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PSPINC CEO Kenichi Uchikura's Blog


Pacific Software Publishing, Inc. (AKA PSPINC)
1404 140th PL NE, Bellevue, WA 98007, USA
425-957-0808 or 800-232-3989



When thinking about the term "differentiation," many people focus on the product. They often consider aspects like having more features or being cheaper. However, differentiation should not be about how the product is consumed but about understanding the customer's feelings. It is essential to communicate that this product has the features that meet their needs. Making customers feel special is crucial. This may be a marketing gimmick, but customers don’t understand the technical details. Differentiation means understanding what the customer needs and recommending the product that fits those needs.


寂し家という言葉を考えたときに、多くの人は商品の差別化を考える。より、たくさんの機能が付いているとか、安いとかを考えることが多いのではないだろうか。しかし、差別化という言葉は、商品の食べ方ではなく、買う人の気持ちになって差別化を行うことが必要なのではないか。 この商品はあなたの必要とするこの機能がありますといったように、お客様にとって寂しをしてあげることが本当に必要だと思います。これはマーケティングのギミックかもしれませんが、お客様は細かい技術的な話などをしてもわかりません。お客様の必要な事は何なのか と言うことを考え、それに合った商品をお勧めすることが差別化だと思います。

Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
Twitter | Facebook | Linked In



PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.


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