PSPINC Official Company Blog

What’s New Newsletter Vol. 186 “Extortion Fraud”

Sep

21

Online scams have been around for a long time, but over the last few years, they’ve gotten more popular. Specifically, extortion frauds have become popular as many of our customers have received them in their email inboxes. Extortion frauds usually occur over email and consist of cybercriminals sending threatening messages demanding payment in exchange for not releasing sensitive information. While they may seem threatening, these emails are scams where hackers are just trying to trick people into giving them money. They don’t actually have any sensitive or embarrassing information on you, as they claim.

Our advice is to just mark those messages as spam and delete them from your inbox. As great as spam filters can be, cybercrime continues to get more sophisticated, which makes it easier for emails like these to make it into your inbox. Our Dreamersi email hosting customers have the option of adjusting their spam filters to try to weed emails like these out. If you’d like any help to clean out your inbox or adjust your spam filter, reach out to our support team! They’re always happy to help!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstools #cybersecurity #digitalmarketing #dreamersi #email #emailhosting #marketing #marketingdigital #newsletter #pspinc #pspincwhatsnewnewsletter #security #smallbusiness #tech #technology #web #webdevelopment #website

What’s New Newsletter Vol. 184 “Web Builders Vs. Custom Designed Sites”

Sep

7

Today, people have built many websites using popular web builders that make it easy for non-technical people to create a website. But as great as that is, many of those sites end up looking the same, just with different content. This isn’t to say that there aren’t great website templates out there because there are. But because of how popular these sites are, it results in a lot of similar-looking sites. The only differences are the images and word choices.

While that isn’t necessarily a bad thing, it does make it harder for new websites to stand out amongst the competition. That’s why many businesses decide to get their site custom-designed. It guarantees that your site will stand out and lets you add features that may not be available from templates. Get your site custom-designed by our expert design team with one of our budget-friendly web design plans.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #digitalmarketing #marketing #marketingdigital #marketingtips #pspinc #pspincwhatsnewnewsletter #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websitebuilder #websites #wordpress

How to Repurpose Content

Sep

5

A large part of digital marketing today is creating content, but it can get exhausting having to constantly create new content for your business. That’s where repurposing content comes in. For those worried about Google and other search engines penalizing your site for duplicate content, it’s important to point out that repurposing content is not copying and pasting the same exact content and publishing it again. Instead, it’s updating outdated content and grabbing pieces you can use in a different format. So, since it won’t be identical content, you won’t be violating Google’s guidelines.

Repurposing content will increase awareness of your brand and make it easier to market your business. So, many companies employ that strategy, which allows marketers to focus their efforts on other marketing tasks. Content marketing through multiple different platforms has proven to be effective, but there’s only so much new content you can create on a regular basis. Here are some ways to repurpose old blog content:

Create a YouTube video

Create a (new) infographic.

Create a podcast episode.

Grab snippets (quotes, important statistics) for social media posts.

Updating Older Content

Repurposing content doesn’t just have to consist of picking and choosing snippets of blog posts, videos, social media posts, and other types of content to repost. It can also include updating older content. The business world especially moves at a fast pace, as things are constantly changing. With those new developments, you can make adjustments and additions. Some sites even let you change the publish date, so it’ll show on your blog as a new post, including Bloguru, our blogging platform. With Bloguru, you not only can manually adjust the post date but also the post time.

Repurposing content isn’t a replacement for content creation, but it will help you sustain the constant flow of content you’ll need to post to help increase brand awareness for your business. But, more importantly, blog posts may not be the best medium for your content or your business. So, experimenting with different mediums lets you figure out which works best for your content and which platform you should invest more time in. Repurposing content helps increase brand awareness, makes it easier for marketers, and gives you a better idea of what works best for your brand. So, it’s no wonder why so many companies do it.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #bloguru #branding #business #businesstips #content #contentmarketing #digitalmarketing #marketing #marketingdigital #marketingtips #smallbusiness #socialmedia #tech #technology #web #website #websites

What’s New Newsletter Vol. 183 “Free Social Media Marketing Tool”

Aug

31

Social media is one of the easiest and most cost-effective ways for small businesses to market themselves. But for those who aren’t trained or experienced in design, creating visually appealing posts isn’t always easy. And we’ve probably all seen our fair share of less-than-ideal graphics floating around the internet. That’s why Canva, an online graphic design tool, is so helpful to even experienced marketers.

