PSPINC Official Company Blog

What’s New Newsletter Vol. 249 “Strengthen Your Online Presence with Our New Content Creation Plans!”

Dec

5

We’re thrilled to announce our new content creation plans! In addition to our website content plans, we now offer tailored content solutions for social media, email newsletters, and blog posts. With our help, leverage social media, email, and blog posts to attract, engage, and build trust with your audience.

Boost Your Brand Awareness

Engaging social media content will help you maintain a strong online presence to help grow your audience.

Drive Customer Engagement

Targeted email campaigns will strengthen the relationship between your business and your customers.

Improve Your Search Engine Ranking

High-quality, keyword-optimized blog posts will help you better attract organic traffic to your website.

Our new content creation plans were built to help businesses like yours meet their unique goals and grow your business online. Get started by signing up for one of our new content creation plans today!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #branding #business #businesstips #digitalmarketing #facebook #google #instagram #marketing #marketingdigital #marketingtips #pspinc #sales #searchengineoptimization #seo #smallbusiness #socialmedia #tech #technology #web #website

Website Design Basics: A Beginner’s Guide

Nov

26

Today, a website acts as a potential customer’s first impression of your business, so a visually appealing website is vital. Your website’s design will play a large role in attracting visitors and encouraging them to take action, whether it’s buying your products or signing up for your email newsletter. Here are a few web design basics we think every business owner should know:

Less is More

While putting everything out there on your website is tempting, not everything needs to be on your website. By embracing a more minimalistic approach, you can create a more engaging and effective website. Prioritize clear and concise keyword-rich content, and use plenty of white space to improve your website’s overall readability and aesthetic appeal. Remember to choose relevant keywords for your business and target audience that naturally fit into your content and avoid keyword stuffing.

Prioritize Readability

One of the easiest ways to keep visitors coming and staying on your website is by making it easy to read. To do that, use:

Easy-to-read fonts
High-resolution images
Contrasting colors
Subheadings
Short paragraphs
Shorter sentences

Use Consistent Branding

Maintaining a cohesive visual identity across all pages of your website establishes a sense of professionalism and trust with your audience. To keep your brand consistent throughout your website, use:

A limited color palette that reflects your brand identity
Your company logo in your website header and footer
Consistent typography (font, sizes, line spacing, letter spacing, etc.)

Optimize for Mobile Devices

The majority of people use their cell phones to visit various websites today, so making sure your website is mobile-optimized is vital. A site that visually breaks on mobile will deter visitors from returning. In fact, search engines like Google will penalize sites that aren’t mobile-optimized by ranking them lower in search results, leading to decreased visibility and fewer visitors overall. The easiest way to optimize your website for mobile devices is to use responsive design elements and a grid system, which will ensure your site will adapt to different screen sizes.

While a well-designed website is vital for business owners today, designing a website as a non-designer can be intimidating; knowing your website needs updating or improving is easy, but knowing how to improve it isn’t always easy. That’s why many businesses trust companies like ours to build and design websites for them, making it easier. If you’re looking for professional design services for your website, check out our affordable web design packages.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #design #digitalmarketing #ecommerce #marketing #marketingdigital #marketingtips #mobile #pspinc #searchengineoptimization #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websites

What’s New Newsletter Vol. 247 “How Professional Website Content Creation Can Boost Your Business”

Nov

21

Simply having a website for your business today isn’t enough. Thriving online today requires high-quality, engaging content that attracts visitors to your website and converts them into leads. Only then will your website make a real impact on your company’s bottom line. Outsourcing professional website content creation services benefits you by:

Improving SEO and increasing website traffic: Professional content creators know how to create content that isn’t just informative, but also SEO-friendly. Engaging, SEO-friendly content will also result in more website visitors.
Enhancing brand reputation: As a small business, establishing your business as a credible thought leader in your industry is vital, and professional content creation is one easy way to achieve that.
Increasing conversions: A mix of high-quality engaging content and more website visitors will better convert those visitors into leads and customers.
Saving you time: Content creation can be a time-consuming task, but hiring a professional frees up your time to focus on other aspects of your business.

Investing in professional content creation for your website is investing in the future of your business. Are you ready to take your website to the next level? Get started with one of our affordable website content creation plans, designed to help you grow your business.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #branding #business #businesstips #content #contentcreation #digitalmarketing #ecommerce #marketing #marketingdigital #marketingtips #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websitecontent #websites #webtools

Generative AI: How It Can Help Your Business

Nov

12

In 2022, when OpenAI released ChatGPT, generative AI became popular, giving individuals and business people alike signed up to try out the new tool. Generative AI is a type of artificial intelligence (AI) that uses machine learning to generate text, speech, images, music, video, and even code. Today, businesses in various industries use generative AI for the many benefits it poses and has therefore transformed how businesses operate today.

