PSPINC Official Company Blog

What’s New Newsletter Vol. 301 “Why Brand Design is the Key to Building Instant Trust”

Dec

4

Every small business owner today knows that the marketplace isn’t just crowded; it’s overflowing. Whether you run a boutique coffee shop, a tech business like us, or some other local service business, you aren’t just competing with others in your industry; you’re competing with everyone for attention. For small businesses today, the reality is that it isn’t enough just to have a great product or service. If your audience scrolls past your post or if your website looks like it hasn’t been updated in a decade, you’re losing opportunities before you even have a chance to pitch.

The noise is deafening, so how do you cut through it? Great brand design instantly builds trust, creates recognition, and tells your story all within a fraction of a second. For a small business, building credibility and awareness is vital, especially when you’re up against well-established global giants. But here at PSPINC, we understand you don’t have the time to master color theory or typography because you have a business to run. That’s why we offer comprehensive brand design tailored to take you from concept to creation. Get started by heading to our brand design page and our expert team can help you build a brand that lasts.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #businesstools #design #digitalmarketing #marketing #marketingdigital #officetips #pspinc #smallbusiness #socialmedia #tech #technology #web #webdesign #website #websites

The Power of Popular Web Pages: Use Google Analytics to Improve Your Website

Dec

3

Creating a website for your business is the crucial first step in building your digital brand, but how do you know if it resonates with your audience? Which corners of your online space are drawing the most attention, and which are collecting digital dust? The answer lies within the abundance of data that Google Analytics provides, particularly in understanding the power of your popular web pages.

Think of your website as if it were a brick-and-mortar store. Your popular pages are the bustling aisles and the eye-catching displays that draw customers in and keep them browsing. Understanding why these pages are so popular can unlock invaluable insights, letting you optimize your website for a better customer experience and, ultimately, better results.

Why Your Most Popular Pages Matter

Identifying your most-visited pages in Google Analytics isn’t just about knowing what’s popular; it’s about understanding the why behind the numbers and using that knowledge to improve your website. Some key benefits include:

User Intent: What are people actively searching for and finding on your site? With this metric, discover users’ behaviors, needs, and interests.
Content Performance: Which topics, formats, and content styles are resonating with your audience?
Traffic Drivers: What sources send the most engaged traffic to your website?
Conversion Opportunities: Are your most popular pages aligned with your key conversion goals (e.g., sign-ups, purchases, form submissions, etc.)? If not, why?
Areas for Improvement: Are users dropping off quickly? Are they struggling to find related information? Just because a page is popular doesn’t mean it can’t be better optimized.

How to Turn Insights Into Action

man and women having a meeting at the office

Once you identify your most popular pages and content, use that information to your advantage:

Double down on what works: Create more similar content, promote your most popular pages, and update that content to ensure it stays fresh.
Optimize for conversions: Incorporate calls to action (CTAs) strategically on your popular pages and simplify the user journey to ensure a seamless path from your popular pages to conversion points.
Analyze user behavior: Analyze key metrics like average engagement time and determine whether users are truly engaging or quickly leaving. If they are bouncing from your pages, identify drop-off points and improve your user experience to prevent that from happening in the future.
Understand traffic sources: See where your popular page traffic is coming from (e.g., organic search, social media, etc.). From there, you can focus your marketing efforts on channels that truly convert.
Learn from less popular pages: Analyze the differences between your popular and less popular pages and apply the lessons learned from your popular pages to improve your underperforming pages.

With Google Analytics, regularly monitor and analyze your website data, especially when examining the insights you gain from your most popular pages. Make informed, data-driven decisions to improve your website’s overall performance to truly grow online by setting up Google Analytics for your website. If you need extra assistance or encounter any issues, please contact our support team for personalized help. For more website help, check out our custom web design plans or get request a free quote for custom web development.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #digitalmarketing #google #googleanalytics #marketing #marketingdigital #marketingtips #pspinc #seo #smallbusiness #tech #technology #web #website #websites #webtools

What’s New Newsletter Vol. 300 “Reignite Your Social Media Strategy with Social Spark”

Nov

27

Customers today aren’t staying in one place. Instead, they’re scrolling Instagram on their commute, checking emails at work, and reading blog posts to solve problems. So, it’s vital to meet them where they’re at. That’s the power of a multi-channel content strategy. By leveraging multiple channels like social media, email, and blogs together, you can keep your brand top-of-mind by attracting new eyes, engaging your current followers, and building organic trust. But, many businesses mistakenly think it’s enough to just have an online presence, but the reality is that valuable, consistent, and engaging content is the engine that powers the entire social media strategy.

