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PSPINC will help your business thrive by providing for all of your technology needs. We offer a wide array of products, including Web & Email Hosting, Website Design, Custom Development, Email Marketing, a number of additional business tools, technical support, and so much more. Visit pspinc.com to learn more.

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PSPINC What's New Newsletter Vol. 102 "Networking with Loud Nerds"

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PSPINC What's New Newslette...
This week we released the beta version of Loud Nerds, an online directory for technical professionals specifically designed to showcase their services to prospective employers. During this initial beta launch, we are focused on populating the system to include talented tech professionals seeking work, regardless of their specialty: developers, designers, social media marketers, hardware sales, tech support, and many more.

As the service continues to grow, Loud Nerds will continue to be a valuable resource for small business owners and entrepreneurs looking to hire talented tech individuals. And the best part is that nerds can not only list what tech skills they have but also show off their sample work through the online gallery feature. Loud Nerds is completely free to use for both tech professionals and business owners, even after we exit the beta stage.

For a breakdown of some of the amazing features included with Loud Nerds, please check out our product announcement blog post.

So, if you are (or know) a tech professional interested in being hired by prospective employers, check out Loud Nerds today!

We look forward to connecting with other "Nerds In Business”!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

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PSPINC Creates Tools For Your Business
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Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#beta #betarelease #career #careers #freelance #freelancer #freelancers #freelancing #loudnerds #nerd #nerds #nerdy #networking #new #newservice #pspnewsletter #tech #techcareer #techcareers #technology #whatsnewnewsletter

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What is a Customer Persona?

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What is a Customer Persona?
If you’ve ever worked in the marketing or sales field, you may have come across the term customer persona. But no matter what industry you’re in, creating a well-rounded persona is crucial in developing a strong and effective marketing strategy. Personas take the targeting process one step further by creating a fully-developed customer as if it were a real person. By definition, a persona is a composite sketch of a key segment of your audience. It requires some creative brainstorming but should still be based on some evidence, like information on your past customers.

This persona should envelop everything you think your ideal customer would be like for this specific campaign. Usually, the targeting process involves the assembly of some basic demographic information (age, gender(s), location, etc.). But creating a persona requires digging deeper into that information and adding some behavioral and psychographic details.

How to Create a Persona


a woman holding a small plaid purse in one hand and small shopping bags in the other

For example, imagine you’re an affordable product packaging company coming out with some new sustainable and biodegradable packaging. After some conversations, you decide that you want to target small organic food companies. So, what are those business owners like? Do they skew more male or female? How old are they? Where do they live? Are they married? Do they have kids? How much money do they make a year? These are all questions you should be asking yourself. And these are all things you’ll need to do some research to figure out.

But if we’re being completely honest, all of these questions should be answered when you’re developing your targeting strategy. Again, the creation of a customer persona takes this even further. Once you have all this information, you’ll start creating an entire personality going off of all the information you just discovered. You’ll give your persona a name and find a stock photo to represent him/her and start building it out even further. And for the record, giving your persona a name and photo is an important step because it makes him/her feel more real and that will help you in the long run for your campaign.

Giving your Persona a Personality


a man sitting on a bench near a plant with a small cup of coffee in one hand while one leg is crossed above his other knee

After defining your persona’s demographic information, you’ll start writing out their personality. What are they like? Are they outgoing or shy? What are they interested in? What does a day in their life look like? How do they behave online? These are all questions you’ll need to answer to develop a realistic and effective persona. But the most important questions will be answering these two questions: What motivates them and what frustrations do they have?

These two questions should be where your campaign can jump in. If we go back to our earlier example, a common motivation for any business owner is that they want their company to succeed. But maybe this organic foods business owner is frustrated by how much waste food companies produce in terms of product packaging. They’re interested in switching their packaging to something more sustainable, but they’ve found that most sustainable packaging is too expensive for them. This is where your biodegradable, but affordable packaging could solve their problems.