Key Benefits of Generative AI

close up of a persona holding a smartphone displaying chatgpt

Idea Generation:

Content generation: Create content for blog posts, articles, and social media posts.
Design and prototyping: Create design logos, marketing materials, and product prototypes.

Increased Efficiency and Productivity:

Task automation: Automate repetitive tasks like data entries, report generation, and customer service inquiries.
Streamlined workflows: Frees up time to focus on more strategic business tasks.

Improved Customer Experience:

Personalized marketing: Deliver tailored marketing messages and product recommendations to customers.
Virtual assistants: Provide customer support 24/7 with AI-powered chatbots.

Free Generative AI Tools

While AI is continuing to grow and improve, there are many free generative AI tools that businesses everywhere are using to their advantage. A few examples include:

ChatGPT (AI search engine)
Gemini (Previously Google Bard) Google’s AI search engine)
DALL-E (Generative AI image tool)
Photoshop’s Generative AI Tools (Generative Fill and Generative Expand)
PlayHT (Generative AI audio tool)
Beethoven.ai (Generative AI background music tool)
Runway (Generative AI video tool)

Generative AI has the power to transform businesses of all sizes, and it already has. One of the biggest key benefits that generative AI has to offer business owners is that it cuts down on valuable time by creating content, automating tasks, and even personalizing users’ experiences. By harnessing the power of AI, businesses unlock opportunities for growth, innovation, and efficiency. As AI continues to evolve and improve, it’s essential for business professionals and owners alike to stay informed and explore how it can benefit them in the future.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#ai #artificialintelligence #blog #business #businesstips #businesstools #chatgpt #digitalmarketing #generativeai #machinelearning #marketing #marketingdigital #marketingtips #officetips #sales #smallbusiness #socialmedia #tech #technology #web

What’s New Newsletter Vol. 244 “Go Beyond Templates With Custom Web Design”

Oct

31

Your website is more important than ever today. As your digital storefront, your website needs to captivate users, drive conversions, and establish your brand’s identity. Well-known website builders are popular mostly because of how easy they are to use, but it ultimately results in many websites that look almost identical to each other, apart from company-specific verbiage and unique brand colors. That’s where custom web design can help.

Here at PSPINC, we understand the importance of a great website. That’s why we offer a variety of custom web design packages to fit your business needs and budget. Our web design team is experienced in helping small businesses grow online with exceptional custom designs, which is why we guarantee we’ll give you a website that is:

Custom-designed to tailor your specific needs and goals.
Easy to navigate for your visitors.
Visually appealing and up-to-date.
Search engine optimized (SEO) to help you attract more visitors.
Mobile-friendly to accommodate today’s mobile-first browsing habits.

Investing in custom web design is an investment in our business. A well-designed custom website will help you attract more customers, convert more of those visitors into leads, and grow your business online. Check out our custom web design packages to learn more and get started with our expert team today.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #digitalmarketing #google #marketing #marketingdigital #marketingtips #pspinc #searchengineoptimization #seo #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websitebuilder #websites

Click It Audio Plans with Unlimited Audio Uploads Now Available

Oct

17

We are pleased to announce an important plan change regarding our audio embedding service, Click It Audio.

With Click It Audio, harness the power of audio and voice to grab people's attention and leave an impact with print collateral - from product pacakging to business cards. Previously, all plans had limitations on the number of audio files they could upload to their account. With our latest upgrade, everyone can upload an unlimited number of audio files with all of our Click It Audio plans.

Level Up Your Audio Embeds with Click It Audio Pro

With Click It Audio Pro, analyze and review statistical data, customize the appearance of web embeds, add custom branding to QR codes, and utilize advanced text-to-speech features for a professional presentation.

If you're looking to share more information and grab your customer's attention, get started for free. Click It Audio lets users showcase their products are uniquely their own - in their own voice - try it today!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#audio #audioembed #audioqrcode #blog #business #businesstips #businesstools #clickitaudio #digitalmarketing #marketing #marketingtips #pspinc #qrcode #sales #smallbusiness #tech #technology #update #web #webtools

What’s New Newsletter Vol. 242 “Join Our Business Mixer Next Week!”

Oct

17

Are you looking to expand your professional network and connect with like-minded people in the greater Seattle area? Join us for a business mixer at the PSPINC headquarters building next week focusing on strengthening the Japanese business community in the greater Seattle area. This exclusive event offers a great opportunity to meet new people, learn more about exciting industry trends, and explore potential partnerships. While we’ll be primarily conducting this event in Japanese, we welcome all English-speaking business professionals to join us as well.

