PSPINC Official Company Blog

What’s New Newsletter Vol. 250 “Go Global with Localization Services”

Dec

12

It’s more important than ever for businesses today to reach a wider audience, especially if you’re looking to take your company global. Localization can help you do just that by adapting your products and services to different cultures and languages. Contrary to popular belief, localization is about more than just translating content from one language to another. It also includes:

Website design and development: Designing and developing websites that are culturally appropriate for different markets.
Content creation: Creating content that’s relevant to different cultures.
Marketing and SEO: Marketing your products and services to different markets and optimizing your website for search engines for different markets.

By making your products and services more accessible to foreign markets, it’ll help grow your sales and build a positive brand reputation. Our localization experience began in the 90s when we were originally known as “Double Byte Specialists” and localized and licensed software between the U.S. and Japan.

Today, we use our two decades of expertise to help small businesses reach their Japanese customers with custom development, custom design, and marketing services. If you’re looking to do the same, look no further! Get started by requesting a free consultation with us by heading over to our Localization Services page. We hope to hear from you soon.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #digitalmarketing #google #localization #marketing #marketingdigital #marketingtips #pspinc #sales #searchengineoptimization #seo #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websites

WebdeXpress: New Web Builder Theme Options

Dec

9

We are pleased to announce that we have upgraded WebdeXpress, our website builder included with our Dreamersi web hosting. Access new modern theme options with custom branding features to better match your website to your brand.

With our new theme options, customize your website by:

Displaying multiple pages vertically as a single page to better optimize your site for mobile devices and simplify the overall experience.
Setting background images to create highly original page designs.
Choosing from different color themes to suit your taste and brand image.
Changing your website header image to match your brand and values.

To gain exclusive access to WebdeXpress, sign up for a Dreamersi account today to get started. For more help setting up your website, contact our support team by calling 1-800-232-3989 or emailing support@pspinc.com.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #businesstools #dreamersi #marketing #marketingdigital #pspinc #seo #smallbusiness #tech #technology #web #webdesign #webdevelopment #webdexpress #webhosting #website #websitebuilder #websites #webtools

What’s New Newsletter Vol. 249 “Strengthen Your Online Presence with Our New Content Creation Plans!”

Dec

5

We’re thrilled to announce our new content creation plans! In addition to our website content plans, we now offer tailored content solutions for social media, email newsletters, and blog posts. With our help, leverage social media, email, and blog posts to attract, engage, and build trust with your audience.

Boost Your Brand Awareness

Engaging social media content will help you maintain a strong online presence to help grow your audience.

Drive Customer Engagement

Targeted email campaigns will strengthen the relationship between your business and your customers.

Improve Your Search Engine Ranking

High-quality, keyword-optimized blog posts will help you better attract organic traffic to your website.

Our new content creation plans were built to help businesses like yours meet their unique goals and grow your business online. Get started by signing up for one of our new content creation plans today!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #branding #business #businesstips #digitalmarketing #facebook #google #instagram #marketing #marketingdigital #marketingtips #pspinc #sales #searchengineoptimization #seo #smallbusiness #socialmedia #tech #technology #web #website

Website Design Basics: A Beginner’s Guide

Nov

26

Today, a website acts as a potential customer’s first impression of your business, so a visually appealing website is vital. Your website’s design will play a large role in attracting visitors and encouraging them to take action, whether it’s buying your products or signing up for your email newsletter. Here are a few web design basics we think every business owner should know:

Less is More

While putting everything out there on your website is tempting, not everything needs to be on your website. By embracing a more minimalistic approach, you can create a more engaging and effective website. Prioritize clear and concise keyword-rich content, and use plenty of white space to improve your website’s overall readability and aesthetic appeal. Remember to choose relevant keywords for your business and target audience that naturally fit into your content and avoid keyword stuffing.

Prioritize Readability

One of the easiest ways to keep visitors coming and staying on your website is by making it easy to read. To do that, use:

Easy-to-read fonts
High-resolution images
Contrasting colors
Subheadings
Short paragraphs
Shorter sentences

Use Consistent Branding

Maintaining a cohesive visual identity across all pages of your website establishes a sense of professionalism and trust with your audience. To keep your brand consistent throughout your website, use:

A limited color palette that reflects your brand identity
Your company logo in your website header and footer
Consistent typography (font, sizes, line spacing, letter spacing, etc.)

Optimize for Mobile Devices

The majority of people use their cell phones to visit various websites today, so making sure your website is mobile-optimized is vital. A site that visually breaks on mobile will deter visitors from returning. In fact, search engines like Google will penalize sites that aren’t mobile-optimized by ranking them lower in search results, leading to decreased visibility and fewer visitors overall. The easiest way to optimize your website for mobile devices is to use responsive design elements and a grid system, which will ensure your site will adapt to different screen sizes.

