PSPINC Official Company Blog

How to Set Up a Facebook Ad

Feb

7

One of the easiest ways to increase visibility online as a small business is through paid ads. As we’ve mentioned before, organic social posts have a limited reach. One of the easiest and most affordable paid advertising options is Facebook ads.

Facebook makes it easy for marketers to create and run ads. After logging into Facebook, you’ll find the Meta (Facebook’s parent company) Business Suite on the left navigation bar, which is where you’ll be able to set up, monitor, and review your Facebook Ads. After opening Meta Business Suite, you can start by clicking on Ads on the left-hand side after selecting the Facebook page you’d like to run ads from. Then, click on Create Ad in the top-right corner. From there, you have three different options:

From There, You Can:

meta business suite create ad screenshot

Create Automated Ads

Facebook offers this option to make it easier for beginners, as it adjusts over time based on its algorithm. However, automated ads don't give marketers as much control over their ads to make them as specific as they might like them to be.

Boost Existing Content

If you already have a well-performing social post on either Facebook on Instagram, this option lets you boost that post. Boosting essentially helps that post be seen by more people, increasing the likelihood that users will take whatever action you'd like them to, whether it's engaging with the post or clicking on a link.

Start a New Ad Campaign

This option lets you choose a specific goal that you'd like your marketing campaign to accomplish. To start, you'll choose a goal, which could be:

· Getting more website visitors.

· Promoting your post.

· Promoting your business locally.

· Getting more leads.

· Getting more messages.

From there, you'll input the information to create the ad, which could include targeting options, ad copy, images, ad scheduling and duration, placements, and payment information. Then, clicking on "Promote now" will start your ad campaign.

Monitor Your Ads

meta business suite ads summary screenshot

After setting up your ad campaign, you can continually monitor it as it runs as well as after it ends. To see how your ads are performing, check Ads Summary, which is the default screen you'll see when clicking on Ads on the left navigation bar. From there, you'll see the Advertising Summary, Recent ads, Recommendations, and Audience sections.

The Advertising Summary shows you:

Overall reach: the number of people who saw your ad. This, however, doesn’t include multiple views from the same people.

Post engagement: the number of engagements people made involving your ad. This could include liking, commenting, sharing, or clicking on the link included in your ad.

Link clicks: the number of clicks your ad received.

Page likes: the number of likes your Facebook page gained because of your ad.

Recent ads will show you your most recent ad campaigns, with the option to view all ads if you’d like to see how a past ad performed. Recommendations, as the name suggests, show suggestions Facebook recommends to help you improve your overall ads. And lastly, Audience gives you more insight into your audience, i.e. your Facebook page followers and those who interacted with your past posts and/or ads. That information includes demographic data like age, gender, and location as well as where your ads were placed.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#ads #advertising #b2b #blog #business #businesstips #businesstools #digitalmarketing #facebook #facebookads #marketing #marketingdigital #marketingtips #meta #metabusinesssuite #smallbusiness #socialads #socialmedia #tech #technology #web #webtools

Social Media Marketing: Paid Versus Organic

Jan

24

Over the last few years, research found that people spend even more time on social media now than in the past, making your business’s potential audience even larger. And it makes it more likely that they’ll convert as well. However, social platforms’ algorithms are constantly changing, and many now make it hard for brands to increase their exposure through organic methods. As an example, Hootsuite reported that an organic post on a Facebook page gets an average reach of 5.2% in 2021.

But despite organic social’s decline in reach, it still has its place in an effective marketing strategy. While paid efforts will help reach more people, organic social helps establish your brand’s overall reputation and can be a way to connect with your audience. It also is a great way to test content to see which ones are more effective before using them for a paid campaign. So, it’s important to employ paid and organic social efforts to get the most out of social media marketing.

Why Your Business Needs Both

Women typing on the notebook laptop open to Facebook

While reach can be fairly limited, organic social media marketing can still give businesses a good idea of who their audience is and what they’re interested in. Plus, it’s great for businesses that are just starting and may not have funds to pay for advertising. Through organic social posts, you can build out your community and demonstrate your brand values and tell your brand story, which will reach the growing number of customers who prioritize buying from companies whose values align with their own. It may not directly lead to sales, but it will help establish trust and transparency. And it’s a good opportunity to see how effective different kinds of content perform.

Paid social ads, however, will help immensely in increasing the overall reach of your marketing campaigns. With how algorithms on social media work today, businesses can’t rely on organic efforts alone to market their products. Paid social ads, unlike organic posts, can break through the algorithm to be seen by more users that probably wouldn’t discover them otherwise. But other than increasing visibility, paid social ads also allow brands to target their audience to reach the right customer at the right time. With the increase in online shopping, it makes it even easier for brands to integrate ads into users’ timelines without disrupting a user’s overall experience. Paid social ads can also further enforce the messaging and values your organic social posts release. you can even convert your best-performing promotional organic content into a paid social ad, increasing the likelihood that they’ll perform well. So, employing both organic and paid social media efforts will let you take advantage of everything social media marketing has to offer.

