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Local Business Optimization

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Local Business Optimization
Did you know that it is estimated that 1 out of every 3 people will look up information about local businesses on their mobile device before going to visit a business or store? I do, because that is exactly what I do. Whether it is just to check the store hours or the address, or to find a business that serves an immediate need, potential customers rely on information available online. What if that information is wrong? Is your business is listed at the wrong address — an old address you moved out of last year? Or do search results display an old telephone number? How would people find you?

It is very important to maintain and update our business information online, and here are some things you might want to consider when updating your website or social presence:

Make sure you have your correct address, telephone number and other relevant location information listed on your site in an easy to find spot
Be mobile friendly—if your site isn’t navigable on a small screen, you can lose potential customers who can’t find what they’re looking for on your site
Claim your Google listing on “Google My Business”
Make sure other information such as open hours and other business addresses are entered correctly in Google My Business
Ask your clients to leave your business reviews and star ratings on Google
Search and verify your business’ information on Google and other search engines regularly

Many consumers make decisions based not only on the quality of reviews, but also on the quantity of the reviews. Moz is a company that specializes in SEO and analyzes how Google’s formulas work. In their 2015 survey report, Moz attributed 8.4% of Google’s ranking factor to reviews.

Your customers can help your business grow by reviewing you online. It’s an easy and free way to boost your local search results as well as encourage more potential customers to seek out your business to fill their needs, so don’t forget to ask for reviews when your transaction is complete!
#pspinc #localSEO #blog

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