PSPINC Official Company Blog

What’s New Newsletter Vol. 230 “Last Chance to Get Up to $300 Free Google Ad Credit!”

Jul

25

A strong online presence is essential for any business today, but with there being so much competition out there, it can be difficult to get the right people to see your website. That’s where Google Ads can help.

Google Ads lets you reach your target audience right when they’re searching for what you’re offering. Using the right mix of keywords, demographics, and budget, you can create targeted ad campaigns that will appear on Google search result pages, YouTube videos, and other websites across the web. So, take your marketing strategy to the next level with Google Ads and get up to $300 of free Google Ad credit with one of our marketing plans. The sale will only be available until the end of the month, so act quickly!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #business #businesstips #businesstools #digitalmarketing #google #googlead #googleads #marketing #marketingdigital #marketingtips #pspinc #sales #seo #smallbusiness #tech #technology #web #website #websites #webtools

Announcement: Reservation System WebdeReserve Beta Now Available

Jul

11

We’re happy to announce we’ve created a new reservation system, WebdeReserve, which is now available in beta. We’ve designed WebdeReserve to be easy to use while providing all event management functions needed.

With WebdeReserve, you can not only create events, but you can also manage registration and event attendee data all in one place.

How to Use WebdeReserve

gray apple keyboard and gray ipad open to calendar

Sign up for WebdeReserve.
Create an event in WebdeReserve (available for online, in-person, or both types of events).
Embed or paste the link of your new event onto your website.

How to Create an Event in WebdeReserve

Log in to WebdeReserve.
Click on the "Add Event" button.
Enter the required information:

Event Name
Location
Date
Time

Within the Add Event form, you can:

Select from three event types (in-person, online, or both)
Add event location from any country worldwide (select "Other" if the event location is not in the U.S., Japan, or Canada)

Create events that span multiple days
Limit the number of participants – the event will automatically close if it reaches the maximum number of participants
Choose to require participants' addresses

Turn on email authentication on the event registration form
Change the default country for the phone number and address form entries
Add a survey question
Redirect uses to a specific URL after registration

Participants can also link the event to their calendar application like Google Calendars after registering.

How to Share Your New Event – Link Sharing or Link Embed

person holding pen and looking at calendar on tablet

To share your event via a link:

Go back to the Event List page
Click on the link icon to get the event registration link.
Share the event page link by pasting the link wherever you see fit (i.e. your website, event invitation via email, etc.)

To share your event by embedding the event registration onto your website:

*For security purposes, register the embed destination domain name. However, you do not need to register the domain name if you wish to embed the HTML in Bloguru or C-Sagaseru, which we already provide.

Log in to WebdeReserve.
Click on the “Domains” tab on the left.
Click on the “Add Domain” button.
Enter the domain name in the Domain field – the field already adds the http:// at the start of the domain name link, so please start with www.
For example: instead of entering https://www.pspinc.com/localization, please enter www.pspinc.com.
You can enter the following domains without registration:

Click on the "Add Domain" button.
Click on "Events" to get back to the event list page.
Click on the embed icon (</>) on the right of the event you'd like to embed.
Copy and paste the embed code onto your website.

If you modify the embed code, the form may not work properly, so please be careful when modifying the code. If you update the event with new content, please re-embed the form since the changes will not be reflected on the website.

After users receive an event registration form, administrators can:

Receive notifications
Notify users if there are any event updates
Manage event registrants

View on event details page – View Attendees button

Sign up for WebdeReserve for free today.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#beta #blog #business #businesstips #businesstools #digitalmarketing #email #event #eventregistration #howto #marketingdigital #pspinc #release #smallbusiness #socialmedia #tech #technology #tutorial #web #webdereserve #webdevelopment #website

What’s New Newsletter Vol. 228 “All-In-One eCommerce Solutions”

Jul

11

Take the hassle out of getting your online store up and running with PSPINC’s new eCommerce setup packages, which start at just $350. They’re affordable, easy to use, and include everything you’ll need to get your store online, including:

