PSPINC Official Company Blog

5 Benefits of Social Media For Your Business

Dec

14

Most of us have seen and used social media. If you are reading this article that is almost a certainty. We use it to share vacation photos, life updates, birthdays, anniversaries, cat photos, etc. However, there is a business application for social media. If you aren’t considering the benefits of social media for your business, you may be short changing yourself.

Today we are talking about 5 benefits of using social media for your business - let’s get started!

Smiling business woman

Make human connections with your customers

In most cases, your website is there to present information for your customer. From there, they will make an independent decision based on what you are offering. Unlike a traditional brick and mortar store, you have limited opportunities to engage with your customers.

By using social media, you have the opportunity to converse with your customers in comments and direct messages. In many cases this will allow you to offer superior customer support and really let your customers get to know you.

Woman with megaphone

Bring attention to your brand

The more spaces that users see your brand, the more they will grow to know and trust it. Using your brand identity (both visually and written) repetitiously over time will help customers keep your business in mind when they need it.

However, be careful not to overdo it. Your posts should seem organic, helpful, and entertaining. Simply advertising your products and services on a daily basis won’t likely lead to the brand recognition you are looking for.

Woman leading a meeting

Present yourself as a knowledgeable industry leader

Social media is a fantastic space to present yourself as a leader of your field. Share tips, industry studies, etc. to not just sell yourself, but actively help your customers.

For more long form content you can share links to blog posts. Not only will you help your customers, but you will drive more traffic to your website through your blog. Which is a fantastic opportunity to encourage them to click around and see what you have to offer.

Busy road with traffic

Increase traffic to your website

We just touched on it, but driving website traffic is super important. Whether it is through blog posts, direct links to products you have on sale, etc.

Make sure you are tracking website traffic with Google Analytics so you can directly observe where your referral traffic is coming from. This will help you in determining which social media platforms are the most effective for your target demographic. Allowing you to focus on what works to best grow your business.

Shopping cart next to monitor

Generate leads and potential sales

The ultimate goal of any business is to make sales and generate revenue. Social media is a great way to communicate directly with your customers, or those considering becoming a customer. If you are running a sale or special event, you can provide links or details on those as well.

It’s a fantastic way to capture leads, and potentially generate more sales. Making social media a fantastic sales tool to help grow your business.

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If you have yet to set up the necessary social media accounts, or you have neglected focusing on it, you may want to consider revisiting it again. With such a large segment of your customers likely on social media, it’s a tool that is worth paying attention to.

If you have any additional questions, need help getting started, or want to level up your social efforts - please let us know. We can be reached by email or you can call us toll-free at 1-800-232-3989.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#CustomerSupport #Marketing #OnlineMarketing #SNS #SocialMedia

PSPINC What's New Newsletter Vol. 91 "SEO"

Nov

24

At Pacific Software Publishing, Inc. we offer several products and services. Each product or service has a domain name. Each of these domains have unique PR activities to attract visitors. However, this is not enough to attract all of the visitors to one place. So we decided to place all of our products and services on https://pspinc.com.

For example, the service https://clickitaudio.com will continue to operate under its unique domain, but information about the service will be presented at https://www.pspinc.com/click-it-audio. By doing this, we can increase the SEO effect by gathering traffic that was previously distributed among individual products and services and channeling that all into https://pspinc.com.

If you are running multiple sites on multiple domains, modifying your site to attract traffic to a single location will have a synergistic effect on your site's SEO. If you have any questions about SEO, please feel free to contact us.

Pacific Software Publishing, Inc.
info@pspinc.com
https://pspinc.com
1404 140th Place NE, Bellevue, WA 98007 USA
800-232-3989
425-957-0808

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#SEO #SoftwareDevelopment #WebDevelopment #marketing

Tips for Email Marketing

Aug

24

Being able to reach out to customers is important, but you don’t need to be a professional marketer to do it. Below are a few tips for your email marketing efforts.

