PSPINC Official Company Blog

What’s New Newsletter Vol. 172 “The Importance of Positive Google Reviews”

Jun

15

When you want to look for a new restaurant to go to or get your car serviced, the first place you’ll look is Google. The same can be said when you’re looking for any kind of service from a business. After entering your query into Google, the first thing that’ll pop up is a list of businesses in your local area. And right below those business names, you’ll find their overall rating. The last thing people want to do is choose to work with a business with a bad rating.

Positive Google reviews act as social proof, making your business look more trustworthy. And they influence potential customers to purchase from you, which can make a major impact on sales. On the technical side, it also helps with optimizing your business website for search engines. Google’s algorithm favors new and original content, and customer reviews feed into that. Having good search engine optimization (SEO) helps your site’s overall visibility. If you’re looking for some extra help on better optimizing your site for search engines, reach out to us at PSPINC. We have experts ready to help!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #digitalmarketing #google #marketing #marketingdigital #marketingtips #pspincwhatsnewnewsletter #sales #searchengineoptimization #seo #smallbusiness #tech #technology #web #webdevelopment #website

What’s New Newsletter Vol. 171 “Reminder to Switch Over to Google Analytics 4”

Jun

8

In case you missed it, Google Analytics is sun-setting Universal Analytics (UA) at the beginning of next month. In 2020, Google Analytics introduced Google Analytics 4 (GA4), giving users the option to use either. Now, to favor GA4 over UA, Google Analytics will stop collecting and processing data for UA properties starting July 1st. With more users becoming concerned about their privacy online over the last few years, many opt out of tracking cookies when surfing the web. UA relies heavily on cookies to track user behavior, but GA4 uses event-based modeling to gather data.

If you haven’t already opted out, it’ll automatically switch your site over to GA4, but we recommend you make the switch sooner rather than later. The sooner you switch, the more data you’ll collect in the new system. With that data, it’ll help determine trends and insights to help you improve your upcoming business and marketing plans. For directions on how to switch manually, head over to one of our older blog posts. If you need more help to migrate your data from UA to GA4, give us a call! We have experts ready to help you with your SEO and other marketing needs.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #digitalmarketing #ga4 #google #googleanalytics #googleanalytics4 #marketing #marketingdigital #marketingtips #pspinc #seo #smallbusiness #tech #technology #ua #universalanalytics #web #website #websites

What to Consider When Expanding your Business Overseas

Jun

6

For companies looking to expand their business, one way to do so is by selling and promoting their offerings in a foreign country. It opens opportunities for your business to sell to a new audience, which will, in turn, increase overall revenue. But it doesn’t mean it’s easy. Marketing to another country comes with its own unique challenges, ones that you may not initially realize when starting the process. But it’s important to make sure your business is prepared before you start marketing in other countries. Why? Because even big corporations have messed up. A translation error can either be small and inconsequential, or it could be a grave mistake. For example, KFC entered China in the 1980s with the phrase “eat your fingers off” instead of “finger-lickin’ good”. Fortunately for them, it didn’t scare too many customers off. And it continues to be a popular chain in the country.

But mistakes like that could end up being detrimental in the future. KFC just ended up being one of the luckier ones. It’s not enough to just know the language, distinct cultural differences will also greatly impact your marketing campaigns. Another example is when the baby food company, Gerber, entered Africa. In America, we’re used to seeing the cute baby on the label. But in Africa, their products usually use pictures of the actual product because not everyone can read there. To say people were confused and horrified was an understatement. So, localization experts are more than translators; they must also be aware of important cultural differences to avoid mistakes that could completely backfire.

PEST Analysis

people in the office discussing a project

We’ve talked about a SWOT analysis before, and while the two are linked, a PEST analysis is different. A PEST analysis looks at a potential new business and will influence your decision on whether you’ll enter a new country with your business. Before entering a foreign market, use a PEST analysis, which stands for Political factors, Economic factors, Socio-Cultural factors, and Technological factors. After considering these four factors, it’s easier to decide whether your company should enter a new country and it’s easier to determine how hard it’ll be to do so.

Questions to Consider Using the PEST Analysis Method

When conducting your PEST analysis, here are some important questions to ask yourself:

Political:

Who are the most likely contenders for power? What are their views on business policy and how will that affect your business?
How well-developed is the country?
How widespread are corruption and organized crime and is it likely to change? How likely will that affect your organization?
How does government approach corporate policy, corporate social responsibility, environmental issues, and customer protection legislation? Will it make an impact on your business and is it likely to change?