Website design and development
Shopping cart and checkout system
Payment processing integration
Secure web hosting
SEO optimization

With years of experience, PSPINC has a proven track record of success in helping businesses of all sizes launch and grow their online store. With our eCommerce solutions, you can focus on what you do best: running your business. We’ll take care of the rest. Get started today.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #digitalmarketing #ecommerce #marketing #marketingdigital #marketingtips #pspinc #pspincwhatsnewnewsletter #smallbusiness #tech #technology #web #webdesign #webdevelopment #webhosting #website #websites

What is Search Engine Optimization (SEO)?

Jul

9

Search engine optimization (SEO) is the process of improving your website to increase visibility in search engines, especially when people search for the products you sell, the services you provide, and/or the content you provide expertise on. As a website owner, especially those who double their website as their digital storefront, SEO is vital in driving organic traffic toward your website. Especially since organic search accounts for 53% of all website traffic, according to BrightEdge.

Types of SEO

focused black male using laptop in street cafe

Technical SEO: Refers to optimizing the technical aspects of a website, which includes making sure search engines can crawl and index your website.

On-Site SEO: Refers to optimizing website content for users and search engines, which ensures the content is relevant to users’ search queries and minimizes the chance of users bouncing off your page.

Off-Site SEO: Refers to activities that won’t directly impact your search engine ranking in the technical sense, but still indirectly contribute to your site’s SEO success.

How SEO Works

Many different factors go into how SEO works, but what it really goes down to is using what we know about how search engines work to your advantage. Generally, we see traditional search engines like Google’s technical processes in four stages:

Crawling: Search engines crawl web pages by using sitemaps and following links.
Rendering: Search engines look at a web page’s HTML, JavaScript, and CSS information to render how the page will look.
Indexing: Search engines analyze web page data like the content and metadata and index them by adding that information to a database.
Ranking: Search engines rank web pages using their complex algorithms to determine whether a page is relevant to a searcher’s query.

Every website needs good SEO to succeed, which comes from a combination of good web design and quality website content. That’s exactly why we created our new website content creation packages, designed specifically to help small businesses develop strategically optimized content to grow their business. Paired with one of our custom web design packages, it’s never been easier to optimize your website for search engines.

Additional Resources

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #branding #business #businesstips #businesstools #digitalmarketing #google #marketing #marketingdigital #marketingtips #pspinc #searchengineoptimization #seo #smallbusiness #tech #technology #web #webdesign #webdevelopment #website

Celebrating PSPINC’s 37th Anniversary!

Jul

7

Exactly 37 years ago today in 1987, our founder and CEO, Kenichi Uchikura, started Pacific Software Publishing Inc. (PSPINC) by popularizing the PC in Japan using already-established U.S. software technology and growing the Japanese market. All from the comfort of his apartment. Since then, PSPINC has grown into what it is today, focusing on proprietary business applications and digital services, and we could not be prouder of the work we’ve achieved thus far! Just in the past year alone, we’ve made it even easier for small businesses by creating and developing:

Biznomos: our new business association management software (more details to come soon!)
eCommerce setup packages
Google Ad Marketing Packages – currently on sale for up to $300 of free Google Ad credit!
Website content creation packages
WebdeReserve: a quick and convenient event registration system

We’re committed to helping small businesses grow online, no matter where you are in your business journey.

Thank you to our customers and employees today and over the years for helping us get to where we are today. Happy 37th anniversary and here’s to many more!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #businesstools #customerservice #digitalmarketing #ecommerce #marketing #marketingdigital #pspinc #sales #smallbusiness #tech #technology #web #webdesign #webdevelopment #webhosting #website #websites #webtools

What’s New Newsletter Vol. 227 “New Website Content Creation Packages!”

Jul

4

With years of experience creating websites for our customers, we know how essential a website is to any business. But websites need more than just a great design to convert visitors into customers; they need high-quality content. Now, it’s that much easier with our new website content creation packages!