With Canva, marketers can pick from hundreds of templates and royalty-free graphics, images, and even video. We know our marketing team here at PSPINC loves using it to their advantage. With Canva, people can drag and drop elements using their editor to make the design phase simpler so marketers can focus on marketing your business in other ways. To learn more, check out our YouTube video that breaks down all the ways Canva can help market your business. And if you’re looking to outsource your marketing work, reach out to our marketing team.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #branding #business #businesstips #businesstools #digitalmarketing #facebook #instagram #marketing #marketingdigital #marketingtips #smallbusiness #socialmedia #tech #technology #twitter #web #webdesign #website #websites #webtools

Bloguru’s Twitter Integration Changes

Aug

15

Earlier this year, Twitter started charging third parties for API usage, which caused many websites to remove Twitter from their website. API stands for Application Programming Interface and lets developers integrate existing software systems into new applications. Usually, websites use APIs to share information or carry out diverse tasks. With Twitter’s new API changes, many websites have removed Twitter integration. Now, Bloguru has done the same.

It is, however, worth noting that our team is investigating a new API for our users in hopes of enhancing and upgrading the overall experience for our Bloguru users. If you’d still like to share your blog posts with your Twitter followers, copy your post’s URL and paste it into a new tweet.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#api #blog #bloguru #business #businesstools #developer #development #marketing #marketingdigital #marketingtips #marketingtools #pspinc #smallbusiness #socialmedia #technology #twitter #twitterapi #web #webdeveloper #webdevelopment #website #webtools

New Dreamersi FTP Feature Now Available!

Aug

14

Today, we’re happy to announce that our web hosting service, Dreamersi, has a new feature! With Dreamersi, more tech-savvy users can use the FTP features, which stands for File Transfer Protocol. Basically, what this means is that you can build your website by transferring files to a server. Web hosting like Dreamersi then hosts that server, making it much safer than hosting your site on a local computer, typically called the local host. But now, we’re adding even more security with a new FTP Access Security feature.
ftp feature screenshot

With this new feature, you can protect your site from potential hacks by blocking all FTP access or temporarily allowing access until midnight. When going back to editing your site, head over to the Dreamersi admin panel and scroll down until you reach the FTP Services section. Then, you’ll find the FTP Access Security icon. By default, Dreamersi has the “Permanently allow FTP access” option selected, but it isn’t something we recommend. With this new feature, you can either block all FTP access or only allow it temporarily until 12 AM PST. At midnight, your site will then block all FTP access to protect your site from unauthorized parties. So, just sign up for Dreamersi to take advantage of this new FTP feature to better protect your website. Only available for Dreamersi customers on the new V5 version (reach out to our support team for help migrating your Dreamersi site over to V5!) as well as new Dreamersi users.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #cyber #cybersecurity #dreamersi #ftp #pacificsoftwarepublishing #pspinc #security #smallbusiness #tech #technology #update #web #webhosting #website #websites #webtools

What’s New Newsletter Vol. 176 “Different Types of Web Hosting”

Jul

13

Last week, we talked about having high-quality web hosting for your website. There are three different types of web hosting: shared, dedicated, and VPS. Shared hosting is usually what you’ll start with when starting your website as it’s the most basic, cost-effective form of web hosting. But for higher levels of isolation, security, performance, and control, dedicated hosting is the better choice.

Lastly, there’s VPS hosting, which is a cross between shared and dedicated web hosting. VPS stands for Virtual Private Hosting and is a single, virtual machine on a piece of physical hardware shared with other virtual machines. But unlike other hosting options, it gives you more control over your website with dedicated resources. That’s why we offer a dedicated VPS here at PSPINC. We customize every VPS to suit our customers’ needs, so contact us for details and pricing. To learn more about different types of web hosting, watch our YouTube video that breaks down each type in detail!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #entrepreneur #marketing #marketingdigital #marketingtips #smallbusiness #tech #technology #web #webdesign #webdev #webdeveloper #webdevelopment #webhosting #website #websites #webtools

Twitter’s $250M Copyright Lawsuit Explained and What Businesses Can Avoid It

Jul

11

Last month, the National Music Publishers’ Association (NMPA) sued Twitter for $250 million for copyright infringement. Why? Because Twitter’s been letting users share copyrighted music without a license for years, as the lawsuit claims. It’s been an issue with the platform for years, but the lawsuit claims it’s only gotten worse since Elon Musk’s acquisition of the company. When looking at how other social media platforms compare, most have cut a deal with music publishers and labels, such as Facebook, Instagram, TikTok, Instagram, Snapchat, and Twitch.

