PSPINC Official Company Blog

What’s New Newsletter Vol. 155 “Google Ads”

Feb

16

The biggest ad network today on a global scale is Google, which makes sense because it’s also the most popular search engine. But the fact that the Google Display Network (Google’s advertising network) reaches over 90% of worldwide internet users isn’t the only reason advertisers love it so much. It’s also the fact that Google Ads can fit with almost any budget. And Google specifically designed its algorithm to help marketers accomplish their marketing objectives.

For a small business, Google Ads is arguably the best way to increase brand awareness. Google’s Display Network reaches over one billion users every month, which is a testament to how much potential reach your ads could have. An effective Google ad campaign is highly dependent on two things: overall budget and effective ad copy and graphics. But striking the right balance between the two isn’t a skill every small business owner has. That’s why we offer marketing services to those who could use a little more help with their marketing strategy. And that, of course, includes helping you create an effective paid ad campaign on Google.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #b2b #blog #branding #business #businesstips #businesstools #digitalmarketing #google #googleads #marketing #marketingdigital #marketingtips #pspincwhatsnewnewsletter #smallbusiness #socialmedia #tech #technology #web

What’s New Newsletter Vol. 154 “Organizing Your Workflow”

Feb

9

Managing your business can be difficult, juggling both your customers and employees. But you need both when running a business of any size. An organized management system reduces the chance for mistakes to happen and increases overall productivity. It also improves the overall work culture, giving employees more transparency, trust, and control over their job.

On the client side, you want all the important data you have on them to be secure and organized. That way, you can provide great customer support and gain insights you wouldn’t otherwise have. For employees, an organized management system will help prioritize tasks and optimize the overall workflow. That’s why we created PSP Pilot, a CRM (customer relationship management) designed to simplify managing, operating, and logging daily tasks for your business. Get started for free today by signing up for PSP Pilot.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #businesstools #customerfeedback #customerservice #customersupport #officetips #pacificsoftwarepublishing #pilot #pspinc #pspincwhatsnewnewsletter #psppilot #smallbusiness #tech #technology #webtools

What’s New Newsletter Vol. 153 “Lead Generation with Online Forms”

Feb

2

While increasing overall sales is the ultimate goal for small businesses, working to generate leads is just as important. Lead generation involves generating customer interest for a product or service, hopefully resulting in a sale. It’s an important part of conducting business because it helps your company continue to grow and expand as time goes on. And it’s even more important for those selling products and services to other businesses. If you nurture your leads well, it’ll increase the chance of customers coming back time and time again, resulting in a steady flow of business for your company.

In marketing, lead generation usually involves collecting your customers’ or web visitors’ information (a lead) through some kind of form. Within that form, it usually asks for basic customer information and a way to contact them. That way, even if users don’t immediately purchase from you, businesses can reach out to them to drive interest, hopefully inching them closer to the purchase stage. So, create and embed an online form easily with InforMakers. No coding necessary!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #digitalmarketing #form #forms #informakers #leadgeneration #leadnurturing #leads #marketing #marketingtips #pspinc #pspincwhatsnewnewsletter #sales #smallbusiness #tech #technology #web

What’s New Newsletter Vol. 152 “Customer Feedback”

Jan

26

While making sales and converting leads is important in business, it’s also important to know how your customers feel about your overall company and your products. Getting their overall feedback will help you figure out what the best aspects of your products are. And it’ll give you a good idea of what you could improve. If there are features that really hinder your product or service, customers won’t want to buy the product. Or they’ll return it not long after purchasing it. So, knowing where you can improve will result in a better overall product.

There are various ways you can gather your customer’s feedback. While it’s easier to just ask for a review, many people aren’t willing to write out their thoughts. Instead, companies usually ask customers to rank products based on the number of stars they’re willing to give, or the number they give from one to five, or one to ten. But we personally love using faces as a scale with our customer feedback system, Opinion Stand. It’s quick, easy, and much more expressive than a star or number. Sign up to get started.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #digitalmarketing #marketingtips #newsletter #opinionstand #pacificsoftwarepublishing #pspinc #pspincwhatsnewnewsletter #smallbusiness #technology #webtools

What’s New Newsletter Vol. 151 “Email File Size Limits”

Jan

19

One of the most frustrating parts of email is when you click send, and it tells you your file attachment is too big. Emails limit file sizes mainly for security reasons. Email file size limits prevent users from bombarding the server with large emails. And that would cause it to stop working altogether. But from a business perspective, it also allows companies to create free and paid tiers with different prices and size limits. Generally, the more a customer pays, the more space they get.

To solve this problem, users usually attach the file as a link, a feature many major email clients like Gmail offer. But it creates an extra step where users view the file online, sometimes as a different file type, rather than just opening it. And depending on the file type, viewing it in a browser may undesirably alter the format. That’s why we created MegaMail, which lets users send or transfer large files to anyone. The best part is that it won’t change the file type and you can even add a password to the file, which would only allow those with a password to access it. Sign up for MegaMail to get started.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #cybersecurity #email #emailhosting #marketingtips #pacificsoftwarepublishing #pspinc #pspincwhatsnewnewsletter #security #smallbusiness #softwaredevelopment #tech #technology #web #webdevelopment #webtools

What’s New Newsletter Vol. 150 “The Restaurant Industry”

Jan

12

The restaurant industry today has changed drastically due to the Covid-19 pandemic. For a while, restaurants only offered delivery and takeout options. For restaurants that didn’t try to do either, they simply didn’t make it. Putting together a digital menu and adding ordering capabilities can be a long and expensive process for a small business. But making sure potential customers know what a restaurant offers is an important step in the customer journey for restaurants. After all, people won’t buy from your restaurant if they don’t know what you’re selling.