Website content creation is the process of planning, creating, and publishing content for your website. Our content experts are trained to develop strategically optimized content to help grow your business. With one of our website content creation packages, improve your website’s search engine ranking and attract more customers to your site. Get started by signing up today.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #contentcreation #contentmarketing #digitalmarketing #marketing #marketingdigital #marketingtips #pspinc #seo #smallbusiness #tech #technology #web #webdesign #website #websitecontent #websites

Apple and OpenAI’s New Partnership

Jun

25

In February 2024, Apple’s CEO, Tim Cook, confirmed Apple was investing a “tremendous amount of time and effort” in AI, adding that he’d comment on more details later in the year. That time has finally come as Apple announced they’d integrate ChatGPT into Apple products in a new partnership with OpenAI on June 10 at the Worldwide Developers Conference (WWDC). In the next iOS version, iOS 18, Siri and Apple’s Writing Tools will be able to use ChatGPT technology, including image and document understanding.

What We Know So Far

a person holding an iphone with chatgpt open

Apple and OpenAI’s new deal will bring a range of AI-powered features to Apple devices as Apple integrates ChatGPT’s technology into Siri and Apple’s systemwide Writing Tools. Soon, Apple users can ask Siri more complex questions like generating ideas for dinner or creating custom bedtime stories. With Apple’s Writing Tools, users will also be able to generate written content and images using ChatGPT’s intelligence.

The main concern, however, consists of user privacy and control. With multiple employees leaving OpenAI over safety concerns, it begs the question: how safe will these new AI-powered features be? Regarding security, Apple has ensured that using ChatGPT will require explicit permission from users and clarified that a significant portion of AI processing will be handled on-device to ensure privacy and maintain speed. Additionally, users will also have the option to connect their existing ChatGPT subscriptions to access additional features.

What This Means

There is still plenty we don’t know about how this will look once Apple releases iOS 18, but we do know that Apple is deliberately making their move towards using more AI-powered technology. Their move toward working with OpenAI rather than starting from scratch shows they see the value in OpenAI’s leadership in the AI space thus far and will continue moving AI technology to the mainstream. However, they must keep AI regulations and overall security concerns in mind as they continue investing heavily in AI.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#app #apple #artificialintelligence #blog #branding #business #businesstips #businesstools #chatgpt #cybersecurity #digitalmarketing #ios #iphone #mac #marketingdigital #mobile #openai #security #siri #smallbusiness #tech #technology #web #webdevelopment

New eCommerce Setup Packages!

Jun

24

We’re happy to announce our brand-new eCommerce setup packages designed specifically to fit businesses of all sizes. Whether you’re a large-scale manufacturer or a small business, we have the perfect solution to help get your products online and boost your sales.

With decades of experience, we believe your website is one of the most crucial parts of growing your business online. That’s why we’re offering comprehensive setup support for popular eCommerce platforms, including ShopSite, Shopify, Wix, and WooCommerce. Streamline your customers’ shopping experiences and simplify how customers browse and purchase your products by signing up for one of our new eCommerce setup packages. Get started today.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #business #businesstips #businesstools #digitalmarketing #marketing #marketingdigital #pspinc #sales #searchengineoptimization #seo #smallbusiness #tech #technology #web #webdevelopment #website #websitebuilder #websites #webtools

What’s New Newsletter Vol. 224 “Stand Out with Custom Web Development”

Jun

13

A website is one of the most important parts of any business, but while many web builders and templates exist, they often fall short of addressing unique business needs. That’s where custom web development shines. At PSPINC, we specialize in building websites tailored to specific requirements to ensure your business stands out in a crowded and competitive marketplace. Custom web development will result in specially designed features and provide the flexibility needed to scale and adapt as your business grows while giving you a competitive advantage over others in your industry.

