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PSPINC will help your business thrive by providing for all of your technology needs. We offer a wide array of products, including Web & Email Hosting, Website Design, Custom Development, Email Marketing, a number of additional business tools, technical support, and so much more. Visit pspinc.com to learn more.

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What’s New Newsletter Vol. 211 “One More Week of Our Sprout Marketing Plan Sale!”

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What’s New News...
Take advantage of our marketing sale and get your first month free (a $160 value!) of managed paid ads. Google Ads can be tricky to navigate, in both the set-up and monitoring process. So, make it easier with professional marketing help. With our Sprout Plan, get:
  • One Google Ad
  • Campaign creation
  • Keyword and audience research
  • Conversion tracking setup
  • Performance analyzing and monitoring
  • Bi-weekly written reports
  • Competitor analysis
  • Ongoing optimization consultation
  • One weekly ad revision
With our Sprout marketing plan, marketing with Google Ads will only get easier with the help of our experts. There’s only one more week left in the sale, so get it while you can!
 

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

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PSPINC Creates Tools For Your Business
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Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#advertising #b2b #branding #business #businesstips #digitalmarketing #google #googleads #marketing #marketingdigital #marketingtips #newsletter #pspincwhatsnewnewsletter #sales #seo #smallbusiness #socialmedia #tech #technology #web

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NewsMAIL: Server Maintenance

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NewsMAIL: Server Maintenance
We’re happy to announce that we’re doing some maintence on our NewsMAIL server. However, it will result in about ten minutes of server downtime, so we thought you should know ahead of time. We apologize for any inconvenience this may cause.
 
During this update, users can still login to their NewsMAIL accounts, compose a draft, and send or schedule the newsletter, but there could be a slight delay in delivery until after the maintenance work finishes.
 
This server update will occur on:
 
*USA Pacific Time
- Monday, March 18 at 8:30–9:00am
 
*Japan Time
- Tuesday, March 19 at 12:30–1:00am
 
If you have any questions, please contact us at 1-800-232-3989 (preferred) or email us at support@pspinc.com.
 

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

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PSPINC Creates Tools For Your Business
Biznomos Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress
 
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
 
 
 
 
 
 
 
 
#advertising #blog #business #businesstips #businesstools #digitalmarketing #email #marketing #marketingdigital #marketingtips #newsmail #pspinc #smallbusiness #tech #technology #web #website

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What’s New Newsletter Vol. 208 “Why Business Cards Are Still Relevant Today”

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What’s New News...
As important as having a digital presence for your business is, business cards are still relevant today. They’re an essential networking tool, which helps connect businesses, especially small businesses, to potential customers, partners, and/or employers. They convey professionalism and it is much more impressive to pull a business card out rather than verbally telling a potential lead your contact information.
 
Business cards also make it easy to market yourself and/or your business quickly but efficiently. You can easily slip it to someone in passing and it can serve as a physical reminder for people to check out your website or reach out to you later at a more convenient time. That’s why, along with our other brand and graphic design services like logo or custom web design, PSPINC offers business card design services. Get started by heading over to our Brand & Graphic Design page.
 

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

Facebook Instagram Twitter LinkedIn YouTube Bloguru

 
PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress
 
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#advertising #b2b #blog #branddesign #branding #business #businesscard #businesscarddesign #businesscards #businesstips #customerservice #design #ecommerce #graphicdesign #marketing #marketingtips #pspinc #sales #smallbusiness #technology

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What’s New Newsletter Vol. 207 “Sprout Marketing Plan Now on Sale!”

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What’s New News...
For a limited time, our Sprout marketing plan is now on sale! For your first month with us, waive the monthly fee to get your first month of managed ads for free! Every business needs good marketing, but knowing what the industry’s best practices are and how to succeed on platforms like Google Ads can be tricky. So, get professional help setting up and running your paid search ads from our expert marketing team!
With the Sprout marketing plan, get:
  • One Google Ad
  • Campaign creation
  • Keyword and audience research
  • Conversion tracking setup
  • Performance analyzing and monitoring
  • Bi-weekly written reports
  • Competitor analysis
  • Ongoing optimization consultation
  • One weekly ad revision
With over 36 years of experience helping hundreds of customers grow their online business, our marketing team at PSPINC has the expertise you need. Get started by heading over to our digital marketing page and get $160 off our Sprout marketing plan now.
 

