PSPINC Official Company Blog

Dreamersi UI Update

Aug

31

We’re pleased to announce that we’ve now updated the user interface (UI) user panel for the non-admin users of our web hosting service, Dreamersi.

screenshot of the new user panel in dreamersi that shows the offers and services section and the online tools section

In this update, we've:

Organized and updated the "Offers and Services" section

Added "Web Design"

Added "Custom Development"

Dreamersi is our premiere hosting service that we’ve designed in-house that is perfect for your web and email hosting needs. If you need help setting up your site with our hosting services, we have an incredible support team who'd be happy to help. To contact our support team, you can call us at 800-232-3989 or email us at support@pspinc.com.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #customerservice #dreamersi #email #emailhosting #hosting #pspinc #smallbusiness #softwaredevelopment #tech #technology #update #web #webdesign #webdevelopment #webhosting #website #websites #webtools

How Voice Assistants Are Changing Marketing

Aug

9

Are you one of the many people who use a voice assistant like Siri, Amazon Alexa, or Google Assistant? Insider Intelligence predicts that 123.5 million adults will use a voice assistant at least once a month in the U.S. this year. While this technology isn’t particularly new anymore, it is still rife with opportunities from a marketing perspective that many are unaware of as well as not taking advantage of.

For example, people largely use voice assistants to get quick answers to their questions. Voice assistants, as a result, emphasize what’s called featured snippets. If you type a question into a search engine, you’ll get an immediate answer. And that’s because, at the top, there will be some bolded text that should answer your question. But that text is pulled from a specific website. That whole section is the featured snippet. And for voice assistants, that’s where they pull their answers from. And website owners, in turn, will get a bump in website traffic.

How It Affects Marketing

From a marketing standpoint, this only enforces the need for great search engine optimization (SEO) for your site. If your site is well optimized, it’s more likely it’ll pop up as the first search result, making it the most relevant to Google’s algorithm. If you’ve optimized your site well enough, it’ll show at the top when users search certain queries and you’ll receive better results. And luckily, we here at PSPINC have a lot of experience helping customers with their website SEO.

But voice assistants have more marketing potential for business as well. For example, did you know you can order a pizza from Domino’s using Amazon’s Alexa? Well, you can. And with it being an Amazon product, you can also order products off of Amazon with just your voice. The biggest benefit that voice assistants offer is convenience. And it's a convenience that’s just unmatched when compared to other platforms.

So, while voice assistants have gained popularity over the years, it still isn’t used as a marketing tool on a wide scale just yet. But those who are, reap the benefits they provide. And advertisers predict this will change in the next few years. While it doesn’t exist yet, voice assistants could integrate sponsored ads by having advertisers pay to be mentioned first when users ask a question like, “what Italian restaurants are near me?”. With Spotify already personalizing its ads based on what users listen to, it’s not too big of a stretch.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #amazon #amazonalexa #blog #business #businesstips #cortana #digitalmarketing #google #googlehome #marketing #searchengineoptimization #seo #siri #smallbusiness #tech #technology #voice #voiceassistants #web #website #websites #webtools

What is “Big Data”?

Jul

19

Big data is exactly what it sounds like: an enormous, exponentially growing amount of data. Data versus big data really comes down to three factors known as the three V's: volume, velocity, and variety. Volume refers to the sheer amount of data. Velocity, however, looks at how fast it generates. Lastly, variety includes structured (numerical data), semi-structured (machine-generated documents and data in a no-SQL database), and unstructured data (text and image files). But over the last few years, two more V's have emerged: value and veracity. They involve determining how accurate your data is, how much you can rely on it, and what kind of value you can gather from it.

The Benefits of Big Data

a business woman pumping her fist int the air while holding a piece of paper sitting in front of a laptop

Big data is, like the name suggests, big. But it means nothing if you can’t derive value from it. Cleaning, curating, and preparing data for clients takes up a significant amount of time. But in the end, valuable data remains prime for companies to use to their advantage. So, it’s no surprise that data is behind some of the world's biggest companies' success. Those companies have figured out how to use their data to develop products better, improve customer experiences, and drive innovation.

