PSPINC Official Company Blog

What is a Qualified Lead?

May

14

When it comes to a business’s sales process, lead generation is an important starting point. Lead generation is the process of identifying and developing potential customers to lead to a sale. But it’s crucial to remember that a lead differs from a qualified lead. A lead refers to anyone interacting with your business, whether visiting your website or calling your brick-and-mortar store.

However, a qualified lead refers to someone who hasn’t just engaged with your business but is ready to buy, which is determined through qualifying criteria. Qualifying leads will help streamline the overall sales process by weeding out disqualified leads and discovering patterns that will help inform future marketing strategies.

What to Do With Disqualified Leads

Disqualified leads refer to leads that have proven to be unqualified as suitable potential customers. This could include spam messages on social media or test form submissions from a coworker. In cases like that, it’s best to remove them from your sales pipeline because they aren’t worth the extra time and effort it would take to nurture them. Plus, that way, you can focus on nurturing your qualified leads. Other ways to deal with disqualified leads include:

1. Offer other viable solutions

In cases where a lead has been disqualified but could still benefit from something else your business offers, try offering them a better solution.

2. Nurture the lead

In cases where the lead has been disqualified but still has the potential to become a customer in the future, nurture that lead toward a sale by sending them relevant content and building a relationship with them.

3. Keep them in your database

Even though it’s a disqualified lead, keep their information in your database so that you know to instantly remove them without having to go through the process over again.

With so many different marketing tasks, it’s best to streamline the overall process by determining how to qualify those leads. Every business’s strategy is different, but, at the end of the day, all that matters is that it works for your business needs. Lead generation is a great asset for businesses to build credibility, drive website traffic, and increase overall sales, but remember to focus your efforts on nurturing qualified leads.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #business #businesstips #digitalmarketing #leadgeneration #marketing #marketingdigital #marketingtips #pspinc #qualifiedlead #qualifiedleads #smallbusiness #tech #technology #web #website #websites

What’s New Newsletter Vol. 219 “Reach International Customers with Localization”

May

9

Every international audience is different. Not just in their language, but also in how they behave and how their culture informs their decision-making. For businesses looking to branch out internationally, localizing their content effectively is vital to appealing to those audiences. That’s where localization comes in. It’s about more than simply translating written content from English to another language, it’s also about making sure the meaning of those words translates over.

In the 90s, PSPINC was known as “Double Byte Specialists” specifically because of our experience and expertise in localizing content between English and Japanese. Today, we continue using that expertise to build software and offer our U.S. and Japanese customers services. If you’re looking to localize your content for your Japanese audience, our expert team is always ready to help!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #branding #business #businesstips #businesstools #digitalmarketing #japanese #localization #marketing #marketingdigital #marketingtips #sales #smallbusiness #socialmedia #tech #technology #web #webdesign #website #websites

What’s New Newsletter Vol. 218 “Affordable Logo Design”

May

2

One of the first parts of a company’s brand that a potential customer sees is its logo. So, it’s important to have one that not only looks great but represents what you want your company to stand for. While that sounds easy to say, it’s hard to figure out what that really means and what that work really entails. Luckily, we have a team of experts with the experience you need to create an effective company logo.

Whether you’re starting a new business or you’re looking for a full rebrand or refresh, we have just what you need! Our logo design process starts with a finding session where our team learns more about your business and where to start their design process. Then, they go to work and by the end, you’ll get the logo you’ll need for your business. And all for an affordable price. Starting at just $200 per logo, it’s never been easier and more affordable to establish your professional brand with a new logo. Get started today.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #branding #business #businesstips #businesstools #design #digitalmarketing #graphicdesign #logo #logodesign #marketing #marketingdigital #marketingtips #officetips #pspinc #pspincwhatsnewnewsletter #smallbusiness #tech #technology #web

What are (Web) Cookies and How Do Marketers Use Them?

Apr

30

If you’ve spent enough time online, you’ve probably heard of the term “cookies” before. But what does it mean? A cookie, also known as HTTP cookies or web cookies, is a code snippet added to a web browser when a user visits a certain website and consents to the website’s use of cookies. The user’s browser then stores that code over a predetermined time set by its creators or until a user deletes it, changing how browsers interact with certain websites.

So, how do you know when cookies are in action? If you’ve ever experienced these encounters, that’s how you know:

Returned to a website where you’re automatically signed in.
Found items still in your shopping cart.
Saw the physical store location you picked last time on an e-commerce site you’ve been on before.
Discovered the product you were looking at during another session advertised in your email or on another website.
Checked out a purchase with your payment and shipping preference already stored and selected.

How Do Marketers Use Cookies?

With cookies, digital marketers can learn more about users coming onto their sites and better track users’ behavior on their websites. Knowing how people behave makes it easier to target potential customers and market to your users in the future since it’ll give you a good idea of what works and what doesn’t work on your website.

What marketers use cookies for:

Targeting: more user data and behavioral information that will help define target audience groups.
Personalization: after signing up for an email newsletter or purchasing a product on a website, cookies will remember the info users have filled in for the next time they come to that website.
Tracking: with more data on users, marketers can then use that data to better market in the future with targeted marketing campaigns.

