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PSPinc will help your business thrive by providing for all of your technology needs. We offer a wide array of products, including Web & Email Hosting, Website Design & Development, Email Marketing and a number of additional business tools. Visit pspinc.com to learn more.

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How to Create and Schedule a Post on Hootsuite

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Once you’ve created and setup your Hootsuite account with all your social channels you’ll be able to start creating and scheduling posts for your social media channels. To get started follow our steps below…

1. From your Hootsuite dashboard click on the “New Post” button located in the top-right corner.

2. Click on the drop-down menu labeled “Select social networks…” to choose which social media accounts you want to publish to.

3. After you chosen which accounts to post to, enter you text in the text box located below.

4. Add mentions using the @ symbol followed by the username or page name.

5. Add emojis by clicking on the smile icon in the bottom left corner.

6. Copy and paste any links you want to add into the text box. At the bottom of the text box you’ll see an option for shortening any links using Ow.ly.

7. Add images to your post by both dragging and dropping them or by clicking on “Open Media Library” to search for free images or gifs.

8. Add videos to your post by dragging and dropping them into the drag & drop area.

9. Add your location with Geo-tag.

10. In the bottom-right corner you can either post immediately or you can schedule for later by choosing a time and date in the future.

Also see: https://help.hootsuite.com/hc/en-us/articles/204598140-Quick-start-guide
#ENnews #PSPinc #Blog #Technology #SmallBusiness #BusinessTips #Hootsuite #SocialMedia #SNS #WebTools

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What is Hootsuite and Should you Use It?

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Whether you’re on social media for personal or business reasons, it can be a lot of work managing multiple profiles across different social media platforms. Just trying to manage all of your accounts can become a full-time job. Simplifying this process through Hootsuite can be a huge help – and can save you lots of time.

So what is Hootsuite?

Hootsuite is a social media management tool that allows users to log into a single dashboard, which is connected to multiple social media accounts. Users can create and schedule posts for their Facebook, Instagram, Twitter, LinkedIn accounts and more. With this tool you’ll be able to post the same content across multiple accounts, schedule posts for the future, and post to each social media account separately.

What are the features of Hootsuite?

• Manage Multiple Social Media Accounts
• Directly Post To Individual Accounts
• Schedule Posts
• Messaging
• Organize Assignments With Your Team
• Analytics For Each Account

You should use Hootsuite if you…

• Manage multiple social media accounts – Hootsuite is a great tool for managing all your social accounts from one dashboard.

• Work with a team to manage multiple accounts – if you work with multiple team members to manage accounts, Hootsuite can help assign tasks and keep everyone on the same page.

• Use Twitter to manage customer service - if your company is using Twitter to manage your customer service questions and concerns, Hootsuite is a great way to get everything under control.

• Cross platform management – if your team uses different platforms like Windows, IOS, or Linux.

• Combined social media reports – get one report that has all your social media account analytics.
#ENnews #PSPinc #Blog #Technology #SmallBusiness #BusinessTips #Hootsuite #SocialMedia #SNS #Facebook #Linkedin #Instagram #Twitter

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4 Marketing Tips That DON’T Work

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4 Marketing Tip...
1. Posting as Frequently as Possible

This is a common marketing tip – “post often and consistently so your followers are constantly seeing your content.” At one point, this was a legitimate marketing tactic that worked for the most part. But now, users and social media platforms are more sophisticated – they promote and engage with QUALITY content, not quantity.

Instead, focus on creating quality content with a purpose and focus less on the quantity of posts.

2. Posting the Same Content Across Platforms

It’s SO easy to link your social media platforms with services like Hootsuite that it seems wrong not to. But, posting the same content on all your platforms can be repetitive and can bore your audience. And many people follow social media platforms for different reasons, so what works for one may not be the right message for another.

Try to think of the types of content that people like to see on each platform and create content to geared toward that audience. For example, users might follow your Twitter for quick updates, so posting long content on Twitter might have a negative effect.

3. Hashtagging Everything

How will users find my content if I don’t #hashtag everything? Yes, hashtags are a great way to organize similar content and find similar posts, but it can also be harmful. Users tend to find content with minimal or no hashtags.