Economic:

How stable is the current economy? Is it growing, stagnating, or declining?
Are key exchange rates stable, or do they tend to vary significantly?
What do customers’ levels of disposable income look like? Is it likely to change in the next few years?
How does globalization affect the country’s economic state?

Socio-Cultural:

What is the population’s growth rate? Is this likely to change?
Are generational shifts in attitude likely to affect what you’re doing?
What social attitudes and taboos could affect your business? Are there any recent changes that could affect this?
How do religious beliefs and lifestyle choices affect the population?

Technological:

Are there any new technologies that you could be using?
Are there any new technologies on the horizon that could affect your business?
How do infrastructure changes affect work patterns (ex: remote work, etc.)?

Here at PSPINC, we have experts to help your business expand products and product lines to Japan. With our history of localizing software between the U.S. and Japan, we successfully created ur SaaS (Software as a Service) product, C-Sagaseru, which was designed specifically for coaches in Japan to connect with their clients. Start localizing your content with us today.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #business #businesstips #digitalmarketing #gerber #international #internationalmarketing #kfc #localization #marketing #marketingdigital #marketingtips #pest #pestanalysis #smallbusiness #swot #swotanalysis

Meta’s New Text-Based Twitter Competitor App

May

30

Ever since Elon Musk acquired Twitter, many users have been itching to find a viable replacement. So far, some have found solace in Mastodon and Bluesky, a newer app launched and endorsed by co-founder and former Twitter CEO, Jack Dorsey. But now, Meta’s thrown its hat in the ring with its upcoming text-based app. It currently doesn’t have an official name, but internal Meta staff members call it either “P92” or “Barcelona”. There also isn’t an official launch date released just yet. But digital media marketing expert Lia Haberman, who first reported on this new app, says it could launch as early as the end of June.

Regardless, Meta granted early access to high-profile influencers and celebrities, which will only encourage more people to join the platform. While this new app will be in direct competition with Twitter, it’s not why Meta’s working on this new app. Or it’s at least not the only reason. Social media platforms have switched their focus toward direct messages (DM) over the last few years based on user behavior. And it also explains why Meta reintegrated Messenger back into the Facebook app and the thought behind Instagram Channels.

What Makes It Different

a phone open to twitter on a table next to a mug of coffee

Meta’s new text-based app will eliminate major obstacles that have prevented others from fleeing Twitter. With Facebook and Instagram under their belt, users can log in with their Facebook/Instagram credentials, keep their Instagram username, and keep their verification status (if applicable). It’ll also encourage their Instagram followers to follow them on the new platform, and carry over blocks and hidden words, optimizing the overall transition.

Unlike Facebook, Instagram, and Twitter, Meta’s new text-based app will be decentralized, much like its competitor, Mastodon. According to Haberman’s sources, each post has a limit of 500 characters, and much like tweets and Facebook posts, users can include links, photos, and videos up to five minutes long. Based on the only screenshots we’ve gotten of the new app (via a slide Haberman received and posted to her Twitter page), it’ll have a feed where users can like, reply, and share others’ posts.

What This Means

someone using a laptop that has facebook open on it

With the reported instability on Twitter recently, the market for Twitter alternatives is rife with opportunities. However, there hasn’t been one clear contender that users have flocked to. And the fatigue of setting up a new account on a new, unpopulated platform has become more apparent, which only further deterred users.

Meta, however, has the tremendous advantage of integrating their already-popular apps, Facebook, Instagram, Messenger, and WhatsApp, which boasts a network of billions of users. With that also comes the ease of setting up a new account and keeping your followers. But Meta also has a history of releasing apps that don’t gain traction, especially those that copy other already-popular apps. So, only time will tell how Meta’s new text-based app performs in the social media space.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#app #business #businesstools #digitalmarketing #directmessaging #dm #elonmusk #facebook #jackdorsey #marketing #marketingdigital #messaging #messenger #meta #news #socialmedia #tech #technology #twitter #web #website #whatsapp

What’s New Newsletter Vol. 169 “Learn Japanese Online”

May

25

If you didn’t already know, Pacific Software Publishing Inc. (PSPINC) started as a one-man operation in 1987 by our founder, Kenichi Uchikura. While we’re known for our web hosting services, the original vision for this company was to popularize the PC in Japan, which was aided by the fact that our CEO is Japanese. Since then, PSPINC has grown immensely as we now offer multiple different digital products and services. But we still boast a focus on offering our services in Japanese. So, it only made sense to also offer Japanese language-learning services as well.

