PSPINC CEO Kenichi Uchikura's Blog

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Pacific Software Publishing, Inc. (AKA PSPINC)
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Problem by Design

Jan

1 tweet

Reebok Zig

I have been wearing pictured shoes for a while in the office. When I meet someone, I will change to the dress shoes. This shoes looked very comfortable and flexible ... I thought it was a great design. Many people complemented as well.

But those shoes have design problem. I am sure designers and manufacturer did not realized when they produced them. The problem is ... this shoes pick up small stones. I always see few small stone in my car and in my office. I was wondering where they came from ... now I know.

Designing a product and using it in the real life is different. This happens a lot in our software development industry.

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