PSPINC Official Company Blog

WebdeXpress: New Text Style Feature Out Now!

Feb

19

We’re happy to announce a new text-style feature on WebdeXpress, our website builder that comes included with our Dreamersi web hosting. With this new Text Style feature, you have more control over your website’s website design by choosing your site’s font family, text size, heading alignment, text color, link color, and/or link hover color for different regions of your website.

To access this new feature:

Log into your Dreamersi account.
Click on the WebdeXpress icon or on WebdeXpress in the left navigation bar.
Log into your WebdeXpress account.
Click on Appearance on the left navigation bar and click on Themes once the drop-down menu appears.
Either select one of the first six themes or click on Customize Theme if you already have one of them selected for your website.
Click on Text Style, which will open a drop-down menu with your text styling options.
Click on Show Advanced Options (if not already showing) to see all text styling options. With this new feature, you can change the font family, text size, text color, heading alignment, link color, and/or link hover color for the following regions: Website Title, Website Subtitle, Page Title, and Content.
To view your changes, enter your site’s URL in another tab and refresh the site after selecting your changes and clicking on Save at the bottom.
To reset your changes, click on the Reset Text Style option on the bottom right.

With more control over your site's overall design, you'll have more opportunity to add more branding to your website. If you have any questions or need some additional help, please contact us at 1-800-232-3989 or email us at support@pspinc.com.

*WebdeXpress’s new Text Style feature only applies to the first six theme choices and is only available for English and Japanese sites.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #branding #business #businesstips #businesstools #digitalmarketing #dreamersi #ecommerce #pspinc #searchengineoptimization #smallbusiness #tech #technology #web #webdevelopment #webdexpress #webhosting #website #websites #webtools

What’s New Newsletter Vol. 207 “Sprout Marketing Plan Now on Sale!”

Feb

15

For a limited time, our Sprout marketing plan is now on sale! For your first month with us, waive the monthly fee to get your first month of managed ads for free! Every business needs good marketing, but knowing what the industry’s best practices are and how to succeed on platforms like Google Ads can be tricky. So, get professional help setting up and running your paid search ads from our expert marketing team!

With the Sprout marketing plan, get:

One Google Ad
Campaign creation
Keyword and audience research
Conversion tracking setup
Performance analyzing and monitoring
Bi-weekly written reports
Competitor analysis
Ongoing optimization consultation
One weekly ad revision

With over 36 years of experience helping hundreds of customers grow their online business, our marketing team at PSPINC has the expertise you need. Get started by heading over to our digital marketing page and get $160 off our Sprout marketing plan now.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #b2b #blog #branding #business #businesstips #digitalmarketing #google #marketing #marketingdigital #marketingtips #pspinc #pspincwhatsnewnewsletter #searchengineoptimization #seo #smallbusiness #socialmedia #tech #technology #web #website

What Every Successful Website Needs

Feb

6

Every website is different in what it looks like, what it offers, and its overall purpose, but a good website has several key qualities that will distinguish it from a poor site. For a business, a good website is vital to its success as it helps establish credibility, build trust, increase brand awareness, improve its customer experience, and keep the company competitive online.

A good website will attract more qualified visitors, keep people on your site for longer, give off a better impression on potential customers, and drive conversions like an increase in signups, readership, and sales. To do well online, a website needs to be secure and possess certain characteristics that every website needs to thrive online. While there are many types of websites (i.e. blogs, portfolio sites, business websites, etc.) available, they will all still need some of the same features needed to succeed.

Essential Features of a Good Website

Having a secure website is vital to attracting users to your website, not just to protect users while browsing, but also to prevent them from encountering error messages. The easiest way to do that is to have an SSL certificate for your site, which will guarantee users’ data is safe when they’re online. Without one, they’ll run into a page that informs them the connection is not secure and not private, and it will recommend users go “back to safety”.