When it comes to our custom development service, we here at PSPINC follow a comprehensive process that starts with a consultation to determine your business challenges. Then, we create a detailed roadmap based on our brainstorming session that outlines the project’s scope and complexity before our expert team builds, tests, and delivers your fully customized website or application. Contact us today to take your first step towards a powerful online presence. Learn more by visiting our web development page.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #branding #business #businesstips #digitalmarketing #ecommerce #marketing #marketingdigital #marketingtips #searchengineoptimization #seo #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websitebuilder #websites

What is a CRM?

Jun

11

CRM, or Customer Relationship Management, typically refers to a business’s practices, strategies, and technologies to manage and analyze customer data. Generally, when people talk about a CRM, they’re generally referring to a CRM system or software. With effective CRM software, you can track your business’s growth while streamlining customer management with a data-driven approach.

Benefits of CRM Software

women sitting at the meeting table with laptop and tablet

So, why should you use a CRM for your business? For its many benefits, which include:

Improved customer service

With CRM software, your business can easily track a customer’s every interaction, from social media likes to phone calls, which gives you more insight into a customer’s overall journey with your company from beginning to end. In fact, we use our own free CRM software, PSP Pilot, to do just that. Being equipped with this knowledge will therefore lead to understanding your customers better, improving your overall interactions, and building stronger relationships.

Data-driven decisions

The abundance of customer data a CRM provides isn’t just beneficial in running your business efficiently, but it can also influence future decisions that are driven by data. A CRM may reveal overarching trends amongst multiple customers, which can persuade upper management to work towards fixing any problems or fulfill a need that’s currently lacking.

people shaking hands on a business meeting

Enhanced collaboration

CRM software doesn’t just help salespeople manage customers, it’s also instrumental in enhancing communication between coworkers, especially those in different departments. With CRM software, everyone can access the same data which then fosters a much more collaborative workplace.

Sales and Conversions Boosts

CRM software creates a clear picture of the sales pipeline, simplifying the overall process of tracking leads and sales transactions and empowering your sales team with the data they need to prioritize qualified leads and close deals faster. With an AI-powered CRM system, automating tasks could also be a possibility.

Today, having a CRM for your business is crucial, regardless of how big or small your company is. With how competitive the business sector is today, employing an effective CRM for your business will only make it easier to streamline overall operations and grow your business. If you're looking for CRM software for your business, consider our free CRM solution, PSP Pilot, to better manage your business.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #crm #customerrelationshipmanagement #digitalmarketing #marketing #marketingdigital #marketingtips #sales #seo #smallbusiness #software #tech #technology #web #webdesign #webdevelopment #website #webtools

PSPINC Official Company Blog

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What’s New Newsletter Vol. 230 “Last Chance to Get Up to $300 Free Google Ad Credit!”

Announcement: Reservation System WebdeReserve Beta Now Available

How to Use WebdeReserve

How to Create an Event in WebdeReserve

How to Share Your New Event – Link Sharing or Link Embed

To share your event via a link:

To share your event by embedding the event registration onto your website:

What’s New Newsletter Vol. 228 “All-In-One eCommerce Solutions”

What is Search Engine Optimization (SEO)?

Types of SEO

How SEO Works

Celebrating PSPINC’s 37th Anniversary!

What’s New Newsletter Vol. 227 “New Website Content Creation Packages!”

Apple and OpenAI’s New Partnership

What We Know So Far

What This Means

New eCommerce Setup Packages!

What’s New Newsletter Vol. 224 “Stand Out with Custom Web Development”

What is a CRM?

Benefits of CRM Software

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latest comments

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Sign up for our newsletter

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How to Use WebdeReserve

How to Create an Event in WebdeReserve

How to Share Your New Event – Link Sharing or Link Embed

To share your event via a link:

To share your event by embedding the event registration onto your website:

People Who Wowed This Post

People Who Wowed This Post

Types of SEO

How SEO Works

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People Who Wowed This Post

What We Know So Far

What This Means

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