PSPINC Official Company Blog

What is a Customer Persona?

Feb

8

If you’ve ever worked in the marketing or sales field, you may have come across the term customer persona. But no matter what industry you’re in, creating a well-rounded persona is crucial in developing a strong and effective marketing strategy. Personas take the targeting process one step further by creating a fully-developed customer as if it were a real person. By definition, a persona is a composite sketch of a key segment of your audience. It requires some creative brainstorming but should still be based on some evidence, like information on your past customers.

This persona should envelop everything you think your ideal customer would be like for this specific campaign. Usually, the targeting process involves the assembly of some basic demographic information (age, gender(s), location, etc.). But creating a persona requires digging deeper into that information and adding some behavioral and psychographic details.

How to Create a Persona

a woman holding a small plaid purse in one hand and small shopping bags in the other

For example, imagine you’re an affordable product packaging company coming out with some new sustainable and biodegradable packaging. After some conversations, you decide that you want to target small organic food companies. So, what are those business owners like? Do they skew more male or female? How old are they? Where do they live? Are they married? Do they have kids? How much money do they make a year? These are all questions you should be asking yourself. And these are all things you’ll need to do some research to figure out.

But if we’re being completely honest, all of these questions should be answered when you’re developing your targeting strategy. Again, the creation of a customer persona takes this even further. Once you have all this information, you’ll start creating an entire personality going off of all the information you just discovered. You’ll give your persona a name and find a stock photo to represent him/her and start building it out even further. And for the record, giving your persona a name and photo is an important step because it makes him/her feel more real and that will help you in the long run for your campaign.

Giving your Persona a Personality

a man sitting on a bench near a plant with a small cup of coffee in one hand while one leg is crossed above his other knee

After defining your persona’s demographic information, you’ll start writing out their personality. What are they like? Are they outgoing or shy? What are they interested in? What does a day in their life look like? How do they behave online? These are all questions you’ll need to answer to develop a realistic and effective persona. But the most important questions will be answering these two questions: What motivates them and what frustrations do they have?

These two questions should be where your campaign can jump in. If we go back to our earlier example, a common motivation for any business owner is that they want their company to succeed. But maybe this organic foods business owner is frustrated by how much waste food companies produce in terms of product packaging. They’re interested in switching their packaging to something more sustainable, but they’ve found that most sustainable packaging is too expensive for them. This is where your biodegradable, but affordable packaging could solve their problems.

How Personas Help Marketing Efforts

a woman and two men looking at a piece of paper that one is showing while they're all sitting at a desk with a laptop in view and papers spread on the table

After figuring all this out, you can better market your products because now, when you’re creating marketing materials, you’ll refer back to your persona. If your persona saw this ad on social media, would he/she click on it? Would they go through the entire purchase based on this ad? If the answer’s no, then you probably shouldn’t devote your time and resources to this effort and figure something else out. And because you gave your persona a name, you can argue that that ad won’t work because Charlie would never click that. And that sounds much more convincing than saying, “I don’t think our target market will go for that ad”.

Customer personas can be a powerful tool for a marketing campaign. But only if you commit to the idea and all the details necessary to develop an effective strategy. It’s easy to create a fictional person and pretend like they’re one of your customers. But it takes much more work to build one out to the point of knowing who that person is and applying him/her to your overall campaign. From there, everything becomes easier because you’re basing your marketing efforts on that persona from what platforms to invest in to the kinds of messaging these ads will have. While building a customer persona takes a good amount of time and effort to put together, it’ll be well worth it in the end.

If you and your business need help developing a customer persona or require a consultation for your marketing needs, please feel free to contact us by phone or email or request for a quote on our Online Marketing page.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businessowner #businesstips #customerpersona #digitalmarketing #marketing #marketingcampaign #marketingonline #marketingresearch #persona #smallbusiness #targeting

What Content Monetization Looks Like Today

Feb

1

With the explosion of content creators over the past ten years, give or take, content monetization has changed the way people make money online. To start, content monetization is the process of making money off of the content you produce. This content could virtually be almost anything: videos, images, audio, text, or a combination of these formats. The most obvious examples consist of influencers on social media (YouTubers, TikTokers, Instagram models) and large publisher sites (like Buzzfeed).

