PSPINC Official Company Blog

Mobile browsing accounts for about half of worldwide web traffic

Makes your business look more professional

Mobile-friendly websites rank higher on search engines

• A mobile-friendly website is providing a better experience to 50% of the web (as previously described). Therefore, to search engines, you are likely providing modern and up-to-date content.
• Sites built for mobile are usually optimized to run faster and more efficiently. Faster websites are also given a ranking boost by search engines for providing a better quality experience.

Pacific Software Publishing, Inc. 1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

Many times in this blog we have advocated the virtues of having a website to represent your business. We have discussed general reasons everyone should have a site. However, have you stopped to consider specifically why YOU should have a website of your own?

Your business is unique. You have your products, services, employees, and company culture that makes you uniquely your own. It’s because of this, that you must consider the purpose of your website in the context of how it can help your business.

As the title suggests, valuable sections of your website must have a clear and focused “call-to-action.”

What is a Call to Action?

Our friends over at Wikipedia define it as follows:

Call to Action is a marketing term for any design to prompt an immediate response or encourage an immediate sale.

Simply put, it is a way of visually prompting users to take the action you want them to take on a given web page. The way of prompting them should feel both intuitive and organic to achieve optimal success.

Call to Action Objectives

As I said earlier, your business is unique, and the objective for your call to action will be different as well. Below are a few common objectives for your call to action.

• Sale: If you sell products on your website, your goal is clear, to convert website visitors into paying customers. Depending on the number and variety of products you sell, make sure to include professional visuals, clear pricing, and above-the-fold links to your most profitable products throughout your website. Whatever online shop system you are using is secure and intuitive so customers can easily make their purchase.


• Lead Generation: If you sell a service or a product that requires a more personal touch it is important to gather contact information so you can follow up with a potential customer and sell them on what you have to offer. In this instance, your call to action would be a web form or phone number to prompt that user to follow up with you.
  When it comes to web forms, less is more. Only require the minimum amount of information you need to then reach out to that customer. You can always gather more details when you are doing your customer follow-up. However, if you provide them with a time-consuming and detailed form to fill out right off the bat, you are giving them far too many opportunities to abandon the lead generation process.





• Event Promotion: Whether it is an in-store sale or a seminar, if your web page is promoting this you need to provide important information about the event. You should always lead with the what, when, and where - from there your call to action will vary. For a seminar, everything should lead towards registration (if that is required) at the end of the page once you have them hooked. If it is an in-store sale, you may consider including a Google map showing exactly where your business is located and re-iterate the date and time of the sale.


• Informational: If the purpose of specific sections of your website is to provide news or a blog, your call to action should exist to encourage users to read on. When listing the various news/blog entries it is recommended you include the title, an engaging image, and a snippet of content so users know whether what they are seeing is right for them. Visually you should style the heading and hyperlink both the image and the title to the full entry. That way users intuitively know to click to learn more. We practice this concept on our blog listing page. If you find your visual cues aren’t enough for your audience you can also include a “Read More” link below the snippet of content as a more “on the nose” call to action to encourage your visitors to not only read more but stay on your site longer.

There is additional "call to action" options out there that get even more specific. From social sharing to product discovery, to simple form submission (similar to lead generation). If the generalized information listed above hits certain notes but there are elements of your business that are uniquely your own, you may want to consider engaging with a UI/UX Designer to help achieve your goals.

We have years of experience in helping businesses with their online website needs. So if you need some help in this area and don’t quite know where to start you can contact us online or by phone at 1-800-232-3989.

Pacific Software Publishing, Inc. 1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

Many private businesses use Gmail to send and receive emails. Indeed, Gmail is accessible from all devices and has the advantage of being free and large. As I write this newsletter, I, Ken Uchikura, CEO of Pacific Software Publishing, Inc., also have a Gmail account for personal use instead of using a company email account. In addition to myself, many of our staff and managers also have Gmail accounts.

However, I don't think I can use Gmail to send out work-related e-mails to potential clients or vendors that I haven't gotten to know yet. It's not a problem with the way Gmail works. The problem is that Gmail can't identify the user, and there's no proof that the email address used in Gmail belongs to the company it says it does. So if there is a problem, you can't identify the person.

Gmail may be fine if you are buying and selling privately, but do you think it is a good idea to use Gmail if you are meeting with a company? The same is true if you are a sole proprietor. I believe that if you are going to work, you should at least have your domain name, and use that domain name to send and receive e-mails. If you have a domain name, you should also have a simple website to increase your credibility.

Pacific Software Publishing, Inc. offers a service where you can get a ".com" domain and use that domain to manage your e-mail for $99 per year. Of course, you can register online as well as over the phone. Please take advantage of this service.

https://www.dreamersi.com/

Pacific Software Publishing, Inc. 1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

Meet Josh

Pacific Software Publishing, Inc. 1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

It may be hard to understand even if I explain it, so I'd like to try to show you what you can do with Click It Audio. The first step is to create an audio file called an MP3 on your PC, Mac, or smartphone device. Of course, you can also create MP3 files with other recording devices.

When you upload your MP3 file to the website, it will be stored there and you will be given the option to play it. To embed the file in your website, please copy and paste the embed code that will look like the following:

<iframe src='https://www.clickitaudio.com/a/4?o=ece35a6228f1e1d5' frameborder='0' scrolling='no' width='50' height='50' style='display: inline;'><p>Your browser does not support iframes.</p></iframe>

Also, if you want to display the link you can use the audio player URL as follows:

https://www.clickitaudio.com/a/4?o=ece35a6228f1e1d5

Lastly, if you want to use it as a QR code so that you can quickly pull it up from your phone, you can place the QR code directly on your product.

You can use it in any way you like. If text is not enough for you, why not try Click It Audio? You can sign up and use the system for up to 3 files completely free.

Pacific Software Publishing, Inc. 1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.