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The 3 Types of Security Certificates for your Website

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In order to install and implement SSL/TLS on your website, first you have to obtain a certificate. These certificates can be purchased online, but they come in different types, prices, and get issued from different authorities. In order to know what’s best for your business website, let’s discuss the certificate authority in more detail.

A certificate authority (CA) is an entity that issues SSL/TLS licenses. They have their own private key to sign the issued certificate, which is known as the root certificate. Websites with root certificates are considered “trusted sites” by commonly-used browsers. If a website has an SSL/TLS certificate that’s not issued by a root certificate authority, you will get a pop-up window warning you the security certificate isn’t from a trusted source.

The most well-known certificate authority is Verisign, but other popular ones include GeoTrust, Thawte, Symantec, and Comodo.

SSL/TLS certificates come in three different types: single-domain, multi-domain, or wildcard:

- A single-domain certificate can be used on one website, such as

- A multi-domain certificate can be used on more than one website, such as,,

- A wildcard certificate can be used on one domain with an unlimited number of subdomains, such as,,,

It’s good to know this information in advance, so you aren’t completely in the dark when determining what kind of security certificate your website needs, and where to buy it. Next up, we’ll discuss how these certificates help validate the legitimacy of a website.
#ENnews #PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #Websites #SocialMedia #WebMarketing #SSL #TLS #SecureSocketLayer #CyberSecurity #DataProtection #TransportLayerSecurity #EncryptionTechnology #Technology

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Encryption Technology Further Explained

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If you read our previous blog, you know how important it is to have a Transport Layer Security (TLS) certificate for your website (formerly SSL for Secure Socket Layer). Now let’s dive into the technology behind encryption technology.

When you submit credit card information to make a purchase from a company’s website, the company’s server issues a key to encrypt your data while on its journey from your web browser to their server, protecting your data from thieves during transmission. The same goes for mail servers and email transmission.

An “encryption key” is a unique unit of bits created to scramble and unscramble data. It’s a code that’s virtually impossible to crack because it’s designed with algorithms that make its length and pattern unpredictable. A “bit” is the smallest unit of data storage in a computer – with a single binary value of 0 or 1. Therefore, your credit card info is transmitted to the company’s server in code that looks like 128 bits or 256 bits – that’s a lot of 0s and 1s!

Encryption is widely used on the internet to protect passwords, payment information and other personal information that should be considered private. Organizations and individuals also commonly use encryption to protect sensitive data stored on computers, servers and mobile devices like phones or tablets.

SSL/TLS has since evolved into a process that validates the party (company, organization or individual) on the server side is a legitimate entity. We will cover more about this in our next articles.
#ENnews #PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #Websites #SocialMedia #WebMarketing #SSL #TLS #SecureSocketLayer #CyberSecurity #DataProtection #TransportLayerSecurity #EncryptionTechnology #Technology

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Is your Business' Website Security Outdated?

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If you’re somewhat savvy about SEO, you may already know having Secure Socket Layer (SSL) on your website is important for getting ranked higher on search engines, such as Google. But what is SSL and why is it important now?

A green lock icon before a website’s URL indicates the site is protected by SSL, which we mainly attributed to secure shopping sites or large corporate sites. That’s not the case anymore. If your business website asks for any personal data whatsoever, it needs a security certificate.

Secure Socket Layer (now referred to as Transport Layer Security or TLS) is a way to encrypt and decrypt communication between a website’s server and the end user. A server is where your data is stored when you enter in your personal information on a website, whether via an email form or credit card form. Servers store the data you “submit” and TLS encrypts that data, protecting it from hackers. Basically, it keeps your internet transactions secure and your personal information private.

TLS has evolved from SSL, and SSL has evolved through the years per the Internet Engineering Task Force (IETF). The Task Force has put protocols in place to unify the ‘net under certain online standards. In 2015, they prohibited use of the latest version of SSL, requiring any transactions online to be secured via the newer TLS certificate instead.

So, if your business website is still running under SSL 3.0, you’d better ask your hosting provider for an upgrade. We will cover more about secure website technology and SEO this month.
#ENnews #PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #Websites #SocialMedia #WebMarketing #SSL #TLS #SecureSocketLayer #CyberSecurity #DataProtection #TransportLayerSecurity

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Why You Should Start Boosting Your Facebook Post

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It’s no secret the ability to reach new people organically on Facebook (organic reach) is on the decline. And with the intense scrutiny on privacy and security, it’s likely organic reach will continue to decline on Facebook. So how can we combat this dip in reach and keep getting fresh eyes on our content? Start boosting!

Boosting reaches a wider audience.
When boosting a post, you have the option to select which audience you want to target. This allows you to reach people who have yet to like or follow your page. It won’t give you as much control as Facebook ads, BUT you can still choose demographics like age, gender, location, income and more. You can also choose to boost the post so it shows up in front of your followers and their friends (users tend to like pages that their friends have already liked).

Boosting is easy!
It can be a daunting task logging into Facebook ad manager to set up your ads, create audiences, and write content. When you boost a post, it’s as simple as selecting your budget and picking whom you want to share it with. After a quick Facebook editorial review, your post will go live within minutes.

