PSPINC Official Company Blog

Social media, blogs, and email are all great marketing mediums. But advertising with Google Ads will take your business to the next level. Marketing your business on Google Ads will help expand your overall reach, boost brand awareness, and drive traffic and sales for your business. For a limited time, get up to $300 of free ad credit with our marketing plans.

 

Our expert team helps businesses just like you every day to customize strategies for what you need for your business rather than employing a one-size-fits-all solution. Just get started by heading over to our Digital Marketing page and signing up for one of our three marketing plans. All of which come with either $100, $200, or $300 of free ad credit to kickstart your campaign.

 

 

In the tech world, you’ll hear the word, “cloud” frequently, especially when linked to services like iCloud and Google Drive among many others. But what exactly is “the cloud” and what role does it play in business today? The cloud generally refers to servers and the software and databases that run on those servers that users can access over the internet.  

 

 

Cloud providers that actively manage resources, or “services”, are known as cloud services. They can include products like data storage, applications, infrastructure, and development tools among others. These services are then categorized into three different service models:

 

 

 

 

 

 

You may have noticed that many businesses have a blog section on their website. While it can be great for announcing sales and pertinent company changes, businesses can use a company blog for more than just newsworthy topics. You can also use a company blog to build credibility with content marketing.

 

Content marketing is the creation and sharing of digital content and is non-promotional in nature. Since blogs are generally longer-form content, businesses can demonstrate their expertise while educating their customers as well as potential customers. You can add the blog as a separate page on your website or move it to a blogging platform like Bloguru. As a free blogging platform without ads, setting up your company blog has never been easier. Get started by going to bloguru.com.

 

Every international audience is different. Not just in their language, but also in how they behave and how their culture informs their decision-making. For businesses looking to branch out internationally, localizing their content effectively is vital to appealing to those audiences. That’s where localization comes in. It’s about more than simply translating written content from English to another language, it’s also about making sure the meaning of those words translates over.

 

In the 90s, PSPINC was known as “Double Byte Specialists” specifically because of our experience and expertise in localizing content between English and Japanese. Today, we continue using that expertise to build software and offer our U.S. and Japanese customers services. If you’re looking to localize your content for your Japanese audience, our expert team is always ready to help!

 

One of the first parts of a company’s brand that a potential customer sees is its logo. So, it’s important to have one that not only looks great but represents what you want your company to stand for. While that sounds easy to say, it’s hard to figure out what that really means and what that work really entails. Luckily, we have a team of experts with the experience you need to create an effective company logo.

 

Whether you’re starting a new business or you’re looking for a full rebrand or refresh, we have just what you need! Our logo design process starts with a finding session where our team learns more about your business and where to start their design process. Then, they go to work and by the end, you’ll get the logo you’ll need for your business. And all for an affordable price. Starting at just $200 per logo, it’s never been easier and more affordable to establish your professional brand with a new logo. Get started today.

 

If you’ve spent enough time online, you’ve probably heard of the term “cookies” before. But what does it mean? A cookie, also known as HTTP cookies or web cookies, is a code snippet added to a web browser when a user visits a certain website and consents to the website’s use of cookies. The user’s browser then stores that code over a predetermined time set by its creators or until a user deletes it, changing how browsers interact with certain websites.

 

So, how do you know when cookies are in action? If you’ve ever experienced these encounters, that’s how you know:

Overall, cookies can be an invaluable tool for marketers. With the ability to collect more user data, marketers can use all of that to optimize their future marketing campaigns, resulting in more effective efforts.

We're happy to announce that for a limited time, you can claim up to $300 of Google Ad credit with one of our marketing plans! Regardless of where you are in your business journey, we have an experienced team to help you with your business needs that’ll work within your budget. All of our marketing plans will include a voucher for Google Ad credit up to $300:

 

 

Add paid search with Google Ads to your marketing plan to increase your business’s overall brand awareness at an affordable price. PSPINC has over 36 years of experience helping small businesses grow online. Get started today with one of our marketing plans, built to work with your budget!

Everyone spends so much time online that the number of online accounts and passwords can be overwhelming. As cybersecurity concerns continue to rise, experts recommend we have a different password for every account and add two-factor authentication (2FA) to make them even more secure. But committing all those passwords to memory is too hard to do and writing them all down on a Word document somewhere is just not secure. So, what’s the solution? A password manager.

 

We created Pass Wizard as a simple and inexpensive way to keep users’ online accounts secure. With a focus on security and a secure password generator, it couldn’t be easier to protect your online data. Just sign up for free or sign up for the Pro account, giving you access to more features and a bigger password storage. Get started today.

 

 

• Know your customer persona: know who you’re trying to attract and what platforms they use.
• Identify pain points: discovering what problems and gaps exist in your products and overall industry will help better address and potentially solve those frustrations in the future.
• Choose strategic and relevant keywords to monitor: creating a list of keywords to look for that are relevant to your company and industry will help narrow down what to look for and streamline your social listening tasks overall.
• Create guidelines on how to engage: whether it’s a negative review or a positive comment, having a template on how to respond will simplify this task in the future.

Benefits of Social Listening

• Understand your audience: get valuable feedback on what your audience likes and what other interests they have that could help inform your future marketing campaigns.
• Performance insight: learn more about how customers feel about your brand and where you could improve in the future.
• Crisis management: in cases of growing criticisms about your business and/or products, you can start seeing the signs early on, preventing it from turning into a fully-fledged crisis.
• Increased opportunities: monitoring social conversations around your industry will identify industry trends, influencers, and people who already love your brand and love telling people about their experiences, i.e. your brand advocates.
• Customer acquisition: join the conversation your audience is having, but don’t outwardly sell; instead, develop relationships with potential customers by sharing helpful information and slowly nurture those relationships into leads.

 

Pacific Software Publishing, Inc. 1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

 

 

 

Last week, we received an email from Google Analytics, reminding us all about how they will be fully replacing Universal Analytics (UA) properties with Google Analytics 4 (GA4) on July 1. As a website owner, many of us know that using Google Analytics is vital in measuring how your website is performing. But if you haven’t switched your properties over to GA4 yet, you’re at risk of essentially starting over with new GA4 properties.

 

We recommend you switch over as soon as possible to build up website data so that when Google Analytics discontinues UA properties, you’ll still have some website data left. Plus, switching early gives you some time to learn the new GA4 system, if you haven’t already. If you’re not sure how to migrate your properties to GA4, reach out to our expert support team! Either call them at 1-800-232-3989 or email them at support@pspinc.com.