PSPINC Official Company Blog

PSPINC What's New Newsletter Vol. 84 "The Power of Legacy Media"

Oct

7

Vol. 84

Many people think - "what you see on TV is right", "what you read in the newspaper is right", "what you hear on the radio is true", "what you hear on the Internet is often false." However, when the news comes from newspapers and TV programs by the People's Republic of China (Chinese Communist Party) or the Democratic People's Republic of Korea (North Korea), would you think they are correct?

Why is that? I think it is because everyone knows that the information published by the Chinese Communist Party and North Korea is propaganda. Why do you know that this information is propaganda? It's because the media sources that we trust say so. So where is the guarantee that the information you are hearing from our media is not propaganda?

The expression, "what you hear on the Internet is often false" is a correct statement. However, I don't think that everything is a lie or made up. The Internet is a place where anyone can say anything and let the listener decide what they believe. Nowadays, many Internet service providers are censoring and eliminating content, it's not just social networking and video distribution. Emails are also being censored and deleted. We don't think this is a good thing.

Pacific Software Publishing, Inc.'s email service quarantines suspicious emails, but always provides them in a recoverable environment. We believe that freedom of expression includes the freedom to listen and read, as well as the freedom to distribute.

https://dreamersi.com

Pacific Software Publishing, Inc.
info@pspinc.com
https://pspinc.com
1404 140th Place NE, Bellevue, WA 98007 USA
800-232-3989
425-957-0808

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#EmailHosting #Emails #FreedomOfSpeech

Important Google Analytics data you can use to optimize your website

Oct

5

We’ve all heard the quote “knowledge is power”. This has never range more true than it does these days. Analytical data is being monitored for all facets of day-to-day life, including the Internet. As a website owner, you can take advantage of this data as well with the power of Google Analytics.

Below you will find a few useful areas of the Google Analytics admin panel that can help you optimize your website’s performance in the eyes of your visitors.

Audience > Overview

From here you can get some useful general metrics on traffic to your website. You can check Users, New Users, Sessions, Number of Sessions per User, Pageviews, and Pages / Session. Along with that, you can see new vs returning visitors to gauge how effective your website is at getting people to come back. This paired with a useful line graph representing Users over the evaluation period makes this both visual and data-rich.

Audience > Technology > Browser & OS

Historically browsers haven’t always played nice with one another. What I mean by that is, just because your website looks beautiful on Google Chrome does NOT mean it will look that same way on say, Internet Explorer. Using this data will allow you to determine what browsers are most used by your audience. You can then work with your development team to ensure the experience is perfect across specific devices. At PSPINC we always test our web development projects on all modern and supported web browsers.

Audience > Mobile > Overview

From this view, you can gauge how many of your users are visiting via desktop, mobile, and tablet. This will help you determine how your website visitors view your website to ensure it is optimized for those experiences. If you need help ensuring you are delivering a seamless experience regardless of the device your visitors use, let us know - we can help.

Acquisition > Overview

So far we have talked about getting data out of Users once they visit your website. This page helps you determine where your traffic is coming from. Which are extremely useful metrics when it comes time for you to determine a marketing plan. If you see a lot of traffic from Social, well it may be time to investigate running a Facebook ad campaign. Getting a lot of organic search traffic? Amp it up by running some Google Ads! With this page, you get higher-level details on whether your traffic is Direct, Referral (linked from another website), Organic Search, or Social sources.

Acquisition > All Traffic > Source/Medium

This report will further break down the sources and by default arrange them in the order of most Users provided. Here you will see a report on direct traffic, organic search, and each referral source. And for each of those, you will know the number of Users, New Users, Sessions, Bounce Rate, etc. Knowing how users find your site and the exact numbers behind that is powerful information that cannot be overlooked.

Acquisition > Social > Overview

This page will break down your social (media) value. If you are posting to multiple social media platforms consistently, this information can provide information on which of those are most helpful in getting you referral traffic. Each website audience is unique, and just because a specific platform is popular globally, doesn’t mean it is helping your website bring in new business. With information like this, you can determine which are worth investing more time in, and which you could be doing more to increase your website audience.

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We have just scratched the surface. Google Analytics is a data-rich platform. Whether or not you use this data daily or just occasionally, you should be tracking it. If you don’t have Google Analytics installed on your website and need some help, please let us know. We can help get you up and running in no time.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#Analytics #GoogleAnalytics #SEO #Statistics #WebStats #Website #WebsiteVisitors

PSPINC What's New Newsletter Vol. 83 "Freedom of Speech"

Sep

30

Vol. 83

I used to think that freedom of speech was guaranteed in the United States. However, lately, we have been seeing a lot of restrictions (self-imposed or government-mandated) on speech and factual reporting by the media and so-called "Big Tech" companies. We believe that this is unacceptable for any reason. It is up to people to decide who they support politically, and it is not permissible to force them to think it is right or wrong.