Date: Thursday, October 24th

Time: 5:00 PM - 7:00 PM

Location: 1404 140th PL NE, Bellevue, WA 98007

Whether you’re a seasoned professional or you’re just starting your career in business, this mixer is the perfect place to make valuable connections. If you’d like to attend, please register in advance. The event is limited to just 30 people so register as soon as you can to get a spot!

Registration link: https://www.webdereserve.com/pspnetworking/118/eng

Registration deadline: October 21, 10 PM

About PSPINC Business Networking Events

Our networking events bring together professionals from a variety of industries. We organize these events with the goal of helping you make valuable business connections. We’ll also introduce you to people we think could be great contacts. Whether you’re attending alone or have never met our team, we’re here to help you connect with others. Please feel free to join us!

Contact Information:

info@pspinc.com

425-957-0808

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #bellevue #business #businesstips #digitalmarketing #event #eventregistration #japanese #marketing #marketingtips #networking #networkingevent #office #pspinc #register #sales #seattle #smallbusiness #technology #webdereserve

What’s New Newsletter Vol. 240 “Advertise with PSPINC’s Marketing Packages”

Oct

3

Today, a strong online presence is essential for any business. Still, with so many marketing channels and tactics, as well as digital marketing channels and tactics, out there, it can be overwhelming to figure out where to start. That’s where our digital marketing packages can help.

Our digital marketing packages focus on helping businesses achieve their marketing goals like increasing brand exposure, driving user engagements, and increasing website traffic, among others. All of our digital marketing packages include:

Google Ad campaign creation
Keyword/Audience research
Conversion tracking setup
Performance analyzing and monitoring
Monthly written reports
Competitor analysis
Ongoing optimization consultation
One weekly ad revision

For businesses who need more robust and diverse advertising plans, or even a complete digital business transformation, our larger marketing packages will better fit your needs. To get started, sign up today.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #b2b #blog #business #businesstips #businesstools #digitalmarketing #google #marketing #marketingdigital #marketingtips #pspincwhatsnewnewsletter #searchengineoptimization #seo #smallbusiness #socialmedia #tech #technology #web #website

Biznomos: How to Set Up Your Business Profile

Oct

1

For business association groups, Biznomos lets users manage their association, streamline business referral data, and attract new members with additional website builder features. One of the best features is the built-in business profiles featured on your association’s website. With a business profile, members can increase their company’s reach while building credibility and trust.

To update your business profile:

Log in to your Biznomos account.
Go to the Business Profile tab at the top.

In the fields below, add or update your company's information, which includes:

Company Name
Website
Phone number
Ext. (if applicable)
Address

Description - advertise your company and its offering here to entice others in your organization to work with you and/or refer to your business to others in the association.
Company Logo

Social Media Networks, which includes:
- Facebook
- Instagram
- YouTube
- X (Previously Twitter)
- LinkedIn

If you're looking for a business association management system to better streamline your organization's operations, sign up for Biznomos or request a no-obligation 30-day free trial today.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#biznomos #blog #business #businessassociations #businesstips #businesstools #digitalmarketing #marketingdigital #marketingtips #pspinc #smallbusiness #socialmedia #tech #technology #web #webdevelopment #website #websitebuilder #websites #webtools

What’s New Newsletter Vol. 239 “Creating Compelling Website Content”

Sep

26

High-quality, informative website content that compels visitors to take action is more important than ever for businesses today. Your website often acts as the first impression you make on potential customers, so ensuring your website not only attracts but retains people’s attention is vital. But, that being said, creating great website content is not only time-consuming, but it can also be challenging.

That’s why you need a reputable content creation partner to help you develop a content strategy that aligns with your business goals and target audience. All while ensuring it’s optimized for search engines, which will help in attracting more website traffic. If you’re looking for help creating a solid content creation strategy, look no further than PSPINC. We offer a variety of content creation services at an affordable price for businesses of all sizes to grow online.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #digitalmarketing #ecommerce #marketing #marketingdigital #marketingtips #pspinc #searchengineoptimization #smallbusiness #socialmedia #tech #technology #web #webdesign #webdevelopment #website #websites

PSPINC Official Company Blog

freespace

What’s New Newsletter Vol. 249 “Strengthen Your Online Presence with Our New Content Creation Plans!”

Website Design Basics: A Beginner’s Guide

Less is More

Prioritize Readability

Use Consistent Branding

Optimize for Mobile Devices

What’s New Newsletter Vol. 247 “How Professional Website Content Creation Can Boost Your Business”

Generative AI: How It Can Help Your Business