How Personas Help Marketing Efforts


a woman and two men looking at a piece of paper that one is showing while they're all sitting at a desk with a laptop in view and papers spread on the table

After figuring all this out, you can better market your products because now, when you’re creating marketing materials, you’ll refer back to your persona. If your persona saw this ad on social media, would he/she click on it? Would they go through the entire purchase based on this ad? If the answer’s no, then you probably shouldn’t devote your time and resources to this effort and figure something else out. And because you gave your persona a name, you can argue that that ad won’t work because Charlie would never click that. And that sounds much more convincing than saying, “I don’t think our target market will go for that ad”.

Customer personas can be a powerful tool for a marketing campaign. But only if you commit to the idea and all the details necessary to develop an effective strategy. It’s easy to create a fictional person and pretend like they’re one of your customers. But it takes much more work to build one out to the point of knowing who that person is and applying him/her to your overall campaign. From there, everything becomes easier because you’re basing your marketing efforts on that persona from what platforms to invest in to the kinds of messaging these ads will have. While building a customer persona takes a good amount of time and effort to put together, it’ll be well worth it in the end.

If you and your business need help developing a customer persona or require a consultation for your marketing needs, please feel free to contact us by phone or email or request for a quote on our Online Marketing page.


Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

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PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#blog #business #businessowner #businesstips #customerpersona #digitalmarketing #marketing #marketingcampaign #marketingonline #marketingresearch #persona #smallbusiness #targeting

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Introducing Loud Nerds - Nerds in Business!

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Introducing Loud Nerds - Nerd...
We’re excited to share with you the beta launch of Loud Nerds — an online directory for technical professionals to showcase their services and to be found by prospective employers.

Loud Nerds provides a new avenue for freelancers and small technical companies to connect with new customers. Not only helping increase their revenue, but also assists in making those valuable business connections all small businesses and independent contractors covet.

What is Loud Nerds for?


someone looking at a laptop that has the Loud Nerds logo on it

This service is tailored for tech professionals, no matter which area they specialize in. Developers, Designers, Social Media Marketers, Hardware Sales, Tech Support, and so much more!

In addition, it is a fantastic resource for small business owners and entrepreneurs who need technical work done for them but are not ready to commit to hiring somebody on full-time. Using the RFQ (request for quote) feature, business owners can put projects out there and let some of the “Loud Nerds” bid on the project.

How much does Loud Nerds cost?


laughing businesswoman sitting in front of a laptop

Absolutely nothing. Loud Nerds is free to use both for tech professionals and business owners. Even after beta there will be no charge to use the service.

What you can do on Loud Nerds


screenshot of the Loud Nerds profile of Olivia Fischer

A feature-rich platform, Loud Nerds provides members with the ability to show off what they do best. With a free Loud Nerds account you can create a robust profile with:

• A link to your website/portfolio
• Your tech specialties (web design, software engineering, sales, etc.)
• Preferred clients (corporate or individual)
• Your hourly rate
• Social links
• List of certifications
• Online reviews
• And so much more!

Loud Nerds is currently in beta, so we are actively seeking tech professionals who are interested in signing up for free to grow their business.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

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PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#announcement #beta #betarelease #freelance #freelancer #freelancers #freelancing #loudnerds #nerd #nerds #nerdy #networking #new #newservice #tech #technology

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PSPINC What's New Newsletter Vol. 101 "Pass Wizard: A Password Management Software Release Coming Soon"

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PSPINC What's New Newslette...
Pass Wizard, a cloud-based password management service that is currently in beta, will officially release soon. As of now, you can store 30 passwords for free, so please register and try it out. If you want to store more than 30 passwords, you can get our paid account, which will cost $19.95/year and will not have a password limit.

Additionally, you can apply for multiple accounts with a group administrator account, which allows you to share a password with a group of people as specified by the administrator. This allows you to share passwords within a group, which can come in handy when sharing office or home Wi-Fi passwords. This password management system uses two-factor authentication (2FA), which will send you a text message whenever you try to access your account Try Pass Wizard, the ultimate in ultra-high security and encryption technology.

It's currently still in beta testing so the group feature is not yet open to the public. But you can still register for a free account. So please, give it a try.



Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

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PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress YourHost
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#admin #beta #cybersecurity #encryption #freeaccount #password #passwordmanagement #passwordmanagementsoftware #passwordmanager #security #sharingpasswords #tech #technology #web #wifi #wifipassword

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What Content Monetization Looks Like Today

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What Content Monetization Look...
With the explosion of content creators over the past ten years, give or take, content monetization has changed the way people make money online. To start, content monetization is the process of making money off of the content you produce. This content could virtually be almost anything: videos, images, audio, text, or a combination of these formats. The most obvious examples consist of influencers on social media (YouTubers, TikTokers, Instagram models) and large publisher sites (like Buzzfeed).

The History of Content Monetization


someone recording a musician playing guitar and singing from a phone


But for a long time, content creators essentially created content for free, for either entertainment or educational purposes. When the concept of YouTubers exploded, people who made it big on the platform didn’t start making videos to make money. They started filming themselves to have fun or to educate others on what they thought more people should know. But once YouTube realized the potential they had on their hands, they dove into content monetization. And other major content-heavy platforms consequently followed. For written content, bloggers and publisher sites mainly generated money through advertising revenues. But when those started to drop, they too looked into content monetization models.

The simplest approach was simply placing ads around the content or before, during, or after the content (for video and audio content). Then, website traffic would mostly determine how much money the creator would make. It sounds simple enough but now there are multiple monetization models people can use to get paid online. But in reality, content creators experiment and adopt multiple content monetization models to find the ones that work for them.

Types of Content Monetization Strategies


1. Selling exclusive rights


someone signing their name on a legal document

This method is by far the fastest way to convert your content into revenue. But it comes with a catch. You’d have to relinquish all rights to the work, which includes any copyright or royalties. Simply put, this is like a work-for-hire type of method where you create and sell the content you create. This process could happen in one of two ways. You can create the content and sell it after you’ve already finished. Or you can find a buyer and he/she will tell you what to include in that content, much like ghostwriting or freelancing.

2. Affiliate sales


someone holding a credit card in one hand while her other hand rests on her laptop keyboard that's open in front of her on a desk

Affiliate marketing simply put is promoting third-party products and earning a percentage of those sales. This could be through referral links that you’d put somewhere in your blog post or the description for your YouTube video. Or they can be through referral codes that you can shout out in your podcast or the actual video. However, it’s not always as easy as it sounds. It’s one thing to promote the product or insert the link into your blog post. It’s a whole other struggle to get the user to not only click on the link but also purchase that product. Regardless, content creators who use this method work within an affiliate program, much like PSPINC's YourHost Affiliate Program. Within those programs, a unique referral links gets created and creators can then promote that product or service to get people to purchase it. It's not always easy, but if your content performs well on a regular basis, affiliate marketing could be the right content monetization model.

3. Subscriptions/memberships


computer graphic with log in to continue written on the screen with an insert email text box and a continue button. Underneath, there's also a see subscription options written.

If you’ve ever tried to visit select sites like the New York Times and you click on an article to read, a pop-up appears for you to create an account. Most of these sites consist of larger brands that have a consistent readership so they can get users to sign up for a membership and/or subscribe to get access to their content. But it’s more than just getting a reader’s name and email address. It also requires them to pay to view that content. To gain access to exclusive content, whether it’s news articles, blog posts, images, and/or videos, users have to pay to get it. And that is the subscription model at play when it comes to content monetization.

4. Donations


someone holding a box that says donations

Have you ever seen a pop-up that asks you to donate? For example, Wikipedia does this now from time to time. That’s content monetization at work. Publishers will directly ask for money to help keep their site running in the form of donations. But even if users don’t donate anything, they can still read, view, and/or watch whatever the content is for free. Unlike the subscription/membership model where users are forced to pay to view it.

5. Sponsored content


#sponsored in big letters

If you’ve ever seen a post on social media with the hashtag, #sponsored, that’s content monetization. Or for YouTube videos, if you’ve ever seen the tag, “Includes paid promotion” in the bottom left corner, that’s also sponsored content. What this usually entails is a brand seeking out an influencer, another brand, or a publisher that has the right blend of three things. A good number of followers, viewership, and/or website traffic, and someone (whether it’s another brand/publisher or an influencer) whose personality matches their brand and what it stands for.

