSPINC What's New Newsletter Vol.71 "The grass is always greener next to you...it's not."

Jul

Vol. 71

If you look at the pages of any company website, you will find only good things about them. This is because they believe that marketing is to always make yourself look big, the way a blowfish swells up to make itself look bigger when it meets an enemy. They try to attract customers by constantly saying that they can do this and that. However, I think that they have been doing this too much lately and have lost sight of the scale of their business, the scope of what they can do, and the characteristics of their company.

No matter how much you try to look good and big, there are limits to what you can do. So, instead of trying to make yourself look big, I think it is important to market the business that you are best at. What is it that you do best right now? Does your website do a good job of describing it?

It's hard to develop a broad and shallow scope of business because the market is too big. No matter the size of your company, it doesn't take much money or time to focus your marketing efforts on one specific point. The first thing to do is to think about what your company's strengths are. The smaller the scope, the better. The Internet market is huge, so no matter how small your frame of reference is, it will be enough for the market size.

Once you have decided on this, create a website to make it known to as many people as possible. Also, be sure to follow up with social networking sites and blogs related to this point of focus. If you are successful, then you can expand your target audience little by little. If you spread a big net from the beginning, you will not catch anything and it will be difficult to continue.

Create a focused website at a reasonable price, give us a call. Marketing is the place to start, ignoring the noise around you and showing what you're good at.

Pacific Software Publishing, Inc.
info@pspinc.com
https://pspinc.com
1404 140th Place NE, Bellevue, WA 98007 USA
800-232-3989
425-957-0808

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#Business #Marketing #PSPINC #SmallBusiness #Website

PSPINC What's New Newsletter Vol.62 "Advertising"

May

Vol.62

Recently, advertising using media outlets such as newspapers, television, radio, magazines, and direct mail has been losing popularity. I've heard that the circulation of print media, such as newspapers and magazines, in particular, is decreasing by more than 10% every year, and I agree with this. Also, the media (known as the press) are seeing a decline in viewership. I believe this is because these legacy media outlets are being replaced by the Internet.

When you spend your advertising money now, which area do you consider advertising in? I doubt there is anyone today who doesn't think of the Internet when asked this question. So, if you think of the Internet as a medium for advertising, what kind of sites do you advertise on?

One of the first that comes to mind is Google. A lot of Internet traffic comes from search results within search engines. So advertising with search sites like Google is effective, but the problem is that it is expensive and not easy to manage. It would be better if you could manage your ads and control the "when", "where", "who", "what", and "how much", but this is not easy. In this sense, advertising within search engines is currently being done by companies with large capital, who are spending a lot of time and money.

Everyone wants to advertise effectively. Nowadays, when we talk about advertising, we are talking about Internet advertising. It is not easy to have the necessary knowledge to effectively advertise on the Internet. In many cases, it is a lot of trial and error. However, for businesses, advertising is a necessity. So I think it's important now to try out advertising even with a small budget.

If you think that advertising on legacy media is a waste of money, you can try Internet advertising on a small scale. And if you find an effective online ad, you can continue to advertise by expanding it. In my company, we are also accumulating know-how by trying PR activities on websites such as Google and Facebook. If you have any questions, please feel free to contact us. We will be happy to share information with you.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

#advertisement #marketing

PSPINC What's New Newsletter Vol.59 "So you posted a blog, now what"

Apr

Vol. 59

There are times when blogging is a stand-alone activity. However, when you use blogging as part of your marketing efforts, the goal is to distribute information and direct customers to your website. Which is just like many other social media platforms such as Facebook, LinkedIn, Twitter, YouTube, etc. Induction may be a difficult word to understand, but it simply means that the goal is to get people to come to your website, online store page, etc.

The content you write for your blog must make the readers of that blog want to know more information. Even if you write an interesting blog, it is meaningless if the website it leads to is not interesting. Think of blogs and social media as the entrance, the front door, to your website.

Once your blog is complete and you are writing regularly, make sure that your home page has a good amount of complete content. The best way to check is to see how long the visitors stay on your website. It is important to make sure that the customers who have come to your website do not leave immediately.

After blogs and social media, the next step is the website. These are the customers who have come all this way, so it is important to think about what they are looking for and whether or not you can provide it on your website.

Pacific Software Publishing, Inc.
info@pspinc.com
1404 140th Place NE, Bellevue, WA 98007 USA
800-232-3989
425-957-0808

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

#PacificSoftwarePublishing #PSPINC #WebandEmailHosting #SeattleBellevue #SoftwareDevelopment #WebDevelopment #ApplicationDevelopment #Bloguru

#blog #marketing #newsletter #pspinc

PSPinc What’s New Newsletter Vol. 51 "Restaurants Are Back"

Feb

Vol. 51

The industries that have been hit the hardest by the spread of the coronavirus are travel and restaurants. Now that the vaccine is being administered, the number of newly infected people seems to be decreasing a bit. Under such circumstances, travel and restaurant industries are showing some signs of recovery. To support these industries, Pacific Software Publishing, Inc. is launching the Restaurants are Back campaign.