The History of Content Monetization

someone recording a musician playing guitar and singing from a phone

But for a long time, content creators essentially created content for free, for either entertainment or educational purposes. When the concept of YouTubers exploded, people who made it big on the platform didn’t start making videos to make money. They started filming themselves to have fun or to educate others on what they thought more people should know. But once YouTube realized the potential they had on their hands, they dove into content monetization. And other major content-heavy platforms consequently followed. For written content, bloggers and publisher sites mainly generated money through advertising revenues. But when those started to drop, they too looked into content monetization models.

The simplest approach was simply placing ads around the content or before, during, or after the content (for video and audio content). Then, website traffic would mostly determine how much money the creator would make. It sounds simple enough but now there are multiple monetization models people can use to get paid online. But in reality, content creators experiment and adopt multiple content monetization models to find the ones that work for them.

Types of Content Monetization Strategies

1. Selling exclusive rights

someone signing their name on a legal document

This method is by far the fastest way to convert your content into revenue. But it comes with a catch. You’d have to relinquish all rights to the work, which includes any copyright or royalties. Simply put, this is like a work-for-hire type of method where you create and sell the content you create. This process could happen in one of two ways. You can create the content and sell it after you’ve already finished. Or you can find a buyer and he/she will tell you what to include in that content, much like ghostwriting or freelancing.

2. Affiliate sales

someone holding a credit card in one hand while her other hand rests on her laptop keyboard that's open in front of her on a desk

Affiliate marketing simply put is promoting third-party products and earning a percentage of those sales. This could be through referral links that you’d put somewhere in your blog post or the description for your YouTube video. Or they can be through referral codes that you can shout out in your podcast or the actual video. However, it’s not always as easy as it sounds. It’s one thing to promote the product or insert the link into your blog post. It’s a whole other struggle to get the user to not only click on the link but also purchase that product. Regardless, content creators who use this method work within an affiliate program, much like PSPINC's YourHost Affiliate Program. Within those programs, a unique referral links gets created and creators can then promote that product or service to get people to purchase it. It's not always easy, but if your content performs well on a regular basis, affiliate marketing could be the right content monetization model.

3. Subscriptions/memberships

computer graphic with log in to continue written on the screen with an insert email text box and a continue button. Underneath, there's also a see subscription options written.

If you’ve ever tried to visit select sites like the New York Times and you click on an article to read, a pop-up appears for you to create an account. Most of these sites consist of larger brands that have a consistent readership so they can get users to sign up for a membership and/or subscribe to get access to their content. But it’s more than just getting a reader’s name and email address. It also requires them to pay to view that content. To gain access to exclusive content, whether it’s news articles, blog posts, images, and/or videos, users have to pay to get it. And that is the subscription model at play when it comes to content monetization.

4. Donations

someone holding a box that says donations

Have you ever seen a pop-up that asks you to donate? For example, Wikipedia does this now from time to time. That’s content monetization at work. Publishers will directly ask for money to help keep their site running in the form of donations. But even if users don’t donate anything, they can still read, view, and/or watch whatever the content is for free. Unlike the subscription/membership model where users are forced to pay to view it.

5. Sponsored content

If you’ve ever seen a post on social media with the hashtag, #sponsored, that’s content monetization. Or for YouTube videos, if you’ve ever seen the tag, “Includes paid promotion” in the bottom left corner, that’s also sponsored content. What this usually entails is a brand seeking out an influencer, another brand, or a publisher that has the right blend of three things. A good number of followers, viewership, and/or website traffic, and someone (whether it’s another brand/publisher or an influencer) whose personality matches their brand and what it stands for.

