PSPINC Official Company Blog

What’s New Newsletter Vol. 250 “Go Global with Localization Services”

Dec

12

It’s more important than ever for businesses today to reach a wider audience, especially if you’re looking to take your company global. Localization can help you do just that by adapting your products and services to different cultures and languages. Contrary to popular belief, localization is about more than just translating content from one language to another. It also includes:

Website design and development: Designing and developing websites that are culturally appropriate for different markets.
Content creation: Creating content that’s relevant to different cultures.
Marketing and SEO: Marketing your products and services to different markets and optimizing your website for search engines for different markets.

By making your products and services more accessible to foreign markets, it’ll help grow your sales and build a positive brand reputation. Our localization experience began in the 90s when we were originally known as “Double Byte Specialists” and localized and licensed software between the U.S. and Japan.

Today, we use our two decades of expertise to help small businesses reach their Japanese customers with custom development, custom design, and marketing services. If you’re looking to do the same, look no further! Get started by requesting a free consultation with us by heading over to our Localization Services page. We hope to hear from you soon.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #digitalmarketing #google #localization #marketing #marketingdigital #marketingtips #pspinc #sales #searchengineoptimization #seo #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websites

The Importance of Referrals in a Business Association Group

Dec

10

Networking is more important than ever in today’s fast-paced business world. Business association groups provide an easy opportunity to connect with other like-minded professionals, share insights, and collaborate on projects. But the real power of these associations lies in referral potential.

What is a referral?

A referral is a recommendation from one person to another. In business associations, referrals are when a member recommends another member to a potential client or partner.

Why Referrals are Essential:

woman and man sitting outside somewhere looking at a laptop together

Builds Trust: When a member recommends another, it signals that they believe in their capabilities and integrity, instilling a high level of trust within the organization.
Generates Quality Leads: Referrals often lead to higher-quality leads because they come from trusted sources.
Accelerates Growth: By leveraging referrals, businesses can expand their reach and accelerate growth.
Strengthens Relationships: Referring someone helps strengthen relationships within the association.
Improves Reputation: A reputation of being a reliable referral source enhances your professional standing.

How to Develop an Effective Referral Culture

two business men talking and holding mugs

Build Strong Relationships: Put the time into building genuine relationships within your association group.
Be a Reliable Referral Source: Identify potential referral opportunities proactively.
Communicate Effectively: Clearly express your client’s or partner’s needs.
Follow up: Follow up on referrals regularly to ensure they’re meeting your client or partner’s needs.
Express gratitude: Express gratitude for the referrals you receive.

With referrals playing such a vital role in strengthening your business association group, try Biznomos. Our simple association management system was specifically designed to simplify the overall referral process and separate it from the other association management systems on the market. Get started by signing up for Biznomos today.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#associationmanagementsystem #b2b #biznomos #blog #business #businessassociations #businesstips #clients #digitalmarketing #marketingtips #networking #pspinc #referral #referrals #smallbusiness #tech #technology #web #webdevelopment #website #websites

What’s New Newsletter Vol. 249 “Strengthen Your Online Presence with Our New Content Creation Plans!”

Dec

5

We’re thrilled to announce our new content creation plans! In addition to our website content plans, we now offer tailored content solutions for social media, email newsletters, and blog posts. With our help, leverage social media, email, and blog posts to attract, engage, and build trust with your audience.

Boost Your Brand Awareness

Engaging social media content will help you maintain a strong online presence to help grow your audience.

Drive Customer Engagement

Targeted email campaigns will strengthen the relationship between your business and your customers.

Improve Your Search Engine Ranking

High-quality, keyword-optimized blog posts will help you better attract organic traffic to your website.

Our new content creation plans were built to help businesses like yours meet their unique goals and grow your business online. Get started by signing up for one of our new content creation plans today!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #branding #business #businesstips #digitalmarketing #facebook #google #instagram #marketing #marketingdigital #marketingtips #pspinc #sales #searchengineoptimization #seo #smallbusiness #socialmedia #tech #technology #web #website

Website Design Basics: A Beginner’s Guide

Nov

26

Today, a website acts as a potential customer’s first impression of your business, so a visually appealing website is vital. Your website’s design will play a large role in attracting visitors and encouraging them to take action, whether it’s buying your products or signing up for your email newsletter. Here are a few web design basics we think every business owner should know:

Less is More

While putting everything out there on your website is tempting, not everything needs to be on your website. By embracing a more minimalistic approach, you can create a more engaging and effective website. Prioritize clear and concise keyword-rich content, and use plenty of white space to improve your website’s overall readability and aesthetic appeal. Remember to choose relevant keywords for your business and target audience that naturally fit into your content and avoid keyword stuffing.

Prioritize Readability

One of the easiest ways to keep visitors coming and staying on your website is by making it easy to read. To do that, use:

Easy-to-read fonts
High-resolution images
Contrasting colors
Subheadings
Short paragraphs
Shorter sentences

Use Consistent Branding

Maintaining a cohesive visual identity across all pages of your website establishes a sense of professionalism and trust with your audience. To keep your brand consistent throughout your website, use:

A limited color palette that reflects your brand identity
Your company logo in your website header and footer
Consistent typography (font, sizes, line spacing, letter spacing, etc.)

