This is not a good sign.

Dec

17

I was at the outlet mall in North Bend this morning and noticed that the entrance to the COACH store was boarded up. Curious about the situation, I inquired with the individuals inside, and they informed me that a man in a pickup truck had driven into the front door, breaking into the store.

It was unexpected to witness such an incident in North Bend, a quiet suburb of Seattle. According to the information I gathered, there is video footage of the crime, revealing that the intruder did not have any face covering. I sincerely hope that law enforcement catches the thief and ensures proper prosecution for this incident.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

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ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#Bloguru #BusinessTrip #DigitalMarketingSeattle #KenichiUchikura #PSPINC #PacificSoftwarePublishing #QualityAssuarance #SaaS #SocialMarketing #WalkaMile #WebDevelopmentSeattle

PSPINC White Elephant Gift Exchange

Dec

15

We had fun playing White Elephant Goft Exchange at PSPINC today.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#Bloguru #BusinessTrip #DigitalMarketingSeattle #KenichiUchikura #PSPINC #PacificSoftwarePublishing #QualityAssuarance #SaaS #SocialMarketing #WalkaMile #WebDevelopmentSeattle

Do not open your business call with ...

Dec

15

Commencing a sales call with a closed-ended question such as "Would you like to see more xxxx?" assumes an affirmative response and may not effectively engage the prospect. To enhance the effectiveness of the call, it is advisable to initiate the conversation with open-ended questions that encourage discussion and provide insights into the prospect's needs and challenges.

Rather than presuming a positive reply, utilizing questions that prompt the prospect to share their perspectives and goals establishes a more meaningful dialogue. Examples of such questions involve inquiring about the challenges their business is currently facing, their ongoing goals, their approach to specific aspects related to your product or service, their vision for a successful partnership, and the industry trends they are navigating.

By initiating the conversation with open-ended questions, the sales professional positions themselves as consultative and attentive. This approach allows for a more genuine exchange, facilitating the collection of pertinent information to tailor the pitch and demonstrate a sincere interest in fostering a mutually beneficial business relationship.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#Bloguru #BusinessTrip #DigitalMarketingSeattle #KenichiUchikura #PSPINC #PacificSoftwarePublishing #QualityAssuarance #SaaS #SocialMarketing #WalkaMile #WebDevelopmentSeattle

Define your target!!!

Dec

15

When selling products or services, it is crucial to clearly define the target market. Focusing on specific customer segments or needs makes it easier to create messages and devise sales strategies. Conversely, products or services designed for a broad audience can make it challenging to identify and target a specific market, leading to intense competition. Below, I elaborate on these perspectives.

1. Understanding the Target Market and Crafting Compelling Messages: Understanding who the product or service is intended for is a critical step in grasping the expectations and needs of that market. Creating messages tailored to specific customer segments enhances appeal within that market. A deep understanding of the target market allows for emphasizing the unique features of the product or service, making the proposition more attractive to customers.

2. Market Limitation and Avoiding Competition: Focusing a product or service on a specific market is beneficial for differentiation and avoiding intense competition. A broad market often results in fierce competition and price wars. On the other hand, narrowing the focus to a specific market reduces the number of competitors, minimizing the likelihood of customers switching to alternatives from other companies. This facilitates the pursuit of value and differentiation beyond just pricing.

3. Starting from a Small Market and Growing: Initially, limiting the market may seem like starting in a small space, but concentrating efforts on building a share and enhancing satisfaction gradually leads to growth. Catering to specific needs in a small market allows for the establishment of strong bonds with customers. Success in this market can serve as a foundation for expansion into other markets, leveraging a strong brand and track record.

4. Optimization for Specific Markets and Increasing Customer Loyalty: Focusing on a specific market allows for optimizing products or services to meet the unique needs of that market. This optimization enhances customer satisfaction and, consequently, increases customer loyalty. Delivering excellent customer experiences in a specific market promotes repeat purchases and word-of-mouth referrals, facilitating the acquisition of new customers.

In summary, limiting the market can offer unique advantages for businesses. By concentrating efforts on a specific market, differentiation can be achieved, leading to a strong and stable position in the long term.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

#Bloguru #BusinessTrip #DigitalMarketingSeattle #KenichiUchikura #PSPINC #PacificSoftwarePublishing #QualityAssuarance #SaaS #SocialMarketing #WalkaMile #WebDevelopmentSeattle

Accessing All PSPINC's SaaS from one location

Dec

15

PSPINC has recently introduced a new service facilitating access to most of PSPINC's Software as a Service (SaaS) offerings. This convenient solution allows you to log in to all applications from a centralized location.