For example, Spotify and Netflix look at what their customers listen to or watch and use that data to determine what else they might like. Then, they can recommend content based on predictive models created from collected data. Businesses can also gather an immense amount of data from social media, website visits, call logs, and other customer actions to analyze how they interact with the company. Then, they can use it to see where they can improve. And that includes enhancing their overall efficiency and identifying new ways to drive innovation.

How Big Data is Changing

a finger pointing at a dark screen with a bunch of numbers

As great as big data is, the real challenge comes in keeping up with it. Year after year, newly developed technologies emerge to help store all that data. But data volumes continue to increase exponentially. Because of that, organizations struggle keeping up with the accelerating pace. And it doesn't look to be slowing down anytime soon. But when businesses can find relevant meaning behind all that data, that can lead to true success.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#bigdata #blog #business #businesstips #businesstools #customerfeedback #customerservice #data #innovation #marketing #netflix #smallbusiness #socialmedia #softwaredevelopment #spotify #tech #technology #update #web #webdevelopment #websites #webtools

Creating a Digital Presence for Your Business

Jul

12

Today, your business can’t afford to stay offline. Especially with so many small businesses out there. In this regard, it’s hard to believe that about 28% of small businesses don’t even have a website, according to survey data from 2021. And if those businesses don’t have a website, they probably don’t have social media pages either. But not taking your business online can be a real disservice because many people research online before purchasing. It can be the simple act of searching what the best product on the market is or how to get to your physical store, but it happens all the time. But creating an online presence doesn’t have to be hard. At the very least, a business should have both a website and social media pages.

Building a Website

a woman looking at a website on her laptop with a mug of tea on the left and an iphone on the right

With so many web hosting options and website builders today, starting a new website for your business couldn’t be easier. And it's even easier if you’re just using it to provide potential customers information about your company. Basic information includes ways to contact you (a phone number and email) and your store’s physical location (an address). Additionally, you’ll want to add what your business is selling, how much each product is, and how people can purchase them. And you can easily add other pages to your website like an "About Us" section and a blog.

If you want to make it possible for customers to buy products directly from your website, you’ll have to build out your e-commerce site a little more. Features needed for a great e-commerce site take a little more time and effort, but they can be well worth it. But if building a professional website still feels like too daunting of a task, you’re in luck. PSPINC has a great support team that can help you out.

Creating Social Media Pages

a woman open to facebook on her laptop with 2 notebooks, a pen, and 2 small succulent plants placed beside her on the desk

Social media is a great tool to increase overall brand exposure and direct users toward your website. And it’s an easy and inexpensive digital marketing tactic if you don’t want to invest in paid ads. Each social media platform has a purpose as well as its own audience. But the one platform every business should be using is Facebook. Facebook is the largest with about 2.93 billion active users as of March 2022 according to Statista. Therefore, it’s also the most widely used. The immense number of active users alone is enough to argue that every business should be using Facebook to increase awareness online.

But to effectively use social media to your business’s advantage, you’ll need to figure out what kinds of content you’re going to post and how often you’re going to post. The content you post will depend on what kind of business you run but there is one thing to keep in mind when it comes to social media content. There should be a good mix of promotional and non-promotional posts. That way you won’t just sound like a pushy salesperson. As for your posting frequency, each platform has different recommendations, but the important thing to remember is to stick with whatever schedule you decide to use.

