Clue!
Nov
21
If you listen very carefully, there is a clue to Apple's success. Do you hear what I heard? What I heard is that you should be spending as much money in marketing as you do in the research and development.
I do not think Apple is the greatest technology company in the world, but Apple was the greatest marketing / public relations company in the world. I should say, Steve Jobs is the greatest marketing genius in the world.