PSPINC Official Company Blog

What’s New Newsletter Vol. 250 “Go Global with Localization Services”

Dec

12

It’s more important than ever for businesses today to reach a wider audience, especially if you’re looking to take your company global. Localization can help you do just that by adapting your products and services to different cultures and languages. Contrary to popular belief, localization is about more than just translating content from one language to another. It also includes:

Website design and development: Designing and developing websites that are culturally appropriate for different markets.
Content creation: Creating content that’s relevant to different cultures.
Marketing and SEO: Marketing your products and services to different markets and optimizing your website for search engines for different markets.

By making your products and services more accessible to foreign markets, it’ll help grow your sales and build a positive brand reputation. Our localization experience began in the 90s when we were originally known as “Double Byte Specialists” and localized and licensed software between the U.S. and Japan.

Today, we use our two decades of expertise to help small businesses reach their Japanese customers with custom development, custom design, and marketing services. If you’re looking to do the same, look no further! Get started by requesting a free consultation with us by heading over to our Localization Services page. We hope to hear from you soon.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #digitalmarketing #google #localization #marketing #marketingdigital #marketingtips #pspinc #sales #searchengineoptimization #seo #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websites

WebdeXpress: New Web Builder Theme Options

Dec

9

We are pleased to announce that we have upgraded WebdeXpress, our website builder included with our Dreamersi web hosting. Access new modern theme options with custom branding features to better match your website to your brand.

With our new theme options, customize your website by:

Displaying multiple pages vertically as a single page to better optimize your site for mobile devices and simplify the overall experience.
Setting background images to create highly original page designs.
Choosing from different color themes to suit your taste and brand image.
Changing your website header image to match your brand and values.

To gain exclusive access to WebdeXpress, sign up for a Dreamersi account today to get started. For more help setting up your website, contact our support team by calling 1-800-232-3989 or emailing support@pspinc.com.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #businesstools #dreamersi #marketing #marketingdigital #pspinc #seo #smallbusiness #tech #technology #web #webdesign #webdevelopment #webdexpress #webhosting #website #websitebuilder #websites #webtools

Website Design Basics: A Beginner’s Guide

Nov

26

Today, a website acts as a potential customer’s first impression of your business, so a visually appealing website is vital. Your website’s design will play a large role in attracting visitors and encouraging them to take action, whether it’s buying your products or signing up for your email newsletter. Here are a few web design basics we think every business owner should know:

Less is More

While putting everything out there on your website is tempting, not everything needs to be on your website. By embracing a more minimalistic approach, you can create a more engaging and effective website. Prioritize clear and concise keyword-rich content, and use plenty of white space to improve your website’s overall readability and aesthetic appeal. Remember to choose relevant keywords for your business and target audience that naturally fit into your content and avoid keyword stuffing.

Prioritize Readability

One of the easiest ways to keep visitors coming and staying on your website is by making it easy to read. To do that, use:

Easy-to-read fonts
High-resolution images
Contrasting colors
Subheadings
Short paragraphs
Shorter sentences

Use Consistent Branding

Maintaining a cohesive visual identity across all pages of your website establishes a sense of professionalism and trust with your audience. To keep your brand consistent throughout your website, use:

A limited color palette that reflects your brand identity
Your company logo in your website header and footer
Consistent typography (font, sizes, line spacing, letter spacing, etc.)

Optimize for Mobile Devices

The majority of people use their cell phones to visit various websites today, so making sure your website is mobile-optimized is vital. A site that visually breaks on mobile will deter visitors from returning. In fact, search engines like Google will penalize sites that aren’t mobile-optimized by ranking them lower in search results, leading to decreased visibility and fewer visitors overall. The easiest way to optimize your website for mobile devices is to use responsive design elements and a grid system, which will ensure your site will adapt to different screen sizes.

While a well-designed website is vital for business owners today, designing a website as a non-designer can be intimidating; knowing your website needs updating or improving is easy, but knowing how to improve it isn’t always easy. That’s why many businesses trust companies like ours to build and design websites for them, making it easier. If you’re looking for professional design services for your website, check out our affordable web design packages.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #design #digitalmarketing #ecommerce #marketing #marketingdigital #marketingtips #mobile #pspinc #searchengineoptimization #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websites

What’s New Newsletter Vol. 247 “How Professional Website Content Creation Can Boost Your Business”

Nov

21

Simply having a website for your business today isn’t enough. Thriving online today requires high-quality, engaging content that attracts visitors to your website and converts them into leads. Only then will your website make a real impact on your company’s bottom line. Outsourcing professional website content creation services benefits you by:

Improving SEO and increasing website traffic: Professional content creators know how to create content that isn’t just informative, but also SEO-friendly. Engaging, SEO-friendly content will also result in more website visitors.
Enhancing brand reputation: As a small business, establishing your business as a credible thought leader in your industry is vital, and professional content creation is one easy way to achieve that.
Increasing conversions: A mix of high-quality engaging content and more website visitors will better convert those visitors into leads and customers.
Saving you time: Content creation can be a time-consuming task, but hiring a professional frees up your time to focus on other aspects of your business.