While creating and maintaining a digital presence for your business may seem daunting, it is essential to effectively compete with other small businesses. But if this all still feels like too much work, contact our amazing support team if you’d like our help in growing your business online.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstools #customerservice #customersupport #digitalmarketing #ecommerce #facebook #socialmedia #tech #technology #web #webdesign #webdevelopment #webdexpress #webhosting #website #websitebuilder #websites #webtools #wordpress

How to Market Your E-Commerce Site

Jul

5

If your business sells online, a great e-commerce site isn’t the only thing you need to be successful. Like every sold offering, you also need to market your e-commerce site. After all, what good is an e-commerce site if no one knows about it? According to DataReportal, about 58.4% of internet users buy something online every week. And that figure will only continue rising. To reach those users, they need to know that you offer what they want or need. To do that, you’ll need to market your site effectively.

Optimize for Search Engines

a laptop open to google with a travel mug on the table

Search engine optimization, or SEO for short, is a process that will help your site and your products come up on relevant searches. This process involves finding and optimizing your site for keywords related to your business and what you’re selling. And throughout the process, you’ll want to focus on making sure your site is mobile-friendly and doesn’t take too long to load. All this combined will give users a better overall shopping experience, encouraging them to purchase from you.

Pay-Per-Click Advertising

letter tiles spelling out pay per click on a desk with a computer keyboard in the top left corner and an iphone in the bottom right corner

Pay-per-click (PPC) advertising refers to a paid marketing strategy that helps increase your site’s overall exposure. Specifically to people actively interested or looking for what you have to offer. As the name suggests, you pay every time someone clicks on your ad. These ads refer to paid search, display, or shopping ads, all run on Google’s display network. And because of how popular Google is, you’re almost guaranteed brand awareness. However, you’ll need to use relevant keywords to reach the right people.

Email Marketing

the google, mail, and phone apps close up on an iphone

Another great tactic to promote your e-commerce site is email marketing. On your e-commerce site, you can add a pop-up form where visitors can opt-in with their emails. With this, you can send personalized emails to your customers and/or potential customers about upcoming sales and overall company news. And with email marketing tools like NewsMAIL, creating an effective email marketing campaign is easy. People who sign up for these emails send the message that they’re interested in what you have to offer, increasing the likelihood that they’ll convert into paying customers. You can also use this tactic to personalize offers depending on their interests, send surveys to learn more about your customers, and even recapture those who abandoned their cart.

Social Media Marketing

Then, there’s social media marketing, which can be helpful for all things business-related. Like all the other marketing tactics on this list, it will help increase your brand’s awareness. Plus, it'll encourage people to engage with your content. To better market your e-commerce website, your social media content should not only promote special deals but also spark conversation. And when users engage with your posts, reply to them to build that relationship with them. Over time, they'll convert them from social media spectators to potential customers.

Optimize for Conversions

The focus of an e-commerce business is to generate sales and earn conversions. But sometimes, you might not be converting as much as you’d like to. This is where conversion rate optimization (CRO) comes in. What this entails is making sure that the checkout process is as seamless as possible. The checkout process should be streamlined, with clear and actionable call-to-action (CTA) buttons and attractive visuals of your offerings.

Overall, an e-commerce business needs a good marketing strategy to be successful. But before you can do that, your e-commerce site needs to be in the best shape possible. Luckily, PSPINC has a stellar e-commerce hosting solution, YourHost. And our ShopSite plans are currently on sale for new customers. For the first two years, you can start your e-commerce site starting at just $15/month.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #conversions #digitalmarketing #ecommerce #emailmarketing #google #internet #marketing #marketingdigital #newsmail #ppc #seo #shopsite #smallbusiness #socialmediamarketing #technology #websites #yourhost

Upgrading to Google Analytics 4

May

24

If you’re a small business owner or a digital marketer, you’ve probably seen the top banner in Google Analytics telling you that Google Analytics will be phasing out Universal Analytics (UA). Additionally, it tells you to switch and set up Google Analytics 4. Simply put, Google Analytics 4 (GA4) is a new version of Google Analytics that uses machine learning. By mid-2021, users already started switching over to GA4, less than a year after Google first announced it in October 2020. In fact, 60% of marketing professionals already updated their Google Analytics account by May 2021 according to databox. And an additional 22.7% said they hadn’t done it yet but planned to.