However, we know creating high-quality social media content takes time; between researching keywords, designing images, and writing converting captions, managing social media is practically a full-time job. One that you probably have the time to commit to. That’s why we created Social Spark. With Social Spark, get the professional consistency your brand needs to grow its audience and boost awareness with the help of our expert team. We won’t just post for you; we create tailored, high-quality content specifically for your brand. For just $225 a month, it’s never been easier. Sign up today.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #branding #business #businesstips #businesstools #facebook #instagram #marketingtips #mobile #newsletter #pspinc #smallbusiness #socialmedia #tech #technology #twitter #web

Why You Can't Afford to Skip Google Analytics

Nov

25

The first step in competing in today’s digital landscape as a business is to have a website. But, to truly succeed, understanding how people interact with your online presence is crucial. This is where Google Analytics comes in. It’s a powerful, free tool that provides a wealth of data to help you make smarter, informed business decisions and ultimately, achieve your goals.

Unlock the Data Goldmine

At its core, Google Analytics gives you a clear picture of how your website’s performing. Especially when it comes to two crucial types of data:

User Acquisition: Where are your visitors coming from? Are they finding you through Google search, social media, an email campaign, or by typing your URL directly?
User Behavior: What are they doing on your site? Which pages are they visiting, how long are they staying, and are they completing the action you want them to take?

Some users may have anti-tracking extensions that limit the amount of data they share, and personally identifiable information is off-limits, but Google Analytics still provides an abundance of valuable data. The key is knowing what to look for and how to use that information to your advantage.

Key Metrics to Get You Started

With hundreds of metrics and dimensions to choose from, start by focusing on a few key metrics:

Users: The total number of unique visitors to your site.
Sessions: The number of times users have engaged with your site. A single user can have multiple sessions.
Average session duration: How long, on average, users spend on your site.
Conversions: The number of users who completed a desired action, like making a purchase or filling out a form.

How to Set Up Google Analytics for Your Website

Set up Google Analytics for your website to unlock the power of data and truly understand your website's performance. If you need extra assistance or encounter any issues, please reach out to our support team for personalized help.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #business #businesstips #businesstools #digitalmarketing #google #googleanalytics #marketing #marketingdigital #marketingtips #sales #seo #smallbusiness #tech #technology #web #webdevelopment #website #websites #webtools

Dreamersi Email Password Storage Now More Secure!

Nov

21

Dreamersi Email Password Storage Now More Secure! Thumbnail

To provide even greater protection for your Dreamersi account, we're upgrading how we store email passwords with a more robust approached called hashing.

What is Hashing?

Hashing is a mechanism that stores passwords by converting them into an irreversible format rather than the traditional method of storing them as plain text.

This means that even if someone steals your information externally, they can't determine the original password, significantly reducing the risk of unauthorized access.

We're Adding Two Changes This Time!

Along with this change, we'll also apply these two changes to the Dreamersi service after November 25.

1. You can't reuse a password you've used within the last five times.

To enhance security, we'll now be restricting reusing previously used passwords.

2. Administrators will no longer be able to use the “User List Download” feature

Since hashing causes passwords to be come unreadable, we'll disable the previous "User List Download" feature to strengthen security.

3. One-click login from the admin panel will no longer be available

To enhance security, you will be required to re-enter your username and password when logging into WebdeMail and InforMakers.

Implementation Schedule and Notice

The changes will be applied according to the schedule below.
During the implementation, there may be a brief period of a few seconds when emails cannot be loaded.
We apologize for any inconvenience this may cause and appreciate your understanding.

* USA Pacific Standard Time
- Nov 25th (Tue) 9:00 - 9:30am
* Japan Time
- Nov 26th (Wed) 2:00 - 2:30am

No Action Needed!

We don't require you to make any special changes or actions to your Dreamersi account. Just use the email service as usual while we continue keeping your email password storage secure!

Safe and Secure Email Service

We will continue striving to provide services you can use with peace of mind.
If you haven't yet used Dreamersi, please take this opportunity to register and experience our safer, more comfortable email service.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #businesstools #customerservice #cybersecurity #dreamersi #email #emailhosting #hosting #officetips #pacificsoftwarepublishing #pspinc #security #smallbusiness #tech #technology #update #web #webdevelopment #webtools

What’s New Newsletter Vol. 299 “Maximize Efficiency and Minimize Costs with PSPINC’s Flexible IT Support Plans!”

Nov

20

While technology continues to evolve, it’s even more important than ever to ensure your IT infrastructure keeps up. After all, a robust network is the backbone of any successful modern business. But it’s important that it isn’t just functional but optimized for peak performance and security from the ground up. That’s why we’re thrilled to announce we’ve expanded our IT Support and Network Design service plans, built to improve your business’s agility and security with the dedicated human expertise it deserves.