Investing in professional content creation for your website is investing in the future of your business. Are you ready to take your website to the next level? Get started with one of our affordable website content creation plans, designed to help you grow your business.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #branding #business #businesstips #content #contentcreation #digitalmarketing #ecommerce #marketing #marketingdigital #marketingtips #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websitecontent #websites #webtools

What’s New Newsletter Vol. 246 “eCommerce Solutions to Boost Your Business”

Nov

14

Over the last few years, a business’s online presence has become more important than ever. eCommerce boosts sales and takes your business to the next level by giving potential customers 24/7 access to your products and services, generating sales even when your physical stores are closed, and expanding your business to an international market. But with so many options available, choosing the right eCommerce platform isn’t always an easy decision.

That’s where we can help. Our eCommerce solution plans are perfect for businesses looking to set up their online shop to start selling their products online. Our plans support a variety of popular eCommerce platforms, including ShopSite, Shopify, WooCommerce, and Wix. Our plans are also affordable for businesses of all sizes looking to grow online. But if you’re looking for a more custom eCommerce solution, our expert team of developers can custom-build your website from the ground up to better fit your unique needs. Get started by checking out our eCommerce plans on our website.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #digitalmarketing #ecommerce #marketing #marketingdigital #newsletter #pspinc #pspincwhatsnewnewsletter #sales #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websites #wix #wordpress

What’s New Newsletter Vol. 245 “The Power of Custom Web Development”

Nov

7

Website builders, while helpful and convenient, can often lack the flexibility and customization businesses need to truly stand out amongst the billions of websites available out there. That’s where custom web development comes in. Custom web development involves creating a website from scratch, making it easier to tailor your website to your specific needs and goals while giving your audience a unique and engaging online experience.

At PSPINC, we have years of experience delivering top-notch custom web development solutions to small businesses everywhere. Our expert developers will work closely with you to understand your unique requirements, resulting in a website that exceeds your expectations and gives your customers a superior online experience. Get started today by contacting us so we can discuss how we can help transform your online presence with custom web development.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #digitalmarketing #marketing #marketingdigital #newsletter #pspincwhatsnewnewsletter #searchengineoptimization #smallbusiness #tech #technology #web #webdesign #webdevelopment #webhosting #website #websitebuilder #websites

What’s New Newsletter Vol. 244 “Go Beyond Templates With Custom Web Design”

Oct

31

Your website is more important than ever today. As your digital storefront, your website needs to captivate users, drive conversions, and establish your brand’s identity. Well-known website builders are popular mostly because of how easy they are to use, but it ultimately results in many websites that look almost identical to each other, apart from company-specific verbiage and unique brand colors. That’s where custom web design can help.

Here at PSPINC, we understand the importance of a great website. That’s why we offer a variety of custom web design packages to fit your business needs and budget. Our web design team is experienced in helping small businesses grow online with exceptional custom designs, which is why we guarantee we’ll give you a website that is:

Custom-designed to tailor your specific needs and goals.
Easy to navigate for your visitors.
Visually appealing and up-to-date.
Search engine optimized (SEO) to help you attract more visitors.
Mobile-friendly to accommodate today’s mobile-first browsing habits.

Investing in custom web design is an investment in our business. A well-designed custom website will help you attract more customers, convert more of those visitors into leads, and grow your business online. Check out our custom web design packages to learn more and get started with our expert team today.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #digitalmarketing #google #marketing #marketingdigital #marketingtips #pspinc #searchengineoptimization #seo #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websitebuilder #websites

WebdeXpress: How to Stylize Text with TinyMCE

Oct

15

WebdeXpress is our easy website builder included with our premiere web and email hosting service, Dreamersi. TinyMCE is a rich-text editor that lets users create formatted content in a user-friendly interface, with TinyMCE, formats rich text by bolding, italicizing, underlining, and aligning text among many other features.

How to Style Text with TinyMCE

Log in to your Dreamersi account.
Open WebdeXpress.
Either Edit Page or Add Page.
Add Page Title and URL (if adding a new page).
Add content to the Page Content Section.
Style text with TinyMCE:

Bold text: Select the text you’d like to embolden and click on the B icon
Italicize text: Select the text you’d like to italicize and click on the slanted I icon.
Underline text: Select the text you’d like to underline and click on the underlined U icon.
Strikethrough text: Select the text you’d like to cross out and click on the crossed-out S icon.<
Change text color: Select the text you’d like to change colors and click on the text color icon (Underlined A icon).
Highlight text: Select the text you’d like to highlight and click on the highlighted text icon (Highlighted A icon).
Change font size: Select the text you’d like to resize and click on the Formats drop-down menu, click on Font size, and select which font size you’d like to change the text to.
Add superscript: Go to the top Format drop-down menu and select Superscript.
Add subscript: Go to the top Format drop-down menu and select Subscript.