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

Facebook Instagram Twitter LinkedIn YouTube Bloguru

 
PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress
 
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#advertising #b2b #blog #branding #business #businesstips #digitalmarketing #google #marketing #marketingdigital #marketingtips #pspinc #pspincwhatsnewnewsletter #searchengineoptimization #seo #smallbusiness #socialmedia #tech #technology #web #website

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What’s New Newsletter Vol. 203 “Starter Web Design Package Still $200 Off!”

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What’s New News...
Last month, we started discounting our Starter web design package for $200 off the original price, which offers custom web design at an affordable price. We’re pleased to announce that you can still take advantage of this sale! 
 
With the Starter web design plan, you’ll get:
  • Ten custom pages
  • WebdeXpress (our website builder) or WordPress template selection
  • One-year web hosting with an SSL certificate included
  • Contact form
  • Mobile-friendly
  • Social media integration
  • One additional language
  • 20% off web updates for one year
Get started by heading over to our web design page and get $200 off our Starter web design plan now.
 
 

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

Facebook Instagram Twitter LinkedIn YouTube Bloguru

 
PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress
 
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#advertising #b2b #blog #branding #businesstips #businesstools #ecommerce #marketing #marketingdigital #marketingtips #officetips #pspinc #searchengineoptimization #seo #tech #technology #webdesign #webdevelopment #website #webtools

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Marketing Analytics: Key Metrics To Look Out For

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Marketing Analytics: Key Metri...
Utilizing data analytics in marketing is vital to succeeding. With its ability to analyze and even predict data, it can do wonders in perfecting marketing strategies, saving time and money, developing a better understanding of your customers, creating better-performing content, and optimizing marketing channels. The challenging part of marketing analytics, however, consists of how marketing data has changed over the years. It’s also hard to figure out what marketers should look out for since there’s so much data easily available to you. Every platform has its own nuances, so there are different key metrics marketers should look out for.

Key Metrics on Google Platforms (Analytics/Ads)

a person holding white ipad mini
 

Website Performance Metrics

  • Traffic (Page Views): a metric that measures how many times a single user views a page
  • Most visited pages: a metric that breaks down what the most visited pages are to website visitors
  • Search ranking: a metric that shows your website's position in the search engine results page (SERP) for a specific query
  • Unique visits: a metric that counts the number of visitors to a website, but only counts their first visit
  • Conversions: a metric that counts an important user action like making a purchase, filling out a form, signing up for a newsletter, etc.
 

(Paid) Digital Ad Metrics

  • Impressions: a metric that measures the number of times a user sees the ad.
  • Click-through rate (CTR): the percentage of people who click on the ad, determined by dividing the number of clicks by the number of times your ad is shown and multiplying that number by 100 (impressions). The higher this number is, the better.
  • Cost-per-click (CPC): a metric that measures how much it costs each time someone clicks on your ad. The lower this number is, the better.
  • Conversions: a metric that counts an important user action like making a purchase, filling out a form, signing up for a newsletter, etc.
  • Conversion rate: the percentage of people who convert (purchase, fill out a form, sign up for a newsletter, etc.), determined by dividing the number of users who convert by the overall size of the audience and multiplying that number by 100.
  • Engagement rate: the percentage of people who engage (click, like, share, comment, etc.) with your ad, determined by dividing the total number of engagements by the total number of followers and multiplying that number by 100.
 

Key Metrics on Other Marketing Platforms

person holding smartphone with apps shown: facebook, snapchat, instagram, twitter, chrome, gmail, spotify, messenger
 

Social Media Metrics

  • Total reach: the number of users that saw your content (also known as impressions).
  • Likes: the number of people who like your content.
  • Views: the number of people who view your content.
  • Comments: the number of people who comment on your content.
  • Shares: the number of people who share your content.
  • Followers: the number of people who follow your account.
  • Subscribers: the number of people who subscribe to your account.
 

Email Marketing Metrics

  • Open rate: the percentage of people who open your email, determined by dividing the number of people who open your email by the number of people who received the email and multiplying that number by 100.
  • Click rate: the percentage of people who click on links within your email, determined by dividing the number of people who clicked on links in your email by the number of people who received the email and multiplying that number by 100.
 
Aside from just the mass amount of marketing data there is to analyze, other challenges include the difficulty of reading through that analytical info. Just like all marketing, it continues to change and evolve over the years. That’s why we provide bi-weekly reports in all our marketing package plans, making it easier for small businesses everywhere to market their business.
 
