PSPINC Official Company Blog

Announcement: DENREI’s 5th App Release Out Now!

Sep

6

We’re excited to announce that we’ve updated our mobile app for our secure online community platform, DENREI! For users in both the U.S. and Japan, the app's available for download in the App Store. If you already have the app, please update the latest version from the app store.

In this fifth app release, we’ve made the following updates:

Added a push notification to inform members about new followers and follow requests. If a user has the "Require approval for members to follow your emails" setting on, a follow request push notification will appear. This allows users to be aware of new followers without having to open the application.

Made various UI improvements and bug fixes.

To learn more about DENREI's amazing features, head over to our blog announcement blog post. To sign up, download the free DENREI app today! Only available for iOS users.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#app #apple #appstore #appupdate #blog #business #community #communitybuilding #denrei #ios #iphone #mac #mobile #pspinc #smallbusiness #tech #technology #update #web #webtools

What is Experiential Marketing?

Sep

6

Experiential marketing is, in essence, marketing your product, service, or brand through an experience. In today’s digital age, many consumers hate ads. They disrupt their overall experience and keep them from the content they wanted to see. There’s a reason why ad blockers have gained so much popularity in recent years. Experiential marketing counteracts that by promoting your brand in a non-intrusive way. The perfect example is Coca-Cola’s Happiness Machine campaign from 2010. The overarching idea behind it was that happiness is contagious. And they proved their point when people shared their various items with people from the otherwise ordinary Coca-Cola vending machine.

Framing your brand’s marketing strategy with an experience is a completely different approach from traditional advertising. Many marketing tactics aim to get the most amount of viewership. But experiential marketing focuses more on customer engagement. To do that, brands need to focus on evoking an emotional response from people and using technology to make that experience memorable. The best way to do that is by telling a captivating story while incorporating relevant brand elements. And around that story, the visual details need to reflect the brand’s overall vision and deliver a stimulating customer experience.

Benefits of Experiential Marketing

two coca cola vending machines placed next to each other

For businesses, experiential marketing differentiates them from their competitors. And for truly great experiences, customers will not only remember your brand, they’ll perceive your brand in a positive light. And customers feel special about experiencing something unique that many people haven’t experienced before. If they enjoy the event, they’ll recommend your brand to others, essentially creating brand advocates. And even with all the different marketing avenues out there today, word-of-mouth is still one of the most effective marketing tactics. Additionally, the customer engagement that experiential marketing provides leads to increased return on investment (ROI), customers, and sales.

With so many distractions out there today, experiential marketing breaks the traditional marketing mold of disrupting customers’ experience. Instead, it elicits an emotional response through engaging visual storytelling. And while traditional methods strive for increased reach and awareness, experiential marketing aims to grow engagement and maintain interest memorably. In the end, customers are happier throughout the entire customer journey, and it results in higher retention rates. For small businesses looking for more long-term marketing success, experiential marketing is worth a try.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #brand #brandadvocates #branding #brandperception #business #businesstips #cocacola #customerengagement #digitalmarketing #engagement #experience #experientialmarketing #marketing #marketingdigital #smallbusiness #tech #technology

Announcement: Mail Server Update

Sep

2

Dear valued customers,

Thank you for choosing Pacific Software Publishing, Inc.

We are always looking to improve the services we offer you.
As such, we will be conducting mail server update.

You may experience delay in sending emails for a few seconds during the time below.

The schedule is as follows:

* USA Pacific Daylight Time
- September 6th (Tue) 9:00 - 9:30am

* Japan Time
- September 7th (Wed) 1:00 - 1:30am

PSPINC provides services with uptimes of 99.9%

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com .

We would like to answer your questions by phone call.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#Mail #PSPINC #Update

What’s New Newsletter Vol. 131 “Inexperience Does Not Equal Incompetence”

Sep

1

There’s nothing you can’t learn. So, you shouldn’t be afraid to ask for help when you don’t understand something. Yet, it happens all the time in business. Not knowing something doesn’t mean you’re incompetent. But many make that assumption when it just isn’t true. All it means is that you’re inexperienced in this area. Just because you don’t currently know how to do something, it doesn’t mean it has to stay that way.