If your business needs any digital marketing help, our team is standing by to help you increase your business’s visibility online.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#ads #advertising #blog #business #businesstips #digitalmarketing #facebook #instagram #linkedin #marketing #marketingdigital #marketingtips #organicsocialmedia #paidads #smallbusiness #socialmedia #tech #technology #twitter #web

What’s New Newsletter Vol. 149 “Serving Our Japanese Customers”

Jan

5

When PSPINC first started, our vision was to help grow the Japanese market by popularizing PC software, which was already established technology in the U.S. We eventually shifted our focus to creating our own software, and later expanded to other digital products. And we wanted to especially target small businesses, and we still do this today.

Despite diversifying our products and services, we continue to serve our Japanese audience. It’s why users can view our website in Japanese. So, it’s only natural that we want to help other small businesses do the same with our localization services. Since we translate everything from our blog content to our social media content to Japanese, we have no problem doing the same for other small businesses. Our past experience of localizing and licensing software between the U.S and Japan only strengthens our expertise.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#billingual #blog #business #businesstips #businesstools #content #customersupport #japanese #jp #localization #marketingdigital #pspinc #pspincwhatsnewnewsletter #sales #smallbusiness #socialmedia #software #tech #technology #web #webdevelopment #website

What’s New Newsletter Vol. 144 “Advertising on Google”

Dec

1

For a small company, it can be hard to justify spending money on marketing. Especially when there are ways to promote your business for free through social media, email, and your own website. But there’s a reason why most small businesses use Google Ads. Organic posts will only get you so far. The biggest benefit that Google has to offer is brand awareness and reach. Sure, you can tell your family and friends all about your business. And share your website on social media. But it’s not enough.

There are billions of internet users out there, millions of which could be potential customers looking for what you have to offer. But they can’t purchase from you if you don’t know you exist. The best way to make sure that doesn’t happen is by advertising on Google. And it’s great for small businesses because it’s not super expensive like some other advertising avenues. So, even though you can market your business for free, it doesn’t mean you should.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #businesstips #businesstools #digitalmarketing #facebook #google #marketing #marketingdigital #marketingtips #newsletter #pacificsoftwarepublishing #pspinc #pspincwhatsnewnewsletter #socialmedia #tech #technology #web #websites

How Personalized Marketing Can Benefit Your Business

Nov

22

With so many small businesses out there, it’s hard to convince customers to choose yours. Not only that, but you want those customers to stay with you long term. Customers want to feel special rather than just another customer. One way to do that is to personalize marketing messages to customers. Personalized marketing is when a business tailors marketing efforts based on collected customer data such as purchase history, interests, and demographic data.

According to Slideshare, 90% of customers find personalization very or somewhat appealing. And 80% of customers are more inclined to buy from companies that offer personalized experiences. Personalized marketing is, however, more than simply addressing customers by name in marketing emails. It can also include product recommendations based on purchase history, cart abandonment emails, birthday emails, and even personalized web pages or pop-ups for first-time or returning customers.

Benefits of Personalized Marketing

With so much content and advertisements out there, businesses won’t attract customers with irrelevant marketing messages. Personalized messages, however, will help retain customers and bring them back repeatedly. With personalized marketing messages, potential customers are more likely to convert into actual customers and purchase from you. It results in a better customer experience, one that may even be good enough to share online or with close friends. In turn, it simplifies the lead nurturing process, as personalizing improves the overall experience, increasing the likelihood that users will convert. And it’ll result in more customer engagement and feedback in the end.

As a business, you can also get valuable insight into your customers. By personalizing marketing efforts, you can see how customers shop, what they like, and what they don’t like. You can then use all this additional knowledge to see how effective your efforts are. More importantly, you can also improve in areas that could use an upgrade. With all this combined, it will ultimately lead to increased revenue.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #branding #business #businesstips #businesstools #customerfeedback #digitalmarketing #ecommerce #marketing #marketingdigital #marketingtips #sales #seo #smallbusiness #socialmedia #tech #web #webdesign #websites

What is Inbound Marketing?

Nov

8

Outbound marketing encompasses more of the promotional aspects of marketing; cold calling, TV ads, print ads, and even social media ads. Inbound marketing, however, follows a different approach. Instead of blatantly promoting products, it’s much more interactive, as it establishes a relationship between brands and customers. All by providing them with valuable content. Think of outbound marketing as pushing products while inbound marketing pulls customers in.