How to Align Text with TinyMCE

Log in to your Dreamersi account.
Open WebdeXpress.
Either Edit Page or Add Page.
Add Page Title and URL (if adding a new page).
Add content to the Page Content Section.
Align text with TinyMCE:

Left-align text: Click on the left-align icon.
Center text: Click on the center-align icon.
Right-align text: Click on the right-align icon.
Justify-align text: Click on the justify-align icon.
Increase indent: Click on the increase indent icon.
Decrease indent: Click on the decrease indent icon.
Clear formatting: Click on the clear formatting icon (Underlined T with a small x).

How to Add Colors to Text

Log in to your Dreamersi account.
Open WebdeXpress.
Either Edit Page or Add Page.
Add Page Title and URL (if adding a new page).
Add content to the Page Content Section.
Stylize text with colors:

Change text color: Select the text you’d like to colorize and click on the text color drop-down menu (Underlined capital A drop-down menu).
Add text highlight: Select the text you’d like to highlight and click on the background color drop-down menu.

For more help setting up your website, contact our support team by calling 1-800-232-3989 or emailing support@pspinc.com.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #dreamersi #pspinc #seo #smallbusiness #tech #technology #web #webdesign #webdevelopment #webdexpress #webhosting #website #websites #webtools

What’s New Newsletter Vol. 239 “Creating Compelling Website Content”

Sep

26

High-quality, informative website content that compels visitors to take action is more important than ever for businesses today. Your website often acts as the first impression you make on potential customers, so ensuring your website not only attracts but retains people’s attention is vital. But, that being said, creating great website content is not only time-consuming, but it can also be challenging.

That’s why you need a reputable content creation partner to help you develop a content strategy that aligns with your business goals and target audience. All while ensuring it’s optimized for search engines, which will help in attracting more website traffic. If you’re looking for help creating a solid content creation strategy, look no further than PSPINC. We offer a variety of content creation services at an affordable price for businesses of all sizes to grow online.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #digitalmarketing #ecommerce #marketing #marketingdigital #marketingtips #pspinc #searchengineoptimization #smallbusiness #socialmedia #tech #technology #web #webdesign #webdevelopment #website #websites

Employee Spotlight: Meet Ryan

Sep

17

At PSPINC, we pride ourselves on helping our customers grow their business online with their website. This is largely thanks to our incredibly talented and experienced design team. In this series, we will highlight and showcase some friendly faces standing by to take your call or email, help with your IT problems, and assist with your online solutions. This time, we’re spotlighting Chief Design Officer, Ryan Heinrichs, who is gearing up to represent us at the annual International Executives Association (IEA) Conference in Las Vegas.

Meet Ryan

Ryan manages our expert design team at PSPINC as our Chief Design Officer. We sat down with Ryan and asked him some questions to get to know him better.

What do you do at PSPINC?

I oversee all elements of creative, design, marketing, and front-end development. As well as assist with strategy and new service creation.

What does a typical day on the job look like for you?

No two days are the same. We meet daily each morning with our R&D team members for a status report for our ongoing projects. From there, my day can go in many directions as I work with our design, marketing, and development teams to address our many projects.

How did you first learn about PSPINC?

I found a job posting for a Web Designer position.

How long have you been working at PSPINC?

15 years.

What do you like to do for fun?

Hanging out with my wife and two kids, going to the gym, reading, and golfing.

What is your favorite food?

Tacos

What is your favorite movie?

It's hard to pick just one - The Empire Strikes Back, The Bourne Identity, and Pulp Fiction to name a few.

What’s the most challenging part of your job?

Being provided an idea or piece of business logistics and finding the easiest and best way to implement it into online software. Along with being challenging, it's also equal parts exciting and rewarding!

Before working for PSPINC, what was the most unusual or interesting job you’ve ever had?

Before college, I worked in a large furniture distribution center pulling orders and loading trucks. I spent a lot of time on electric pallet trucks, forklifts and order pickers.

What have you learned since working here?

I've learned a lot! But one of the most important is the value of UX (user experience) when it comes to software design. It's a bit like the old adage of "if a tree falls in a forest does it make a sound?" You can have the most feature-rich, powerful application in the world. But if it's too complex for your userbase, it doesn't have any value.

What has been your favorite project at PSPINC?

Our newest product, Biznomos, has been my favorite project so far. In a leadership role I have less time to take on large scale design projects myself. With this one, I was able to roll up my sleeves and come up with the full system design.

What has been your proudest moment at PSPINC?

The same answer! I believe Biznomos is one of the best products on the market when it comes to business association management - both for admins and members. Being on the ground floor, from concept to creation, has been extremely rewarding. I'm looking forward to continuing to get this in the hands of associations as well as continuing to add more features and upgrades!

Is there anything else you’d like to add?

If you are involved with (or know someone involved with) a member association or business network, I would love for you to check out Biznomos. We are offering a no obligation free trial. PSPINC also provides a number of other Business Tools that I would love for people to check out.

And of course, if you need custom software unique to your business, we can help too!

We hope you enjoyed getting to know Ryan today! If you’re looking to grow your business online, don’t hesitate to contact us by emailing us at contact@pspinc.com or calling us at 800-232-3989.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.