Instead of trying to figure out the perfect hashtags to boost your posts, focus on creating content that answers a question, solves a problem, or brings value to end users. If you create content that is good enough to be shared by users and therefore reaches more people, you know you’re doing it right.

4. Optimizing for SEO

SEO is still very important, and so are long-tail keywords.

But, writing a blog post or creating a new page on your website that is ONLY optimized for SEO is a mistake. Stuffing your text with keywords will only make your content less relevant and ultimately rank lower.

Instead, focus on creating good quality content that again answers a question, solves a problem, or brings value to its readers. Quality content will naturally rank higher on search and social platforms.
#ENnews #PSPinc #Blog #Technology #SmallBusiness #BusinessTips #MarketingTips #Marketing #SEO #SocialMedia

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Why is my Company's Facebook Reach Declining?

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Facebook had a rough year in 2018 and it’s hasn’t gotten any better so far in 2019. They acknowledged their mistakes and rolled out some changes to the news feed.

Like Google, Facebook determines how posts rank and which ones show up first in your news feed. In an effort to ‘save Facebook’ Mark Zuckerberg has implemented changes that cut back on showing posts that aren't from users' friends and family.

Since Facebook is now scoring personal posts above business posts, the change has been costly to companies trying to increase customer engagement. They've seen a significant drop in organic Facebook reach throughout the year.

What does this mean for your business?

Essentially, your company’s Facebook posts will (on average) be shown to only 2 - 5% of your audience. If you have 1,000 followers, that means only 20 - 50 of them will see your post. Our company has seen a stark drop in engagement this past year on our own social pages.

Companies will be looking for ways to get those numbers back and the fastest way to do that is paying for ads. We expect ad prices to start going up as more companies look to broaden their reach in non-organic ways. The good news is there are still ways to grow your organic reach:

1. Focus on the quality of your content instead of the quantity.
2. Facebook is putting more focus on ‘meaningful discussion’ so get engaged with users, reply to comments, rather than simply liking posts or comments.
3. Don’t oversaturate your page by posting too often. At most, you should post once a day but studies have shown that posting less than that doesn’t hurt your reach.

On top of everything, Facebook continues to deal with pressing issues like questions from congress over user privacy and an outage last week that lasted over 12 hours. Facebook is home to over 1 billion users and we don’t see that changing anytime soon. But the social media landscape is quickly changing and companies will have to adapt and work harder in order to get the same results that came so easily only a few years ago.
#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #SmallBusiness #OfficeTips #SEO #WebDesign #WebsiteBuilder #Facebook #SocialMedia

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Your Guide to Social Media Image Sizes

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You're already an expert on taking photos, optimizing them for your website, and you know how to upload them to WebdeXpress. Now it’s time to make sure your images are the optimal size for all your social media channels. Below is a guide to help you navigate the optimal image sizes required by each social media channel.

Facebook:

Profile picture: 180 x 180 pixels
Cover photo: 820 x 312 pixels (minimum size 400 x 150)
Shared pictures: 1,200 x 630 pixels
Event picture: 1,920 x 1080 pixels

Instagram:

Profile picture: 110 x 110 pixels
Photo thumbnails: 161 x 161 pixels
Photo in feed: 1,080 x 1,080 pixels
Instagram stories: 1,080 x 1,920 pixels

Twitter:

Profile picture: 400 x 400 pixels
Header picture: 1,500 x 500 pixels
Post picture: 1,024 x 512 pixels (minimum of 440 x 220)

LinkedIn:

Personal profile picture: 400 x 400 pixels
Personal background image: 1,584 x 396 pixels
Company logo: 300 x 300 pixels
Square logo: 60 x 60 pixels
Company cover image: 1,536 x 768 pixels
Banner picture for company page: 646 x 220 pixels
Post picture: 1,200 x 628 pixels

Pinterest:

Profile picture: 165 x 165 pixels
Pin size: 236 pixels – 600 pixels
Board display: 222 x 150 pixels (large) 55 x 55 pixels (small)
#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #SmallBusiness #OfficeTips #SocialMedia #Facebook #LinkedIn #Pinterest #Instagram #Twitter #ProfilePic

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