While having a secure site is a start, other essential features include:

Mobile friendliness: how well a website looks on a mobile device. An easy way to make sure your website works and looks great on all devices (including mobile devices) is by using responsive design practices.
Search engine optimization: elements that affect how search engines rank your website in its search results.
- Page titles: the title of a web page.
- Meta tags: an HTML code snippet with information about a website.
- Alt tags on images: read-aloud text for users that conveys the “why” of images that search engines index to determine your site’s search ranking.
- Header tags: HTML tags that separate headings and subheadings on a webpage.
- Title tag: an HTML tag that defines a web page’s title.
- Sitemap: a file that lists all of a website’s pages and how they relate to each other.
- Page load time: how long it takes for a page to load. The longer it takes, the lower search engines will rank your site.
- Backlinks: a link on your website that links to another website.
- No broken links: If a link on your website doesn’t properly link to another web page, search engines will rank your site lower in the search results.
Clear calls-to-action (CTAs): a direct instruction on what you want users to do on your website. Without CTAs, website visitors won’t do anything on your site, which is a missed opportunity to convert them into customers.
Easy and helpful navigation: a menu of buttons and links that let users explore your website. Making it easy will lessen the possibility of users getting frustrated.
Fresh, high-quality content: new or updated content on your website will result in a more favorable search ranking, and exceptional content will encourage users to not just come and stay on your site, but it will also encourage them to come back.
Strong brand identity: A website is just another opportunity to create a cohesive brand identity with your company logo, color scheme, types of graphics, tone of voice, and brand messaging.

If you’re not sure how well your website fares or if it needs an update, check out our new free website evaluation tool that will help you assess your website at a basic level in just minutes. Just check out our Web Design page to try it out for yourself!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #ecommerce #marketing #marketingdigital #marketingtips #mobile #responsivedesign #searchengineoptimization #seo #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websites

Important Security Update Notice

Jan

25

At PSPINC, we are always working on doing our best to improve our services for our customers. One of our company’s top priorities is the safety and security of our customers’ data. That’s why we’re updating our SSL encryption strength to maintain higher security standards.

Why We're Updating

To address vulnerabilities of our SSL Cipher Strength (SSLCipherSuite) in case of cyberattacks like DHeat attacks, where criminals perform a denial-of-service (DoS) attack without needing authentication, privilege, or user interaction, and Raccoon attacks, which can either be a side-channel or man-in-the-middle type of attack that leaks the most significant part of the SSL cipher.

This security update will equip your personal and transactional information and other sensitive data with even stronger protection against cyber threats like DHeat and Raccoon attacks, among others. Additionally, we are terminating HTTPS access from Internet Explorer 11 on Windows 7, which Microsoft has already stopped supporting.

Scheduled Date & Time:

Feb 1, 2024, at 10 a.m. PST

Target Users:

All Dreamersi users with a website with an SSL certificate

*There is no action required for most users. However, if you’re using an older browser or system, you may need to update.

We strive to create a smooth and secure online experience for our customers. We appreciate your understanding and cooperation.

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#announcement #blog #business #businesstips #customerfeedback #cybersecurity #dreamersi #google #officetips #pspinc #security #smallbusiness #tech #technology #update #web #webdevelopment #webhosting #website #websites #webtools

What’s New Newsletter Vol. 203 “Starter Web Design Package Still $200 Off!”

Jan

18

Last month, we started discounting our Starter web design package for $200 off the original price, which offers custom web design at an affordable price. We’re pleased to announce that you can still take advantage of this sale!

