PSPINC Official Company Blog

PSP Pilot: Company Search Results Update

Mar

23

1 Enhanced Company Search

Before:
Whenever a user searched, “PSP Pilot”, the only result that appeared was “PSP Pilot”.

After:
Now, when a user searches for “PSP Pilot”, the results page would show “PSP Pilot”, “PSP-Pilot”, “PSP&Pilot” etc.
※ The search results will now include partial matches rather than only showing exact matches.

2 New City Filter Added

• In addition to searching the company name, you can now search by city for companies that register a particular city name in their company address.
• Please note that this will only work if you check the “Location” filter box. Otherwise, it’ll grey out.
• This search box includes the same enhancement as the company search
• New autocomplete feature: when typing in the search box, it’ll suggest terms in the dropdown menu and allow you to automatically choose an option.

※You must type more than three letters to see the drop-down menu.
※Please make sure there is no blank space before the letters. It may cause the wrong result.
※This feature also isn’t sensitive to capitalization, so if you were to search for “san diego”, “san diego” and “SAN diego” would both display in the drop-down menu.

https://www.pspinc.com

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#PSPPilot #blog #business #businesstips #businesstools #clientdatabase #employeeportal #smallbusiness #taskmanagement #tech #technology #web

What’s New Newsletter Vol. 160 “Email Marketing Compared to Other Marketing Tactics”

Mar

23

One of the most effective marketing tactics today is email. With so many advancements in technology today, email still delivers the highest return on investment (ROI) compared to other marketing tactics. According to Omnisend, the average return per dollar spent on email marketing is $40. While social media and paid search are popular efforts, email marketing still delivers the best results. Why? Because everyone uses email. So, if anything, it makes it much more likely people will at least see your content whereas being seen on paid search and social media is determined by many other factors that are mostly out of your control.

The best way to ensure your email marketing campaign is successful is by having a definitive goal set in mind, testing email broadcasts, making emails visually appealing, tracking how well it performs and adjusting over time. And that’s exactly why we built NewsMAIL, our email marketing tool that makes it easy for businesses to easily create effective email marketing campaigns. Get started at just $20/month or take a look at some of our prepaid plans.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #business #businesstips #businesstools #digitalmarketing #email #google #marketing #marketingdigital #marketingtips #newsmail #pspinc #seo #smallbusiness #socialmedia #tech #technology #web

How Recommendation Systems Work on Social Media

Mar

21

Have you ever liked a post about your local baseball team on social media, come back a day later, and see another post about baseball on your feed? That’s the recommendation algorithm doing its job. Recommendation systems, in short, predict based on a ranking system and will use those rankings to recommend items that they think users will like. And it’s widely what social media platforms use to populate users’ timelines.

The first wide-scale use of the recommendation algorithm was when Amazon started recommending users products in the late 1990s. And Netflix followed suit a year later in 2000. At the time, they started with a simple collaborative filtering technique. The general concept of collaborative filtering is customers who bought this also bought that. Amazon and Netflix have since refined their algorithms, and social media finally decided to adopt recommendation algorithms for themselves in 2010.

Social Media and Recommendation Systems

person scrolling Instagram feed on their phone

Today, recommendations largely dominate users’ social media feeds. This is evident by the For You page on TikTok and Twitter. Instead of just only showing posts from the people you’re following, it shows posts that their algorithms think you’d like based on past activity (likes, comments, replies, shares, etc.). Additionally, Facebook and LinkedIn feeds are also engagement-based by default, and the video recommendations section is the first thing you’ll see on YouTube’s homepage.