Boosting is effective.
The results are easy to see and your reach will be greatly increased by boosting. Follow up by looking at the analytics provided by Facebook to judge how well, or poorly, a post did.

Boost an old post.
Don’t have any new content? No problem. Boost one of your old Facebook posts to get more use from a high-performing piece of content. Or boost underperforming posts to help them gain traction.

You control the boost.
If your post isn’t performing as well as you hoped, you can cut the campaign short by ending the boost period. Or, if the post is still getting lots of attention you can extend the length and budget of a boosted post.

And finally,

Boosting is cheap.
It doesn’t take a huge corporate budget to start boosting Facebook posts and seeing results. A few dollars here and there can easily make the difference between 2 likes and 20 likes on your next post.
#ENnews #PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #Websites #SocialMedia #WebMarketing #Facebook #FacebookAds

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Dos And Don’ts For Your Facebook Business Page

Dos And Don’ts ...
Do: Use clear and bright photos for your cover photo and profile picture. Try to include a high-resolution image of your logo.

Don’t: Use blurry or out of focus pictures on your profile or within your posts.

Do: Promote your Facebook page on your website. Give your site visitors an easy way to find your Facebook page so they can get weekly updates about your company.

Don’t: Leave sections blank when setting up your Facebook page. Include your business hours, location, about section, and contact information.

Do: Respond to every message and review, even if it’s negative. It shows your customers you care about their experience.

Don’t: Get into arguments or try to solve customer service issues over comments. If someone has a problem, try to handle it over private messages, or better yet, person-to-person.

Do: Share your company’s events and milestones with your followers.

Don't: Post only about your products and services. Sharing some personal and behind-the-scenes posts humanizes your company and draws people in.

Do: Boost your posts and events. Even a few dollars here and there can greatly impact your impressions and get your company in front of new faces.

Don’t: Go crazy with hashtags. Try to find relevant hashtags and stick to 2-3 per post.

Do: Use videos and images within your posts because compelling visuals can increase visitor engagement on your page.
#PSPinc #Blog #ENnews #Advertising #OnlineMarketing #SmallBusiness #Marketing #DigitalMarketing #Facebook

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Top Free Web Tools for Small Businesses

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Google My Business - Google is the homepage of the Internet and there isn’t a better place to input your business information than Google. It’s free and it’s powerful - what more could you want? Set up your Google business page and update your company’s information, add pictures, descriptions, and show your reviews. If you’re not using Google My Business, you should start immediately.

Google Analytics - Add a simple code to your website and Google Analytics will provide helpful insights into how your visitors are behaving and who is coming to your website. Analytics will help you make decisions on website design and content changes, as well as plan for online ads.

Skype – This is your virtual conference room. Sign up for a free Skype account and break down the barriers between you and your next client. Host and attend meetings virtually while still remaining professional.

Hootsuite - Hootsuite is a great place to start managing your social media accounts and scheduling posts. It offers a free plan for individuals and you can include 3 social accounts before you’ll have to upgrade to a paid account. Simplify your social presence by managing all of your accounts from one Hootsuite dashboard.

Pixabay / Pexels – Visuals attract more clicks and likes, and good graphics are extremely important for social media and web marketing success. For free high-quality stock photos you can’t get any better than and They offer a seemingly endless supply of beautiful images that you can use on your website, social channels, and anywhere else you may need them.
#ENnews #PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #WebTools #Analytics #Google #GoogleAnalytics #Skype #Hootsuite

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Tips for Securing a Memorable Domain Name for Your Business

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Make it Memorable

Make your domain name easy to remember and catchy so your customers can easily find your new website. Test out multiple names and even ask your friends if you need advice.

Keep it Short

Not only should your domain be memorable – it should be short and simple. Picking a long or confusing domain name could lead to people misspelling or mistyping your domain. For example, our domain is which is an acronym for Pacific Software Publishing, Inc. With the shorter domain, it leaves very little room for errors.

Avoid Numbers and Characters

Try to avoid numbers, hyphens, and any other special characters. Not only do they make your domain more complex, they can often be forgotten when typing in domains.

Pick the Right Extension

There are plenty of domain extensions to choose from but make sure you pick the correct one for your domain. If you can’t find the domain you want, try changing your extension – you may be surprised! Some common extensions are: .com, .info, .org, .net, .biz.


Do your research. Make sure the domain you want isn’t already taken and try to avoid picking a domain that’s similar to one that’s already in use, or just a few characters off. The last thing you want to do is confuse your customers if they end up on the wrong site.

Act Fast

The longer you wait to pick your new domain, the higher the chance of someone else buying it first. If you have a domain in mind check its availability on Dreamersi.
#ENnews #PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Domain #DomainName #WebDomain

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What To Consider Before Choosing A Hosting Provider

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How do you know which hosting provider is right for you and your company? What are the key factors that will help you make the right decision? We’re here to help and give you a list of things to consider when choosing your next hosting provider. Let's start at the beginning.

