PSPINC Official Company Blog

PSPINC What’s New Newsletter Vol. 123 “Turning Frustration Into a Successful Business”

Jul

7

When marketing your business, a lot of business advice tells you to stand out among your competitors. After all, you want to give potential customers a good reason to choose your product over another. Especially if there are numerous like-products already out there. One thing entrepreneurs might want to consider when developing products is finding a solution to something frustrating.

For example, have you ever tried to attach a file to an email only for it to say that your file’s too big? Every email provider has a file size limit. But for users who need to send over large files, it’s a frustrating experience. It’s why PSPINC created MegaMail, which allows us and users alike to send or transfer large files to anyone. If you’re frustrated about something, odds are other people feel the same way. If you can create a product that does it better than anything else on the market, you’ve got yourself a successful business.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #businesstools #digitalmarketing #marketing #marketingdigital #newsletter #pspinc #pspincwhatsnewnewsletter #smallbusiness #tech #technology #web

Announcement: Dreamersi System Update

Jul

5

Dear valued customer,

Thank you for choosing Pacific Software Publishing, Inc.

We are always looking to improve the services we offer you.
As such, we will be conducting Dreamersi system update.

You may experience downtime for a few seconds on Dreamersi admin panel during the time below.

The schedule is as follows:

* USA Pacific Daylight Time
- July 6th (Wed) 10:00 - 11:00am

* Japan Time
- July 7th (Thu) 2:00 - 3:00am

PSPINC provides services with uptimes of 99.9%

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com.

We would like to answer your questions by phone call.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#Dreamersi #PSPINC

How to Market Your E-Commerce Site

Jul

5

If your business sells online, a great e-commerce site isn’t the only thing you need to be successful. Like every sold offering, you also need to market your e-commerce site. After all, what good is an e-commerce site if no one knows about it? According to DataReportal, about 58.4% of internet users buy something online every week. And that figure will only continue rising. To reach those users, they need to know that you offer what they want or need. To do that, you’ll need to market your site effectively.

Optimize for Search Engines

a laptop open to google with a travel mug on the table

Search engine optimization, or SEO for short, is a process that will help your site and your products come up on relevant searches. This process involves finding and optimizing your site for keywords related to your business and what you’re selling. And throughout the process, you’ll want to focus on making sure your site is mobile-friendly and doesn’t take too long to load. All this combined will give users a better overall shopping experience, encouraging them to purchase from you.

Pay-Per-Click Advertising

letter tiles spelling out pay per click on a desk with a computer keyboard in the top left corner and an iphone in the bottom right corner

Pay-per-click (PPC) advertising refers to a paid marketing strategy that helps increase your site’s overall exposure. Specifically to people actively interested or looking for what you have to offer. As the name suggests, you pay every time someone clicks on your ad. These ads refer to paid search, display, or shopping ads, all run on Google’s display network. And because of how popular Google is, you’re almost guaranteed brand awareness. However, you’ll need to use relevant keywords to reach the right people.

Email Marketing

the google, mail, and phone apps close up on an iphone

Another great tactic to promote your e-commerce site is email marketing. On your e-commerce site, you can add a pop-up form where visitors can opt-in with their emails. With this, you can send personalized emails to your customers and/or potential customers about upcoming sales and overall company news. And with email marketing tools like NewsMAIL, creating an effective email marketing campaign is easy. People who sign up for these emails send the message that they’re interested in what you have to offer, increasing the likelihood that they’ll convert into paying customers. You can also use this tactic to personalize offers depending on their interests, send surveys to learn more about your customers, and even recapture those who abandoned their cart.

Social Media Marketing

Then, there’s social media marketing, which can be helpful for all things business-related. Like all the other marketing tactics on this list, it will help increase your brand’s awareness. Plus, it'll encourage people to engage with your content. To better market your e-commerce website, your social media content should not only promote special deals but also spark conversation. And when users engage with your posts, reply to them to build that relationship with them. Over time, they'll convert them from social media spectators to potential customers.

Optimize for Conversions

The focus of an e-commerce business is to generate sales and earn conversions. But sometimes, you might not be converting as much as you’d like to. This is where conversion rate optimization (CRO) comes in. What this entails is making sure that the checkout process is as seamless as possible. The checkout process should be streamlined, with clear and actionable call-to-action (CTA) buttons and attractive visuals of your offerings.

Overall, an e-commerce business needs a good marketing strategy to be successful. But before you can do that, your e-commerce site needs to be in the best shape possible. Luckily, PSPINC has a stellar e-commerce hosting solution, YourHost. And our ShopSite plans are currently on sale for new customers. For the first two years, you can start your e-commerce site starting at just $15/month.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #conversions #digitalmarketing #ecommerce #emailmarketing #google #internet #marketing #marketingdigital #newsmail #ppc #seo #shopsite #smallbusiness #socialmediamarketing #technology #websites #yourhost

PSPINC What’s New Newsletter Vol. 122 “Flexibility in Business”

Jun

30

Product ideas don’t come easy. But it’s important to remember that whatever idea you have will change as time goes on. And the same goes for your business plans. You may create something with a specific purpose, but customers could find an entirely different purpose. For example, did you know that bubble wrap was initially supposed to be intended as wallpaper? And when that didn’t work, engineer Al Fielding, and inventor Marc Chavannes tried to make it work as insulation for greenhouses. But that didn’t work either.