Restaurants are Back is an effort to provide PSPinc developed products to restaurant operators free of charge. PSPinc has been purchasing take-out lunches from local restaurants every day since March of last year for staff coming to the office. We hope to be able to help many more restaurants with this campaign.

If you have a service that you would like to offer, we would be happy to introduce it on our campaign website. For more information, please visit Restaurants Are Back.

https://restaurantsareback.com

Pacific Software Publishing, Inc.
info@pspinc.com
1404 140th Place NE, Bellevue, WA 98007 USA
800-232-3989
425-957-0808

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPinc Creates Tools For Your Business

#PacificSoftwarePublishing #PSPINC #WebandEmailHosting #SeattleBellevue #SoftwareDevelopment #WebDevelopment #ApplicationDevelopment #Bloguru

#RestaurantsAreBack #imamenu #marketing #newsmail #pspinc #webdexpress

Announcement: NewsMAIL Social Media Icon Update

Feb

Sample newsletter template with updated SNS icons ↓

Dear valued customer,

Thank you for choosing NewsMAIL email broadcasting services by Pacific Software Publishing, Inc.

We will update NewsMAIL services with the following changes:

- Support more social media links to YouTube, Instagram, Pinterest, Yelp, Foursquare and Ameba
- Update the look of all SNS icons

Please note that there will be no downtime for NewsMAIL services during this update.
If you have saved newsletters with previously set social media links, only the icons will be updated and the links will remain the same when broadcasting.

The release schedule is as follows:

* USA Pacific Standard Time
- Feb 10th (Wed) 9:30am-10:00am

* Japan Time
- Feb 11th (Thu) 2:30am-3:00am

PSPinc provides services with uptimes of 99.9%

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com.

We would like to answer your questions by phone call.

Create a contact-less digital restaurant menu for your customers with ImaMenu

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPinc Creates Tools For Your Business

#PacificSoftwarePublishing #PSPINC #WebandEmailHosting #SeattleBellevue #SoftwareDevelopment #WebDevelopment #ApplicationDevelopment #Bloguru

#marketing #newsmail #pspinc #sns #update

There is not problem that is too small.

Jan

Thank you for being our customer!!!

We proud ourselves to be the best service company for our customers. There is no problem that is too small. If you have a problem or question, please contact us.

#PSPinc #dreamersi #feebackonpilotsbt #kiroboto #marketing #opinionstand #pompomishere #pompomwashere #postinheaven #valueproposition

Wordpress Web Hosting by PSPinc

Dec

Did you know you can order our 10GB Wordpress Hosting with 3 Databases for only $99 per year. That includes .COM or .NET domain for one year as well.

https://www.dreamersi.com

#blog #businesstips #com #databases #domain #ennews #marketing #net #opinionstand #pacificsoftwarepublishing #pspinc #smallbusiness #technology #webdev #webdevelopment #webhosting #websitedevelopment #wordpress #wordpresshosting

5 Questions to Assess your Website's Quality

Dec

image source: pexels.com

When was the last time you updated your homepage? December is a great month to review your website, making sure the content and the copyright year are up to date.

Consider the following questions when reviewing your website, particularly your homepage:

1) Is the copyright year up to date in your footer?
2) When was the last time you updated any content?
3) Are your products/services still relevant today?
4) Can you adequately view your website on your phone?
5) Do you have SSL installed (does a lock icon show up on the browser address bar for your homepage URL)?

If any or all of the above does not make sense, you should have a professional check over your website. PSP has a dedicated team who can evaluate your business website and give you feedback and guidance about any updates and upgrades it needs.

Do you know how many visitors land on your site? Our professional staff can also set you up with Google Analytics, a web traffic tool, as well as give you some training on how to read your important statistics. Analytics allows you to set and measure goals for your homepage in 2020.

Get a fresh start in the New Year. Contact us at PSP (800-232-3989) with your questions and to seek professional web development and online marketing advice.

#Blog #BusinessTips #BusinessWebsite #ENnews #Marketing #PSPinc #SmallBusiness #Technology #WebDevelopment #WebHosting #WebTools

ClickItAudio New Feature Announcement

Nov

Text-to-speech is a technology that synthesizes speech and converts text into spoken audio. Click It Audio is excited to announce the addition of a brand new feature that lets users take advantage of this powerful technology.

Now if you don't want to upload audio, or use your own voice, you can use this powerful feature on your audio embeds.

What are you waiting for? Click It Audio is free-to-use for up to 3 audio embeds. Get started now!

If you would like to know more about ClickItAudio to embed audio to your web pages, business cards, catalogues and brochures, please call us at 1-800-232-3989 or 425-957-0808 or visit https://www.clickitaudio.com