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Pacific Software Publishing, Inc. (AKA PSPINC)
1404 140th PL NE, Bellevue, WA 98007, USA
425-957-0808 or 800-232-3989
pspinc.com

Ken Uchikura Newsletter Vol. 184 Generating Sales from Marketing Efforts

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Ken Uchikura Newsletter Vol. ...

Generating Sales from Marketing Efforts


In Japan, we have what’s called a contingency fee. The term refers to compensation paid for outcomes. Although, it’s not a foreign concept in the United States. For example, commission sales, which refers to a percentage of a sale made by a salesperson, is a form of a contingency fee. With this in mind, it’s easy to see why a contingency fee exists in sales but not in marketing. Marketing, in itself, does not directly generate sales.

For example, marketing activities like increasing your Google ranking and writing reviews on social media don’t directly correlate to sales numbers. Therefore, I’m uninterested in marketing that evaluates effectiveness based on rankings and reviews alone. I understand that a product won’t sell unless it attracts people. But even then, there’s no guarantee that it will sell. Therefore, it’s necessary to also evaluate the sales generated from marketing tactics.

Many marketing firms value rankings and review numbers. However, I disagree. In my opinion, the leads generated from marketing and the ability to convert them into sales are what matter. As I’ve said before, marketing is an expense. And marketing that doesn’t lead to sales is a waste of money. When considering digital marketing, it’s also important to make sure there’s a system in place to sell to those potential customers. Some of my peers in this industry might get angry with me, but anyone can increase their ranking on Google. And they can get more reviews too, if that’s all they’re spending their money on.



Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com

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Search and Reserve Your Domain Name

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I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.

#BigSurgery #CancerFree #KenichiUchikura #LiverCancer #PSPINC #Recovery #SaaS #SoftwareAsAService #WalkAMile

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One Mile Walk

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One Mile Walk
After the lunch at near by mall, I walked back to my office accomplishing my one mile walk by 2:00pm. I feel good about that.

I found out how to take a screenshot of my Apple Watch.



Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com

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Search and Reserve Your Domain Name

domain search Dremersi.com

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I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.

#BigSurgery #CancerFree #KenichiUchikura #LiverCancer #PSPINC #Recovery #SaaS #SoftwareAsAService #WalkAMile

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I am so glad that I have a good insurance!!!

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I am so glad that I have a goo...
My surgery and treatments costs almost what I paid for my house 25 years ago.
I am so happy to have a good insurance and I will continue to provide best health care insurance possible to my employees.



Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

Search and Reserve Your Domain Name

domain search Dremersi.com

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.

#BigSurgery #CancerFree #KenichiUchikura #LiverCancer #PSPINC #Recovery #SaaS #SoftwareAsAService #WalkAMile

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I walked over a mile today.

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I walked over a mile today.
I thing this must have been the longest I have walked since I had my surgery. It was a nice afternoon, I went to the golf club for lunch and walked Issaquah downtown today.



Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

Search and Reserve Your Domain Name

domain search Dremersi.com

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.

#BigSurgery #CancerFree #KenichiUchikura #LiverCancer #PSPINC #Recovery #SaaS #SoftwareAsAService #WalkAMile #walkamile

People Who Wowed This Post

I walked over a mile today.

thread
I walked over a mile today.
I thing this must have been the longest I have walked since I had my surgery. It was a nice afternoon, I went to the golf club for lunch and walked Issaquah downtown today.



Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

Search and Reserve Your Domain Name

domain search Dremersi.com

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.

#BigSurgery #CancerFree #KenichiUchikura #LiverCancer #PSPINC #Recovery #SaaS #SoftwareAsAService #WalkAMile #walkamile

People Who Wowed This Post

Wow, it is expensive!!!

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Wow, it is expensive!!! Wow, it is expensive!!! Wow, it is expensive!!!
It tool almost $90 to fill up my Subaru Outback.
$5.999/per gallon for the regular gasoline.

