PSPINC Official Company Blog

PSPINC What's New Newsletter Vol. 100 "Attracting Customers with your Website"

Jan

27

I want to attract people to my website. There are many ways to do that like advertising online or optimizing the site for search engine optimization (SEO), but have you thought about something more basic? Before you think about how to better attract people towards you site, have you ever thought about why you go to a website? What website acts as your homepage and what pages do you visit the most often?

In 2021, the most visited websites were:

someone on their phone open to the TikTok app

TikTok

Google

Facebook

Microsoft

Apple

Amazon

Netflix

YouTube

Twitter

WhatsApp

As you can see, these sites are designed to attract people. Their content is updated every hour, every minute, and every second of every day. However, you’re focused on getting users to come to your company’s website, more specifically, your homepage. Moreover, your goal is to get traffic that is comparable to these sites.

a look at website traffico n a tablet

Even if the amount of website traffic towards your site is small, you need to update the content on your site frequently if you want to see that number increase. It’s important to give your customers a reason to come back to your site time and time again. And you can do that by regularly posting new information that is important to them.

Next, it’s also important to promote your site through mediums other than your own website. This includes eliciting reviews of your products and/or services and publicizing your activities on social media. A website that’s left unwritten won’t attract people. If you want more people to see your website, it goes without saying that you need to provide them a reason to see it.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#amazon #apple #business #businesstips #content #facebook #google #homepage #microsoft #netflix #smallbusiness #socialmedia #tiktok #twitter #upates #webcontent #webdevelopment #website #websitecontent #websitedevelopment #whatsapp #youtube

Website Design Tips for Non-Designers

Jan

25

Creating a visually appealing website is crucial for any business. But it can be a daunting task for a non-designer. Perhaps that’s why many businesses outsource this task to companies like Pacific Software Publishing Inc. (PSPINC) who have the expertise to not only design websites but build them as well. But there are a few things every business owner should know when it comes to website design.

Visual Hierarchy

website design outline drawn in a notebook with a phone sitting next to it

For a website, a visual hierarchy controls how the end-user receives information. In other words, it tells users what to focus on first. When looking at the sizing of content, whether it be text, images, or videos, our eyes immediately go to what’s biggest first. So, with that knowledge, it’s easy to see why enlarging content is the most effective way to tell users that it’s the most important part of the site. Additionally, you can use text and different colors to signify what’Fs important. For text, the use of headings, sub-headings, and body text tell users what to focus on first. And this, again, is because of the sizing.

As for colors, this can be a little trickier to get right because it’ll be different for every site. Of course, certain colors work well together, but a lot of this will come down to branding guidelines and streamlining the user’s experience. But a good rule of thumb is to have black text overlaying a white background. It’s usually the default choice in a lot of website builders and it’s the easiest to read. But adding other colors to the site’s overall design will be up to you, your brand, and what values your business wants to represent.

Readability

laptop open to a site called Swagger with Swagger-branded items placed next to it

There’s no point in anyone visiting a website if they can’t read anything that’s on the page because everything’s a different color, size, or font. It sounds obvious, but you’d be surprised at how many sites do this. Whatever color you use, keep your brand in mind. If your website looks completely different from your company’s logo and social media content, it shouldn’t be.

As for text on your site, sizes, fonts, line spacing, weight (bold or not), and colors should be consistent throughout all pages on your website. Regardless of color, here are a few things to keep in mind: use headings, sub-headings, and images to help break up the body text. Not only will this help improve your site’s overall SEO, but it’ll also increase the likelihood that users will stay on your webpage. After all, no one wants to just read a huge block of text online.

UX Design

UX design, for those who don’t know, stands for user experience and refers to how people interact with a product. From a web designer’s point of view, it includes keeping the overall look of the site consistent across all pages. This means that the navigation bar, color scheme, fonts, and writing style look the same on every page a user views. But before making it all look pretty, focus on usability first. By that, I mean, make sure that everything on the site works the way it’s supposed to. The design is moot if the site doesn’t work.

From a web development standpoint, you’ll have to use responsive design. What that usually entails is using percentages as opposed to pixels or inches when writing out your CSS code. However, large website builders have this already built-in for you, which makes it easier for you.

Mobile Optimization

Last but not least, is mobile optimization. Making sure your site’s optimized for mobile is increasingly important because more than half (almost 93%) of website traffic is mobile, according to Statista. But mobile optimization means more than just making sure your site’s accessible via a mobile device. Rather, it involves making sure that your website visitors have a user-friendly experience on your site when using their phones. What this means is making sure that users can still navigate the site well and that there isn’t content that’s being cut off.