With the Starter web design plan, you’ll get:

Ten custom pages
WebdeXpress (our website builder) or WordPress template selection
One-year web hosting with an SSL certificate included
Contact form
Mobile-friendly
Social media integration
One additional language
20% off web updates for one year

Get started by heading over to our web design page and get $200 off our Starter web design plan now.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #b2b #blog #branding #businesstips #businesstools #ecommerce #marketing #marketingdigital #marketingtips #officetips #pspinc #searchengineoptimization #seo #tech #technology #webdesign #webdevelopment #website #webtools

What’s New Newsletter Vol. 202 “Corporate Social Responsibility”

Jan

11

Corporate social responsibility (CSR) is the idea that a company should have a positive role in the community and consider the environmental and social impact of business decisions. Part of CSR can include donating money to worthy causes. Especially when they align with the values you stand for as a company. In 2011, we started the PSP Children’s Foundation in response to the Tohoku earthquake and tsunami in Japan. As a company that serves many Japanese customers and employees many Japanese employees, we knew we wanted to do more to help Japan in its time of need.

Recently, Japan has experienced a series of earthquakes, and we want to do our part to help. That is why we're sharing an easy way you can help by going to our Earthquake Relief Donations page on our PSP Children Foundation website. Through our donate link, your donations will go directly to charitable organizations that will help aid Japan recover from these series of earthquakes.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #charity #corporatesocialresponsibility #csr #donate #donation #earthquakes #japan #newsletter #pspchildrensfoundation #pspinc #pspincwhatsnewnewsletter #smallbusiness #website

WebdeXpress V5 and Custom Web Server Database OS Upgrade Announcement

Dec

28

We’re happy to announce that we’ve upgraded our operating system (OS) for our website builder, WebdeXpress, and our custom web server’s database. We’ve upgraded our OS from Cent OS7 to Alma Linux 8 since there will no longer be technical support for Cent OS7 after June 30, 2024, and we continue striving towards making sure our hosting services are the safest they can be.

Update details

Before: Cent OS7

After: Alma Linux 8

Target servers

WebdeXpress V5 and our custom web database.

How to Install Upgraded OS:

To upgrade to the newest OS as an existing WebdeXpress or custom web server customer:

Log in to your Dreamersi admin panel.
Select either the WebdeXpress or Custom PHP (for those with a custom web server) icon.
Click on Install.

*New subscribers will automatically have this update installed.

Benefits of Updating OS

Improved security: the latest security updates will help patch vulnerabilities to defend users against cyber threats

If you have any questions about these changes or require more assistance, please email us at contact@pspinc.com or call us toll-free at 1-800-232-3989.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#announcement #b2b #blog #business #businesstips #businesstools #customersupport #cybersecurity #pspinc #security #smallbusiness #tech #technology #update #webdevelopment #webdexpress #webhosting #website #webtools

What’s New Newsletter Vol. 200 “The Importance of Brand Design”

Dec

28

One of the most important parts of running a business involves developing and maintaining your brand. While there are multiple definitions of what a brand is, in its simplest form, a brand is an immediately recognizable identity that differentiates itself from others. Having a clear brand for your company is especially vital for small businesses because it helps you establish credibility and trust with your target audience. For a small business, credibility and trust are crucial to long-term success.

Larger businesses will probably already have credibility built in because they’ve spent years growing and perfecting their brand. So, as a small business, making your brand clear to your customers will give you a competitive edge over other small businesses. One way that’ll help establish your brand is through brand attributes like your company’s logo. Whether you’re just starting or looking for a design refresh, we’ve got you covered! Starting at just $200 a logo, you can get a professional brand logo at an affordable price. Get started by heading over to our Brand and Graphic Design page.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #brand #branding #business #businesstips #design #digitalmarketing #graphicdesign #logo #logodesign #marketing #marketingdigital #marketingtips #pspinc #pspincwhatsnewnewsletter #smallbusiness #technology #web #webdesign #website

The 5 Biggest Marketing Trends to Look Out For in 2024

Dec

26

As this year comes to a close, we’re reflecting on how marketing has evolved over the past year and how we can improve for next year, not only for our company but for our customers as well. When looking back, one thing’s for certain: advancements in technology are driving the trends that will only become even more popular next year. Here are five of the biggest marketing trends to look out for in 2024.