How much it costs and how much return you’ll get for that sponsored content depends on how big the influencer is, how much exposure the post gets, and how much that influencer is charging. Regardless, sponsored content helps increase a brand’s overall reach and engagement and ultimately, sales.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#audio #blog #business #buzzfeed #content #contentcreation #contentmonetization #digitalmarketing #images #influencermarketing #influencers #instagram #marketing #marketingtips #memberships #publisher #smallbusiness #subscriptions #tiktok #videos #youtube

How Companies Use AI

Jan

18

Although AI seems like a newer concept, it’s actually been around for quite some time. In fact, the first instance of modern AI happened in 1956 at the Dartmouth Summer Research Project on Artificial Intelligence (DSRPAI). There, the term, artificial intelligence was coined after Allen Newell, Cliff Shaw, and Herbert Simon presented their program, the Logic Theorist, designed to imitate the human’s ability to problem-solve. So to say technology’s gone a long way since then is an understatement.

Now, we live in the “big data” age, which is why AI's become a much bigger trend in recent years. We're now in an era where computers can hold and process an immense amount of data. Much more than any human being could process. And now, we’ve gotten to the point where companies can use AI to streamline processes, increase efficiency, and better market to their customers.

Administrative and Financial Services

open laptop next to papers spread out on a desk with a phone open to the calculator app and stacks on money

To perform fairly simple administrative and financial tasks, many companies use AI to do the work that used to be done by human beings. From a simplistic point of view, these robots are essentially inputting and consuming data and then doing the appropriate action needed. These tasks include transferring data into records, updating information, and fixing various system failures. For example, businesses can store information like name and email after making a sale or update customer files in situations when a customer moves or changes their phone number. Even PSPINC uses it with PSP Pilot, which is our free CRM service that helps businesses manage tasks and customer data.

Additionally, AI can streamline processes for the financial sector. One example of this is replacing a lost or stolen credit card. After handling the customer on the phone, robots will reach into multiple different systems to handle the whole ordeal. Companies also use AI to help detect credit or insurance fraud

Customer Service

a call center woman with a headset wearing a yellow blouse with another call center employee in the background

One very common AI practice is to use it to improve customer service. For example, many companies will embed a chatbox into their website, specifically designed to respond to customers’ questions and requests. Or they have an AI robot answer the phone when customers call in for support.

But for companies that handle more complex problems, automated phone calls aren’t always ideal. In fact, PSPINC still uses live support technicians to handle customer calls. However, AI is still very beneficial for businesses looking to streamline the customer service experience. AI allows companies to give their call center employees a break by using robots to provide 24/7 customer service on issues like password assistance or basic tech support questions.

Targeted Marketing

marketing professionals sitting at a table with analytical documents and a laptop in front of them cheering

Have you ever looked at something on a shopping site only for something similar to show up as an ad on your Facebook page? Or sometimes, you’ll see the exact product you were looking at earlier. That’s AI’s targeted (or retargeted) marketing hard at work. Using customers’ browser histories, robots can recommend similar products and services that the algorithm believes they’ll like as well. All of this, in turn, helps businesses increase not only sales but engagement and personalization.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#adminstration #ai #artificialintelligence #automatedphonecalls #bigdata #blog #business #businesstips #chatbox #customerservice #finance #marketing #pspinc #targetedmarketing #technology

Why Branding is More Than Just a Logo

Jan

11

When you think of branding, you probably think of the big brands: Apple, Coca-Cola, Netflix, you name it. For brands as big as those, you can almost immediately picture their logos. And that’s the true testament to how successful those companies are. But branding is much more than just the logo. However, the word, branding or brand, is somewhat of an obscure concept. If you were to ask people what they think it means, everyone you ask will probably come up with something different. But the real answer is actually quite simple: A brand is a promise. The promise that your company will live up to every time someone interacts with your brand.

Apple as an Example

(from left) mac laptop, iPad, and iPhone

But what does that attribute to in practice? Well, let’s take a look at Apple, arguably one of the world’s largest brands. Steve Jobs, the man behind it all, has said in the past that Apple owes its success to keeping its core values the same. When it all comes down to it, Apple’s core values consist of building the best product for people. The company’s certainly changed and evolved as the world and technology have. But it still keeps that idea as the backbone of the company.