A site that’s well optimized for mobile devices usually includes moving the main navigation bar to the side (opposed to the top) and resizing practically everything on your site. But like I mentioned earlier, that’s what responsive design is, which is what big website developers already have built in. However, get in the practice of manually checking anyway, just to be sure.

But if you still need help building and/or designing your website, contact PSPINC for all your web development and design</> needs!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #businesstips #color #design #mobile #mobileoptimization #pacificsoftwarepublishing #responsivedesign #smallbusiness #text #tips #userexperience #uxdesign #visualhierarchy #webdesign #webdevelopment #website #websitedesign #websitedevelopment

PSPINC What's New Newsletter Vol. 99 "Authenticating companies with domain names"

Jan

20

Why do companies, organizations, and sole proprietors have websites with their own domain names? Have you ever wondered why you need a unique domain name for your website? The answer is simple. It’s to drive awareness towards the existence of your company.

There are many ways to share information about your company. There are numerous social media platforms like Facebook, Yelp, Twitter, Instagram, LinkedIn, YouTube, and many more to do just that. However, it’s hard to authenticate your company’s presence just on these platforms. It’s easy to create a page on any of these social networks. Anyone can do it, and they can do it for free. So, it’s unfortunately not clear proof that the company really exists just from social media profiles alone.

A domain name, on the other hand, belongs to the company or organization that registered it. No one else can have it because of that. Additionally, SSL certification guarantees the company’s existence while also encrypting communications. To authenticate the information you have on Facebook, Yelp, Twitter, Instagram, LinkedIn, YouTube, and any other platforms you use, you’ll need to operate a website with your own domain name. So, naturally, you should also run your email on the same domain.

While Gmail is convenient, it goes without saying that it’s more trustworthy to use your domain name in your email. But it’s also useful to note that you can use your domain name for your email but still use Gmail to send and receive emails. If you have any questions about getting a domain name and creating a website, please contact Pacific Software Publishing, Inc. at any time.

Pacific Software Publishing, Inc.
info@pspinc.com
https://pspinc.com
1404 140th Place NE, Bellevue, WA 98007 USA
800-232-3989
425-957-0808

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#authenticity #business #businesstips #company #domainnames #domains #email #facebook #gmail #instagram #linkedin #smallbusiness #socialmedia #socialnetworks #sslcertification #tech #technology #twitter #webdevelopment #website #yelp #youtube

PSPINC What's New Newsletter Vol. 98 "Using Forms on Your Website with Informakers

Jan

13

Have you ever wanted to collect information from your customers on your website? There are many times when you would like to receive your customers’ input. And many do so by creating a survey or an inquiry form. Without input from your customers, your website is just a medium for transmission and reporting.

Since its beta release in 2011, Pacific Software Publishing Inc. (PSPINC) has been operating Informakers, a system to collect information from your customers by easily creating forms on your website. For anyone with a little HTML knowledge, it’s easy to use. If you simply don’t have the time to create your own, we can create and design one for you in a short amount of time.

For example, we created the Contact Us page on our site using Informakers. This service is available for $8/month but is free for customers that already use our hosting services.

For more information about Pacific Software Publishing, Inc.'s hosting services, please visit our Dreamersi page.

If you have any questions about building your business on the Internet, from domain name acquisition to website creation, please feel free to contact us.

Pacific Software Publishing, Inc.
info@pspinc.com
https://pspinc.com
1404 140th Place NE, Bellevue, WA 98007 USA
800-232-3989
425-957-0808

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #businesstips #form #forms #informakers #pspinc #smallbusiness #webdevelopment #website

PSPINC What's New Newsletter Vol. 96 "Domain, Web, and Email Hosting"

Dec

30

Pacific Software Publishing, Inc. currently offers three different types of hosting services. But not because we’ve developed three different types. Two that we’ve purchased are still operating under their original name. In addition to the hosting service, we’ve developed in-house. Currently, we offer the following three hosting services:

dreamersi.com

yourhost.com

parcomweb.com

Not all of them offer the same functions and features, so understandably, they’re offered at different price points. They all have their own unique features. So you can choose the service that best suits your needs.

This will be the last newsletter for this year. Thank you to all of you. It has been a great year. We will continue to listen to your feedback and strive to improve our services in the coming year. Please feel free to contact us via phone, email, or social media for any of your domain name, hosting, website development, or general marketing needs in the coming year. We wish you a Happy New Year!

Kenichi Uchikura, President/CEO
kenichi.uchikura@pspinc.com

Pacific Software Publishing, Inc.
info@pspinc.com
https://pspinc.com
1404 140th Place NE, Bellevue, WA 98007 USA
800-232-3989
425-957-0808

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #domainname #dreamersi #email #marketing #parcomweb #pspinc #pspincwhatsnewnewsletter #webdevelopment #webhosting #yourhost

PSPINC What's New Newsletter Vol. 94 "Satisfaction with your website"

Dec

16

Does your company have a website? Is it easy to understand what your company does by looking at your homepage? Do you receive inquiries from visitors to your website? On a scale of 1 to 100, how would you rate your website? I'm sure many of you are wondering if there is something more you can do.