Keep It Short

The average attention span of users is short and it’s’ important to grab their attention right away. Providing a lot of content for them to read is a quick way to have them delete your message and move on. In addition, a large number of people will be checking their email from their mobile devices. Longer content leads to more scrolling and potentially burying important information “below the fold”.

Use a Single Column Layout

With websites, we often create intricately crafted multi-column layouts to organize and arrange data. While this is great for the modern web and useful for certain types of websites, that philosophy doesn’t carry over to emails for a couple of reasons.

You should be designing for mobile devices. We already talked about this, but remember, a large number of your customers reading your email marketing messages will be doing so from a mobile device. Creating an experience geared towards those users that also work for desktop computers usually leads us to a clean single-column layout.

Email clients don’t place nice. Depending on what device, email software, or service you are using, they will render emails differently and support different technologies. The more complex your email layout, the more room for error exists. Sticking to a single-column layout increases the odds that you are giving everyone a consistent experience across the board.

Have a Call to Action

Regardless of the type of email marketing you are doing, you will most certainly have a goal. Whether it is to have customers call your business, visit your store for a sale, purchase something online, or give you contact information for lead generation efforts.

To achieve these goals you will want to have a “‘call to action” that is clearly defined. Use clear speech and visual cues to grab the user’s attention and have them follow through on your desired action.

Those are just a few things that you are able to do to maximize your email marketing efforts. At PSPINC we offer NewsMAIL, our email marketing service as a tool to achieve these efforts. We also have a team of skilled Designers able to apply these principles, and design professional email broadcasts for your business.

For more information, you can call us toll-free at 1-800-232-3989 or visit our all-new website!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#Business #CallToAction #EmailDesign #EmailMarketing #Marketing #NewsMAIL #PSPINC

PSPINC What's New Newsletter Vol. 72 "How do you deal with bad reviews?"

Jul

15

Vol. 72

The Internet has surpassed media such as television and newspapers in terms of being seen by many people. It has become commonplace to use social media and other mediums to promote a company. When you use social media in this way, you have to understand that it is not a one-way platform like TV or traditional print material.

What I mean by that is with social media, not only the sender but also the receiver can write comments and evaluations. Naturally, some of the comments and feedback are positive (favorable), but there is also negative (unfavorable). Naturally, you would want to erase the bad comments. However, there is no value in a social media platform that can erase all bad reviews. Social media is a place to create opportunities for those who send out information to improve if there is room for improvement.

Often, the first response to a bad review or a problem is to defend oneself: "That's not true,” or "We don't have a problem.” This is the same as deleting bad reviews, which can cause what is often called "flaming." When a flare-up occurs, the story expands to something completely different from the facts, this should never happen.

If you receive a bad review, the right thing to do is to apologize to the other person. Even if you did what you thought was correct, if you made the other person feel bad, the proper way of handling it is to apologize. After that, it is necessary to conduct an actual investigation to clarify what went wrong. Even if it turns out to be a misunderstanding on the part of the other party, don't just say, "That's it.”

I believe that bad publicity is not always a bad thing. If you are in business, it is very difficult to be liked by all people. Try to understand where the other person is coming from, and think about how to respond in a way that is understandable to them and you, so that a response will not cause a flame war.

Pacific Software Publishing, Inc.
info@pspinc.com
https://pspinc.com
1404 140th Place NE, Bellevue, WA 98007 USA
800-232-3989
425-957-0808

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#Business #CustomerFeedback #CustomerReviews #CustomerSupport #Marketing #OnlineReviews #PSPINC #Reviews #SmallBusiness #SocialMedia

PSPINC What's New Newsletter Vol.71 "The grass is always greener next to you...it's not."

Jul

8

Vol. 71

If you look at the pages of any company website, you will find only good things about them. This is because they believe that marketing is to always make yourself look big, the way a blowfish swells up to make itself look bigger when it meets an enemy. They try to attract customers by constantly saying that they can do this and that. However, I think that they have been doing this too much lately and have lost sight of the scale of their business, the scope of what they can do, and the characteristics of their company.

No matter how much you try to look good and big, there are limits to what you can do. So, instead of trying to make yourself look big, I think it is important to market the business that you are best at. What is it that you do best right now? Does your website do a good job of describing it?