1. AI Marketing Automation

Artificial intelligence, or AI, has become an increasing trend over the past few years in multiple industries, but many marketers have also jumped on the bandwagon. Marketers have started using AI to create content and to take advantage of how AI integration analyzes data, personalizes customers’ experiences, and optimizes campaigns. Integrating AI into marketing strategies also helps hyper-personalize content, which has gained popularity over the past year.

But as helpful as AI technology has been to the marketing industry, it’s important not to employ a “set it and forget it” type of strategy. It’s still a largely developing technology, so there are still times when it’ll get things wrong, so it’s better to use AI integration in a more collaborative approach.

2. Video Marketing

person recording a video with their phone

As we’ve mentioned before, video marketing, especially short-form video marketing, has become more popular over the past few years. The rise of TikTok, Facebook/Instagram Stories, Instagram Reels, and YouTube Shorts made this clear. Other video marketing tactics that have also shown great success include live streaming and interactive video content. For more tips, check out our blog post all about how to start marketing with short-form videos.

3. User-Generated Content (UGC)

a person presenting user-generated content results to a marketing team

One of the best ways to build credibility, increase user engagement, and foster a sense of community online is through user-generated content (UGC), which just refers to content your customers share about you online. This usually involves encouraging customers to share their experiences with your brand on social media through a specific hashtag or throwing contests where the best entry wins. But there are other ways to garner content from your customers.

Customer reviews, either on Google, Facebook, Yelp, or any other platform, also count as user-generated content. It just takes a little more work to share it on social media since it isn’t already on the same platform. You can either take a screenshot and resize it for social media, or you can add it into a template of sorts from a site like Canva to share with your social media followers.

4. Social Shopping

Over the past year especially, selling and shopping directly on social media has only become more accessible with Facebook Marketplace, Instagram’s buy button, and TikTok Shop. It’s pushed social shopping more toward social media, being an e-commerce ecosystem all on its own. With social shopping already gaining popularity, marketers expect this will significantly impact the online shopping landscape.

5. Privacy and Data Protection

One of the largest growing concerns among customers today consists of protecting their data, thanks to the uptick in cybercrimes over the past few years. Because of this, customers are much more informed and vigilant about how others handle their data and how they share their data. On the business side, it’s important to implement secure data collection and storage practices to protect your employees’ accounts, which is easy to do with a password manager like Pass Wizard. On the consumer-facing side, businesses should be very transparent about their data collection and storage practices and obtain explicit consent when collecting user data.

With how fast technology evolves today, there are bound to be many more marketing trends coming next year that we haven’t anticipated. However, our team here at PSPINC has the experience and expertise to help you grow your business by strengthening your marketing efforts. Whether it’s social media marketing, paid ads on Google, email marketing, search engine optimization (SEO), content marketing, or even blogging, we’ve got you covered. Get started today.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#ai #b2b #blog #branding #business #businesstips #data #digitalmarketing #marketing #marketingdigital #marketingonline #marketingtips #passwordmanager #sales #smallbusiness #socialmedia #tech #ugc #usergeneratedcontent #videomarketing #web #website

What’s New Newsletter Vol. 199 “Starter Web Design Plan Now on Sale!”

Dec

21

The new year is the perfect time to give your website an update to make sure it continues performing well and helps reach your business goals. So, why not get your site custom-designed? While it’s easy to use a popular website builder, it also traps your website into looking very similar to many others on the market. With a custom design, you not only stick out amongst your competitors, but it also lets you add design elements and features that may not be included in the multitude of popular templates and gives you more opportunity to add more of your business’s branding to your website.

That’s why we’re now offering $200 off our Starter web design plan for the holidays! With our Starter plan, get:

Ten custom pages
WebdeXpress (our website builder) or WordPress template selection
One-year web hosting with SSL certificate included
Contact form
Mobile-friendly
Social media integration
One additional language
20% off web updates for one year

With over 36 years of experience helping hundreds of customers grow their online business, our designers and developers at PSPINC have the expertise you need. Get started by heading over to our web design page and get $200 off our Starter web design plan now.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.