So, why the switch? Other than Google phasing out UA by July 2023, GA4’s use of machine learning allows it to offer new and attractive features. It’s also important to note that GA4 doesn’t use historical data, i.e., all the data users have built up over the years. But it can use data it’s gathered over time, so switching over to GA4 sooner is better than later. That way, it’ll start accumulating data in the new system before the old one gets shut off. Plus, it means you won't be starting from scratch when setting it up after support for Universal Analytics ends. And GA4 will improve over time, resulting in more accurate results when using its new predictive modeling features.

Google Analytics 4 Features

someone pointing a pen towards a tablet with google analytics open

GA4 uses a more sophisticated artificial intelligence (AI), which allows it to provide better insights into understanding the data moving forward. And it uses historical evidence it’s gathered over time to predict future outcomes. But GA4’s use of machine learning is continually evolving so it’s likely that it’ll introduce more AI tools in the future. The hope is that GA4 will eventually allow marketers to identify which users are more likely to convert based on specific website interactions. Other additional features GA4 offers include funnel analysis, tree diagrams, overlapping audiences or segments, and many more.

For users with multiple Google Analytics properties, it can be difficult to track individuals across multiple properties. And if you’ve ever used Google Analytics in a high-traffic area, you’re probably all-too-familiar with the loading bar, which can take several minutes to load. Google has made the process much faster by redesigning it from the ground up instead of relying on what was a 10-year-old data mining process. Additionally, tracking visitors’ overall customer journey as they travel between multiple channels is much simpler with GA4’s “Information Streams” feature.

To switch, all you have to do is connect Universal Analytics to Google Analytics 4 in the admin panel. Or you can switch by replacing an embed code. If the embed code is particularly old and doesn't reference gtag.js in it, the code will have to be replaced.

If you need any help in switching over to Google Analytics 4, please don’t hesitate to 800-232-3989 or emailing us at support@pspinc.com.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#ai #analytics #blog #business #businesstips #businesstools #crm #digitalmarketing #google #googleanalytics #googleanalytics4 #machinelearning #marketing #tech #technology #universalanalytics #update #web #webdevelopment #website #websites #webtools

Japanese Version of the DENREI App Now Available

May

18

Following last month’s release of the English version of our new DENREI app, we’re pleased to announce that a Japanese version is now available! With this new update, people in Japan can now try our app, DENREI.

With DENREI, users can only exchange messages with other DENREI members. Using the power of email, DENREI is the securest way to send and receive messages. We designed DENREI specifically to prevent the abundance of spam issues traditional email faces as well as non-delivery. Currently, the app is limited to iOS users, but it’s now available for our customers in Japan through the Japanese app store. Download the app and sign up for DENREI today.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#app #appdevelopment #apple #blog #business #businesstools #denrei #ios #japan #japanese #mobile #pspinc #smallbusiness #softwaredevelopment #tech #technology #update #web #webdevelopment #websites

Announcement: Dreamersi Admin Panel Updates

May

18

We’re pleased to announce that we’ve updated our admin panel for our premiere web hosting service, Dreamersi! As a big thank you to our loyal customers, Dreamersi users will now see that their admin panel now includes a link to a special promotion. When you sign in to your account, you’ll now see a banner at the top for an exclusive opportunity to save more on one of our other online tools. Currently, our Dreamersi customers can save up to 45% on a new eCommerce site with one of our YourHost ShopSite plans:
dreamersi admin panel with promotional banner

dreamersi admin panel with promotional banner

Additionally, this new update also makes it easier to sign up for our other various online business tools. These products not only go well with our web hosting, but they’ll also make it easier to grow your business online.