It was only until a marketer at Sealed Air, Frederick W. Bowers, found the perfect use for it three years later in 1959. At the time, IBM came out with a new computer. Bowers thought bubble wrap would keep it safe during transit. And he was right. If you’re unwilling to budge on your original idea, your product won’t be successful. As an entrepreneur, you need to listen to your customers to see where to improve. With a business, you don't need to plan everything. Innovation is messy. But perfection is overrated. As long as you’re constantly testing, learning, and improving, that’s all anyone can ask for.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #bubblewrap #business #businesstips #marketing #newsletter #pacificsoftwarepublishing #packaging #pspinc #pspincwhatsnewnewsletter #sealedair #smallbusiness #wallpaper

Employee Spotlight: Meet Toko

Jun

28

We pride ourselves on our fantastic sales team and have an amazing and supportive staff. In this series, we will highlight and showcase a number of those friendly faces who are standing by to take your call or email, help with your IT problems, and assist with your online solutions. This time, we’re shining a spotlight on our sales team member, Toko Oiwa.

Meet Toko

Toko is in charge of Sales and Marketing at our San Diego office! We sat down with Toko and asked her a series of questions to get to know her better.

What do you do at PSPINC?
I consult with customers to help with their business website as well as marketing needs.

What does a typical day on the job look like for you?
It depends on the day. I usually have one or two meetings a day with either existing or potential customers. If I’m working on a website creation project, I’m usually working closely with the client to do so.

How did you first learn about PSPINC?
From San Diego Town!

How long have you been working at PSPINC?
I started working here last July, so about 11 months now.

What's your favorite part about working here?
Meeting new people and learning more about their business so that we can tell them what we can provide to help them grow their business online.

What's the most challenging part of your job?
A lot of what Yume and I do involves building up our knowledge of sales from scratch, which can be difficult sometimes. The good thing is that we both enjoy the challenge!

Before working for PSPINC, what was the most unusual or interesting job you’ve ever had?
In Japan, I worked at a Tully’s coffee shop. I think that’s where I realized I love to talk to people.

What have you learned about sales/marketing since working here?
It changed the way I think about sales. I’ve also learned effective communication and consulting skills.

What kinds of skills do you think a salesperson needs to succeed?
Being open minded and smiling! 😀

What has been your favorite project at PSPINC?
We held an open house in San Diego, which we planned from scratch. We were all able to connect with each other during the event and the people who came had a great time.

What has been your proudest moment at PSPINC?
I introduced local sake maker to a local Japanese restaurant and they decided to carry the Sake! I believe building network is important so those moment makes me very happy and proud.

What do you like to do for fun?
Recently, I’ve liked doing my nails! Also, I love going to breweries on the weekend and grabbing some local beers!

What is your favorite movie?
All the James Bond movies, The Notebook, and Friends. I know Friends isn't a movie, I'm just a huge Friends fan!

What’s your favorite food?
Noodles. Especially ramen, pho, and udon.

Tell us about your family.
My dad, mom, younger sister, and French bulldog, Anne, are back in Japan and I miss them. We even have an Instagram page for our dog you can check out!

Where would you want to go on your ideal vacation?
Italy.

What have you been most passionate about?
Before coming to the U.S., I did ballet for over 13 years, and I miss my flexibility! I’m thinking of restarting ballet soon, so if you know of any good ballet studios in the San Diego area, please let me know!

Anything else you want to mention?
I’d love to visit Seattle one day. Let me know what restaurant recommendations you have for me!

We hope you enjoyed getting to know Toko today! If you’re a business in the San Diego or Los Angeles area that wants to grow their business online, don’t hesitate to call Toko at 619-539-6432. She and her team are experts dedicated to helping you!

Do you like what you heard about PSPINC? Check our open positions, we are always looking for talented individuals looking to fast track their career in technology!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#business #employee #employees #employeespotlight #friends #jamesbond #losangeles #losangelestown #marketing #pacificsoftwarepublishinginc #pspinc #sales #salespeople #salesperson #sandiego #sandiegotown #seattle #smallbusiness #thenotebook #tullys

Announcement: DENREI Mobile App Updates

Jun

27

Today, we’re excited to share with you that we’ve updated the mobile app for our online community platform, DENREI! The app is available for users in both the U.S. and Japan. In this new update, we added a new one-to-one messaging feature!

With this new feature, DENREI users can now choose who they send broadcasts to instead of just sending them to all their followers. The default option will still be for users to send messages to their entire audience. But users will now have the option to send it to a member a user is following, or to themselves to test a broadcast. This new update also includes changes made to how DENREI looks in the app store. We’ve shared new screenshot images to better show what the user interface looks like and added more to the app description in the App Store as well.