People can always call in to ask, but most people aren’t willing to do that. Especially after seeing your competitors. The pandemic changed the dine-in experience as well. Physical menus, while they still exist, aren’t utilized as much anymore. Instead, many restaurants place a QR code menu on the tables where users can scan in with their camera phones to see the menu. It provides customers with a much more sanitary and convenient experience. For restaurant owners, it also helps cut down servers’ workload, as they’re able to turn over tables faster. With ImaMenu, you can create digital menus for free and easily update menu items based on rotating specials and/or availability. Sign up for free to get started.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

The term "QR Code" is a registered trademark of DENSO WAVE INCORPORATED.

#blog #business #businesstips #businesstools #digitalmarketing #digitalmenu #imamenu #marketingdigital #menu #pspinc #pspincwhatsnewnewsletter #qr #qrcode #qrcodemenu #restaurant #smallbusiness #softwaredevelopment #tech #web #website #webtools

What’s New Newsletter Vol. 149 “Serving Our Japanese Customers”

Jan

5

When PSPINC first started, our vision was to help grow the Japanese market by popularizing PC software, which was already established technology in the U.S. We eventually shifted our focus to creating our own software, and later expanded to other digital products. And we wanted to especially target small businesses, and we still do this today.

Despite diversifying our products and services, we continue to serve our Japanese audience. It’s why users can view our website in Japanese. So, it’s only natural that we want to help other small businesses do the same with our localization services. Since we translate everything from our blog content to our social media content to Japanese, we have no problem doing the same for other small businesses. Our past experience of localizing and licensing software between the U.S and Japan only strengthens our expertise.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#billingual #blog #business #businesstips #businesstools #content #customersupport #japanese #jp #localization #marketingdigital #pspinc #pspincwhatsnewnewsletter #sales #smallbusiness #socialmedia #software #tech #technology #web #webdevelopment #website

What’s New Newsletter Vol. 148 “Custom Web Development”

Dec

29

With so many web builders out there today, you may be asking yourself, why do people pay for web development? Well, the biggest difference between using the available web tools out there today versus paying a developer to create your site is simple: customization. When using popular web builders, you’re stuck with whatever themes and templates they offer. And they may be nicely designed and easy to use, but it might not be enough. Over the years, we’ve learned that every small business is different. And that means their needs are different, too. While there are a lot of intuitive tools and resources out there, they can’t meet every business’s needs.

Sometimes, businesses want unique features that aren’t readily available or easily created by generic web builders. That’s where custom web development comes in. And that’s why we offer it as a service. PSPINC’s web development services have a long and successful history creating unique features for small businesses that need them. To see some examples, head over to our custom development page on our website. And if you’re looking for custom web development services, look no further!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #businesstools #customersupport #digitalmarketing #marketing #marketingtips #pspinc #pspincwhatsnewnewsletter #searchengineoptimization #smallbusiness #tech #technology #webdevelopment #websitebuilder #websites

What’s New Newsletter Vol. 147 “Search Engine Optimization”

Dec

22

One of the best ways to get potential customers to see your business website is through search engines like Google. With so many websites out there, it can be hard to rank higher in search results. But that’s why it’s important to optimize your site for search engines. The way search engines work is they’ll scour the web for content and rank them based on relevancy according to their algorithm. The more relevant the algorithm deems your site, the higher it’ll appear in the search engine results.

If you’re unsure if your site’s well-optimized, there are plenty of free search engine optimization (SEO) tools available online. And most of them will even give you tips on how to improve your overall SEO score, as it’s usually called. If your score is low, it may have to do with your website’s content or how long it takes site pages to load. But fixing these problems will not only help you rank your site higher in search engine results pages, but also more website traffic, and hopefully revenue. PSPINC also provides support for SEO. Please feel free to contact us.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #ecommerce #google #marketing #marketingtips #pacificsoftwarepublishing #pspinc #pspincwhatsnewnewsletter #searchengineoptimization #seo #smallbusiness #tech #technology #webdevelopment #websites #webtools

What’s New Newsletter Vol. 146 “Ditch Perfection”

Dec

15

Being perfect is overrated. In a business setting, trying to make everything you do perfect won’t work in the long term. But it’s only natural to want to do well and limit the number of mistakes. Especially in a professional setting. But trying to be perfect can be exhausting. And it can hurt your business more than you realize. For example, perfectionists are typically slower at accomplishing tasks, which can also increase stress levels because of how much work piles up and how slowly everything goes about.

With an attitude like that, very little will get done in the end, which isn’t ideal. Especially for a small business that always has ideas on how to better their business, all of which they’d like done in a short amount of time. So, don’t worry about being perfect. There’s no use in trying to be perfect all the time because it’s impossible to always be perfect. Mistakes happen, and when they do, you’ll grow from them.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.