Optimize for Mobile Devices

The majority of people use their cell phones to visit various websites today, so making sure your website is mobile-optimized is vital. A site that visually breaks on mobile will deter visitors from returning. In fact, search engines like Google will penalize sites that aren’t mobile-optimized by ranking them lower in search results, leading to decreased visibility and fewer visitors overall. The easiest way to optimize your website for mobile devices is to use responsive design elements and a grid system, which will ensure your site will adapt to different screen sizes.

While a well-designed website is vital for business owners today, designing a website as a non-designer can be intimidating; knowing your website needs updating or improving is easy, but knowing how to improve it isn’t always easy. That’s why many businesses trust companies like ours to build and design websites for them, making it easier. If you’re looking for professional design services for your website, check out our affordable web design packages.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #design #digitalmarketing #ecommerce #marketing #marketingdigital #marketingtips #mobile #pspinc #searchengineoptimization #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websites

What’s New Newsletter Vol. 247 “How Professional Website Content Creation Can Boost Your Business”

Nov

21

Simply having a website for your business today isn’t enough. Thriving online today requires high-quality, engaging content that attracts visitors to your website and converts them into leads. Only then will your website make a real impact on your company’s bottom line. Outsourcing professional website content creation services benefits you by:

Improving SEO and increasing website traffic: Professional content creators know how to create content that isn’t just informative, but also SEO-friendly. Engaging, SEO-friendly content will also result in more website visitors.
Enhancing brand reputation: As a small business, establishing your business as a credible thought leader in your industry is vital, and professional content creation is one easy way to achieve that.
Increasing conversions: A mix of high-quality engaging content and more website visitors will better convert those visitors into leads and customers.
Saving you time: Content creation can be a time-consuming task, but hiring a professional frees up your time to focus on other aspects of your business.

Investing in professional content creation for your website is investing in the future of your business. Are you ready to take your website to the next level? Get started with one of our affordable website content creation plans, designed to help you grow your business.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #branding #business #businesstips #content #contentcreation #digitalmarketing #ecommerce #marketing #marketingdigital #marketingtips #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websitecontent #websites #webtools

Generative AI: How It Can Help Your Business

Nov

12

In 2022, when OpenAI released ChatGPT, generative AI became popular, giving individuals and business people alike signed up to try out the new tool. Generative AI is a type of artificial intelligence (AI) that uses machine learning to generate text, speech, images, music, video, and even code. Today, businesses in various industries use generative AI for the many benefits it poses and has therefore transformed how businesses operate today.

Key Benefits of Generative AI

close up of a persona holding a smartphone displaying chatgpt

Idea Generation:

Content generation: Create content for blog posts, articles, and social media posts.
Design and prototyping: Create design logos, marketing materials, and product prototypes.

Increased Efficiency and Productivity:

Task automation: Automate repetitive tasks like data entries, report generation, and customer service inquiries.
Streamlined workflows: Frees up time to focus on more strategic business tasks.

Improved Customer Experience:

Personalized marketing: Deliver tailored marketing messages and product recommendations to customers.
Virtual assistants: Provide customer support 24/7 with AI-powered chatbots.

Free Generative AI Tools

While AI is continuing to grow and improve, there are many free generative AI tools that businesses everywhere are using to their advantage. A few examples include:

ChatGPT (AI search engine)
Gemini (Previously Google Bard) Google’s AI search engine)
DALL-E (Generative AI image tool)
Photoshop’s Generative AI Tools (Generative Fill and Generative Expand)
PlayHT (Generative AI audio tool)
Beethoven.ai (Generative AI background music tool)
Runway (Generative AI video tool)

Generative AI has the power to transform businesses of all sizes, and it already has. One of the biggest key benefits that generative AI has to offer business owners is that it cuts down on valuable time by creating content, automating tasks, and even personalizing users’ experiences. By harnessing the power of AI, businesses unlock opportunities for growth, innovation, and efficiency. As AI continues to evolve and improve, it’s essential for business professionals and owners alike to stay informed and explore how it can benefit them in the future.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#ai #artificialintelligence #blog #business #businesstips #businesstools #chatgpt #digitalmarketing #generativeai #machinelearning #marketing #marketingdigital #marketingtips #officetips #sales #smallbusiness #socialmedia #tech #technology #web

What’s New Newsletter Vol. 244 “Go Beyond Templates With Custom Web Design”

Oct

31

Your website is more important than ever today. As your digital storefront, your website needs to captivate users, drive conversions, and establish your brand’s identity. Well-known website builders are popular mostly because of how easy they are to use, but it ultimately results in many websites that look almost identical to each other, apart from company-specific verbiage and unique brand colors. That’s where custom web design can help.