While almost every other tech company out there has expanded their product line, pushing them out one by one, Apple’s stayed true to its promise. They’ve certainly added more products to their lineup, but adding to it isn’t their main purpose. And it certainly isn’t what they’re known for. There’s a reason why there are over 1.65 billion Apple devices in active use in the world and why Apple’s revenue hit approximately $274.3 billion in 2020. It’s not because Apple keeps coming out with hundreds of products every year (because they don’t). It’s because Apple delivers on the promise they’ve made to their customers: they build the best devices, no matter how the world changes.

The Branding Process

But for any brand, a logo is just one part of creating a brand identity. But just because there’s more to branding than just a logo, it doesn’t mean that a logo doesn’t matter. After all, when you think of Apple, you think of its logo. It’s synonymous with what their brand stands for and how they want you to feel about their brand. And that’s not an accident. It’s not just an image they place on their products. It’s also the color palette and tone they use in everything they put out there. It’s why branding is a process.

Creating a visually appealing and effective brand identity is vital. With a strong brand identity, you’re then left with clear guidelines that set the tone for everything your brand does from that point forward. That includes everything from the images your brand shares on social media, the language you use in your content, and what your website looks like. And brands can either do all that work internally or they can outsource it. In fact, PSPINC even has design services specifically designed to help with that branding process, which includes logo design, custom website design, and marketing services.

It can be a long and involved process but if your brand can reach Apple status, it’s worth it in the end. With clear brand guidelines, your brand will be consistent in everything it does, which is the key to a successful brand.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#apple #blog #brand #brandidentity #branding #businesstips #cocacola #iphone #logo #mac #marketing #netflix #promise #stevejobs #webdesign

PSPINC What's New Newsletter Vol. 96 "Domain, Web, and Email Hosting"

Dec

30

Pacific Software Publishing, Inc. currently offers three different types of hosting services. But not because we’ve developed three different types. Two that we’ve purchased are still operating under their original name. In addition to the hosting service, we’ve developed in-house. Currently, we offer the following three hosting services:

dreamersi.com

yourhost.com

parcomweb.com

Not all of them offer the same functions and features, so understandably, they’re offered at different price points. They all have their own unique features. So you can choose the service that best suits your needs.

This will be the last newsletter for this year. Thank you to all of you. It has been a great year. We will continue to listen to your feedback and strive to improve our services in the coming year. Please feel free to contact us via phone, email, or social media for any of your domain name, hosting, website development, or general marketing needs in the coming year. We wish you a Happy New Year!

Kenichi Uchikura, President/CEO
kenichi.uchikura@pspinc.com

Pacific Software Publishing, Inc.
info@pspinc.com
https://pspinc.com
1404 140th Place NE, Bellevue, WA 98007 USA
800-232-3989
425-957-0808

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #domainname #dreamersi #email #marketing #parcomweb #pspinc #pspincwhatsnewnewsletter #webdevelopment #webhosting #yourhost

5 Benefits of Social Media For Your Business

Dec

14

Most of us have seen and used social media. If you are reading this article that is almost a certainty. We use it to share vacation photos, life updates, birthdays, anniversaries, cat photos, etc. However, there is a business application for social media. If you aren’t considering the benefits of social media for your business, you may be short changing yourself.

Today we are talking about 5 benefits of using social media for your business - let’s get started!

Smiling business woman

Make human connections with your customers

In most cases, your website is there to present information for your customer. From there, they will make an independent decision based on what you are offering. Unlike a traditional brick and mortar store, you have limited opportunities to engage with your customers.

By using social media, you have the opportunity to converse with your customers in comments and direct messages. In many cases this will allow you to offer superior customer support and really let your customers get to know you.

Woman with megaphone

Bring attention to your brand

The more spaces that users see your brand, the more they will grow to know and trust it. Using your brand identity (both visually and written) repetitiously over time will help customers keep your business in mind when they need it.

