What is Goyoukiki (御用聞き)?

The word in Japanese for "Sales" is "Eigyo" but in old days, the word used to describe Sales was "Goyokiki". The literal translation of the word is "The person who Listen to the Needs".

I do not believe is Sales as a activity of pushing that you want to sell. Sales people should listen to customers and understand what the need are. To do so, you need to develop strong relationship with customers. Sometime, what customer needs are different from what you are selling. In that case, instead of telling the customer "we do not sell that", good sales should try using the network to help the customer.

One you establish a relationship, when a customer needs something you sell, they will ask you.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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