You can figure it out on the way. And there will always be someone else who can teach you. Even if it’s from an online article or YouTube tutorial. So-called experts are just people with more experience than you. And even then, just because they’re experts, it doesn’t make them infallible. They can make mistakes too, and they don’t always have the answers. So, don’t be afraid of not knowing something. And remember to always keep learning.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businessadvice #businessowner #businesstips #company #entrepreneur #marketing #officetips #pacificsoftwarepublishing #pspinc #pspincwhatsnewnewsletter #smallbusiness

Dreamersi UI Update

Aug

31

We’re pleased to announce that we’ve now updated the user interface (UI) user panel for the non-admin users of our web hosting service, Dreamersi.

screenshot of the new user panel in dreamersi that shows the offers and services section and the online tools section

In this update, we've:

Organized and updated the "Offers and Services" section

Added "Web Design"

Added "Custom Development"

Dreamersi is our premiere hosting service that we’ve designed in-house that is perfect for your web and email hosting needs. If you need help setting up your site with our hosting services, we have an incredible support team who'd be happy to help. To contact our support team, you can call us at 800-232-3989 or email us at support@pspinc.com.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #customerservice #dreamersi #email #emailhosting #hosting #pspinc #smallbusiness #softwaredevelopment #tech #technology #update #web #webdesign #webdevelopment #webhosting #website #websites #webtools

Announcement: Outgoing Mail System Maintenance

Aug

30

Dear valued customer,

Thank you for choosing Pacific Software Publishing, Inc.

We are always looking to improve the services we offer you.
As such, we will be conducting update Virus Scan software update on outgoing mail system.

We don't expect the downtime during the deployment time.

The schedule is as follows:

* USA Pacific Standard Time
- August 31th (Wed) 6:00 - 6:30pm

* Japan Time
- September 1th (Wed) 10:00 - 10:30am

PSPINC provides services with uptimes of 99.9%

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com .

We would like to answer your questions by phone call.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

What is Machine Learning?

Aug

30

People commonly use the terms machine learning (ML) and artificial intelligence (AI) interchangeably. But they aren’t technically the same. Machine learning (ML) is just a subset of AI that refers to computers learning and adapting to new data without humans assisting them. Over the last ten years, ML has become one of the most critical parts of how AI works. And it’s only become more popular as Deloitte predicts the cloud ML market will reach $13 billion by 2025

Simply put, ML uses gathered and prepared data, be it numbers, photos, or text, and finds patterns and/or makes predictions. The more data human programmers provide, the better the program will be. After programmers supply the data, they then choose which ML model they want to use, and the computer trains itself. Then, programmers can also encourage more accurate results by altering the model and changing its parameters if needed.

There are three types of ML:

1. Supervised ML

Supervised ML uses past data to make predictions. As the most common type of ML, it uses labeled data sets and will become more accurate as the model learns over time. A widely used example is an email spam filter. It uses algorithms to predict which emails are spam and which aren’t after looking at data like past received emails. Email services that use ML for their spam filters include Gmail, Yahoo, and Outlook.

2. Unsupervised ML

Unsupervised ML finds hidden patterns in unlabeled data. An example of this would be Facebook’s facial recognition. When users post a new image, Facebook will predict who’s in this photo by looking at their friends’ profile pages, available images, and other available data. Then, users can tag those people in the image, if they want to.

3. Reinforcement ML

a man watching a youtube video on a tablet

Reinforcement ML goes through trial and error to make the best decision by training machines. This type of ML is generally used to increase overall efficiency. An example of reinforcement ML in practice is the recommendations a user gets after finishing a video on YouTube. Just like other ML types, the more data it receives, the more accurate it is. If users click on the recommended video but don’t finish it until the end, the machine understands that it wasn’t a great match.

While the benefits vary across industries, businesses can gain an overall increase in efficiency when investing in ML. And many ML tools are relatively inexpensive as well as easy to use. For businesses, both big and small, investing in ML can help save valuable time and money. So, it’s no wonder why so many businesses are already taking advantage of everything ML has to offer.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#ai #artificialintelligence #benefits #business #businessideas #businesstips #data #email #facebook #labeleddata #machinelearning #ml #programming #smallbusiness #spam #spamfilters #tech #technology #unlabeleddata #youtube #youtuberecommendations

What’s New Newsletter Vol. 130 “Business Growth Takes Time“

Aug

25

As a small business, the goal is always to grow. And helping small businesses grow online is our specialty. But that growth very rarely happens overnight. Even when things go viral, it usually only lasts a few weeks before people’s interests lessen and that momentum ends. Sustained growth, however, is something that happens gradually over time. But to achieve that steady increase, it helps to break up your big goals into smaller ones.

There’s a reason why sales goals are generally reviewed quarterly. Breaking them down into shorter-term goals makes them easier to manage and attain. It’s still important to keep the bigger picture in mind, but you still need something actionable to help reach those goals. Smaller, short-term goals achieve that. They create a guideline with clear steps, making it easier to measure success and determine where to go next. It makes the overall process easier for everyone, managers, and employees alike. Most importantly, it helps businesses in the long run not only grow, but maintain that growth.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #goal #goals #growth #marketing #marketingtips #officetips #pacificsoftwarepublishing #pspinc #pspincwhatsnewnewsletter #sales #smallbusiness

3 Ways Businesses Can Protect Themselves Online

Aug

23

Cybercrime has only increased over the past few years. And the average cost of cybersecurity for businesses has also climbed. Cybersecurity, according to IBM, is the practice of protecting critical systems and sensitive information from digital attacks. For businesses, it’s important to have a sound strategy in place to keep your company and employees safe.