However, be careful not to overdo it. Your posts should seem organic, helpful, and entertaining. Simply advertising your products and services on a daily basis won’t likely lead to the brand recognition you are looking for.

Woman leading a meeting

Present yourself as a knowledgeable industry leader

Social media is a fantastic space to present yourself as a leader of your field. Share tips, industry studies, etc. to not just sell yourself, but actively help your customers.

For more long form content you can share links to blog posts. Not only will you help your customers, but you will drive more traffic to your website through your blog. Which is a fantastic opportunity to encourage them to click around and see what you have to offer.

Busy road with traffic

Increase traffic to your website

We just touched on it, but driving website traffic is super important. Whether it is through blog posts, direct links to products you have on sale, etc.

Make sure you are tracking website traffic with Google Analytics so you can directly observe where your referral traffic is coming from. This will help you in determining which social media platforms are the most effective for your target demographic. Allowing you to focus on what works to best grow your business.

Shopping cart next to monitor

Generate leads and potential sales

The ultimate goal of any business is to make sales and generate revenue. Social media is a great way to communicate directly with your customers, or those considering becoming a customer. If you are running a sale or special event, you can provide links or details on those as well.

It’s a fantastic way to capture leads, and potentially generate more sales. Making social media a fantastic sales tool to help grow your business.

—

If you have yet to set up the necessary social media accounts, or you have neglected focusing on it, you may want to consider revisiting it again. With such a large segment of your customers likely on social media, it’s a tool that is worth paying attention to.

If you have any additional questions, need help getting started, or want to level up your social efforts - please let us know. We can be reached by email or you can call us toll-free at 1-800-232-3989.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#CustomerSupport #Marketing #OnlineMarketing #SNS #SocialMedia

PSPINC What's New Newsletter Vol. 91 "SEO"

Nov

24

At Pacific Software Publishing, Inc. we offer several products and services. Each product or service has a domain name. Each of these domains have unique PR activities to attract visitors. However, this is not enough to attract all of the visitors to one place. So we decided to place all of our products and services on https://pspinc.com.

For example, the service https://clickitaudio.com will continue to operate under its unique domain, but information about the service will be presented at https://www.pspinc.com/click-it-audio. By doing this, we can increase the SEO effect by gathering traffic that was previously distributed among individual products and services and channeling that all into https://pspinc.com.

If you are running multiple sites on multiple domains, modifying your site to attract traffic to a single location will have a synergistic effect on your site's SEO. If you have any questions about SEO, please feel free to contact us.

Pacific Software Publishing, Inc.
info@pspinc.com
https://pspinc.com
1404 140th Place NE, Bellevue, WA 98007 USA
800-232-3989
425-957-0808

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#SEO #SoftwareDevelopment #WebDevelopment #marketing

Tips for Email Marketing

Aug

24

Being able to reach out to customers is important, but you don’t need to be a professional marketer to do it. Below are a few tips for your email marketing efforts.

Keep It Short

The average attention span of users is short and it’s’ important to grab their attention right away. Providing a lot of content for them to read is a quick way to have them delete your message and move on. In addition, a large number of people will be checking their email from their mobile devices. Longer content leads to more scrolling and potentially burying important information “below the fold”.

Use a Single Column Layout

With websites, we often create intricately crafted multi-column layouts to organize and arrange data. While this is great for the modern web and useful for certain types of websites, that philosophy doesn’t carry over to emails for a couple of reasons.

You should be designing for mobile devices. We already talked about this, but remember, a large number of your customers reading your email marketing messages will be doing so from a mobile device. Creating an experience geared towards those users that also work for desktop computers usually leads us to a clean single-column layout.

Email clients don’t place nice. Depending on what device, email software, or service you are using, they will render emails differently and support different technologies. The more complex your email layout, the more room for error exists. Sticking to a single-column layout increases the odds that you are giving everyone a consistent experience across the board.

Have a Call to Action

Regardless of the type of email marketing you are doing, you will most certainly have a goal. Whether it is to have customers call your business, visit your store for a sale, purchase something online, or give you contact information for lead generation efforts.