While a well-designed website is vital for business owners today, designing a website as a non-designer can be intimidating; knowing your website needs updating or improving is easy, but knowing how to improve it isn’t always easy. That’s why many businesses trust companies like ours to build and design websites for them, making it easier. If you’re looking for professional design services for your website, check out our affordable web design packages.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #design #digitalmarketing #ecommerce #marketing #marketingdigital #marketingtips #mobile #pspinc #searchengineoptimization #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websites

What’s New Newsletter Vol. 247 “How Professional Website Content Creation Can Boost Your Business”

Nov

21

Simply having a website for your business today isn’t enough. Thriving online today requires high-quality, engaging content that attracts visitors to your website and converts them into leads. Only then will your website make a real impact on your company’s bottom line. Outsourcing professional website content creation services benefits you by:

Improving SEO and increasing website traffic: Professional content creators know how to create content that isn’t just informative, but also SEO-friendly. Engaging, SEO-friendly content will also result in more website visitors.
Enhancing brand reputation: As a small business, establishing your business as a credible thought leader in your industry is vital, and professional content creation is one easy way to achieve that.
Increasing conversions: A mix of high-quality engaging content and more website visitors will better convert those visitors into leads and customers.
Saving you time: Content creation can be a time-consuming task, but hiring a professional frees up your time to focus on other aspects of your business.

Investing in professional content creation for your website is investing in the future of your business. Are you ready to take your website to the next level? Get started with one of our affordable website content creation plans, designed to help you grow your business.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #branding #business #businesstips #content #contentcreation #digitalmarketing #ecommerce #marketing #marketingdigital #marketingtips #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websitecontent #websites #webtools

What’s New Newsletter Vol. 246 “eCommerce Solutions to Boost Your Business”

Nov

14

Over the last few years, a business’s online presence has become more important than ever. eCommerce boosts sales and takes your business to the next level by giving potential customers 24/7 access to your products and services, generating sales even when your physical stores are closed, and expanding your business to an international market. But with so many options available, choosing the right eCommerce platform isn’t always an easy decision.

That’s where we can help. Our eCommerce solution plans are perfect for businesses looking to set up their online shop to start selling their products online. Our plans support a variety of popular eCommerce platforms, including ShopSite, Shopify, WooCommerce, and Wix. Our plans are also affordable for businesses of all sizes looking to grow online. But if you’re looking for a more custom eCommerce solution, our expert team of developers can custom-build your website from the ground up to better fit your unique needs. Get started by checking out our eCommerce plans on our website.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #digitalmarketing #ecommerce #marketing #marketingdigital #newsletter #pspinc #pspincwhatsnewnewsletter #sales #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websites #wix #wordpress

Generative AI: How It Can Help Your Business

Nov

12

In 2022, when OpenAI released ChatGPT, generative AI became popular, giving individuals and business people alike signed up to try out the new tool. Generative AI is a type of artificial intelligence (AI) that uses machine learning to generate text, speech, images, music, video, and even code. Today, businesses in various industries use generative AI for the many benefits it poses and has therefore transformed how businesses operate today.

Key Benefits of Generative AI

close up of a persona holding a smartphone displaying chatgpt

Idea Generation:

Content generation: Create content for blog posts, articles, and social media posts.
Design and prototyping: Create design logos, marketing materials, and product prototypes.

Increased Efficiency and Productivity:

Task automation: Automate repetitive tasks like data entries, report generation, and customer service inquiries.
Streamlined workflows: Frees up time to focus on more strategic business tasks.

Improved Customer Experience:

Personalized marketing: Deliver tailored marketing messages and product recommendations to customers.
Virtual assistants: Provide customer support 24/7 with AI-powered chatbots.

Free Generative AI Tools

While AI is continuing to grow and improve, there are many free generative AI tools that businesses everywhere are using to their advantage. A few examples include:

ChatGPT (AI search engine)
Gemini (Previously Google Bard) Google’s AI search engine)
DALL-E (Generative AI image tool)
Photoshop’s Generative AI Tools (Generative Fill and Generative Expand)
PlayHT (Generative AI audio tool)
Beethoven.ai (Generative AI background music tool)
Runway (Generative AI video tool)

Generative AI has the power to transform businesses of all sizes, and it already has. One of the biggest key benefits that generative AI has to offer business owners is that it cuts down on valuable time by creating content, automating tasks, and even personalizing users’ experiences. By harnessing the power of AI, businesses unlock opportunities for growth, innovation, and efficiency. As AI continues to evolve and improve, it’s essential for business professionals and owners alike to stay informed and explore how it can benefit them in the future.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#ai #artificialintelligence #blog #business #businesstips #businesstools #chatgpt #digitalmarketing #generativeai #machinelearning #marketing #marketingdigital #marketingtips #officetips #sales #smallbusiness #socialmedia #tech #technology #web

What’s New Newsletter Vol. 245 “The Power of Custom Web Development”

Nov

7

Website builders, while helpful and convenient, can often lack the flexibility and customization businesses need to truly stand out amongst the billions of websites available out there. That’s where custom web development comes in. Custom web development involves creating a website from scratch, making it easier to tailor your website to your specific needs and goals while giving your audience a unique and engaging online experience.