How much it costs and how much return you’ll get for that sponsored content depends on how big the influencer is, how much exposure the post gets, and how much that influencer is charging. Regardless, sponsored content helps increase a brand’s overall reach and engagement and ultimately, sales.


Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

Facebook Instagram Twitter LinkedIn YouTube Bloguru

PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress YourHost
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#audio #blog #business #buzzfeed #content #contentcreation #contentmonetization #digitalmarketing #images #influencermarketing #influencers #instagram #marketing #marketingtips #memberships #publisher #smallbusiness #subscriptions #tiktok #videos #youtube

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PSPINC What's New Newsletter Vol. 100 "Attracting Customers with your Website"

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PSPINC What's New Newslette...
I want to attract people to my website. There are many ways to do that like advertising online or optimizing the site for search engine optimization (SEO), but have you thought about something more basic? Before you think about how to better attract people towards you site, have you ever thought about why you go to a website? What website acts as your homepage and what pages do you visit the most often?

In 2021, the most visited websites were:


someone on their phone open to the TikTok app


    1. TikTok

    1. Google

    1. Facebook

    1. Microsoft

    1. Apple

    1. Amazon

    1. Netflix

    1. YouTube

    1. Twitter

    1. WhatsApp


As you can see, these sites are designed to attract people. Their content is updated every hour, every minute, and every second of every day. However, you’re focused on getting users to come to your company’s website, more specifically, your homepage. Moreover, your goal is to get traffic that is comparable to these sites.

a look at website traffico n a tablet

Even if the amount of website traffic towards your site is small, you need to update the content on your site frequently if you want to see that number increase. It’s important to give your customers a reason to come back to your site time and time again. And you can do that by regularly posting new information that is important to them.

Next, it’s also important to promote your site through mediums other than your own website. This includes eliciting reviews of your products and/or services and publicizing your activities on social media. A website that’s left unwritten won’t attract people. If you want more people to see your website, it goes without saying that you need to provide them a reason to see it.


Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

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PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#amazon #apple #business #businesstips #content #facebook #google #homepage #microsoft #netflix #smallbusiness #socialmedia #tiktok #twitter #upates #webcontent #webdevelopment #website #websitecontent #websitedevelopment #whatsapp #youtube

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Website Design Tips for Non-Designers

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Website Design Tips for Non-De...
Creating a visually appealing website is crucial for any business. But it can be a daunting task for a non-designer. Perhaps that’s why many businesses outsource this task to companies like Pacific Software Publishing Inc. (PSPINC) who have the expertise to not only design websites but build them as well. But there are a few things every business owner should know when it comes to website design.

Visual Hierarchy


website design outline drawn in a notebook with a phone sitting next to it

For a website, a visual hierarchy controls how the end-user receives information. In other words, it tells users what to focus on first. When looking at the sizing of content, whether it be text, images, or videos, our eyes immediately go to what’s biggest first. So, with that knowledge, it’s easy to see why enlarging content is the most effective way to tell users that it’s the most important part of the site. Additionally, you can use text and different colors to signify what’Fs important. For text, the use of headings, sub-headings, and body text tell users what to focus on first. And this, again, is because of the sizing.

As for colors, this can be a little trickier to get right because it’ll be different for every site. Of course, certain colors work well together, but a lot of this will come down to branding guidelines and streamlining the user’s experience. But a good rule of thumb is to have black text overlaying a white background. It’s usually the default choice in a lot of website builders and it’s the easiest to read. But adding other colors to the site’s overall design will be up to you, your brand, and what values your business wants to represent.

Readability


laptop open to a site called Swagger with Swagger-branded items placed next to it

There’s no point in anyone visiting a website if they can’t read anything that’s on the page because everything’s a different color, size, or font. It sounds obvious, but you’d be surprised at how many sites do this. Whatever color you use, keep your brand in mind. If your website looks completely different from your company’s logo and social media content, it shouldn’t be.