To achieve these goals you will want to have a “‘call to action” that is clearly defined. Use clear speech and visual cues to grab the user’s attention and have them follow through on your desired action.

Those are just a few things that you are able to do to maximize your email marketing efforts. At PSPINC we offer NewsMAIL, our email marketing service as a tool to achieve these efforts. We also have a team of skilled Designers able to apply these principles, and design professional email broadcasts for your business.

For more information, you can call us toll-free at 1-800-232-3989 or visit our all-new website!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#Business #CallToAction #EmailDesign #EmailMarketing #Marketing #NewsMAIL #PSPINC

PSPINC What's New Newsletter Vol. 72 "How do you deal with bad reviews?"

Jul

15

Vol. 72

The Internet has surpassed media such as television and newspapers in terms of being seen by many people. It has become commonplace to use social media and other mediums to promote a company. When you use social media in this way, you have to understand that it is not a one-way platform like TV or traditional print material.

What I mean by that is with social media, not only the sender but also the receiver can write comments and evaluations. Naturally, some of the comments and feedback are positive (favorable), but there is also negative (unfavorable). Naturally, you would want to erase the bad comments. However, there is no value in a social media platform that can erase all bad reviews. Social media is a place to create opportunities for those who send out information to improve if there is room for improvement.

Often, the first response to a bad review or a problem is to defend oneself: "That's not true,” or "We don't have a problem.” This is the same as deleting bad reviews, which can cause what is often called "flaming." When a flare-up occurs, the story expands to something completely different from the facts, this should never happen.

If you receive a bad review, the right thing to do is to apologize to the other person. Even if you did what you thought was correct, if you made the other person feel bad, the proper way of handling it is to apologize. After that, it is necessary to conduct an actual investigation to clarify what went wrong. Even if it turns out to be a misunderstanding on the part of the other party, don't just say, "That's it.”

I believe that bad publicity is not always a bad thing. If you are in business, it is very difficult to be liked by all people. Try to understand where the other person is coming from, and think about how to respond in a way that is understandable to them and you, so that a response will not cause a flame war.

Pacific Software Publishing, Inc.
info@pspinc.com
https://pspinc.com
1404 140th Place NE, Bellevue, WA 98007 USA
800-232-3989
425-957-0808

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#Business #CustomerFeedback #CustomerReviews #CustomerSupport #Marketing #OnlineReviews #PSPINC #Reviews #SmallBusiness #SocialMedia

PSPINC What's New Newsletter Vol.71 "The grass is always greener next to you...it's not."

Jul

8

Vol. 71

If you look at the pages of any company website, you will find only good things about them. This is because they believe that marketing is to always make yourself look big, the way a blowfish swells up to make itself look bigger when it meets an enemy. They try to attract customers by constantly saying that they can do this and that. However, I think that they have been doing this too much lately and have lost sight of the scale of their business, the scope of what they can do, and the characteristics of their company.

No matter how much you try to look good and big, there are limits to what you can do. So, instead of trying to make yourself look big, I think it is important to market the business that you are best at. What is it that you do best right now? Does your website do a good job of describing it?

It's hard to develop a broad and shallow scope of business because the market is too big. No matter the size of your company, it doesn't take much money or time to focus your marketing efforts on one specific point. The first thing to do is to think about what your company's strengths are. The smaller the scope, the better. The Internet market is huge, so no matter how small your frame of reference is, it will be enough for the market size.

Once you have decided on this, create a website to make it known to as many people as possible. Also, be sure to follow up with social networking sites and blogs related to this point of focus. If you are successful, then you can expand your target audience little by little. If you spread a big net from the beginning, you will not catch anything and it will be difficult to continue.

Create a focused website at a reasonable price, give us a call. Marketing is the place to start, ignoring the noise around you and showing what you're good at.

Pacific Software Publishing, Inc.
info@pspinc.com
https://pspinc.com
1404 140th Place NE, Bellevue, WA 98007 USA
800-232-3989
425-957-0808

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

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