What is hosting? A hosting company usually has their data center filled with computers called servers. Servers, similarly to your home computer, run their own operating systems and connect to the Internet. When paying for hosting, you’re paying to rent space on their servers – the company allows public access to the servers which is how people find your website online.

So what should you consider when choosing a hosting service?


You should evaluate the security of their service to ensure it aligns with your needs. Some things to consider when looking at security are:

SSL (Secure Sockets Layer) – You will be able to identify which sites have SSL by the locked padlock in the URL (often green colored) and with the use of HTTPS:// instead of HTTP://. SSL encrypts the path between the browser and server. If you run an e-commerce website or collect any user information on your website you'll want to have SSL. Learn more about it in our previous blog post!

Backups – To protect your website, you’ll want to routinely backup your site in case of accidents, hackers, a computer crash or other problems. Most hosting companies allow you to easily backup your website in the control panels. Backing up your data is critical in the event your computer is hacked or it does crash – you can still retain your important files and documents.

Server Maintenance – Conducting server maintenance is a standard practice for hosting companies. Check to see if your hosting company has a blog or published protocol of when/how they conduct maintenance. For example, PSPInc has a blog which we use to update our clients when we are conducting maintenance.

Types of Hosting

There are a few different types of hosting you need to know about. The first is “shared hosting,” which is the most popular option. Resources on one server are shared among multiple accounts. There may be a maximum amount of space you can use upon shared hosting but this is a more economical choice for most.

A “dedicated server” is a type of Internet hosting that allows clients to pay for their own server, which is not shared with anyone. This gives you full control over the server, and depending on the company, you may be able to decide which operating system and hardware are used. This is mainly used for websites with high volume traffic who need more hosting space.

And finally, “virtual private server (VPS) hosting” is a bit of a grey area that’s in-between shared and dedicated hosting. Although virtual private servers share physical hardware – they function more like dedicated servers. This will bring the cost of hosting down and allow you to control how much RAM (data storage) you are given without having to share that RAM with other accounts.

Customer Support

Support is something that can often be overlooked, but if an issue arises, you’ll want an experienced team behind you. People can visit your website at any time so you’ll want a company with 24/7 customer support for their servers. Most companies will offer phone, email, or chat support.
#ENnews #PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #WebHosting #Websites #Servers #WebSecurity #SSL #Internet

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Emerging Markets in Digital Money Transactions

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In a way, we all have virtual money in our pocket – our debit cards and credit cards. With smart phones, we’ve taken it even further with things like Apple Pay and PayPal. Bank wire transfers are another way to make digital transactions. The fact is, we can make transactions all day long and not touch a dollar bill.

The exchange and transaction of money today is done mainly via:

(1) physical currency in bills and coins
(2) using checks and debit cards
(3) credit cards
(4) digital wallet / payment apps

Apple Pay and Google Pay are among the transaction apps used more and more every day. To compete with these emerging transaction platforms (which don’t necessarily go through banks), some banks are aligning with companies like Zelle ( Banks need transactions to make money, so you’ll see them breaking through the market with new technology of their own.

It’s a good lesson for businesses of all sizes to be aware and adaptable. We don’t know what technology will survive to become “de facto,” and even when something becomes mainstream, you never know when some new technology will pop up to replace it. Even our currency is evolving, as we’ve shared in previous blogs about cryptocurrency and bitcoin technology. It’s been suggested bitcoins are more of an investment option versus a cash stream option in today’s world, but you never know how that concept will change.

Being aware of what is trending in technology and adapting to what’s popular in our culture is important for all of us to succeed.
#ENnews #PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Cryptocurrency #Cryptocurrencies #Bitcoin #Bitcoins #VirtualMoney #Technology #Currency

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The Technology that Legitimizes Bitcoin Currency

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Bitcoin is probably the most commonly-known cryptocurrency today. Unlike US dollars, bitcoin doesn’t have government regulations or banks to back it up. Instead, it uses peer-to-peer technology to legitimize its credibility in a virtual world. Without government or banks, the fees are kept to a minimum, but bitcoin’s value is volatile if you wish to trade and exchange it for other government-issued currencies. To understand better, you might find it helpful to read our first two blogs on bitcoins and cryptocurrency.

When it comes to our money, a central server prevents fraud and double spending. For cryptocurrency, however, a server doesn’t exist, instead there is a peer network of computers around the world that receive a complete history of all transactions, and thus a balance of every account. Every bitcoin unit is accounted for, and every peer in the network must have matching transactions.

The technology requires what is called bitcoin mining. The transactions must be validated and confirmed, and to do so, bitcoin miners do the calculations and confirm the transactions are valid, afterward adding the information to the database. This information creates what is called a blockchain -- a history of transactions. Bitcoin miners are rewarded with bitcoins if they are the first to calculate the validity of the transaction.

In 2018, the reward for successfully mining a block is 12.5 coins, which is equivalent to about $100,000 depending on the bitcoin trade price!
#ENnews #PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Cryptocurrency #Cryptocurrencies #Bitcoin #Bitcoins #VirtualMoney #Technology #Currency

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