With Japanese-Online (JOL), you can learn how to speak and write Japanese with articles, tutors, and lessons on the Japanese language and culture! Find free language and culture guides and subscribe to our weekly email newsletters by heading over to our website, Japanese-Online.com.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #businesstips #businesstools #digitalmarketing #japanese #japaneseonline #jol #marketing #marketingdigital #marketingtips #pspinc #pspincwhatsnewnewsletter #smallbusiness #tech #technology #web #webhosting #website #webtools

What’s New Newsletter Vol. 168 “Business Uses for Web Forms”

May

18

Online forms, or web forms, allow customers to enter valuable information. It could be as small and simple as their name and email address, or it can include payment information. Regardless, businesses can use online forms for multiple reasons:

· Sell products.
· Onboarding new employees.
· Capture new leads.
· Create an email mailing list.
· Gather feedback from customers.
· Collect information to provide a service.
· Many more!

In return, businesses can gain insight into their customers while also configuring, sharing, and managing those forms to optimize them for their business needs. Creating them, however, can be as easy as signing up for InforMakers, our online form builder! Get started for just $8/month.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #digitalmarketing #ecommerce #informakers #marketing #marketingdigital #marketingtips #newsletter #pspinc #pspincwhatsnewnewsletter #smallbusiness #tech #technology #web #website #websites #webtools

Getting Verified on Social Media

May

16

Verified users on social media have been a thing for a long time. Since 2009, to be specific, when Twitter introduced the blue checkmark shown next to a user’s profile name. After that, other social platforms followed suit. Prior to Elon Musk’s Twitter takeover, the checkmark beside someone’s name online became a symbol of authenticity to signify the user was whom they said they were.

After Elon Musk bought out Twitter for roughly $44 billion in October of last year, the verification process changed the following month. Now, $8/month is all you need to get verified on Twitter, ultimately meaning anyone who can afford to spend $8 a month can become a verified user. Regardless, other social platforms also have verification systems in place that aren’t solely based on financial means. But that may change once Meta rolls out their new verification service to Facebook and Instagram on a wider scale.

Meta’s New Verification Service

In February, Meta’s CEO, Mark Zuckerberg, announced they’d be rolling out their own verification service for Facebook and Twitter. According to his statement, this new system will aim to better protect people from fraudulent users. Although, the platform’s inspiration seems obvious as Twitter’s verification system has continually changed and become a frequent subject of ridicule since Musk’s takeover.

Meta first tested their new verification service in New Zealand and Australia in February, but they’ve since opened it up to the U.S. in March. However, we haven’t heard reports about it yet. All we really know about Meta’s verification service is that it takes a government ID to verify the account and getting verified on Facebook and getting verified on Instagram are two separate processes. And paid verification costs $11.99/month on the web or $14.99/month either on Apple’s iOS or Android.

Verification on Other Social Platforms

someone holding a phone with the youtube app opening

So far, Meta isn’t the only platform that’s followed Twitter’s example by charging for verification status. After Twitter’s new verification system went live, Tumblr took advantage of the public ridicule that came with it by advertising its own $7.99 verification status. But unlike Twitter, it was a one-time fee (Twitter’s is monthly) and you get two checkmarks. From the description, it’s very clear that it’s a joke. But despite that it’s a parody of Twitter’s checkmarks and holds no real value on the platform, it still earned a 125% boost in in-app purchase revenue by February after releasing it in November, according to TechCrunch.

But YouTube and TikTok don’t currently charge for verification. Instead, YouTube has a whole process where users can request verification, which requires user accounts to be public and active, have at least 100,000 subscribers, a profile photo, a banner image, a description, great content, and represent a real person, brand, or identity. On TikTok, verification exists, but it’s unclear how it’s done.

Regardless, verification used to authenticate users, especially public figures, on social media. But now, it just means that the user paid for that checkmark (or checkmarks, in Tumblr’s case). Even though Twitter and Meta claim this new process aims at bulking up protection against fraudulent users, it doesn’t seem to be helping as much as they said it would.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#app #blog #business #businesstools #cost #digitalmarketing #facebook #instagram #marketing #marketingdigital #mobile #smallbusiness #socialmedia #tech #technology #tiktok #tumblr #twitter #verification #verifiedusers #web #webtools #youtube

What Goes into an Effective Marketing Plan?

May

9

There can be a lot that goes into marketing for a business. And it can be overwhelming. But having an overarching marketing plan to do so makes it much easier. It’ll outline what needs to be done and what the intended results will be, not just to your marketing team, but to the entire sales team. You might have some initial ideas of what you want to do to market your product, service, and overall brand. But they might not be the best idea. Or it might be a good idea that could use some improvements that a plan could provide.