It's hard to develop a broad and shallow scope of business because the market is too big. No matter the size of your company, it doesn't take much money or time to focus your marketing efforts on one specific point. The first thing to do is to think about what your company's strengths are. The smaller the scope, the better. The Internet market is huge, so no matter how small your frame of reference is, it will be enough for the market size.

Once you have decided on this, create a website to make it known to as many people as possible. Also, be sure to follow up with social networking sites and blogs related to this point of focus. If you are successful, then you can expand your target audience little by little. If you spread a big net from the beginning, you will not catch anything and it will be difficult to continue.

Create a focused website at a reasonable price, give us a call. Marketing is the place to start, ignoring the noise around you and showing what you're good at.

Pacific Software Publishing, Inc.
info@pspinc.com
https://pspinc.com
1404 140th Place NE, Bellevue, WA 98007 USA
800-232-3989
425-957-0808

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#Business #Marketing #PSPINC #SmallBusiness #Website

PSPINC What's New Newsletter Vol.62 "Advertising"

May

6

Vol.62

Recently, advertising using media outlets such as newspapers, television, radio, magazines, and direct mail has been losing popularity. I've heard that the circulation of print media, such as newspapers and magazines, in particular, is decreasing by more than 10% every year, and I agree with this. Also, the media (known as the press) are seeing a decline in viewership. I believe this is because these legacy media outlets are being replaced by the Internet.

When you spend your advertising money now, which area do you consider advertising in? I doubt there is anyone today who doesn't think of the Internet when asked this question. So, if you think of the Internet as a medium for advertising, what kind of sites do you advertise on?

One of the first that comes to mind is Google. A lot of Internet traffic comes from search results within search engines. So advertising with search sites like Google is effective, but the problem is that it is expensive and not easy to manage. It would be better if you could manage your ads and control the "when", "where", "who", "what", and "how much", but this is not easy. In this sense, advertising within search engines is currently being done by companies with large capital, who are spending a lot of time and money.

Everyone wants to advertise effectively. Nowadays, when we talk about advertising, we are talking about Internet advertising. It is not easy to have the necessary knowledge to effectively advertise on the Internet. In many cases, it is a lot of trial and error. However, for businesses, advertising is a necessity. So I think it's important now to try out advertising even with a small budget.

If you think that advertising on legacy media is a waste of money, you can try Internet advertising on a small scale. And if you find an effective online ad, you can continue to advertise by expanding it. In my company, we are also accumulating know-how by trying PR activities on websites such as Google and Facebook. If you have any questions, please feel free to contact us. We will be happy to share information with you.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertisement #marketing

PSPINC What's New Newsletter Vol.59 "So you posted a blog, now what"

Apr

15

Vol. 59

There are times when blogging is a stand-alone activity. However, when you use blogging as part of your marketing efforts, the goal is to distribute information and direct customers to your website. Which is just like many other social media platforms such as Facebook, LinkedIn, Twitter, YouTube, etc. Induction may be a difficult word to understand, but it simply means that the goal is to get people to come to your website, online store page, etc.

The content you write for your blog must make the readers of that blog want to know more information. Even if you write an interesting blog, it is meaningless if the website it leads to is not interesting. Think of blogs and social media as the entrance, the front door, to your website.

Once your blog is complete and you are writing regularly, make sure that your home page has a good amount of complete content. The best way to check is to see how long the visitors stay on your website. It is important to make sure that the customers who have come to your website do not leave immediately.

After blogs and social media, the next step is the website. These are the customers who have come all this way, so it is important to think about what they are looking for and whether or not you can provide it on your website.

Pacific Software Publishing, Inc.
info@pspinc.com
1404 140th Place NE, Bellevue, WA 98007 USA
800-232-3989
425-957-0808

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#PacificSoftwarePublishing #PSPINC #WebandEmailHosting #SeattleBellevue #SoftwareDevelopment #WebDevelopment #ApplicationDevelopment #Bloguru

#blog #marketing #newsletter #pspinc