The pandemic has intensified our reliance on technology, making it easy for hackers to gain access to sensitive information like client and customer information. So, it only makes it that much more important for businesses to protect themselves. And that goes for all businesses, regardless of size or type. With the added challenge of new technology, businesses must adapt to keep themselves safe. Here are three ways you can keep your business safe online:

1. Keep Your Software Up to Date

The simplest way for businesses, as well as individuals, to protect themselves online is by updating their software regularly. Not updating leaves users vulnerable to attacks and compromises their account information. Even though it’s easy, many people still choose not to do it. While devices already have built-in security features, it’s not enough. Cybercrime is constantly evolving and the only way for devices to keep up with them is through updates.

2. Use a Password Manager

woman wearing a hijab on a laptop with a phone on the desk nxt to her

To keep your account information safe, use a password manager. Many on the market have free accounts available, including ours. Pass Wizard makes it easy to not only store passwords securely but also to generate strong and unique passwords. Plus, managers can use Pass Wizard Pro to better manage shared passwords among employees securely.

3. Enable Two-Factor Authentication (2FA)

Two-factor authentication (2FA) confirms your identity through two different methods and keeps your accounts secure. It’s especially helpful when password managers give the option of 2FA, which is why Pass Wizard does. While there are many forms of 2FA, the most common are by email, mobile device, or both.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#2fa #blog #business #businesstips #businesstools #cloudcomputing #cloudservices #cyber #cyberattacks #cybersecurity #data #databreaches #hacking #passwizard #security #smallbusiness #softwaredevelopment #tech #technology #web #webdevelopment #webtools

Announcement: DENREI 4th App Release Out Now!

Aug

22

Today, we’ve updated our mobile app for our online community platform, DENREI! For users in both the U.S. and Japan, the app's available for download in the App Store.

In this new fourth app release, we’ve made the following updates:

Improved the UI/UX of DENREI’s “Compose” feature

Users will get a complete look at who they’re following and who their followers are when they click the + button in the “To” field.

As for our newer direct message feature, members can now send them to single or multiple recipients, including members they’re following and their followers.

The “Require approval for members to follow your emails” feature will now be a default setting for new users.

The privacy notice will now display below images when members attach them to their broadcasts.

To learn more about DENREI's amazing features, head over to our blog announcement blog post. To sign up, download the free DENREI app today! Only available for iOS users.

#announcement #app #blog #community #denrei #follow #followers #ios #iphone #japan #messaging #mobile #mobileapp #pspinc #social #socialmedia #tech #ui #update #us #userexperience #userinterface #ux

S	M	T	W	Th	F	S
					1	2
3	4	5	6	7	8	9
10	11	12	13	14	15	16
17	18	19	20	21	22	23
24	25	26	27	28	29	30

PSPINC Official Company Blog

freespace

Announcement: DENREI’s 5th App Release Out Now!

What is Experiential Marketing?

Benefits of Experiential Marketing

Announcement: Mail Server Update

What’s New Newsletter Vol. 131 “Inexperience Does Not Equal Incompetence”

Dreamersi UI Update

Announcement: Outgoing Mail System Maintenance

What is Machine Learning?

1. Supervised ML

2. Unsupervised ML

3. Reinforcement ML

What’s New Newsletter Vol. 130 “Business Growth Takes Time“

3 Ways Businesses Can Protect Themselves Online

1. Keep Your Software Up to Date

2. Use a Password Manager

3. Enable Two-Factor Authentication (2FA)

Announcement: DENREI 4th App Release Out Now!

introduction

bloguru friends

calendar

latest comments

hashtags

history

freespace

Sign up for our newsletter

People Who Wowed This Post

Benefits of Experiential Marketing

People Who Wowed This Post

People Who Wowed This Post

People Who Wowed This Post

People Who Wowed This Post

People Who Wowed This Post

1. Supervised ML

2. Unsupervised ML

3. Reinforcement ML

People Who Wowed This Post

People Who Wowed This Post

1. Keep Your Software Up to Date

2. Use a Password Manager

3. Enable Two-Factor Authentication (2FA)

People Who Wowed This Post

People Who Wowed This Post

introduction

bloguru friends

calendar

latest comments

hashtags

history