I think the best way to evaluate the usefulness of a website is to see if it is generating new business for the company. How many people are visiting your website? How long do they stay? Where did the visitors come from? Did they come from search engines, social networking sites, or by typing your web address into their browser directly?

What are you doing to attract people to your website? Do you use blogs, social networking sites, or post on YouTube? A website is not an advertising medium, so it is not enough to create a website to attract people. The website needs to be advertised to a large number of people in various ways.

The setup of a website also needs to be designed in such a way that it can easily attract people. A completed website is not the end of the story. The content of the website needs to be updated to attract repeat visitors. Only through these actions will people start to come to your website.

If you have any concerns about your website, please contact us at Pacific Software Publishing, Inc. We offer a full range of services from web design, production, hosting, management, updating, and marketing. If the performance of your current website is not receiving an ”A” grade in your mind, please give us a call.

Pacific Software Publishing, Inc.
info@pspinc.com
https://pspinc.com
1404 140th Place NE, Bellevue, WA 98007 USA
800-232-3989
425-957-0808

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#SEO #SearchEngineOptimization #WebDesign #WebDevelopment #Website

Tech tools and services for restaurants

Dec

7

This week is Restaurant Leadership Conference week here at PSPINC. To continue the festivities today, we are talking about some amazing tech tools and services for restaurants that our team (Josh and Andres) are over showing off at the conference. Let’s get into it!

—

Opinion Stand ®

Business owners can’t be everywhere all at once. The Opinion Stand ® allows you to gather your customer’s feedback in as little as 1 click on a happy, neutral, angry face icon. How do customers interact with these face icons? Simply embed a QR code in your delivery flyers, bathroom cleanliness signs, table tents, etc. and all a customer needs to do is scan it and give feedback in under a minute.

We offer several customization options as well. From custom icons to unique messaging, to custom questions. Opinion Stand ® lets you get valuable customer feedback and customer information for marketing activities.

Learn more Opinion Stand ®

—

Click It Audio

This is one of our most unique products. Click It Audio allows you to embed rich audio media within not only your websites but within your print collateral.

It’s a perfect solution for restaurants looking to offer their menu in multiple languages. Do you have an executive chef preparing unique weekly specials? Have them describe it in their own words. Simply embed the QR code on your menu and your diners can scan the barcode and here the description on demand.

Learn more about Click It Audio

—

Remote Technical Support

At PSPINC, we offer more than software development. Our support technicians are standing by to assist businesses with email setup, PC troubleshooting, software installation, mobile device support, and so much more.

Wherever your restaurant is, our team can connect with you remotely and help with your business technology needs.

Learn about our support services

—

Custom Web Design & Development

A restaurant’s website should be as unique and individual as its menu. We have experience designing, developing, and managing websites for many restaurants using several tools. We can build custom restaurant websites using WebdeXpress, WordPress, or fully custom.

We also have experience designing and creating restaurant menus, unique company logos, and so much more.

Learn about custom development services and design solutions

—

If you can’t make it to the Restaurant Leadership Conference but own a restaurant, reach out to us. We would love to discuss how we can help your business grow online!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

The term "QR Code" is a registered trademark of DENSO WAVE INCORPORATED.

#BusinessTools #RestaurantCommunity #Restaurants #WebDevelopment

Useful Google Chrome extensions for building a website

Nov

30

Every day we surf the Internet we rely on web browsers to serve us content both reliably and quickly. Like all things involving technology, they are constantly evolving and improving. The question is, are you getting the most out of your web browser? If you are not using browser extensions (sometimes referred to as add-ons) you may not be.

What are browser extensions?

A browser extension is a software module that runs within the web browser that customizes that instance of the web browser specifically for you.

Useful extensions for building a website

Today we are going to talk about extensions for Google Chrome, as it is “king of the mountain” when it comes to global market share. However, all major web browsers offer extensions to make your browsing experience easier, more efficient and customized to your needs.

Below is a list of just a few of the useful browser extensions that will help you as you look to build your website. These are helpful not only to Web Development professionals but to savvy business owners that want to go the DIY route (we have a tool for that).

GoFullPage - Full Page Screen Capture
When it comes to building your website, sometimes you may want to capture screenshots of your progress to send to other internal stakeholders. This plugin adds a simple camera icon to your browser. Click the icon once and it will capture the entire page (what you see and what you can’t). From there you can download it in .png, .jpg, or .pdf formats.