To learn more about the other amazing features DENREI has to offer, please check out our announcement blog post. To sign up, download the free DENREI app today! Only available for iOS users.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#announcement #app #apple #appstore #blog #business #businessowner #community #denrei #mobile #mobileapp #pspinc #social #socialmedia #socialnetwork #tech #technology #webdeveloper #webdevelopment

Lunch at Shinya Shokudo

Jun

27

Today, our CEO Ken Uchikura took out some of our staff to lunch at Shinya Shokudo, a tavern with yakitori and skewers in Bellevue. We ordered the Yakitori bento box and Metai creamy udon.

metai creamy udon from shinya shokudo

When we went to lunch, they gave us free tea! With how hot Seattle was today, the iced tea was a very nice addition. There was plenty of food and was very delicious. Check out Shinya Shokudo in Bellevue if you have a chance!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#bellevue #bento #bentobox #food #foodie #foodpic #icedtea #lunch #restaurant #seattle #shinyashokudo #tea #udon

Announcement: Web Server Security Update

Jun

24

Dear valued customer,

Thank you for choosing Pacific Software Publishing, Inc.

We are always looking to improve the services we offer you.
As such, we will be conducting web server security update.

There will be a period of about a few minutes during which the website hosted by Dreamersi web server will not be able to access during the maintenance time below.

The schedule is as follows:

* USA Pacific Daylight Time
- July 1st (Fri) 5:00 - 6:00am

* Japan Time
- July 1st (Fri) 9:00 - 10:00pm

PSPINC provides services with uptimes of 99.9%

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com .

We would like to answer your questions by phone call.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

Announcement: Dreamersi WebdeXpress Update

Jun

23

We’re pleased to announce that we’ve now updated the admin panel within WebdeXpress that encourages customers to switch over to Google Analytics 4 (GA4) from Universal Analytics (UA). Earlier this year, Google announced they’d phase out UA. Because of this, it’s recommended for website owners to switch to GA4 sooner rather than later. That way, users can start accumulating data as your historical data from UA won’t move over to the new system.

screenshot of the new google analytics panel in dreamersi webdexpress

In line with this, we updated the WebdeXpress admin panel, a website creation tool our hosting service provides. The new changes are as follows:
• Added GA4 as an option.
• A notice on the side encouraging UA users to switch over to GA4 if they haven’t already.

screenshot inside data streams settings in ga4

screenshot inside data streams settings in ga4

To switch over from UA to GA4, you’ll first need to open Google Analytics. Then, you’ll see GA Setup Assistant under the Property column. From there, it’ll give you instructions on how to set up your GA4 for your website. After that, you’ll want to find the tracking ID on your newly updated GA4 property. To do that, open your new GA4 property in Google Analytics and go into the admin settings. Then, click on Data Streams which you can find under the Property column. After that, click on the web data stream icon (looks like a white globe against a blue background). Once you do that, you’ll see the measurement ID in the far right with a G in front of it. To add it to the new admin panel update, copy and paste that code and put it in the Tracking ID input box.

How to configure settings in WebdeXpress:
1. Click on “Site Settings Management” on the WebdeXpress admin panel.
2. Click on “Basic Settings” and then “Google Analytics”.
3. Select “Google Analytics 4” from the “Analytics Version” drop-down menu.
4. Enter the measurement ID for your website in the form of "G-XXXXXXXXX" in the input form.
5. Click “Save” at the bottom of the page.

If you’re not a Dreamersi WebdeXpress customer but need to update your embed code to support GA4, we have an incredible support team who'd be happy to help. To contact our support team, you can call us at 800-232-3989 or email us at support@pspinc.com.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #businesstools #customerservice #customersupport #dreamersi #googleanalytics #marketing #seo #smallbusiness #tech #technology #universalanlytics #update #web #webdevelopment #webdexpress #webhosting #website #webtools

PSPINC What's New Newsletter Vol. 121"An Elevator Pitch"

Jun

23

Have you heard of an elevator pitch? It’s the idea that if you got into an elevator with an investor, what would you say to try to sell to them? It should be short, concise, but still compelling enough to introduce yourself and showcase your expertise in a way that will convince the other person to invest in you. Like marketing yourself or whatever you’re trying to sell in a short amount of time. But what components do you need to make a good elevator pitch into a great one? You want to sell effectively, but you also want to stand out amongst others who are also trying to sell to this investor.

While every elevator pitch will undoubtedly be different, there are components you want to ensure you include. For example, say you’re trying to sell a specific product. The first and obvious thing you need is the name of that product. Then, informing them about what market category it fits in and who the target customer would be is also an important detail to add.

After that, the investor needs to know why a potential customer would need this product, at least one key benefit, what similar products already exist on the market and what makes it different than everything that's already on the market. While it seems like a lot to fit in a 90-second window, if you know your product well and truly believe in it, it’s easy. Making an elevator pitch go successfully can be tricky, but it relies on making sure you include the most crucial details. The rest is up to you.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.