As for text on your site, sizes, fonts, line spacing, weight (bold or not), and colors should be consistent throughout all pages on your website. Regardless of color, here are a few things to keep in mind: use headings, sub-headings, and images to help break up the body text. Not only will this help improve your site’s overall SEO, but it’ll also increase the likelihood that users will stay on your webpage. After all, no one wants to just read a huge block of text online.

UX Design


html and css coding

UX design, for those who don’t know, stands for user experience and refers to how people interact with a product. From a web designer’s point of view, it includes keeping the overall look of the site consistent across all pages. This means that the navigation bar, color scheme, fonts, and writing style look the same on every page a user views. But before making it all look pretty, focus on usability first. By that, I mean, make sure that everything on the site works the way it’s supposed to. The design is moot if the site doesn’t work.

From a web development standpoint, you’ll have to use responsive design. What that usually entails is using percentages as opposed to pixels or inches when writing out your CSS code. However, large website builders have this already built-in for you, which makes it easier for you.

Mobile Optimization



Last but not least, is mobile optimization. Making sure your site’s optimized for mobile is increasingly important because more than half (almost 93%) of website traffic is mobile, according to Statista. But mobile optimization means more than just making sure your site’s accessible via a mobile device. Rather, it involves making sure that your website visitors have a user-friendly experience on your site when using their phones. What this means is making sure that users can still navigate the site well and that there isn’t content that’s being cut off.

A site that’s well optimized for mobile devices usually includes moving the main navigation bar to the side (opposed to the top) and resizing practically everything on your site. But like I mentioned earlier, that’s what responsive design is, which is what big website developers already have built in. However, get in the practice of manually checking anyway, just to be sure.

But if you still need help building and/or designing your website, contact PSPINC for all your web development and design</> needs!


Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

Facebook Instagram Twitter LinkedIn YouTube Bloguru

PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#blog #businesstips #color #design #mobile #mobileoptimization #pacificsoftwarepublishing #responsivedesign #smallbusiness #text #tips #userexperience #uxdesign #visualhierarchy #webdesign #webdevelopment #website #websitedesign #websitedevelopment

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PSPINC What's New Newsletter Vol. 99 "Authenticating companies with domain names"

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PSPINC What's New Newslette...
Why do companies, organizations, and sole proprietors have websites with their own domain names? Have you ever wondered why you need a unique domain name for your website? The answer is simple. It’s to drive awareness towards the existence of your company.

There are many ways to share information about your company. There are numerous social media platforms like Facebook, Yelp, Twitter, Instagram, LinkedIn, YouTube, and many more to do just that. However, it’s hard to authenticate your company’s presence just on these platforms. It’s easy to create a page on any of these social networks. Anyone can do it, and they can do it for free. So, it’s unfortunately not clear proof that the company really exists just from social media profiles alone.

A domain name, on the other hand, belongs to the company or organization that registered it. No one else can have it because of that. Additionally, SSL certification guarantees the company’s existence while also encrypting communications. To authenticate the information you have on Facebook, Yelp, Twitter, Instagram, LinkedIn, YouTube, and any other platforms you use, you’ll need to operate a website with your own domain name. So, naturally, you should also run your email on the same domain.

While Gmail is convenient, it goes without saying that it’s more trustworthy to use your domain name in your email. But it’s also useful to note that you can use your domain name for your email but still use Gmail to send and receive emails. If you have any questions about getting a domain name and creating a website, please contact Pacific Software Publishing, Inc. at any time.

Pacific Software Publishing, Inc.
info@pspinc.com
https://pspinc.com
1404 140th Place NE, Bellevue, WA 98007 USA
800-232-3989
425-957-0808


Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

Facebook Instagram Twitter LinkedIn YouTube Bloguru

PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#authenticity #business #businesstips #company #domainnames #domains #email #facebook #gmail #instagram #linkedin #smallbusiness #socialmedia #socialnetworks #sslcertification #tech #technology #twitter #webdevelopment #website #yelp #youtube

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How Companies Use AI

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How Companies Use AI
Although AI seems like a newer concept, it’s actually been around for quite some time. In fact, the first instance of modern AI happened in 1956 at the Dartmouth Summer Research Project on Artificial Intelligence (DSRPAI). There, the term, artificial intelligence was coined after Allen Newell, Cliff Shaw, and Herbert Simon presented their program, the Logic Theorist, designed to imitate the human’s ability to problem-solve. So to say technology’s gone a long way since then is an understatement.