I do not drive much so that I do not have to fill up a lot, but this price is insane.



Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

Search and Reserve Your Domain Name

domain search Dremersi.com

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.

#BigSurgery #CancerFree #KenichiUchikura #LiverCancer #PSPINC #Recovery #SaaS #SoftwareAsAService #WalkAMile

People Who Wowed This Post

Rainy Friday

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Rainy Friday
Because it is raining, I cannot put my one mile awl in today. Instead, I worked on Under Desk Stationary Bike for 30 minuets. Unfortunately it does not register on my Apple Watch.

Image Credit



Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

Search and Reserve Your Domain Name

domain search Dremersi.com

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.

#BigSurgery #CancerFree #KenichiUchikura #LiverCancer #PSPINC #Recovery #SaaS #SoftwareAsAService #WalkAMile

People Who Wowed This Post

Walking One Mile Everyday

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It is not much compared to pla... It is not much compared to playing a road of golf but it is the best I can do now.
I am trying to walk one mile a day and plus some weight training and stretch. I do not want to be truck in a bed anymore. I will try my best to be active.



Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

Search and Reserve Your Domain Name

domain search Dremersi.com

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.

#BigSurgery #CancerFree #KenichiUchikura #LiverCancer #PSPINC #Phishing #Recovery #SaaS #Scam #ShopSite #SoftwareAsAService #WalkAMile

People Who Wowed This Post

First Time in 3 Months

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Good to be at Execs Meeting! Good to be at Execs Meeting!
I was able to go to the Seattle Executives Association weekly meeting today. It was really nice to many people there. Our Ryan Heinrichs (CDO) did the presentation today. I think he does better job presenting our software development and Software as a Service (SaaS) products.

The SaaS product he focused on was a PassWizard, password management system. If you are interested please visit: https://www.pspinc.com/pass-wizard You can store 30 passwords for free.



Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

Search and Reserve Your Domain Name

domain search Dremersi.com

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.

#BigSurgery #CancerFree #KenichiUchikura #LiverCancer #PSPINC #PassWizard #Phishing #Recovery #SaaS #Scam #ShopSite #SoftwareAsAService #WalkAMile

People Who Wowed This Post

Ken Uchikura Newsletter Vol. 183 Advertising Online

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Ken Uchikura Newsletter Vol. ...

Advertising Online


Many people seem to have the wrong idea about advertising on the internet. Ad agencies tend to say that advertising online is all about getting more people to visit your site. I’m not saying that it’s not important to attract customers, because it is. But it shouldn’t be your sole focus to just get customers’ attention because you might not end up doing business with them.

For example, if you want to capture audiences’ attention and increase awareness of your product, you’ll want to do more than just post an announcement and release a press release. If your goal is to get your name out there, you may consider featuring attractive influencers. For example, GoDaddy cast IndyCar Series driver, Danica Patrick, in some of their old commercials. However, GoDaddy doesn’t just advertise on TV, they also make it easier for customers to buy domain names.

The key thing to remember here is that you should try to draw as many people to your business as you can. But in addition to that, you also need to make it easy for people to buy your products. Businesses need both to succeed. The first step is you’ll need to attract people towards your product. After that, you should make it easy as possible for potential customers to buy it. Marketing efforts that don’t consider both steps will just result in a waste of money. For those of you who are thinking about advertising your business online, the website needs to make it easy for customers to purchase. That way, potential customers won't just be interested in your offering, they'll actively consider purchasing it.

If you have any questions regarding advertising or website building, please feel free to contact me. Advertising includes a paid marketing effort. We’d like to make every effort in creating a website that generates as much revenue as possible from advertising.



Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

Search and Reserve Your Domain Name

domain search Dremersi.com

__..-・**・-..__..-・**・-..__..-・**・-..__..-・**・-..__

I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.

#BigSurgery #CancerFree #KenichiUchikura #LiverCancer #PSPINC #Phishing #Recovery #Scam #ShopSite #SoftwareAsAService #WalkAMile

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