We believe that people can formulate their own ideas when they have a lot of information. We can't force people to manage their thoughts. If this coercion continues, societies like North Korea and China will be born. Freedom of speech is not guaranteed in these countries. Defiant speech against the country or its leaders is subject to detention or even execution. The scary fact is that this now appears to be starting to happen in the United States.

We believe that freedom of speech is the foundation of liberty and a fundamental line of democracy that can never be bent. If the media and "Big Tech" continue to act as a block to these principles, we believe we have an obligation to develop another medium for free speech. This is the DENREI system that we are currently developing at Pacific Software Publishing, Inc.

DENREI.COM

DENREI is an email-based social communication platform, where all communication is between the sender and the recipient(s). The system does not censor any of the emails being sent. The mailer version is currently available, but Pacific Software Publishing, Inc. is preparing to offer it as an App. If you are interested in joining the community, you can register on the website for free.

Pacific Software Publishing, Inc.
info@pspinc.com
https://pspinc.com
1404 140th Place NE, Bellevue, WA 98007 USA
800-232-3989
425-957-0808

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#Denrei #EmailCommunication #Emails #FreedomOfSpeech #Privacy #Technology

Announcement: Mail Server Update

Sep

28

Dear valued customer,

Thank you for choosing Pacific Software Publishing, Inc.

We are always looking to improve the services we offer you.
As such, we will be conducting mail server update.

There will be a period of about 10 minutes during which a part of Dreamersi mail users will not be able to send or receive e-mails during the maintenance time below.

The schedule is as follows:

* USA Pacific Standard Time
- September 29th (Wed) 5:00 - 5:30am

* Japan Time
- September 29th (Wed) 9:00 - 9:30pm

PSPINC provides services with uptimes of 99.9%

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com .

We would like to answer your questions by phone call.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#dreamersi #pspinc #update

Using stock photos on your website

Sep

28

When it comes to your website, it is really important that not only is it informational, but that it is visually appealing enough to hold your user’s attention.

A quick way to have a user lose trust not only in your website, but potentially your business, would be to load a bunch of poor quality, outdated, and unprofessional-looking imagery throughout your website. Remember, your website is an extension of your brand.

For users that don’t have the library of photos or budget to hire a photographer, stock photographs are an option.

What are stock photos?

Simply put, stock photos are professionally shot photos that are licensed for use.

Tips for using stock photos

1. Make sure you have read the usage license before using an image
Stock photos have specific licenses in terms of how you can use them. This could include how it is used (web or print), how many times you are allowed to use it, or whether the image requires attribution (essentially a written acknowledgment of where you got the photo form).

Important: NEVER should you simply search Google images and use those on your website. You open yourself up to legal liability if you are using images that you do not own the license for.

2. There is such thing as too many stock photos
Yes, stock photos certainly look slick and can provide a professional look to your website. However, be careful - adding too many stock photos will have your site losing that “personal touch.” Something that many small businesses actively pursue to stand out from the competition.

Remember, you want photos on your website that help represent what your business is all about. When you use stock photos you run the risk of seeing that same photo on somebody else’s website.

3. Sources for stock photos (paid and free)
There are a TON of stock photo websites out there - both free and paid. With paid stock photos you often buy credits and can spend them on photos. Again, always read the usage license before you purchase a photo. Some sites will limit how you use the images you purchase the license for. The benefit of a paid stock photo is you are going to have more variety and you are far less likely to see the same photo creep up on the competition’s website.

On the flip side, free stock photo websites have their own usage license requirements that it is important to pay attention to. Some require attribution on your source material when using images, others do not.

Below are a few stock photo sites both paid and free for your reference.

Shutterstock (paid)

iStockPhoto (paid)

Pexels (free)

Unsplash (free)

StockSnap.io (free)

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#Photos #StockPhotos #WebDesign #WebDevelopment #WebsitePhotos

Announcement: SSL Update for Dreamersi.net

Sep

24

Dear valued customer,

Thank you for choosing Pacific Software Publishing, Inc.

We will be updating the SSL of Dreamersi.net on the following dates.
Due to this update, there will be a period of time when you will not be able to access Dreamersi.net Admin Panel for a few seconds.

