Then and Now: The Importance of Newsletters and Internet Use for Businesses

I used to write a newsletter titled Weather Report twice a week for 10 years. In one edition, I discussed the prevalence of salarymen in Japan reading manga or magazines on the train. The response from readers was a mix of surprise and curiosity, with many asking, “What’s so strange about that?”

At the time, I wasn’t accustomed to reading manga, so I found it intriguing and somewhat puzzling that adults would spend their commute engrossed in comics. It wasn’t meant as criticism; people are free to use their time as they wish. However, I couldn’t help but feel a little out of step with the idea of reading manga in such a public setting.

Fast forward to today, the scene on public transportation has changed dramatically. Hardly anyone is reading manga or magazines anymore. Instead, most people are glued to their smartphones. Even in social settings, such as dining with friends or colleagues, I often see people focused on their devices. It makes me wonder: What are they looking at? Are they reading digital manga, checking emails, browsing social media, or watching YouTube videos?

Nowadays, much of our information and entertainment doesn’t come from face-to-face conversations but from online content and streaming services. Phrases like “I saw this video on YouTube” or “I read this online” often spark discussions.

This shift highlights the profound change in how we gather information and communicate. For businesses, this evolution underscores the critical role of newsletters and effective internet use. 

Information spreads instantaneously, offering countless opportunities to connect with audiences. Newsletters remain a powerful tool for businesses to convey their messages amid the overwhelming flow of information. By speaking directly to customers and partners, businesses can build trust and foster a sense of connection with their brand. Complementing newsletters with social media posts and websites extends their reach and creates more meaningful touchpoints.

As times change and the ways people consume information evolve, businesses must adapt. The ability to leverage newsletters and the internet effectively can significantly influence a company’s success. Embracing change and adopting new tools and strategies is essential for thriving in the modern business landscape.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
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ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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