While outbound marketing is the more traditional way of doing things, inbound marketing aims to nurture relationships with potential customers and build credibility and loyalty. Inbound marketing strategies include social media, paid ads, email marketing, blogs, conversational chatbots, video, etc. To do this, inbound marketing has three stages: attract, engage, and delight.

1. Attract

A Couple Wearing Face Masks while Ordering at the Counter

At this stage, people aren’t ready to buy, but they will be interested in the content you provide, given that it’s valuable to them. To figure out what kind of content that should be, creating customer personas is a great way to start to give you a better idea of what the buyer's journey and progression look like. From there, you can create content that will best align with them as people, which will lead to more overall awareness and engagement.

2. Engage

a man getting recorded by someone else with their phone

With the knowledge learned about potential customers in the first stage, you can use that to your advantage now. From the customer journey and personas, determine what their pain points and goals are. With that, the content you create will be much more valuable to them, especially if you address the problems they initially had. Plus, it’ll keep your business at the top of mind when they are ready to purchase later on.

3. Delight

Person in Black Pants and Black Shoes Sitting on Brown Wooden Chair

In the last stage of the inbound marketing process, your business should not only understand what problems your potential customers are having, but also how to solve them. While inbound marketing can include advertising tactics like pay-per-click (PPC) and social media ads, they shouldn’t be interruptive. Instead, they should be relevant, helpful, and targeted, with specific keywords and phrases your buyer uses.

Inbound marketing isn’t a short overall process, but it’s well worth it for businesses in the end. While it can be time-consuming, customers appreciate content like this because it’s educational, entertaining, and most importantly, it doesn’t feel like they’re being sold to. Especially since it’s done in a nonintrusive way that invites customers to engage if they want to, unlike outbound marketing strategies. While it won’t result in a quick sale, it will, however, have a stronger influence on potential customers and result in more qualitative rather than quantitative leads. And in the long run, those customers are more likely to become loyal customers.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#ads #blog #blogging #content #contentcreation #contentmarketing #customerjourney #digitalmarketing #inboundmarketing #marketing #marketingdigital #marketingtips #outboundmarketing #paidads #ppc #pullmarketing #pushmarketing #socialmedia #tvads #video

What’s New Newsletter Vol. 140 “Transparency in Business”

Nov

3

For small businesses, transparency towards your customers is important. Especially if it affects a potential customer’s overall experience with the brand. For example, if one of your products is low in stock or your office reduces hours because of a holiday, it’s important to let customers know. Especially since this information could affect their overall experience with the brand. In line with that logic, being transparent with your customers also includes sharing positive news, like new product additions or sale promotions.

Being honest with your customers will help you maintain relationships between your business and your customers. And for small businesses, those relationships are crucial in establishing a great reputation for your business as well as creating loyal customers. With a solid base of loyal customers and an exceptional reputation, your business could create brand evangelists, where customers will market for you by telling people how great your company is. And if you continue to nurture those relationships, you’ll always have a constant flow of business.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #b2b #blog #branding #business #businesstips #customersupport #digitalmarketing #ecommerce #marketing #marketingdigital #marketingtips #newsletter #officetips #pspinc #pspincwhatsnewnewsletter #sales #smallbusiness #socialmedia #technology

How Businesses Can Grow with Influencer Marketing

Oct

18

Over the last few years, influencers have only become more common. More people today create content on social media in the hopes of becoming an influencer. With the growing popularity, businesses found it beneficial to engage in influencer marketing, which involves working with influencers to help grow their business online.

So, it’s no surprise how much the influencer marketing market has been steadily growing. According to the Influencer Marketing Benchmark Report from 2022, the global influencer marketing industry will reach an estimated $16.4 billion this year. With more customers spending more time online, it’s only accelerated over the last two years, jumping from $6.5 billion in 2019 to $9.7 billion in 2020.

Why Influencers?

Woman in Black Dress Sitting Beside Sofa Vlogging

Influencers are ideal partners for small businesses because many are seen as experts in their niche. But even if they aren’t, potential customers trust their recommendations more than other sources, especially brand-owned content. And despite the popularity of digital marketing tactics like paid search, 88% of people trust word-of-mouth recommendations more than digital ads, according to the Nielsen 2021 Trust in Advertising Study.

Influencers specialize in creating authentic content that people respond to. It only makes it easier for people to trust them, and to feel like they know them. In fact, the 21st Century Social Circle report from 2019 claims 50% of millennials feel they know social media influencers better than their friends do. And seven out of 10 trust their opinions just as much as the friends they know in real life.