The schedule is as follows:

* USA Pacific Standard Time
- September 27th (Mon) 1:00 - 1:10pm

* Japan Time
- September 28th (Tue) 5:00 - 5:10am

PSPINC provides services with uptimes of 99.9%

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com .

We would like to answer your questions by phone call.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#Dreamersi #PSPINC #SSL #pacificsoftwarepublishing #security

PSPINC What's New Newsletter Vol. 82 "An Ad-Free Blog"

Sep

23

Pacific Software Publishing, Inc. has been running bloguru.com, an ad-free blog service, since 2004. Bloguru is not only a blogging platform but also a testing environment for developing new systems in various aspects. It is placed at the forefront of new system development. Recently, it was used as a test case for 2FA (two-factor authentication) using cell phone text messages and emails.

Bloguru has the following features in addition to being ad-free:

No deletion of past data for active users
Automatic deletion of inactive users who have not posted for a year
No limit on the size and number of images that can be posted
HTML tags can be used
You can schedule posts
Supports YouTube video embeds
Automatic updates to Twitter
Share posts to Facebook
Poll creation
SEO boosts by reciprocal linking with fellow bloggers
Top 100 Ranking
Bilingual support in Japanese and English
RSS feed for websites

No matter how much you write, do your blog article not rank well on Google? Not interested in using other blog services that have ads? Want to just blog something short and simple? Then you should try out Bloguru.

https://bloguru.com

Pacific Software Publishing, Inc.
info@pspinc.com
https://pspinc.com
1404 140th Place NE, Bellevue, WA 98007 USA
800-232-3989
425-957-0808

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#AdFree #Blogging #FreeBlog #SEO #UserFriendly

NewsMAIL Service Upgrades

Sep

23

Recently we have been working to improve our NewsMAIL services - a business marketing tool to send newsletters to your customers.

We are happy to announce that we have made an major upgrade to our broadcasting server infrastructure, and now have multiple servers to handle high-load broadcast periods.

What this means is that even if many people are sending out a broadcast at the same time, there will be more resources to ensure all mails are sent out quickly and do not get stuck in a queue. Your broadcasts will be completed much faster even for large mailing lists.

We have also made some additional small improvements to the structure of the emails being sent out, so they are much less likely to be flagged as spam by major email clients such as Gmail and Yahoo. We are further working on a few more improvements on this front and are hoping to have these updates available soon.

We hope that these updates will improve your experience with the system.

If you haven't tried out NewsMAIL yet, give us a call at 425-957-0808 or visit our website today to learn more and sign up for a free trial!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

SEM for your business website

Sep

21

You have heard us talk a lot about SEO (search engine optimization). However, there is another acronym you may have heard called SEM.

What is SEM?

SEM stands for “Search Engine Marketing”.

Where SEO is focused 100% on optimizing your website to rank high on SERPs (search engine result pages), SEM is about generating traffic and brand visibility through organic and PPC (pay per click) campaigns.

You can think of SEM as the umbrella that SEO and PPC campaigns fall under.

Benefits of an SEM mindset

While SEO should never be neglected, it is a piece of the SEM puzzle. The PPC element will help the speed at which your site can rank higher on search results.

Search engines like Google place PPC ads above organic search results. Meaning you can pay to have your ad potentially seen above highly ranked organic results. A huge benefit for new websites, looking to dramatically increase their brand awareness.

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Focusing solely on SEO is a great place to start when you have a limited (or non-existent) advertising budget. You won’t necessarily see a dramatic return on investment quickly, as SEO takes months and sometimes years based on competition in the space.

However, if you have a consistent advertising budget, the ability to launch landing pages, and can manage a Google ads account - PPC is a great way to bring exposure to your amazing products and services.

If you are considering leveling up your SEO to SEM and are looking for assistance in getting started please let us know, we would love to speak with you about your goals and how we can help!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#BusinessWebsite #GoogleAds #PPC #PaidAds #SEM #SEO

Announcement: SSL Update for Dreamersi.net

Sep

16

Dear valued customer,

Thank you for choosing Pacific Software Publishing, Inc.

We will be updating the SSL of Dreamersi.net on the following dates.
Due to this update, there will be a period of time when you will not be able to send or receive email for a few seconds.
If you have your email client software open during the update, you will need to restart your software.

The schedule is as follows:

* USA Pacific Standard Time
- September 19th (Sun) 1:00 - 1:10pm

* Japan Time
- September 19th (Sun) 5:00 - 5:10am

PSPINC provides services with uptimes of 99.9%

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com .

We would like to answer your questions by phone call.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#Dreamersi #PSPINC #WildCard

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PSPINC What's New Newsletter Vol. 84 "The Power of Legacy Media"