Overall, cookies can be an invaluable tool for marketers. With the ability to collect more user data, marketers can use all of that to optimize their future marketing campaigns, resulting in more effective efforts.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #branding #business #businesstips #businesstools #cybersecurity #digitalmarketing #google #marketing #marketingtips #mobile #sales #searchengineoptimization #seo #smallbusiness #tech #technology #web #webdesign #website #websites

What’s New Newsletter Vol. 217 “Get Up to $300 of Google Ad Credit!”

Apr

25

We're happy to announce that for a limited time, you can claim up to $300 of Google Ad credit with one of our marketing plans! Regardless of where you are in your business journey, we have an experienced team to help you with your business needs that’ll work within your budget. All of our marketing plans will include a voucher for Google Ad credit up to $300:

Sprout Marketing Plan: $100 of Google Ad credit.
Grow Marketing Plan: $200 of Google ad credit.
Thrive Marketing Plan: $300 of Google ad credit.

Add paid search with Google Ads to your marketing plan to increase your business’s overall brand awareness at an affordable price. PSPINC has over 36 years of experience helping small businesses grow online. Get started today with one of our marketing plans, built to work with your budget!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#ad #advertising #blog #branding #business #businesstips #businesstools #digitalmarketing #google #googleads #marketing #marketingdigital #marketingtips #ppcad #pspinc #pspincwhatsnewnewsletter #sales #seo #smallbusiness #tech #web #websites #webtools

What is Social Listening?

Apr

16

With marketing, monitoring people's responses is just as important as creating content. It is just as important to create content as it is to monitor people’s responses. Without knowing how your audience feels about your content, the harder it will be to create engaging and relatable content. That’s where social listening comes in.

Social listening refers to monitoring social media channels for your brand mentions, competitor brand mentions, and related keywords. With social listening, you’ll get more valuable insight into how customers feel about your brand and your products, their pain points, areas of improvement, and future expectations.

How to Build Your Social Listening Strategy

It’s easy to say you’ll monitor your social media channels and stay up-to-date on what else is going on in your industry, but building an effective social listening strategy includes more actionable steps. When building your strategy, it’s best to keep these in mind:

Know your customer persona: know who you’re trying to attract and what platforms they use.
Identify pain points: discovering what problems and gaps exist in your products and overall industry will help better address and potentially solve those frustrations in the future.
Choose strategic and relevant keywords to monitor: creating a list of keywords to look for that are relevant to your company and industry will help narrow down what to look for and streamline your social listening tasks overall.
Create guidelines on how to engage: whether it’s a negative review or a positive comment, having a template on how to respond will simplify this task in the future.

Benefits of Social Listening

There are so many tasks involved in marketing for a business that it may feel overwhelming to tack one more to the list, but social listening will give you more insight into your customers and how to improve your current marketing efforts. Some benefits of social listening include:

Understand your audience: get valuable feedback on what your audience likes and what other interests they have that could help inform your future marketing campaigns.
Performance insight: learn more about how customers feel about your brand and where you could improve in the future.
Crisis management: in cases of growing criticisms about your business and/or products, you can start seeing the signs early on, preventing it from turning into a fully-fledged crisis.
Increased opportunities: monitoring social conversations around your industry will identify industry trends, influencers, and people who already love your brand and love telling people about their experiences, i.e. your brand advocates.
Customer acquisition: join the conversation your audience is having, but don’t outwardly sell; instead, develop relationships with potential customers by sharing helpful information and slowly nurture those relationships into leads.

Marketing today is about much more than just trying to outwardly sell for your business; it's about developing relationships with your customers and nurturing them into leads.

Social listening is an invaluable part of that process, and it will make your overall marketing efforts much easier moving forward. For more marketing help for your business, reach out to our expert marketing team and get started with one of our budget-friendly marketing plans.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #b2b #blog #branding #business #businesstips #businesstools #customerservice #digitalmarketing #facebook #google #instagram #marketing #marketingdigital #marketingtips #mobile #socialmedia #tech #technology #twitter #web #webtools

NewsMAIL: Upcoming Logs Update

Apr

10

We’re happy to announce that we’re updating the logs feature for our email marketing service, NewsMAIL. When you download your email broadcast log, you’ll see columns that show (from left) the recipient’s emails, the broadcast start date, the broadcast finish date, the success or fail logs, and the mail transfer agent (SMTP server being delivered to).

This update is scheduled at the time below:

* USA Pacific Daylight Time

- April 11th (Thu) 9:00 - 9:30am

* Japan Time
- April 12th (Fri) 1:00 - 1:30am

With this new update, you’ll see more cases of why an email either failed or succeeded in sending. Instead of just seeing a “Pass for DKIM”, it’ll also show other success/fail cases, including:

Blacklisted: If your email fails to send because it’s blacklisted, it means ISPs (Internet Service Providers) have added your IP address and/or domain to a list of blocked emails because they have a reputation for sending spam. If this is the case, we suggest you change your “Mail From (Email)” when composing your broadcasts.