Grammarly for Chrome
When it comes to preparing content for your website, it is important you provide professional and well-written content. The Grammarly plugin will look at the text you have written within the browser and point out misspellings and offer grammar suggestions.

Fun fact: We use Grammarly every week when it comes to proofing and editing this blog.

Resolution Test
When it comes to testing your website it’s important you consider your users. People will view your website on all types of devices with different screen resolutions. With this add-on, you can click a button and choose various screen resolutions. It will open a unique browser window for each resolution, allowing you to see how your site looks to those users.

—

These are just a few browser extensions available through Chrome. There are thousands of extensions for all purposes available in the Chrome Web Store. When it comes to choosing between similar extensions we recommend looking at their rating and how frequently they update to ensure you are using the best of the best.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#BrowserExtensions #Chrome #Google #GoogleChrome #WebBrowser #WebDevelopment #Website

PSPINC What's New Newsletter Vol. 91 "SEO"

Nov

24

At Pacific Software Publishing, Inc. we offer several products and services. Each product or service has a domain name. Each of these domains have unique PR activities to attract visitors. However, this is not enough to attract all of the visitors to one place. So we decided to place all of our products and services on https://pspinc.com.

For example, the service https://clickitaudio.com will continue to operate under its unique domain, but information about the service will be presented at https://www.pspinc.com/click-it-audio. By doing this, we can increase the SEO effect by gathering traffic that was previously distributed among individual products and services and channeling that all into https://pspinc.com.

If you are running multiple sites on multiple domains, modifying your site to attract traffic to a single location will have a synergistic effect on your site's SEO. If you have any questions about SEO, please feel free to contact us.

Pacific Software Publishing, Inc.
info@pspinc.com
https://pspinc.com
1404 140th Place NE, Bellevue, WA 98007 USA
800-232-3989
425-957-0808

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#SEO #SoftwareDevelopment #WebDevelopment #marketing

Things to consider when deleting web pages

Nov

16

Web builder tools like WordPress and WebdeXpress are powerful. They grant website owners the power to make website updates themselves without the need of a Web Developer. As a great man once said - “with great power comes great responsibility.”

Adding or editing content and pages is one thing, but what happens when you need to remove pages from your website? You just press the delete button and poof it's gone - right?

Yes, but did you consider the consequences of removing content?

Remember, SEO (search engine optimization) is based on providing good quality content. Search engines are actively crawling websites and web pages for new content to serve users who make specific searches.

When you remove web pages, you have now removed a valid link to useful content on your website. What this means for users, is they won’t be provided with content relevant to their search. For search engines, they see that you are serving them a broken link, which will hinder your SEO efforts.

What should you do when you need to remove content from your website?

Deleting pages from your website is fine, and inevitable over time as you look to update and make changes. A website is never “finished,” it’s an ongoing and evolving element, like your business itself. To properly remove pages from your website you should set up 301 redirects.

According to Wikipedia, a 301 redirect is defined as follows:

The HTTP response status code 301 Moved Permanently is used for permanent redirecting, meaning that links or records returning this response should be updated. The new URL should be provided in the Location field, included with the response.

To summarize, when you remove a web page, you must update a configuration file on your webserver to ‘permanently redirect’ any traffic that comes to the removed page to a different relevant page. Over time, as search engines continue to crawl your website, they will recognize that a page has been removed, and no longer provide it as a search result.

While the exact format of your redirect will vary from site to site and server to server, the principle will remain the same. You can always consult the Web Developer for your website should you have questions.

—

If you have a website that needs updating and you don’t know where to start, let us know. We have experience not only in designing and developing websites, but we can help make sure the changes made are SEO-friendly.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#SEO #WebDevelopment #WebsiteUpdates #Websites

PSPINC Official Company Blog

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PSPINC What's New Newsletter Vol. 100 "Attracting Customers with your Website"

In 2021, the most visited websites were:

Website Design Tips for Non-Designers

Visual Hierarchy

Readability

UX Design

Mobile Optimization

PSPINC What's New Newsletter Vol. 99 "Authenticating companies with domain names"

PSPINC What's New Newsletter Vol. 98 "Using Forms on Your Website with Informakers

PSPINC What's New Newsletter Vol. 96 "Domain, Web, and Email Hosting"

PSPINC What's New Newsletter Vol. 94 "Satisfaction with your website"

Tech tools and services for restaurants

Opinion Stand ®

Click It Audio

Remote Technical Support

Custom Web Design & Development

Useful Google Chrome extensions for building a website

What are browser extensions?

Useful extensions for building a website

PSPINC What's New Newsletter Vol. 91 "SEO"

Things to consider when deleting web pages

Yes, but did you consider the consequences of removing content?

What should you do when you need to remove content from your website?

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