Here at PSPINC, we understand the importance of a great website. That’s why we offer a variety of custom web design packages to fit your business needs and budget. Our web design team is experienced in helping small businesses grow online with exceptional custom designs, which is why we guarantee we’ll give you a website that is:

Custom-designed to tailor your specific needs and goals.
Easy to navigate for your visitors.
Visually appealing and up-to-date.
Search engine optimized (SEO) to help you attract more visitors.
Mobile-friendly to accommodate today’s mobile-first browsing habits.

Investing in custom web design is an investment in our business. A well-designed custom website will help you attract more customers, convert more of those visitors into leads, and grow your business online. Check out our custom web design packages to learn more and get started with our expert team today.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #digitalmarketing #google #marketing #marketingdigital #marketingtips #pspinc #searchengineoptimization #seo #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websitebuilder #websites

Click It Audio Plans with Unlimited Audio Uploads Now Available

Oct

17

We are pleased to announce an important plan change regarding our audio embedding service, Click It Audio.

With Click It Audio, harness the power of audio and voice to grab people's attention and leave an impact with print collateral - from product pacakging to business cards. Previously, all plans had limitations on the number of audio files they could upload to their account. With our latest upgrade, everyone can upload an unlimited number of audio files with all of our Click It Audio plans.

Level Up Your Audio Embeds with Click It Audio Pro

With Click It Audio Pro, analyze and review statistical data, customize the appearance of web embeds, add custom branding to QR codes, and utilize advanced text-to-speech features for a professional presentation.

If you're looking to share more information and grab your customer's attention, get started for free. Click It Audio lets users showcase their products are uniquely their own - in their own voice - try it today!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#audio #audioembed #audioqrcode #blog #business #businesstips #businesstools #clickitaudio #digitalmarketing #marketing #marketingtips #pspinc #qrcode #sales #smallbusiness #tech #technology #update #web #webtools

What’s New Newsletter Vol. 242 “Join Our Business Mixer Next Week!”

Oct

17

Are you looking to expand your professional network and connect with like-minded people in the greater Seattle area? Join us for a business mixer at the PSPINC headquarters building next week focusing on strengthening the Japanese business community in the greater Seattle area. This exclusive event offers a great opportunity to meet new people, learn more about exciting industry trends, and explore potential partnerships. While we’ll be primarily conducting this event in Japanese, we welcome all English-speaking business professionals to join us as well.

Date: Thursday, October 24th

Time: 5:00 PM - 7:00 PM

Location: 1404 140th PL NE, Bellevue, WA 98007

Whether you’re a seasoned professional or you’re just starting your career in business, this mixer is the perfect place to make valuable connections. If you’d like to attend, please register in advance. The event is limited to just 30 people so register as soon as you can to get a spot!

Registration link: https://www.webdereserve.com/pspnetworking/118/eng

Registration deadline: October 21, 10 PM

About PSPINC Business Networking Events

Our networking events bring together professionals from a variety of industries. We organize these events with the goal of helping you make valuable business connections. We’ll also introduce you to people we think could be great contacts. Whether you’re attending alone or have never met our team, we’re here to help you connect with others. Please feel free to join us!

Contact Information:

info@pspinc.com

425-957-0808

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #bellevue #business #businesstips #digitalmarketing #event #eventregistration #japanese #marketing #marketingtips #networking #networkingevent #office #pspinc #register #sales #seattle #smallbusiness #technology #webdereserve

What’s New Newsletter Vol. 240 “Advertise with PSPINC’s Marketing Packages”

Oct

3

Today, a strong online presence is essential for any business. Still, with so many marketing channels and tactics, as well as digital marketing channels and tactics, out there, it can be overwhelming to figure out where to start. That’s where our digital marketing packages can help.

Our digital marketing packages focus on helping businesses achieve their marketing goals like increasing brand exposure, driving user engagements, and increasing website traffic, among others. All of our digital marketing packages include:

Google Ad campaign creation
Keyword/Audience research
Conversion tracking setup
Performance analyzing and monitoring
Monthly written reports
Competitor analysis
Ongoing optimization consultation
One weekly ad revision

For businesses who need more robust and diverse advertising plans, or even a complete digital business transformation, our larger marketing packages will better fit your needs. To get started, sign up today.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #b2b #blog #business #businesstips #businesstools #digitalmarketing #google #marketing #marketingdigital #marketingtips #pspincwhatsnewnewsletter #searchengineoptimization #seo #smallbusiness #socialmedia #tech #technology #web #website

PSPINC Official Company Blog

freespace

What’s New Newsletter Vol. 250 “Go Global with Localization Services”

The Importance of Referrals in a Business Association Group

What is a referral?

Why Referrals are Essential:

How to Develop an Effective Referral Culture

What’s New Newsletter Vol. 249 “Strengthen Your Online Presence with Our New Content Creation Plans!”

Website Design Basics: A Beginner’s Guide

Less is More

Prioritize Readability

Use Consistent Branding

Optimize for Mobile Devices

What’s New Newsletter Vol. 247 “How Professional Website Content Creation Can Boost Your Business”

Generative AI: How It Can Help Your Business