 

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

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PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress
 
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#advertising #blog #branding #business #businesstips #digitalmarketing #email #facebook #google #instagram #marketing #marketingdigital #marketingtips #officetips #seo #smallbusiness #socialmedia #tech #technology #twitter #web

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What's New Newsletter Vol. 201 "Outsourcing Marketing Work”

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What's New News...
Marketing is a constantly changing industry, which is why it's difficult to determine what works and what doesn't work for your business. What works for one company won't necessarily work for another, so marketing today consists of a lot of experimenting and testing, which can then take a lot of time and effort to get it right. So, with this in mind, it's not surprising that many businesses outsource their marketing work to a marketing agency or another company with the marketing expertise needed to succeed.
 
That's why we offer marketing packages that don't just break down the kind of work we do for our clients, but they're also affordable, so they'll fit your business needs and budget. After decades of helping small businesses grow online, we have the experience and expertise you need to thrive online. To learn more, head over to our Digital Marketing page on our website and check out our budget-friendly marketing plans, designed to fit your specific business needs.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

Facebook Instagram Twitter LinkedIn YouTube Bloguru

 
PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress
 
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#advertising #b2b #blog #branding #business #businesstips #businesstools #digitalmarketing #google #marketing #marketingtips #newsletter #pspincwhatsnewnewsletter #sales #seo #smallbusiness #socialmedia #tech #technology #twitter #web #webdevelopment

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What’s New Newsletter Vol. 197 “Localize for English and Japanese-Speaking Customers”

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What’s New News...
For over 20 years now, we’ve been localizing content for small businesses looking to market toward both English-speaking customers and Japanese-speaking customers. Beyond just translating, we also build custom web applications, design and develop websites, and create digital marketing assets like social media posts using our localization expertise.

Our team at PSPINC knows it’s about more than just translating the words; it’s also about translating the meaning behind those words. That is the core of the localization work we’ve done for the past two decades, and what we continue to do even today.  If you’re not quite sure of where to start, we always start with a consultation between you and our localization team before embarking on our project together. Learn more by heading over to our localization page on our website.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

Facebook Instagram Twitter LinkedIn YouTube Bloguru

PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #b2b #blog #branding #business #businesstips #businesstools #content #design #development #digitalmarketing #localization #marketing #marketingtips #newsletter #pspinc #smallbusiness #tech #technology #web #webdevelopment #website #websites

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What’s New Newsletter Vol. 195 “Establishing Brand Identity Through Design”

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What’s New News...
Brand identity is important to any business, especially small businesses. Large businesses have an advantage in terms of credibility compared to small businesses. A solid brand identity helps small businesses gain credibility and inspire customer loyalty. But what is brand identity? Internally, it’s the values your company stands for and how you want your customers to feel about you. Externally, it’s your logo and other graphic design attributes.

Here at PSPINC, we pride ourselves on helping small businesses every step of the way in the design process. If you’re unsure what your brand should be or what it should look like, or if you’re looking for a fresh rebrand for your company, we have your back! Whether it’s creating a logo design, designing a business card, or custom designing your website, we have you covered. Just visit our brand and graphic design page and/or our web design page to get started.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

Facebook Instagram Twitter LinkedIn YouTube Bloguru

PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#advertising #blog #branding #business #businesstips #design #digitalmarketing #marketing #marketingdigital #marketingtips #pspinc #pspincwhatsnewnewsletter #sales #smallbusiness #tech #technology #web #webdesign #website #webtools

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NewsMAIL: Twitter/X Logo Change in Social Links

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NewsMAIL: Twitter/X Logo Ch...
Following Twitter's recent logo and name change to "X" earlier this year, we are changing the platform icon in the "Social Links" menu in NewsMAIL. As a result, your newsletters will display the "X" in your NewsMAIL newsletter starting next week. Shown below.

social link change in newsmail

This update will only apply for those of you who have linked your social media profiles in the "Social Links" settings. If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com. Phone call preferred.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

Facebook Instagram Twitter LinkedIn YouTube Bloguru

PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#advertising #announcement #blog #business #businesstips #businesstools #customerservice #digitalmarketing #email #emailmarketing #marketing #marketingtips #newsletter #newsmail #pspinc #smallbusiness #socialmedia #technology #twitter #update #web #x

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