A marketing plan, for the rest of the sales team, presents an overhead look at your ideas professionally. For the marketing team, it serves as an organized outline for people to fill in throughout the process. But while every brand and plan will undoubtedly be different, there are still fundamental parts of every marketing plan: research, objectives, a strategy statement, a buyer persona, a customer journey, tactics, and mockups. And having them in your marketing plan will help marketers ensure they’re prepared.

Initial Steps

Every marketing plan starts with research. Regardless of your business's industry, it’s constantly changing and evolving. And you’re expected to change with it. More than that, research also helps you as a marketer get a better idea of the company’s overall identity and what you can highlight in a marketing campaign. And it’s important to point out that you may not have discovered this information without doing research to find it.

That research can also include creating a customer persona and journey, which will give you a better understanding of who your customers are and how they interact with your brand. And it’ll make it easier to create your objectives and strategy statement. As we’ve discussed before on this blog, your marketing objectives are essentially like your goals. And remember to use the SMART acronym when you create them. And a strategy statement encompasses those goals into a single statement, one that will guide your overall marketing efforts for your campaign moving forward.

Tactics & Mockups

three people crowded around a long desk with one woman sitting and showing something on a tablet to everyone else

Once you’ve completed the initial steps, it’ll be easier to determine how to achieve the goals you’ve set for your marketing team for your overall campaign. In marketing, tactics are strategic actions that directly correspond to your objectives. And your strategy statement will help guide you in the right direction when it comes to your content. Depending on what you want to achieve during your marketing campaign, tactics can range from search engine optimization, social media marketing, and email marketing, among other things. And to make it easier, creating mockups, or visual representations of what your final product will look like, will help you later when it’s time to prepare assets.

Overall, there are multiple steps in constructing an effective marketing plan. For marketers, having one in place helps immensely in better organizing your marketing ideas for your campaign. For everyone else at the company, it gives them a good idea of what you plan to accomplish and how. And that can be very powerful because often, your marketing team isn’t in charge of how much the company can spend on marketing efforts. The more people know about what you plan to do with the money they give you, the more likely they’ll be open to an increased budget. So, a marketing plan isn’t just a way to organize your thoughts as a marketer, it also serves as a proof of concept for the rest of your team. If you're looking for more marketing help for your small business, contact our marketing professionals at PSPINC. We'd be happy to help!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #branding #business #businesstips #goals #marketing #marketingdigital #marketingideas #marketingplan #marketingstrategy #marketingtips #mockup #objectives #sales #smallbusiness #smartobjectives #socialmedia #strategy #tactics

Marketing Objectives and a Strategy Statement

May

2

The elements of a good marketing plan include two things: marketing objectives and a marketing strategy. Many people mistake an objective and a strategy as being the same thing, when, in fact, they are not. An objective is a more specific path to take to achieve your business goals. Examples include increasing brand awareness or increasing a certain perception about your product or overall company. A strategy, however, should encompass your objectives and steer your overall plan in the right direction. And constructing a strong strategy statement helps you do that.

For example, if you own a small business, you’ll likely want to increase its overall brand awareness. But your marketing plan still needs a focus. The best way to figure out what to focus on for your marketing plan is to research. What is it about your company that makes it different from others on the market? What part of your product or overall company do you want more people to know about? That’s where you should start.

SMART Objectives

When creating your marketing objects, a helpful acronym you can use is SMART. It stands for specific, measurable, attainable, reliable, and timely. Every business has goals in mind, but when you create SMART objectives, it narrows down your focus and guides you toward those goals. Without them, you’ll have goals without any clear direction or tasks going forward. And it’s hard to accomplish a goal if you don’t know where to start or how to achieve that goal. Creating a SMART objective means determining a more specific goal in mind, one that will focus on growing your brand on a single platform, like Instagram or your website. It means using specified but practical numbers and setting a definitive deadline for yourself.

For example, maybe you want to increase your brand awareness by increasing your overall website traffic. To determine a realistic number to grow by, look at the average amount of traffic on your website and base your objective on that. When looking at how to achieve that goal, marketing tactics could include improving your site’s search engine optimization (SEO), growing your social profiles, increasing email subscribers, or other avenues. For example, if you average around 120 users a day and determine that your site has poor overall SEO, you can strive to increase your average daily user count by 10% by making technical SEO fixes, which would also increase your site's organic search engine results page (SERP) ranking. If you're looking for tips on how to grow your social media pages, check out our new YouTube video.

A Marketing Strategy

Being equipped with those objectives makes forming a strategy that much easier. While your marketing objectives give you a clear set of steps for you to take to achieve your overall goal, your strategy statement will help inform them. It’s easy to say you want to grow your business online, even with specific goals in mind. But it still requires a sense of direction. How will you encourage users to subscribe to your email newsletter or follow you on Instagram? That’s where your strategy statement can help you. To construct one, it’s best to think about what makes your business unique or what you want potential customers to know more about. The question you really need to answer is: why should a customer choose your company over another? And what benefit can you leverage as a smaller company?

