PSPINC Official Company Blog

What’s New Newsletter Vol. 144 “Advertising on Google”

Dec

1

For a small company, it can be hard to justify spending money on marketing. Especially when there are ways to promote your business for free through social media, email, and your own website. But there’s a reason why most small businesses use Google Ads. Organic posts will only get you so far. The biggest benefit that Google has to offer is brand awareness and reach. Sure, you can tell your family and friends all about your business. And share your website on social media. But it’s not enough.

There are billions of internet users out there, millions of which could be potential customers looking for what you have to offer. But they can’t purchase from you if you don’t know you exist. The best way to make sure that doesn’t happen is by advertising on Google. And it’s great for small businesses because it’s not super expensive like some other advertising avenues. So, even though you can market your business for free, it doesn’t mean you should.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #businesstips #businesstools #digitalmarketing #facebook #google #marketing #marketingdigital #marketingtips #newsletter #pacificsoftwarepublishing #pspinc #pspincwhatsnewnewsletter #socialmedia #tech #technology #web #websites

PSPINC is #17 on Puget Sound Business Journal’s Asian-Owned Business List of 2022

Nov

30

We’re so excited to announce that we’ve made it onto the Puget Sound Business Journal’s list of Asian-Owned Businesses of 2022 at #17! For 35 years, Pacific Software Publishing, Inc. (PSPINC) has been helping small businesses everywhere grow their business online with digital products and services. And we couldn’t be prouder of the work we’ve done so far.

To see how we can help your business with your online needs, please don’t hesitate to contact us.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#asianownedbusiness #award #b2b #blog #branding #business #businesstools #digitalmarketing #diversity #ecommerce #marketing #marketingdigital #pacificsoftwarepublishing #psbj #pspinc #pugetsoundbusinessjournal #smallbusiness #tech #technology #web

What’s New Newsletter Vol. 141 “Product Development”

Nov

10

When developing products for your business, it’s important to remember your audience. Regardless of what industry you’re in, customers regard you as experts. And you wouldn’t be running a small business if you didn’t have at least some kind of expertise. The product or service you create shouldn’t just serve you, but also your industry and your audience. Customers are smart, but don’t assume they know the same things you do. Because they don’t. So, don’t design your product in a way that requires them to know more than they do.

To make sure this doesn’t happen, it’s always a good idea to test your new product with someone who isn’t well-versed in your industry. As a tech company, we get our sales and marketing team to try out our new products. And it’s not only because they’re the ones who are trying to sell it. It’s also to see if there are areas where we could improve because if they don’t know how to use it, how can we expect our customers to know?

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #customerservice #digitalmarketing #marketing #marketingdigital #marketingtips #newsletter #officetips #pacificsoftwarepublishing #pspinc #sales #smallbusiness #softwaredevelopment #tech #technology #webdevelopment

Announcement: DENREI’s 6th App Release Out Now!

Oct

6

We’re so excited to announce that we’ve updated our secure private messaging broadcasting app, DENREI! For users in both the U.S. and Japan, the app's available for download in the App Store. If you already have the app, please update the latest version from the app store.

In the sixth app release, we’ve made the following updates:

Added a zoom and download feature for images to make it easier for users to see image details they may miss from afar.

Revamped the “About” section of the app and added release notes, release dates, and the link to the DENREI website to inform users more about DENREI and how to stay up to date with DENREI app changes.

Made various styling and UX improvements and minor bug fixes to improve our members’ overall experience with the DENREI app:

1. With a single click of a button, users can now delete and/or approve followers, making it easier to manage followers.

2. Users can now reply to a follower without going back to the top of the message now that we’ve added the “Reply” button to the bottom of messages.

3. The inbox, side menu, community, and incoming messages now look a little different as we’ve partially changed the background color and font size to make them easier to see and understand.

4. To make it easier to manage folders, we've added icons next to each folder name as well as a button to create a new folder.

5. The language-setting button is now a drop-down menu, making it easier to see your language preference.

To learn more about DENREI's amazing features, head over to our blog announcement blog post. To sign up, download the free DENREI app today! Only available for iOS users.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#announcement #app #blog #business #cybersecurity #denrei #mobile #mobileapp #pacificsoftwarepublishing #pspinc #security #smallbusiness #socialmedia #softwaredevelopment #tech #technology #update #web #webdesign #webdevelopment #website

InforMakers Enhanced Form Settings Page Layout

Sep

29

Click to display and change more advanced settings

Following the recent update of the UI/UX to InforMakers, we have divided various items in the form settings into basic information and advanced options.

If you want to skip the advanced settings and simply create a form, entering only the basic information will be easy and quick.

If you want to add Google reCAPTCHA verification or have more customization over your form, you can do so in the advanced options.

