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PSPinc will help your business thrive by providing for all of your technology needs. We offer a wide array of products, including Web & Email Hosting, Website Development, Email Marketing and Data Storage Solutions. Visit pspinc.com to learn more.

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How to Create and Schedule a Post on Hootsuite

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Once you’ve created and setup your Hootsuite account with all your social channels you’ll be able to start creating and scheduling posts for your social media channels. To get started follow our steps below…

1. From your Hootsuite dashboard click on the “New Post” button located in the top-right corner.

2. Click on the drop-down menu labeled “Select social networks…” to choose which social media accounts you want to publish to.

3. After you chosen which accounts to post to, enter you text in the text box located below.

4. Add mentions using the @ symbol followed by the username or page name.

5. Add emojis by clicking on the smile icon in the bottom left corner.

6. Copy and paste any links you want to add into the text box. At the bottom of the text box you’ll see an option for shortening any links using Ow.ly.

7. Add images to your post by both dragging and dropping them or by clicking on “Open Media Library” to search for free images or gifs.

8. Add videos to your post by dragging and dropping them into the drag & drop area.

9. Add your location with Geo-tag.

10. In the bottom-right corner you can either post immediately or you can schedule for later by choosing a time and date in the future.

Also see: https://help.hootsuite.com/hc/en-us/articles/204598140-Quick-start-guide
#ENnews #PSPinc #Blog #Technology #SmallBusiness #BusinessTips #Hootsuite #SocialMedia #SNS #WebTools

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What is Hootsuite and Should you Use It?

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Whether you’re on social media for personal or business reasons, it can be a lot of work managing multiple profiles across different social media platforms. Just trying to manage all of your accounts can become a full-time job. Simplifying this process through Hootsuite can be a huge help – and can save you lots of time.

So what is Hootsuite?

Hootsuite is a social media management tool that allows users to log into a single dashboard, which is connected to multiple social media accounts. Users can create and schedule posts for their Facebook, Instagram, Twitter, LinkedIn accounts and more. With this tool you’ll be able to post the same content across multiple accounts, schedule posts for the future, and post to each social media account separately.

What are the features of Hootsuite?

• Manage Multiple Social Media Accounts
• Directly Post To Individual Accounts
• Schedule Posts
• Messaging
• Organize Assignments With Your Team
• Analytics For Each Account

You should use Hootsuite if you…

• Manage multiple social media accounts – Hootsuite is a great tool for managing all your social accounts from one dashboard.

• Work with a team to manage multiple accounts – if you work with multiple team members to manage accounts, Hootsuite can help assign tasks and keep everyone on the same page.

• Use Twitter to manage customer service - if your company is using Twitter to manage your customer service questions and concerns, Hootsuite is a great way to get everything under control.

• Cross platform management – if your team uses different platforms like Windows, IOS, or Linux.

• Combined social media reports – get one report that has all your social media account analytics.
#ENnews #PSPinc #Blog #Technology #SmallBusiness #BusinessTips #Hootsuite #SocialMedia #SNS #Facebook #Linkedin #Instagram #Twitter

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4 Marketing Tips That DON’T Work

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4 Marketing Tip...
1. Posting as Frequently as Possible

This is a common marketing tip – “post often and consistently so your followers are constantly seeing your content.” At one point, this was a legitimate marketing tactic that worked for the most part. But now, users and social media platforms are more sophisticated – they promote and engage with QUALITY content, not quantity.

Instead, focus on creating quality content with a purpose and focus less on the quantity of posts.

2. Posting the Same Content Across Platforms

It’s SO easy to link your social media platforms with services like Hootsuite that it seems wrong not to. But, posting the same content on all your platforms can be repetitive and can bore your audience. And many people follow social media platforms for different reasons, so what works for one may not be the right message for another.

Try to think of the types of content that people like to see on each platform and create content to geared toward that audience. For example, users might follow your Twitter for quick updates, so posting long content on Twitter might have a negative effect.

3. Hashtagging Everything

How will users find my content if I don’t #hashtag everything? Yes, hashtags are a great way to organize similar content and find similar posts, but it can also be harmful. Users tend to find content with minimal or no hashtags.

Instead of trying to figure out the perfect hashtags to boost your posts, focus on creating content that answers a question, solves a problem, or brings value to end users. If you create content that is good enough to be shared by users and therefore reaches more people, you know you’re doing it right.

4. Optimizing for SEO

SEO is still very important, and so are long-tail keywords.

But, writing a blog post or creating a new page on your website that is ONLY optimized for SEO is a mistake. Stuffing your text with keywords will only make your content less relevant and ultimately rank lower.

Instead, focus on creating good quality content that again answers a question, solves a problem, or brings value to its readers. Quality content will naturally rank higher on search and social platforms.
#ENnews #PSPinc #Blog #Technology #SmallBusiness #BusinessTips #MarketingTips #Marketing #SEO #SocialMedia

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Why is my Company's Facebook Reach Declining?

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Facebook had a rough year in 2018 and it’s hasn’t gotten any better so far in 2019. They acknowledged their mistakes and rolled out some changes to the news feed.