While social media platforms are relatively secretive about the specifics of how each of their algorithms works, one thing is clear: they reward posts that garner more engagement by showing them first. Even though every social media platform is different in its own ways, they all have similar goals: generate ad revenue, keep users happy, and encourage users to come back. The problem, however, is there’s no direct way to accomplish those goals when thinking about how platforms arrange content on users’ timelines. By focusing on engagement, the algorithm can then populate users’ feeds with more relevant posts, making it more likely they’ll stay on as well as return to the platform.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#amazon #blog #facebook #foryoupage #fyp #instagram #linkedin #marketing #marketingdigital #netflix #recommendations #socialmedia #socialmediaalgorithm #socialmediafeed #socialmediatimelines #tech #technology #tiktok #twitter #web #website #youtube

WebdeMail: New Two-Factor Authentication (2FA) Feature

Mar

16

We are pleased to announce that we’ve added a two-factor authentication (2FA) feature to WebdeMail, which adds another layer of protection as it requires you to enter a code from an authenticator app in addition to entering your password when logging in. Using 2FA prevents unauthorized access from third parties, which enhance security.

How to Set Up Two-Factor Authentication in WebdeMail

To enable the 2FA feature:
1. Log in to your WebdeMail account.
2. Select "Settings" from the menu in the lower left corner.
3. Select "2-Factor Authentication" in the settings.
4. Select "On".
5. Install an authenticator app on your smartphone.
General authenticator apps are supported, but we recommend:

・Google Authenticator
・Microsoft Authenticator

6. Scan the QR code with the authenticator app or enter the setting key into the authenticator app.
7. Enter the authentication code displayed on the authentication app in Step 3 of the 2-Factor Authentication setting page in WebdeMail and confirm the linkage.
8. Now when logging in to WebdeMail, you’ll need to enter the code displayed in the authenticator app after entering your password.

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com. We prefer to answer your questions by phone.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

What’s New Newsletter Vol. 159 “2 More Weeks to Get 50% Off Pass Wizard Pro”

Mar

16

In case you missed it, the Pro version of our password manager, Pass Wizard, is currently on sale for 50% off your first year. And it has been for a few months now. But that time is slowly coming to end on Thursday, March 30. That gives you two weeks to claim this offer!

With Pass Wizard Pro, in addition to a secure password storage and password generator, you gain access to multi-factor authentication (MFA) options via either SMS or an authenticator app, as well as group sharing features. To get 50% off, sign up for Pass Wizard for free (if you haven’t already) and upgrade to Pro. While checking out, enter the promo code, PRO50, to get 50% off. Then, you’re all set!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #cybersecurity #newsletter #pacificsoftwarepublishing #passwizard #passwordmanager #passwords #pspinc #pspincwhatsnewnewsletter #security #smallbusiness #tech #technology #web #webdevelopment #webtools

Announcement: Web Server Security Update

Mar

15

Dear valued customer,

Thank you for choosing Pacific Software Publishing, Inc.

We are always looking to improve the services we offer you.
As such, we will be conducting web server security update.

There will be a period of about a few minutes during which the website hosted by Dreamersi web server will not be able to access during the maintenance time below.

The schedule is as follows:

* USA Pacific Daylight Time
- March 22nd (Wed) 5:00 - 6:00am

* Japan Time
- March 22nd (Wed) 9:00 - 10:00pm

PSPINC provides services with uptimes of 99.9%

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com .

We would like to answer your questions by phone call.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

Announcement: Mail Server Security Update

Mar

15

Dear valued customer,

Thank you for choosing Pacific Software Publishing, Inc.

To increase Mail Server’s overall security, we’ll be updating the Mail server next week. Unfortunately, we expect there will be a downtime of around 15 minutes while we make this update.

The schedule is as follows:

* USA Pacific Daylight Time
- March 20th (Mon) 5:00 - 6:00am

* Japan Time
- March 20th (Mon) 9:00 - 10:00pm

PSPINC provides services with uptimes of 99.9%

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com .

We would like to answer your questions by phone call.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

5 Marketing Misconceptions Debunked

Mar

14

For businesses today, there are so many resources designed to help marketers promote their business. And with where technology is now, most marketers focus on digital avenues, as they’re much easier to track and are tailored to fit smaller budgets. But there are plenty of misconceptions about marketing that many people don't realize. So, let’s break some down and uncover the truth behind them. Because if you want to obtain the results you’re looking for, it’s important to base your strategy on facts, not myths.