We will continue to make improvements and add new features.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#InforMakers #OnlineForm #PSPINC #businesstools #pacificsoftwarepublishing #webtools

What’s New Newsletter Vol. 135 “Encourage Creativity”

Sep

29

One of the most difficult parts of owning and running a small business is standing out from the competition. But the great thing about having a small business is the space to be creative and try new things. In a bigger company, it’s hard to make big changes because it has to go through so many people before it gets approved. At a smaller company, we can achieve things much quicker and take more risks in hopes of watching them succeed.

For example, Hasbro is one of the largest toy companies in the world today. But it originally started as a textile company in 1923. Throughout the years, Hasbro transformed into a school supply company before settling and excelling as a toy company in 1942. Their claim to fame, however, didn’t come until ten years later when they introduced Mr. Potato Head to the public on TV. Companies like Hasbro remind us that the opportunities are endless. And creativity is something we should celebrate. While the switch from a school supply company to a toy company must’ve been massive, it also paid off exponentially. So, don’t be afraid to step out of the box with your business.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #business #businesstips #creativity #example #hasbro #marketing #marketingdigital #marketingtips #mattel #mrpotatohead #pacificsoftwarepublishing #pspinc #pspincwhatsnewnewsletter #sales #smallbusiness #toycompany #whatsnewnewsletter

PSPINC What’s New Newsletter Vol. 134 “Listening to Others”

Sep

22

Communication is one of the most important aspects of running a business. But communication goes both ways. You can’t just speak; you have to listen too. Here at PSPINC, we encourage everyone to speak up, even if it’s about something small. But most problems generally start small, so it’s our chance to tackle them before they get too big. But listening is about more than just trying to prevent disasters, it also inspires trust and loyalty in your employees.

With more trust comes new ideas. An open line of communication among workers makes them feel more valued at the company. Therefore, they’re more likely to share their ideas, through a casual conversation or a formal pitch. If the person at the top encourages these behaviors, it’ll establish a culture of interactive listening. As a result, people will work better together, and they’ll also be happier working for you overall.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #marketing #marketingdigital #marketingtips #newsletter #officetips #pacificsoftwarepublishing #pspinc #pspincwhatsnewnewsletter #smallbusiness

What’s New Newsletter Vol. 131 “Inexperience Does Not Equal Incompetence”

Sep

1

There’s nothing you can’t learn. So, you shouldn’t be afraid to ask for help when you don’t understand something. Yet, it happens all the time in business. Not knowing something doesn’t mean you’re incompetent. But many make that assumption when it just isn’t true. All it means is that you’re inexperienced in this area. Just because you don’t currently know how to do something, it doesn’t mean it has to stay that way.

You can figure it out on the way. And there will always be someone else who can teach you. Even if it’s from an online article or YouTube tutorial. So-called experts are just people with more experience than you. And even then, just because they’re experts, it doesn’t make them infallible. They can make mistakes too, and they don’t always have the answers. So, don’t be afraid of not knowing something. And remember to always keep learning.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businessadvice #businessowner #businesstips #company #entrepreneur #marketing #officetips #pacificsoftwarepublishing #pspinc #pspincwhatsnewnewsletter #smallbusiness

What’s New Newsletter Vol. 130 “Business Growth Takes Time“

Aug

25

As a small business, the goal is always to grow. And helping small businesses grow online is our specialty. But that growth very rarely happens overnight. Even when things go viral, it usually only lasts a few weeks before people’s interests lessen and that momentum ends. Sustained growth, however, is something that happens gradually over time. But to achieve that steady increase, it helps to break up your big goals into smaller ones.

There’s a reason why sales goals are generally reviewed quarterly. Breaking them down into shorter-term goals makes them easier to manage and attain. It’s still important to keep the bigger picture in mind, but you still need something actionable to help reach those goals. Smaller, short-term goals achieve that. They create a guideline with clear steps, making it easier to measure success and determine where to go next. It makes the overall process easier for everyone, managers, and employees alike. Most importantly, it helps businesses in the long run not only grow, but maintain that growth.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #goal #goals #growth #marketing #marketingtips #officetips #pacificsoftwarepublishing #pspinc #pspincwhatsnewnewsletter #sales #smallbusiness

PSPINC What's New Newsletter Vol. 126 "Business Competition"

Jul

28

Making it today in business can be difficult. And one of the reasons why is because of how competitive the small business world can be. The best way to combat that is to always be aware of what your competitors are doing. While trends in your industry will come and go, seeing which ones perform well will help you stay ahead of the game. When looking at your competitors, you’ll want to look at what products they offer, how much they cost, and how they market them. Then, you’ll want to compare them to your business.

Through this, you can figure out what your weaknesses may be and what competitive advantage you have by comparison. Generally, the most important purchasing considerations are price and product quality. If your offering is cheaper than your competitor, market that. If it’s more expensive, maybe it’s because the quality's better than your competitor's. Make sure your customers know that. But don’t obsess over your competitors. In the end, the focus should still be serving your customers’ needs and desires.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.