Like Google, Facebook determines how posts rank and which ones show up first in your news feed. In an effort to ‘save Facebook’ Mark Zuckerberg has implemented changes that cut back on showing posts that aren't from users' friends and family.

Since Facebook is now scoring personal posts above business posts, the change has been costly to companies trying to increase customer engagement. They've seen a significant drop in organic Facebook reach throughout the year.

What does this mean for your business?

Essentially, your company’s Facebook posts will (on average) be shown to only 2 - 5% of your audience. If you have 1,000 followers, that means only 20 - 50 of them will see your post. Our company has seen a stark drop in engagement this past year on our own social pages.

Companies will be looking for ways to get those numbers back and the fastest way to do that is paying for ads. We expect ad prices to start going up as more companies look to broaden their reach in non-organic ways. The good news is there are still ways to grow your organic reach:

1. Focus on the quality of your content instead of the quantity.
2. Facebook is putting more focus on ‘meaningful discussion’ so get engaged with users, reply to comments, rather than simply liking posts or comments.
3. Don’t oversaturate your page by posting too often. At most, you should post once a day but studies have shown that posting less than that doesn’t hurt your reach.

On top of everything, Facebook continues to deal with pressing issues like questions from congress over user privacy and an outage last week that lasted over 12 hours. Facebook is home to over 1 billion users and we don’t see that changing anytime soon. But the social media landscape is quickly changing and companies will have to adapt and work harder in order to get the same results that came so easily only a few years ago.
#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #SmallBusiness #OfficeTips #SEO #WebDesign #WebsiteBuilder #Facebook #SocialMedia

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Your Guide to Social Media Image Sizes

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You're already an expert on taking photos, optimizing them for your website, and you know how to upload them to WebdeXpress. Now it’s time to make sure your images are the optimal size for all your social media channels. Below is a guide to help you navigate the optimal image sizes required by each social media channel.

Facebook:

Profile picture: 180 x 180 pixels
Cover photo: 820 x 312 pixels (minimum size 400 x 150)
Shared pictures: 1,200 x 630 pixels
Event picture: 1,920 x 1080 pixels

Instagram:

Profile picture: 110 x 110 pixels
Photo thumbnails: 161 x 161 pixels
Photo in feed: 1,080 x 1,080 pixels
Instagram stories: 1,080 x 1,920 pixels

Twitter:

Profile picture: 400 x 400 pixels
Header picture: 1,500 x 500 pixels
Post picture: 1,024 x 512 pixels (minimum of 440 x 220)

LinkedIn:

Personal profile picture: 400 x 400 pixels
Personal background image: 1,584 x 396 pixels
Company logo: 300 x 300 pixels
Square logo: 60 x 60 pixels
Company cover image: 1,536 x 768 pixels
Banner picture for company page: 646 x 220 pixels
Post picture: 1,200 x 628 pixels

Pinterest:

Profile picture: 165 x 165 pixels
Pin size: 236 pixels – 600 pixels
Board display: 222 x 150 pixels (large) 55 x 55 pixels (small)
#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #SmallBusiness #OfficeTips #SocialMedia #Facebook #LinkedIn #Pinterest #Instagram #Twitter #ProfilePic

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Google's Social Network Ghost Town

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In the summer of 2011, Google launched a new social network service: Google+. After strong initial user growth, the service experienced long periods of lulls with little growth, accompanied by a series of substantial changes to the platform.

The service was, at the time, a response to Facebook’s growth which was capitalizing on personal data to sell advertising. In 2011, Facebook was projected to overtake Google in the display ad market. The social network was supposed to be a way for Google to build a diverse network, and use the personal information given by users, to sell more ads.

After 7 years, Google announced on October 8th they will begin the process of shutting down Google+. But why?

1. Software bug

The main reason Google cites for shutting down the service is a bug that was found in the software, initially reported by the Wall Street Journal. The bug, which exposed half a million users’ data, was discovered in the spring of 2018 but Google decided not to disclose that information to its users. The bug was a glitch in the social network that allowed developers to access user information.

Google was afraid that exposing this would bring harsh scrutiny on an already struggling service. After the story broke, Google claimed they had no evidence that any user information was misused. Regardless, the damage had been done and Google+ was unlikely to bounce back.

2. Low usage and engagement

If you’ve spent any time on Google+ you’ve probably noticed the platform was a ghost town. Google tried several times to revamp the social network with new features, new designs, and changes in management. All of which had very little success.

In their statement, Google said the other primary reason for ending its service was “low usage and engagement” citing that 90% of Google+ user sessions lasted less than 5 seconds. That’s astoundingly low for a company as big as Google.

So what will happen to Google+?

Google is giving users 10 months to transition off the platform – they intend to shut it down by August 2019. They are shutting down the consumer side of the service and shifting to a more corporate approach. It’s probable they will try to focus on an internal corporate social network.

However they approach these changes, one thing is for sure; they’ll have a lot of trust to build before anyone gets serious about using it.
#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #SocialMedia #Google #DigitalMarketing #OnlineMarketing

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How To Set Up Your Business LinkedIn Page

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1. Before you set up a business page you must first create a LinkedIn profile with your first and last name.