We have decades of experience helping small businesses like yours, so we know firsthand that every business has unique support needs. That’s why we’ve focused on creating flexible and scalable IT support packages based on your monthly service hours. With these plans,

Lower your costs: Commit more hours monthly to drop your hourly rate.
Earn annual rewards: Sign up for a 12-month plan and get one month free!
Gain access to a full suite of services: Acquire services including cloud infrastructure management, data backup and recovery, server maintenance, and even 24/7 network monitoring and support.

So, stop worrying about your technology and start focusing on your business. Our new updated IT support and network design plans will ensure your technology systems operate at full capacity while keeping them secure and connected. Request a free consultation today and call 1-800-232-3989 or email us at support@pspinc.com.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #customerservice #customersupport #cybersecurity #email #emailhosting #hosting #it #itsupport #officetips #pspinc #security #smallbusiness #tech #technology #web #webhosting #website #websites #webtools

Manage Your Spam Effortlessly: Introducing the Dreamersi IMAP Spam Folder!

Nov

14

Dreamersi just made your email service faster, easier, and more powerful!

We’re excited to announce a game-changing addition to the Dreamersi Mail Service: the IMAP Spam Folder feature!

We listened to your feedback. Previously, Dreamersi spam emails went into the "Mail Recovery" folder, forcing you to log in to Dreamersi constantly to check unwanted mail. We're eliminating that inconvenience for good!

Seamless Spam Management

Say goodbye to the traditional "Mail Recovery" folder for spam! This powerful update automatically places all unwanted emails in a new dedicated "Spam" folder directly inside your mailbox!

In other words, you no longer need to log into Dreamersi! This makes reviewing, organizing, and managing spam emails. Take control of your inbox right from your preferred IMAP-compatible mail apps, like Apple Mailor Outlook.

IMAP Spam Folder: Key Benefits

Never Lose an Important Email: Unlike "Mail Recovery," there isn't a retention period limit, which prevents important emails from being accidentally deleted.

Easy Spam Email Management: Move messages, review content, and manage your spam emails directly within your mail client—without ever logging into Dreamersi.

How to Enable the IMAP Spam Folder

1. Log in to your Dreamersi account.

2. Select Spam Filter Setting from the right-hand menu.

3. Choose your preferrred spam handling method at the top of the page.

If You Select: "Traditional Spam Filter"

Selecting this option will disable the IMAP Spam Folder feature.

The Mail Recovery folder will continue to store spam emails, and Dreamersi will send a Spam Summary report twice a day.

If You Select "IMAP Spam Folder"

Selecting this option will enable the IMAP Spam Folder feature.

The automatically-created Spam folder will store all spam messages within your mailbox. However, emails already filtered to "Mail Recovery" before enabling this setting will not be moved to the "Spam" folder.

Notes:

When you enable IMAP Spam Folder, Dreamersi will stop sending Spam Summary emails.
Mail clients configured with the POP3 protocol won't display the Spam folder.
You must manually delete messages in the Spam folder as we don't automatically remove them.
You can't delete, rename, or move the created "Spam" folder.

How to Check Each User's Spam Settings

With this change, we've added a new column to the "Domain Spam Settings" page for administrator accounts.

This lets administrator accounts check each user's current settings.

Checking Steps:

1. Log in to Dreamersi with an Administrator Account.

2. Click on "Domain Spam Settings" under "Mail Services" in the left menu.

3. Check each user's spam setting in the table at the bottom of the page.

As shown in the image above, we've added a new column called "IMAP Spam Folder".

If a green check mark (✓) appears in this column, it means you've enabled the IMAP Spam Folder Setting for that user.

For users with "IMAP Spam Folder Settings" enabled, Dreamersi will gray out the "Summary Email Format" and "Storage Period (Days)" and you won't be able to change these settings.

Try It Out Today!

Whether you’re already a Dreamersi user or new to our service, now is a great time to explore this convenient new feature!

Dreamersi Email Hosting Plans provide a secure and reliable email environment with:

Free domain registration
Unlimited email accounts
Passkey login for safer, passwordless access

We offer a variety of hosting plans tailored to your needs from personal use to business-level email management. Learn more about Dreamersi hosting plans by heading to Dreamersi.com.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#applemail #blog #business #businesstips #businesstools #cybersecurity #dreamersi #email #emailhosting #hosting #imap #outlook #pspinc #security #smallbusiness #tech #update #web #webdevelopment #webhosting #webtools

What’s New Newsletter Vol. 298 “How 20+ Years of Localization Experience Built PSPINC”

Nov

13

The foundation of PSPINC was built upon our experience in localizing content for Japanese- and English-speaking small businesses. True localization consists of ensuring your content resonates with your target audience. Two decades ago, we started expertly localizing and licensing software between the United States and Japan, committed to making complex software accessible across cultures.