So, why hasn’t Twitter made a similar deal? Simply put, Twitter’s been dodging copyright infringement for several years. The reason behind this is financial, as it would cost the platform possibly over $100 million a year. But Twitter had reportedly been in negotiations for a licensing deal with three major labels: Universal, Sony, and Warner since 2021. Those, however, have since stalled since Elon Musk took over. Speaking of, the lawsuit explicitly mentioned him because of his comments about the Digital Millennium Copyright Act (DMCA). In a now-deleted tweet from 2022, he called the DMCA “overzealous” and “a plague on humanity”.

Why the NMPA is Suing Twitter

man in black shirt wearing headphones in front of monitor

Not only has Twitter allowed its users to post videos containing copyrighted music, but the only punishment those users receive is a temporary suspension. On other platforms, it’d go as far as risking the removal of those users’ accounts. But tweets including copyrighted music don’t just go on without discipline, many actually go viral. For Twitter, it only benefits the platform with increased user engagement and ultimately advertising revenue. All while not paying to license that music.

In the lawsuit, the complaint cites more than 1,700 songs, consisting of many that have blown up on Twitter. Examples include “Uptown Funk” featuring Bruno Mars by Mark Ronson, “All I Want For Christmas” by Mariah Carey, and “Anti-Hero” by Taylor Swift, among many others.

How to Avoid Copyright Infringement as a Business

classy executive male reading papers on couch

For a business, getting into legal trouble is one of the last things you want to happen. The easiest way to avoid copyright infringement suits is by using your own content. Especially in advertising material. But when you can’t, that’s where free royalty-free photos, videos, audio/music comes in handy. There are multiple sites where you can easily find this kind of content, but one of our favorites is Pexels. As long as you use material that isn’t owned by someone else, you’re golden.

If, for some reason, you have to use something that isn’t free for commercial use; you need explicit permission from the owner to use it. And you may have to pay a fee to do so (like those other social media platforms with licensing deals). Otherwise, you may find yourself slapped with a copyright infringement lawsuit.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #branding #business #businesstips #digitalmarketing #dmca #elonmusk #lawsuit #marketing #marketingdigital #marketingtips #news #nmpa #smallbusiness #socialmedia #tech #technology #twitter #web #webdesign #website #websites

PSPINC’s 36th Anniversary!

Jul

7

Today on this exact day in 1987, our founder and CEO, Kenichi Uchikura, started Pacific Software Publishing Inc. (PSPINC) and has since evolved to become what it is today. We’re proud to say we serve more than 40,000 companies of all sizes around the world, not just by providing web hosting, but with all their website needs. We have an amazing team working hard to design and develop software in-house to help businesses thrive online.

Thank you to all our customers and employees today and over the years for helping us get to where we are today.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstools #ecommerce #hosting #marketing #pacificsoftwarepublishing #pspinc #smallbusiness #softwaredevelopment #tech #technology #web #webdesign #webdevelopment #webhosting #website #websites #webtools

What’s New Newsletter Vol. 175 “High-Quality Web Hosting”

Jul

6

Web hosting is about more than just getting your website online. Investing in a good web hosting service ensures better security, better customer service, and better maintenance support. A good web hosting service provides an SSL certificate for your site. That way, users won’t encounter an error page, warning them that their connection isn’t secure when entering a URL. And the service should also include frequent backup services. If something were to happen, like accidentally deleting an important file, you’ll still have your backups to rely on.

Dreamersi is our premiere web hosting service with email hosting, VPS packages, and more robust SSL certificate options, available as add-ons. In all our Dreamersi web hosting plans, our customers get a free domain, free access to WebdeXpress, our easy-to-use web builder, data backups, domain validation (DV) SSL certificates, and world-class support. We’ve had over 20 years of experience providing high-quality web hosting services to small businesses everywhere. Get started today.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.