Pass for DKIM: Many email service providers (including Dreamersi!) implement a DKIM (DomainKeys Identified Mail) authentication feature to guarantee the authenticity of an email sender. This log means the email broadcast has been sent to go through the DKIM authentication process.

Connect Failure > Re-Sent: A connection failure can mean the server is receiving too much mail at the time of sending, but NewsMAIL will try delivering the email broadcast again. If successful, it will show as another log entry wih "Success" in that column.
Connect Failure: After re-sending the email broadcast because of a connect failure issue, it failed to deliver the broadcast.

Deferred > Re-Sent: When the recipient’s email server temporarily delays an email, it’s referred to as a deferred email. Again, NewsMAIL will resend the email for you so your recipients will receive it.

DNS Failure: When the recipient’s server can’t receive an email because of a DNS (Domain Name System) problem, it’ll show as a DNS failure in your downloaded logs. Examples of DNS problems include:

The mail server is down
Set-up included a typo
The destination domain doesn’t exist
Internet or network connection problems
Misconfigured DNS settings
An outdated browser

Domain Failure: A domain failure means the sender’s email address failed the domain’s authentication check. Changing the “Mail From (Email)” to send from a different email address should fix this problem.

User Unknown: When a recipient’s email doesn’t exist or is invalid, your email broadcast will not deliver and show the User Unknown in the downloaded Logs file.

SMTP Startup Error > Re-Sent: An SMTP startup error means NewsMAIL couldn’t deliver your broadcast because of incorrect SMTP settings, firewall restrictions, or server connectivity issues, but NewsMAIL also resends the broadcast in this case so your recipients will still receive your email broadcast.

Greylisted > Re-Sent: Greylisting is a spam-preventing feature that temporarily rejects emails from unknown senders, but NewsMAIL will also resend your broadcast so your recipients will receive your broadcast.

Over Quota: An email that doesn’t send because of an “Over Quota” issue means you’re unable to send broadcasts to this email address because your recipient’s mailbox has reached its maximum capacity.

If you have any questions, please contact us at 1-800-232-3989 (preferred) or email us at support@pspinc.com.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #business #businesstips #businesstools #digitalmarketing #dkim #dns #email #logs #marketing #marketingdigital #marketingtips #newsmail #pspinc #smallbusiness #statistics #tech #technology #update #web #webdevelopment #webtools

Pacific Software Publishing Inc. Releases a New Company Logo

Apr

1

Pacific Software Publishing Inc. (PSPINC) is proud to unveil a new company logo and brand design. As expert designers and developers, they know just how important having a strong brand identity is and how important it is to update as the years go on. After being in business for over 36 years of experience, they've decided to move forward with a new brand image, starting with their company logo.

Integrating QR code technology into their brand connects them deeply with the technologies they utilize in products such as Click It Audio, and makes it easier for customers to get to their corporate website to explore their products.

"This new company logo will help better represent ourselves as an industry leader in QR code technology," stated Ryan Heinrichs, Chief Design Officer of PSPINC.

PSPINC strives to help companies of all sizes as an all-in-one business technology partner with all the products and services they’ll ever need. Just scan the QR code to terminate all your troubles in taking your business online.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #branding #business #businesstips #businesstools #digitalmarketing #marketing #marketingdigital #marketingtips #pacificsoftwarepublishing #pspinc #smallbusiness #tech #technology #update #web #webdesign #website #websites

What’s New Newsletter Vol. 211 “One More Week of Our Sprout Marketing Plan Sale!”

Mar

14

Take advantage of our marketing sale and get your first month free (a $160 value!) of managed paid ads. Google Ads can be tricky to navigate, in both the set-up and monitoring process. So, make it easier with professional marketing help. With our Sprout Plan, get:

One Google Ad
Campaign creation
Keyword and audience research
Conversion tracking setup
Performance analyzing and monitoring
Bi-weekly written reports
Competitor analysis
Ongoing optimization consultation
One weekly ad revision

With our Sprout marketing plan, marketing with Google Ads will only get easier with the help of our experts. There’s only one more week left in the sale, so get it while you can!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #b2b #branding #business #businesstips #digitalmarketing #google #googleads #marketing #marketingdigital #marketingtips #newsletter #pspincwhatsnewnewsletter #sales #seo #smallbusiness #socialmedia #tech #technology #web

NewsMAIL: Server Maintenance

Mar

12

We’re happy to announce that we’re doing some maintence on our NewsMAIL server. However, it will result in about ten minutes of server downtime, so we thought you should know ahead of time. We apologize for any inconvenience this may cause.

During this update, users can still login to their NewsMAIL accounts, compose a draft, and send or schedule the newsletter, but there could be a slight delay in delivery until after the maintenance work finishes.

This server update will occur on:

*USA Pacific Time

- Monday, March 18 at 8:30–9:00am

*Japan Time

- Tuesday, March 19 at 12:30–1:00am

If you have any questions, please contact us at 1-800-232-3989 (preferred) or email us at support@pspinc.com.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.