At PSPINC, we have years of experience delivering top-notch custom web development solutions to small businesses everywhere. Our expert developers will work closely with you to understand your unique requirements, resulting in a website that exceeds your expectations and gives your customers a superior online experience. Get started today by contacting us so we can discuss how we can help transform your online presence with custom web development.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #digitalmarketing #marketing #marketingdigital #newsletter #pspincwhatsnewnewsletter #searchengineoptimization #smallbusiness #tech #technology #web #webdesign #webdevelopment #webhosting #website #websitebuilder #websites

What’s New Newsletter Vol. 244 “Go Beyond Templates With Custom Web Design”

Oct

31

Your website is more important than ever today. As your digital storefront, your website needs to captivate users, drive conversions, and establish your brand’s identity. Well-known website builders are popular mostly because of how easy they are to use, but it ultimately results in many websites that look almost identical to each other, apart from company-specific verbiage and unique brand colors. That’s where custom web design can help.

Here at PSPINC, we understand the importance of a great website. That’s why we offer a variety of custom web design packages to fit your business needs and budget. Our web design team is experienced in helping small businesses grow online with exceptional custom designs, which is why we guarantee we’ll give you a website that is:

Custom-designed to tailor your specific needs and goals.
Easy to navigate for your visitors.
Visually appealing and up-to-date.
Search engine optimized (SEO) to help you attract more visitors.
Mobile-friendly to accommodate today’s mobile-first browsing habits.

Investing in custom web design is an investment in our business. A well-designed custom website will help you attract more customers, convert more of those visitors into leads, and grow your business online. Check out our custom web design packages to learn more and get started with our expert team today.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #digitalmarketing #google #marketing #marketingdigital #marketingtips #pspinc #searchengineoptimization #seo #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websitebuilder #websites

WebdeXpress: How to Embed Social Media Pages Into Your Website

Oct

29

WebdeXpress is our easy website builder included with our premiere web and email hosting service, Dreamersi. Embedding your social media pages onto your website helps build trust and credibility while encouraging visitors to stay engaged and interact with your content.

How to Embed Your Instagram Page Into Your Website:

Log in to your Dreamersi account.
Open WebdeXpress.

Either Edit Page or Add New Page.

Add Page Title and URL (if adding a new page).
Open your business’s Instagram page.
Click on the Settings icon.
Click on Embed.
Click on Copy Embed Code.

Go back to WebdeXpress.
Click on Tools 🡪 Source code.

Paste HTML code.
Click on Save.
Click on Publish in the top right.

instagram page embedded on webdexpress website

How to Embed Your Facebook Page Into Your Website:

Log in to your Dreamersi account.
Open WebdeXpress.

Either Edit Page or Add New Page.

Add Page Title and URL (if adding a new page).
Open your business’s Facebook page.
Copy the link for your business’s Facebook page.

Go to this website: https://developers.facebook.com/docs/plugins/page-plugin.
Insert the link for your Facebook page into the Facebook Page URL on the form.
With the form, choose to add a width and/or height for your Facebook page embed.
Other options include:

Use Small Header
Hide Cover Photo
Adapt to plugin container width (checked by default)
Show Friend’s Faces (checked by default)

Click on the Get Code button.
Copy the iFrame codes.
Go back to WebdeXpress.
Click on Tools 🡪 Source code.

Paste both codes.
Click on Save.
Click on Publish in the top right.

facebook page embedded on webdexpress website

How to Embed Your X (Twitter) Page Into Your Website:

Log in to your Dreamersi account.
Log in to your Dreamersi account.
Open WebdeXpress.

Either Edit Page or Add New Page.

Add Page Title and URL (if adding a new page).
Open your business’s X page.
Copy the link to your business’s X page.
Go to this website: https://publish.twitter.com/#.
Insert the link for your X page into the What would you like to embed search bar.

Choose what kind of display you’d like for your X page embed:

Embedded Timeline
X Buttons

Select to add the Follow Button or the Mention Button.

Customize your embed display by clicking on set customization options.

For X buttons, customize by choosing to:

Hide username
Display with a large button.
Display the button in a different language (if you'd like to display your X button in another language other than the English default).

For the timeline, customize by choosing to:

Change the size of your timeline by inputting the height and/or width in pixels.
Display the timeline in light or dark mode.
Display the timeline in a different language (if you'd like to display your timeline in another language other than the English default).

x timeline display customization options

Click on the Copy Code button.

Go back to WebdeXpress.
Click on Tools 🡪 Source code.

Paste the HTML code.
Click on Save.
Click on Publish in the top right.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #facebook #instagram #marketing #marketingdigital #pspinc #smallbusiness #socialmedia #tech #technology #twitter #wdx #web #webdevelopment #webdexpress #website #websitebuilder #websites #webtools #x

PSPINC Official Company Blog

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What’s New Newsletter Vol. 250 “Go Global with Localization Services”

WebdeXpress: New Web Builder Theme Options

What’s New Newsletter Vol. 249 “Strengthen Your Online Presence with Our New Content Creation Plans!”

Website Design Basics: A Beginner’s Guide

Less is More

Prioritize Readability

Use Consistent Branding

Optimize for Mobile Devices

What’s New Newsletter Vol. 247 “How Professional Website Content Creation Can Boost Your Business”

What’s New Newsletter Vol. 246 “eCommerce Solutions to Boost Your Business”

Generative AI: How It Can Help Your Business