Now, we live in the “big data” age, which is why AI's become a much bigger trend in recent years. We're now in an era where computers can hold and process an immense amount of data. Much more than any human being could process. And now, we’ve gotten to the point where companies can use AI to streamline processes, increase efficiency, and better market to their customers.

Administrative and Financial Services


open laptop next to papers spread out on a desk with a phone open to the calculator app and stacks on money

To perform fairly simple administrative and financial tasks, many companies use AI to do the work that used to be done by human beings. From a simplistic point of view, these robots are essentially inputting and consuming data and then doing the appropriate action needed. These tasks include transferring data into records, updating information, and fixing various system failures. For example, businesses can store information like name and email after making a sale or update customer files in situations when a customer moves or changes their phone number. Even PSPINC uses it with PSP Pilot, which is our free CRM service that helps businesses manage tasks and customer data.

Additionally, AI can streamline processes for the financial sector. One example of this is replacing a lost or stolen credit card. After handling the customer on the phone, robots will reach into multiple different systems to handle the whole ordeal. Companies also use AI to help detect credit or insurance fraud

Customer Service


a call center woman with a headset wearing a yellow blouse with another call center employee in the background

One very common AI practice is to use it to improve customer service. For example, many companies will embed a chatbox into their website, specifically designed to respond to customers’ questions and requests. Or they have an AI robot answer the phone when customers call in for support.

But for companies that handle more complex problems, automated phone calls aren’t always ideal. In fact, PSPINC still uses live support technicians to handle customer calls. However, AI is still very beneficial for businesses looking to streamline the customer service experience. AI allows companies to give their call center employees a break by using robots to provide 24/7 customer service on issues like password assistance or basic tech support questions.

Targeted Marketing


marketing professionals sitting at a table with analytical documents and a laptop in front of them cheering


Have you ever looked at something on a shopping site only for something similar to show up as an ad on your Facebook page? Or sometimes, you’ll see the exact product you were looking at earlier. That’s AI’s targeted (or retargeted) marketing hard at work. Using customers’ browser histories, robots can recommend similar products and services that the algorithm believes they’ll like as well. All of this, in turn, helps businesses increase not only sales but engagement and personalization.



Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

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PSPINC Creates Tools For Your Business
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Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#adminstration #ai #artificialintelligence #automatedphonecalls #bigdata #blog #business #businesstips #chatbox #customerservice #finance #marketing #pspinc #targetedmarketing #technology

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PSPINC What's New Newsletter Vol. 98 "Using Forms on Your Website with Informakers

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PSPINC What's New Newslette...
Have you ever wanted to collect information from your customers on your website? There are many times when you would like to receive your customers’ input. And many do so by creating a survey or an inquiry form. Without input from your customers, your website is just a medium for transmission and reporting.

Since its beta release in 2011, Pacific Software Publishing Inc. (PSPINC) has been operating Informakers, a system to collect information from your customers by easily creating forms on your website. For anyone with a little HTML knowledge, it’s easy to use. If you simply don’t have the time to create your own, we can create and design one for you in a short amount of time.

For example, we created the Contact Us page on our site using Informakers. This service is available for $8/month but is free for customers that already use our hosting services.

For more information about Pacific Software Publishing, Inc.'s hosting services, please visit our Dreamersi page.

If you have any questions about building your business on the Internet, from domain name acquisition to website creation, please feel free to contact us.

Pacific Software Publishing, Inc.
info@pspinc.com
https://pspinc.com
1404 140th Place NE, Bellevue, WA 98007 USA
800-232-3989
425-957-0808


Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

Facebook Instagram Twitter LinkedIn YouTube Bloguru

PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#blog #businesstips #form #forms #informakers #pspinc #smallbusiness #webdevelopment #website

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