2. To start, click on the grid icon labeled ‘Work’ in the top right corner of your LinkedIn dashboard.

3. Towards to bottom there will be a button ‘Create Company Page +’. Click this button.

4. Enter your company name and pick a unique URL. Your company name doesn’t have to be unique but there can’t be two of the same URLs.

5. Make sure to check the box that verifies you have the right to represent the company in creating the page.

6. Click on the ‘Create Page’ button.

7. At this point, if you don’t have a confirmed email set up with your personal account, you’ll be asked to do so.

8. From here, click ‘Get Started’ on the welcome screen and you can begin to edit your company’s page.

Just as we discussed in our previous blogs for setting up a business Facebook page and business Twitter account, you’ll want to connect with business partners, vendors, clients, and customers. You’ll also want to keep personal life and business separate. If you start posting about personal beliefs, politics and such, you may confuse your followers. So always think before posting or sharing something on a business page; ask yourself if it’s relevant to your company, and does it promote your company’s goals.
#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #SocialMedia #OnlineMarketing #LinkedIn

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How To Set Up Your Business Twitter Account

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1. Start by going to Twitter.com.

2. Once you’re on the homepage click on ‘Sign Up.’

3. Enter your business’ name and either a phone number or an email address. You’ll also need to create a username (or handle.) Make it simple and clear and try to use your business name if possible.

4. Click on ‘Create My Account.’

5. Twitter will give you the option to import your contacts from Gmail, Yahoo, or Outlook – this is a good way to find contacts.

6. Once your account has been set up you’ll need to finish completing your profile with a picture. Use a clear and high-quality image of your company’s logo.

7. Add a short bio and some contact information, including your company’s website.

8. Now, find a few companies to follow and start tweeting!

Additional things to think about: Follow business partners, vendors and clients to a find more relevant customer base. Think before tweeting and re-tweeting. Is your tweet relevant to your personal life/beliefs, or does it have to do with your business? Remember, it’s a business page, not a personal page and you don’t want to confuse your followers by interweaving the two together.
#ENnews #PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #Marketing #Twitter #B2B #SocialMedia

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How To Set Up A Facebook Business Page

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Setting up a Facebook business page is easy and can be done in a matter of minutes, either from a computer or your mobile device.

1. Start by going to www.facebook.com/pages/creation/.

2. From there, you’ll have two options to choose from: click on the Business or Brand option to get started.

3. Next, enter your page name and pick a category that best describes your page.

4. Upload a clear and high-quality profile picture and a cover image that best represents your business.

5. Congratulations! Welcome to your new Facebook business page. You just need to add a bit more information to finish up. Add a short description and complete the “About” section which you can find in the left-side menu.

Your page is really starting to take shape now! All you need to do is create your first post and start engaging with customers. You can also invite people -- friends, family and employees -- to like or follow your page and encourage them to share with others.

Your business page can also start following other business pages as well, particularly vendors, clients, business partners, and find a bigger audience to engage with that way.

Facebook is a great platform for sharing about new or seasonal products, services, promotions, tutorials and more. Use great photos and short descriptions for the best chance to reach people. You can also publish short videos or do a live video stream as well.

Once you get more savvy, you might want to explore setting a budget for creating Facebook ads or boosting posts that seem popular. This is yet another way to increase your reach and post popularity on Facebook.

#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #Facebook #FacebookBusiness #SocialMedia

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Why you need a Security Certificate for your Website

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Hopefully you’ve read our previous articles about SSL/TLS security certificates so you understand the technology and choices you have when it comes to your business website. Here's quick access to catch up, if needed:

https://en.bloguru.com/pspinc/329582/is-your-business-website-security

https://en.bloguru.com/pspinc/330165/encryption-technology-further-explained

https://en.bloguru.com/pspinc/330429/the-3-types-of-security-certificates-for

https://en.bloguru.com/pspinc/330431/in-a-world-of-fraud-legitimize-your

You may be wondering if all this information is really meant for you. After all, doesn’t this technology exist only for e-commerce sites?

The answer is NO.

Google has been outspoken about the importance of SSL/TLS secured websites, especially the need for EV certificates ( see previous blog). If you are a Chrome user, starting this summer the URL bar will indicate the different levels of SSL/TLS certificates. If it shows an EV for extended validation, it proves the domain has more than just a certificate – the validity of the organization has been verified as well.

Google’s whole mission is to show relevant search results to the end users. But being relevant today means listing domains that are legitimate with information that is helpful, not harmful. Domains with EV certification make it easy for Google to trust and display such sites for the people.

With so much fraud and malware around us, it’s not easy to know what websites are legitimate and trustworthy. As a business owner, you want to make sure your website is trusted by web browsers, search engines and people! The way to do that is to prove your business identity with an EV (or at least an OV) security certificate – authenticating your business online.
#ENnews #PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #Marketing #Websites #SocialMedia #WebMarketing #SSL #TLS #SecureSocketLayer #CyberSecurity #DataProtection #TransportLayerSecurity #EncryptionTechnology #Technology

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