Whatever it is, use that to construct your strategy statement. For example, if you’re a smaller airline company looking to promote your family plans and overall safety, your strategy statement could be: “Fly with us, North America’s safest choice for family-friendly travel”. So, while people may use marketing objectives and a strategy statement interchangeably sometimes, they are different. They each help to inform the other and work together to help give marketers a clear direction in their overall marketing campaigns. And it’ll help you market your business moving forward. If you need any marketing help for your small business, reach out to our marketing experts here at PSPINC.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #branding #business #businesstips #digitalmarketing #email #marketing #marketingdigital #marketingobjectives #marketingstrategy #marketingtips #sales #smallbusiness #smartobjectives #strategy #strategystatement #tech #technology

Why Google Analytics is Switching to Google Analytics 4 and How to Switch Over Manually

Apr

25

Released in 2005, Google Analytics is a free web analytics service where users can view statistics and have access to basic analytical tools for their websites. These tools help website owners optimize their sites for search engines and better market their sites and potential businesses. Since 2012, Universal Analytics (UA) became the default property type. In 2020, Google released Google Analytics 4 (GA4), giving users the option to use either.

Starting July 1st, Google Analytics will not only switch to GA4, but it’ll also stop its data collection for UA properties. And they'll solely support GA4 rather than giving users the choice to either GA4 or UA. Even though it’s almost two months away from now, it’s recommended you switch over sooner rather than later.

Why is Google Switching to Google Analytics 4?

Internet users today are becoming more aware of their privacy online in recent years. With that concern, many users have opted out of tracking cookies, which are text files that collect data about a user’s behavior on their browser. When you first go to a website, many times, it’ll ask if you agree to accept tracking cookies. As users learn more about internet safety, more and more people are opting out of tracking cookies. For Google Analytics, that changes things because UA captures data by relying on first-party cookies. With more people opting out, UA’s data set will become less helpful moving forward. GA4, however, uses event-based data modeling to gather data.

How to Switch Manually from Universal Analytics to Google Analytics 4

two people looking at google analytics and a tablet

To manually switch over to GA4:

Create a GA4 property and data stream

For a site that already has analytics, start by going to the Admin (lower left) in Google Analytics
Make sure the right account is selected in the Account column (if you only have one Google Analytics account, it’s already selected)
Select the Universal Analytics property that currently collects data for your website in the Property column
Click GA4 Setup Assistant in the Property column
Click Get started under I want to create a new Google Analytics 4 Property
In the Create a new Google Analytics 4 property pop-up, depending on how your site is currently tagged, you can either:

Create and continue
Create property

Select the option that best describes your situation on the Set up a Google tag page and follow the instructions to finish creating your new GA4 property
Collect website and app data
Turn on Google signals
Add users

Even though it’ll automatically switch over (if you haven’t opted out), Google still recommends you manually switch to GA4 before the deadline on July 1st. The reasoning behind this is simple: the sooner you switch, the more data you’ll collect in the new system. And that data collection will be vital to help determine trends and insights and how to improve your overall business and marketing plans. If you need help migrating your data from UA to GA4, we have experts ready to help you with your SEO and other marketing needs.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #businesstools #customersupport #digitalmarketing #google #googleanalytics #marketing #marketingdigital #marketingtips #security #seo #smallbusiness #tech #technology #web #webdevelopment #website #websites #webtools

PSPINC Official Company Blog

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What’s New Newsletter Vol. 172 “The Importance of Positive Google Reviews”

What’s New Newsletter Vol. 171 “Reminder to Switch Over to Google Analytics 4”

What to Consider When Expanding your Business Overseas

PEST Analysis

Questions to Consider Using the PEST Analysis Method

Meta’s New Text-Based Twitter Competitor App

What Makes It Different

What This Means

What’s New Newsletter Vol. 169 “Learn Japanese Online”

What’s New Newsletter Vol. 168 “Business Uses for Web Forms”

Getting Verified on Social Media

Meta’s New Verification Service

Verification on Other Social Platforms

What Goes into an Effective Marketing Plan?

Initial Steps

Tactics & Mockups

Marketing Objectives and a Strategy Statement

SMART Objectives

A Marketing Strategy

Why Google Analytics is Switching to Google Analytics 4 and How to Switch Over Manually

Why is Google Switching to Google Analytics 4?

How to Switch Manually from Universal Analytics to Google Analytics 4

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