Today, we continue to use that skill in our comprehensive suite of digital solutions while staying committed to our original mission of delivering communication that is accurate, culturally correct, and effective. From designing custom bilingual websites to successfully crafting unique brand collateral, we help deliver results others can’t. If you’re looking to expand your business globally while integrating authentic communication between the U.S. and Japan, don’t settle for basic translation. Partner with PSPINC, a company whose entire history is built on our localization expertise. Request a consultation with our localization team today and we’d be happy to start a conversation about your next global project.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #businesstools #customerservice #digitalmarketing #japanese #localization #marketing #marketingdigital #marketingtips #pspinc #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websites

Announcement: Dreamersi Mail Server Maintenance (11/13/2025)

Nov

12

Announcement: Dreamersi Mail Server Maintenance (11/13/2025)

Dear valued customers,

Thank you for choosing Pacific Software Publishing, Inc.

We are always looking to improve the services we offer you.
As such, we will be conducting Dreamersi mail server updates.

If you use IMAP to access your email, you may not be able to log in to your account for a few minests during the period shown below.

The schedule is as follows:

* USA Pacific Standard Time
- Nov 13th (Thu) 7:00 - 7:30am

* Japan Time
- Nov 14th (Fri) 12:00 - 12:30am

PSPINC provides services with uptimes of 99.9%

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com

We would like to answer your questions by phone call.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

What’s New Newsletter Vol. 297 “Why Social Media Isn't Helping You Drive Sales, But Google Ads Will”

Nov

6

After decades of helping small businesses grow online, we’ve heard it all before: businesses invest so much time and money trying to increase sales and leads, only to see the bottom line stagnate. Why? People tend to misunderstand a fundamental truth about marketing with social media. Marketing on social media is about increasing brand awareness, while Google Ads is ideal for qualified lead generation and immediate sales. While social media helps foster community and engagement, ads act as an interruption to users. This interruption helps keep your brand top-of-mind, but if your main goal is to generate more leads and drive sales, social media won’t be the solution.

Users on social media scroll while users on Google search, which is the difference that delivers a superior ROI, making it essential for small businesses today. At PSPINC, our marketing plans are centered on the power of Google Ads, ensuring your budget generates not only impressions but also valuable conversions. So, take the guesswork out of managing paid advertising by letting our experts take the lead. Get started by signing up for one of our marketing packages.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #businesstools #digitalmarketing #google #googleads #marketing #marketingdigital #marketingtips #pspinc #seo #smallbusiness #socialmedia #tech #technology #web #website #websites

PSPINC Official Company Blog

freespace

What’s New Newsletter Vol. 301 “Why Brand Design is the Key to Building Instant Trust”

The Power of Popular Web Pages: Use Google Analytics to Improve Your Website

Why Your Most Popular Pages Matter

How to Turn Insights Into Action

What’s New Newsletter Vol. 300 “Reignite Your Social Media Strategy with Social Spark”

Why You Can't Afford to Skip Google Analytics

Unlock the Data Goldmine

Key Metrics to Get You Started

How to Set Up Google Analytics for Your Website

Dreamersi Email Password Storage Now More Secure!

1. You can't reuse a password you've used within the last five times.

2. Administrators will no longer be able to use the “User List Download” feature

3. One-click login from the admin panel will no longer be available

What’s New Newsletter Vol. 299 “Maximize Efficiency and Minimize Costs with PSPINC’s Flexible IT Support Plans!”

Manage Your Spam Effortlessly: Introducing the Dreamersi IMAP Spam Folder!

Seamless Spam Management

IMAP Spam Folder: Key Benefits

How to Enable the IMAP Spam Folder

How to Check Each User's Spam Settings

Try It Out Today!

What’s New Newsletter Vol. 298 “How 20+ Years of Localization Experience Built PSPINC”

Announcement: Dreamersi Mail Server Maintenance (11/13/2025)

Announcement: Dreamersi Mail Server Maintenance (11/13/2025)

What’s New Newsletter Vol. 297 “Why Social Media Isn't Helping You Drive Sales, But Google Ads Will”

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People Who Wowed This Post

Why Your Most Popular Pages Matter

How to Turn Insights Into Action

People Who Wowed This Post

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Unlock the Data Goldmine

Key Metrics to Get You Started

How to Set Up Google Analytics for Your Website

People Who Wowed This Post

1. You can't reuse a password you've used within the last five times.

2. Administrators will no longer be able to use the “User List Download” feature

3. One-click login from the admin panel will no longer be available

People Who Wowed This Post

People Who Wowed This Post

Seamless Spam Management

IMAP Spam Folder: Key Benefits

How to Enable the IMAP Spam Folder

How to Check Each User's Spam Settings

Try It Out Today!

People Who Wowed This Post

People Who Wowed This Post

Announcement: Dreamersi Mail Server Maintenance (11/13/2025)

People Who Wowed This Post

People Who Wowed This Post

introduction

bloguru friends

calendar

latest comments

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