Discover this enhanced functionality by visiting https://apps.pspinc.com/.

PSPINCは最近、PSPINCのほとんどのSoftware as a Service (SaaS) サービスへのアクセスを可能にする新しいサービスを開始しました。このサービスを使用すると、すべてのアプリケーションに単一の場所からログインできます。

この新しい機能を探索するには、https://apps.pspinc.com/ を訪れてください。

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

#Bloguru #BusinessTrip #DigitalMarketingSeattle #KenichiUchikura #PSPINC #PacificSoftwarePublishing #QualityAssuarance #SaaS #SocialMarketing #WalkaMile #WebDevelopmentSeattle

Arrived Back in Seattle

Dec

15

I witnessed a beautiful sunset and moonlit sky last night, capping off a profoundly meaningful trip to San Diego. This marks my final business trip of 2023, with an upcoming journey to Japan at the end of January.

Over the past month, the exchange rate for the Japanese Yen has shifted from 150 yen to 141 yen, resulting in a 6% strengthening of the Japanese yen. While I'm uncertain about the cause of this change, it has made traveling to Japan more expensive. However, considering our company generates revenue in Japanese yen, a stronger yen is advantageous for us.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

#Bloguru #BusinessTrip #DigitalMarketingSeattle #KenichiUchikura #PSPINC #PacificSoftwarePublishing #QualityAssuarance #SaaS #SocialMarketing #WalkaMile #WebDevelopmentSeattle

Dinner with our team in San Diego

Dec

13

One of the main reason I come to San Diego is to make sure our team are health physically and mentally. One of the best ways to finding those thing are having dinner with the team. We have a great team in San Diego.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

#Bloguru #BusinessTrip #DigitalMarketingSeattle #KenichiUchikura #PSPINC #PacificSoftwarePublishing #QualityAssuarance #SaaS #SocialMarketing #WalkaMile #WebDevelopmentSeattle

Ken Uchikura Newsletter Vol. 263 Custom Software Development

Dec

13

Custom Software Development

Custom software development extends beyond large corporations because it isn’t just designed to create a specific function or process but also to offer solutions for enhancing existing operations.

In numerous instances, software is essential for automating manual tasks, enabling employees to concentrate on more critical activities and saving valuable time and effort. Custom software finds applications across various business domains, including data entry and processing, customer management, and inventory control.

The following are examples of systems well-suited for small and medium-sized businesses, offering significant implementation benefits:

1. Custom ERP Systems

An integrated Enterprise Resource Planning (ERP) system can streamline business processes such as accounting, inventory management, and human resource (HR) management. This facilitates centralized data management and enhances overall business efficiency.

2. Customer Relationship Management (CRM) System

A tool designed for building or strengthening customer relationships. It lets you track customer information, optimize sales activities, and enhance customer service.

3. Online Shopping Cart

Retailers can create an online shopping cart system to sell products and services, thereby facilitating increased online sales.

4. Workflow Automation

This tool streamlines business processes and improves efficiency, which includes automating approval processes and tasks.

5. Reservation Management System

For reservation-based businesses like hotels, restaurants, and service providers, a reservation management system automates handling reservations and availability.

6. Inventory Management System

Custom inventory management systems are designed to effectively manage inventory, optimize stock levels, and reduce losses for manufacturing and retail businesses.

These are just general examples and can vary based on business types and needs. Custom software proves beneficial for small and medium-sized businesses, enabling them to focus on specific operations, ultimately improving efficiency and competitiveness. Feel free to contact PSPINC to discuss your specific needs, as we are confident that our experience and achievements will help you with your business needs.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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#Bloguru #BusinessTrip #DigitalMarketingSeattle #KenichiUchikura #PSPINC #PacificSoftwarePublishing #QualityAssuarance #SaaS #SocialMarketing #WalkaMile #WebDevelopmentSeattle

Good Morning from San Diego

Dec

13

It's a beautiful morning here in San Diego. My second day here is started.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

#Bloguru #BusinessTrip #DigitalMarketingSeattle #KenichiUchikura #PSPINC #PacificSoftwarePublishing #QualityAssuarance #SaaS #SocialMarketing #WalkaMile #WebDevelopmentSeattle

Mt. St. Helens

Dec

12

I had a greart view of Mt. St Helens from the plane from Seattle to San Diego. I remember this mountain blowing up in 1980. I was in the school in California. Where were you when this mountain blew up?

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
Twitter | Facebook | Linked In

__..-･**･-..__..-･**･-..__..-･**･-..__..-･**･-..__

ABOUT PSPINC

PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.

In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.

PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.

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