Working with Influencers

Man with Professional Camera Filming Outdoors

While there are many influencers out there, it’s essential to choose one that fits with your brand. It’s tempting to pick the most popular one that will reach the largest audience. But your influencer marketing campaign needs to make sense to appeal to potential customers. Not just for your business, but for the influencer as well. It’s not about getting the biggest audience possible; it’s about reaching the right people. And the best way to do that is to choose an influencer with a similar voice, audience, and one that will be a natural fit with your brand. The best way of figuring this out is through extensive research into potential influencers and branded campaigns they’ve done in the past.

After that, it’s just a matter of reaching out to them. Businesses shouldn’t just choose one or two influencers to reach out to, and rather, 25-50 influencers. And this is primarily because many will just ignore your message, so contacting more will better ensure you’ll get a response. In this message, remember to point out the value you’re providing them. Other than that, it’s important to communicate clear guidelines while still giving influencers the room to be creative with the overall campaign. And if you’re lucky, it could become a consistent and collaborative partnership, resulting in more effective campaigns in the future.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #branding #business #businesstips #digitalmarketing #influencermarketing #influencers #marketing #marketingdigital #marketingonline #marketingtips #paidsearch #ppc #sales #smallbusiness #socialmedia #tech #technology #web #wordofmouth

What’s New Newsletter Vol. 137 “Content Marketing”

Oct

13

As a business, it’s important to build trust with your customers. But it’s even more important for small businesses. While your website may have an “About Us” or perhaps even a “History” page, it may not be enough for potential customers. People want to know more about the companies they buy from. Especially younger generations. Customers increasingly want to buy from brands that have the same values that they do. And it’s why we see big brands support different social issues, even if they are controversial.

For small businesses, one way to build trust easily is through content marketing. Content marketing involves creating and sharing content online, through social media, videos, and/or blog posts. The content itself isn’t explicitly promoting anything though. Instead, it demonstrates your company’s expertise. This blog post is an example of content marketing, by the way. And while website traffic is the only directly measurable thing you can track, it will undoubtedly grow your business sustainably. So, while creating content that isn’t directly selling may seem counterintuitive, it’s well worth it in the long run.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #branding #business #businesstips #contentcreation #contentmarketing #customers #digitalmarketing #growth #marketing #marketingtps #newsletter #pspincwhatsnewnewsletter #sales #smallbusiness #socialmedia #video #web #website

Announcement: DENREI’s 6th App Release Out Now!

Oct

6

We’re so excited to announce that we’ve updated our secure private messaging broadcasting app, DENREI! For users in both the U.S. and Japan, the app's available for download in the App Store. If you already have the app, please update the latest version from the app store.

In the sixth app release, we’ve made the following updates:

Added a zoom and download feature for images to make it easier for users to see image details they may miss from afar.

Revamped the “About” section of the app and added release notes, release dates, and the link to the DENREI website to inform users more about DENREI and how to stay up to date with DENREI app changes.

Made various styling and UX improvements and minor bug fixes to improve our members’ overall experience with the DENREI app:

1. With a single click of a button, users can now delete and/or approve followers, making it easier to manage followers.

2. Users can now reply to a follower without going back to the top of the message now that we’ve added the “Reply” button to the bottom of messages.

3. The inbox, side menu, community, and incoming messages now look a little different as we’ve partially changed the background color and font size to make them easier to see and understand.

4. To make it easier to manage folders, we've added icons next to each folder name as well as a button to create a new folder.

5. The language-setting button is now a drop-down menu, making it easier to see your language preference.

To learn more about DENREI's amazing features, head over to our blog announcement blog post. To sign up, download the free DENREI app today! Only available for iOS users.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#announcement #app #blog #business #cybersecurity #denrei #mobile #mobileapp #pacificsoftwarepublishing #pspinc #security #smallbusiness #socialmedia #softwaredevelopment #tech #technology #update #web #webdesign #webdevelopment #website

PSPINC Official Company Blog

freespace

How to Set Up a Facebook Ad

From There, You Can:

Monitor Your Ads

Social Media Marketing: Paid Versus Organic

Why Your Business Needs Both

What’s New Newsletter Vol. 149 “Serving Our Japanese Customers”

What’s New Newsletter Vol. 144 “Advertising on Google”

How Personalized Marketing Can Benefit Your Business

Benefits of Personalized Marketing

What is Inbound Marketing?

1. Attract

2. Engage

3. Delight

What’s New Newsletter Vol. 140 “Transparency in Business”

How Businesses Can Grow with Influencer Marketing

Why Influencers?

Working with Influencers

What’s New Newsletter Vol. 137 “Content Marketing”

Announcement: DENREI’s 6th App Release Out Now!

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Benefits of Personalized Marketing

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1. Attract

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