1. Target everyone

five people of varying ages and races sitting next to each other in front of a window looking at their phones

Even if your product is comparatively among the best on the market, it doesn’t mean everyone will want it, let alone buy it. Everyone has different needs and interests. Certain products will always have buyers. But even within that large audience, different segments buy from different brands for different reasons. For example, there are plenty of different toilet paper brands out there: some are stronger, and now, there are even ones made from recycled materials.

Toilet paper is something everyone buys. The kind and brand they buy, however, differs depending on how much weight they put on price, quality, and other factors. So, even though toilet paper is something everyone buys, it doesn’t mean those that sell it should target everyone in their marketing efforts. Because when you target everyone, you end up with generic, vague, and uninspiring messaging that doesn’t really appeal to anyone.

2. Marketing Only Attracts New Customers

woman in white long sleeves holding yellow floral dress

From the outside, it might look like marketing just applies to bringing in new customers. But marketing also includes retaining customers, encouraging them to come back time and time again, and creating brand evangelists. When done effectively, companies will have a steady flow of new business while still appealing to their past customers as they bring in additional sales. Your past customers helped get your company to where it is today, so don’t ignore them in favor of new potential customers. It’s important to maintain a healthy balance between the two for future success.

3. Quantity is Better than Quality

A big number of new sign-ups or new sales is nothing to scoff at. But the better question is how many of those customers will come back? And how many of those new sign-ups will still be there in a year? Or even next month? Big numbers are impressive, but it only means so much if those customers aren’t going to come back. If you only focus on attracting new customers, you may risk losing the ones you already have. Getting customers to purchase isn’t where the overall customer journey stops: you don’t just want a one-time customer; you want a repeat customer.

Instead, delegate time to focus on customers you already have by creating the best experiences for them. With so many products and companies out there, customers like feeling like they matter rather than just another sales number. To do this, brands can work to personalize the overall experience by addressing customers by their first names, remembering their preferences, and offering stellar customer support.

4. Digital Marketing Costs Too Much

With so many advertising options out there, it’s only natural to realize that costs add up. And they do. But the great part of digital marketing is that the cost of advertising on social media and Google is not only affordable but also flexible. To make sure your efforts are both effective and inexpensive, have a goal and strategy in place. Without one, you’ll end up spending money to advertise, hoping it’ll have the outcome you want it to.

5. Digital Marketing Produces Immediate Results

two woman looking at calculators with papers and notebooks around them

Digital marketing can be great for businesses, regardless of size. But many people expect results to appear immediately. The truth of the matter is that it’s not fast. On average, results take about six to 12 months before results start rolling in. And if you’re a B2B business (one that sells to other businesses), results take even longer. So, digital marketing can be a great help to your business. But it’s also important to recognize that it’ll take time before you start seeing the results you’re looking for.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #customerjourney #customersuport #digitalmarketing #facebook #google #marketing #marketingdigital #marketingtips #personalization #sales #smallbusiness #socialmedia #web

Announcement: Mail Server Security Update

Mar

9

Dear valued customer,

Thank you for choosing Pacific Software Publishing, Inc.

To increase Mail Server’s overall security, we’ll be updating the Mail server next week. Unfortunately, we expect there will be a downtime of around 15 minutes while we make this update.

The schedule is as follows:

* USA Pacific Standard Time
- March 13th (Mon) 5:00 - 6:00am

* Japan Time
- March 13th (Mon) 9:00 - 10:00pm

PSPINC provides services with uptimes of 99.9%

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com .

We would like to answer your questions by phone call.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

What’s New Newsletter Vol. 158 “Company Blogs”

Mar

9

It may be more work, but there’s a reason why many companies have a blog; they allow businesses to demonstrate their expertise and establish credibility. Customers aren’t just looking at the price and quality of products anymore; they want to know who they’re buying from and compare it to others before deciding who to purchase from.

For blog posts, businesses should look to create informational content about their company, industry, and customers. Businesses can feature their blog on their website, which will help increase the company site’s overall website traffic. Or they can use a separate blogging platform like Bloguru, which is what we use for PSPINC. If you need more help setting up a company blog or brainstorming content ideas, we have experts who would be more than happy to help.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.