#blog #business #businesstools #customerservice #dreamersi #pacificsoftwarepublishing #pspinc #shopsite #smallbusiness #softwaredevelopment #tech #technology #update #web #webdevelopment #webhosting #website #websitebuilder #websites #webtools #yourhost

The Benefits of Online Forms

May

17

Online forms are largely used by businesses for a variety of business and marketing purposes. They’re much more modern compared to paper forms and simplify and optimize the entire process for businesses. Online forms are generally cloud-based, meaning that the data’s instantly digitalized and stored in the system. This gives business owners instant access to accurate, verified, and up-to-date information and makes it easier to process this data further. Online forms also greatly reduce cost while optimizing for efficiency because it’s no longer necessary to physically print, mail, store, and organize them. It also decreases the possibility of misplacing, burying, or even destroying the data, which is a very likely occurrence when dealing with paper forms.

Marketing Purposes of Online Forms

Other than simplifying and digitalizing processes on the administrative side, online forms can be great for marketing as well. Much like other digital marketing efforts, it’s easy to track how well online forms are performing and adjust them as needed. When placed on your business website, it can be a great way to drive lead generation, serving as an email newsletter opt-in, or an alternative for users to contact your business.

Other than that, you can get feedback directly from your customers about your company’s offerings and/or their overall experience on your website. For example, after purchasing a product/service, customers can review the product/service they bought or answer questions about the checkout experience, both of which can be done with an online form. After that, businesses can even create an automated and personalized response to people who filled out the form. Because it’s an online form, the responses are immediately sent after they’re filled out and submitted.

Online Form Builders

someone holding a tablet open to an empty online form

As great as online forms can be for your business, creating one can involve a lot of coding, which isn’t a capability all business owners have. This is exactly why PSPINC created InforMakers, our intuitive form builder. With InforMakers, you can easily create, customize, and embed as many online forms as you need. Once created, you can customize the messages users get upon completion. After embedding and placing it on your site, you can view all your form submission data and export it into a tidy CSV file for your records. InforMakers is just $8/month. Or if you’re one of our Dreamersi customers, you can get it for free in addition to your web and/or email hosting.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstools #customerfeedback #customersupport #digitalmarketing #dreamersi #hosting #informakers #marketing #marketingdigital #newsletter #onlineform #pspinc #review #tech #technology #web #webhosting #website #websites #webtools

Custom Branding QR Codes Feature is now Available on Click It Audio

Jan

4

We are thrilled to announce that we've released an all-new feature to Click It Audio that allows users to add a logo or image to their QR code. If you already have an account with Click It Audio, all you need to do is:

Login to Click It Audio

Click the QR Code icon

Upload your image under "Add Logo Image"

Resize your image using the logo image scale

Save your custom options, if desired

Download your QR code

What is Click It Audio?

Click It Audio

allows you to grab the attention of your visitors by embedding audio in your website or by scanning a QR code on any print collateral. Upload an audio file and grab a small code snippet to embed it into your website. For QR codes, Click It Audio will generate a dynamic QR code which you can then download and use for your business card, menu, or any print collateral.

Try it out for yourself! Sign up for FREE at Click It Audio Click It Audio

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

The term "QR Code" is a registered trademark of DENSO WAVE INCORPORATED.

#audio #audioembed #blog #businesstips #clickitaudio #embedaudio #pspinc #qrcode #qrcodes #seo #smallbusiness #technology #webdesign #websites

PSPINC Official Company Blog

freespace

Dreamersi UI Update

How Voice Assistants Are Changing Marketing

How It Affects Marketing

What is “Big Data”?

The Benefits of Big Data

How Big Data is Changing

Creating a Digital Presence for Your Business

Building a Website

Creating Social Media Pages

How to Market Your E-Commerce Site

Optimize for Search Engines

Pay-Per-Click Advertising

Email Marketing

Social Media Marketing

Optimize for Conversions

Upgrading to Google Analytics 4

Google Analytics 4 Features

Japanese Version of the DENREI App Now Available

Announcement: Dreamersi Admin Panel Updates

The Benefits of Online Forms

Marketing Purposes of Online Forms

Online Form Builders

Custom Branding QR Codes Feature is now Available on Click It Audio

What is Click It Audio?

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