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Pacific Software Publishing, Inc. (AKA PSPINC)
1404 140th PL NE, Bellevue, WA 98007, USA
425-957-0808 or 800-232-3989
pspinc.com
Pacific Software Publishing, Inc. belongs to a business networking group called Seattle Executives Association. We meet once a week at Washington Athletic Club downtown Seattle to network.
This is the very best organization we belong to as far as business and friendship developments are concern. If you are in Seattle area and own a business, and would like to know more about Seattle Executives Association, please feel free to contact me.
https://seattleexecs.org
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__
Search and Reserve Your Domain Name
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I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.
![Ken Uchikura Newsletter Vol. ...]()
American and Japanese Personalities
In Japan, everyone wears a mask. Everyone is vaccinated and considerate towards others around them. This is why the number of casualties and COVID-19 cases are remarkably lower compared to other countries. In comparison, many people in the U.S. don’t wear masks and don’t get vaccinated. Lately, I’ve been thinking a lot about what the difference is, and I feel it’s because of how different the environment is between Japan and the U.S.
For example, many Japanese people will do what they’re told but won’t do anything if they’re not told. However, Americans refuse to do what they’re told and do what they aren’t told. I think that’s why many Japanese people get vaccinated and why many Americans don’t. From the Japanese point of view, they believe getting vaccinated is the least they can do. But for Americans, many don’t want to because the government is telling them what to do. And Americans believe that means the government’s taking away their freedom.
In Japan, when I did something wrong, I used to say, “Mr. X is doing it too," as an excuse. Then, they’d ask, “If Mr. X jumped off a cliff, would you?”. Japanese culture tends to focus on the collective while Americans focus on the individual. And that difference between collectivism and individualism can be seen in many places.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
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Search and Reserve Your Domain Name
__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__
I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.
I think I am getting old!
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__
Search and Reserve Your Domain Name
__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__
I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.
Pacific Software Publishing, Inc. can turn your idea in to an application program in the record time saving you time and money.
https://pspinc.com
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__
Search and Reserve Your Domain Name
__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__
I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.
I have always remind myself how I got where I am before thinking about where I want to be.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__
Search and Reserve Your Domain Name
__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__
I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.
Thank you Lisa Woodstock from Woodstock Media Group | On-Hold Concepts for 2022 calendar.
https://woodstockmediagroup.com
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__
Search and Reserve Your Domain Name
__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__
I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.
Dreamersi .com Domain Hosting
20% Off $250 Coupon
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https://www.pspinc.com/dreamersi
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__
Search and Reserve Your Domain Name
__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__
I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.
![Ken Uchikura Newsletter Vol. ...]()
Personas for Everyone
Personas are a way to create more effective marketing messages for your audience. With a persona, you can create your ideal customer, which will represent your target audience. That will then be helpful when creating a marketing campaign. So, I'd like to explain it using an easy-to-understand example.
Imagine you’re a nightclub owner. You have hostesses in your club and you are trying to attract customers. In this case, what kind of customers would you like to target for your club? To determine this, you’ll have to answer the following questions.
Gender ＿＿＿＿＿
Age ＿＿＿＿＿
Occupation ＿＿＿＿＿
Income ＿＿＿＿＿
Budget ＿＿＿＿＿
Hobbies ＿＿＿＿＿
Favorite food ＿＿＿＿＿＿
Favorite drink ＿＿＿＿＿＿
Favorite type of hostess ＿＿＿＿＿＿
When you have answered these questions, you’ll have a better idea on who your target customers are. You’ll then know who you’re targeting, how to target them, and what kinds of messaging you’ll need to market them effectively. This is what personas are all about.
Of course, you, the reader, are not the owner of a club. But the concept is the same. By creating a persona, you can better understand your customers, which will help you create a more effective marketing message.
Thank you for reading my newsletters over the last year. I will try to think of more topics to talk about this year. Please let me know what you think and what you would like to see.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__
Search and Reserve Your Domain Name
__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__
I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.
From simple guest book to customer questioners, informakers can easily create and run web forms.
https://www.pspinc.com/informakers
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__
Search and Reserve Your Domain Name
__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__
I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.
Fresh Domain to expand your business reach.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__
Search and Reserve Your Domain Name
__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__
I am publishing newsletter every Wednesday.
I would like you to subescrbe at following URL.
It tales less than a minutes to read.
UCHIKURA CO
Thank you.
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中村祐美子 
ウチクラ ケンイチ 
ロッキーおしょう 
坂本祐央子（さかもとゆみこ） 
SETSUKO 
カワシマヒロキ（ひーさん） 
水琴晶子（みことあきこ） 
木曽町田中屋豆腐 
内倉憲一 
Junya Suzuki 
PSPCF