Ken Uchikura Newsletter Vol. 165 Good products and sales are not directly connected

Jan

26

Good products and sales are not directly connected

Many business owners, such as myself, believe that if we make our products better, they will sell. We think that if we make our products easier to use or add more functions, it’ll sell better. Most managers, regardless of what they’re selling, believe that improving products is the starting point of how they can increase sales. But in my experience, this isn’t true. Whether a product is good or bad is not directly linked to sales.

When selling a product, the branding of the product is the most important part of the process.

(1) Branding
(2) Marketing
(3) Advertising

The key to selling a product well is a good branding strategy. Only then can you market and advertise your product accordingly. No matter how great your product may be, no one will buy it if they don’t know it exists. Even if the product isn’t great, sales will still increase if enough people know about it. Therefore, while I believe product development is important, I believe it’s more important to change the company’s structure to focus more on branding, marketing, and advertising.

I believe that the product is not to blame for the lack of sales, but rather the lack of publicity.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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You need to know how the problem started ...

Jan

25

You need to know how the problem started to know the cause of the problem. Sometime, you need to reset the program to before the problem started to understand. Progress is important but you always need to be able to revert if the problem is bigger than the problem you try to fix.

This concept can be apply to everything in life. It is not only to the computer programs.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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Ezell's Famous Chicken

Jan

23

It is great to see our customer and our friend Ezell's Famous Chicken doing well.

https://ezellschicken.com/

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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Gasoline Price is $3.799 at COSTCO

Jan

22

$3.799 Regular at Costco Redmond

Gasoline prices are very high.
It is $3.799 at COSTCO today, everywhere else is running over $4.099.
Last time I saw this high price was when George W Bush was the President.

I just drive my car to commute mainly, but for people and company who have to drive for work, the price of gas must be cutting into their bottomline. No wander everything else has became more expensive.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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You do not want to be ...

Jan

21

You are not a superman.

You do not want to be know for a person who can do many different types of work but who is not necessarily very competent at any of them. So as your company and so as your website. You need to have a focus on your website.

If you are not getting traction on your website, it might be your message is not specific enough. If you want to bring more people engaged with your company, focus your message. We can work with you to Taylor your website.

https://pspinc.com

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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Dick's Burgers for Lunch

Jan

21

I think this is the second time I ate Dick's Burgers.
It is only found in Seattle (and Bellevue).
I heard one of the owner belongs to eh same golf club I am in.
It is a good burger ... Very simple but delicious.

https://www.ddir.com/

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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Seattle Executives Association Weekly Luncheon Meeting

Jan

19

Appetizer Salad

I cannot eat tomato and avocado
They are not good for my Kidneys.

HOT TOPIC : DIVERSITY AND INCLUSION

May be because I am a minority (Asian / Japanese American) and because of that Pacific Software Publishing, Inc. is a minority owned business, We were awarded the University of Washington, 2014 Minority Business of The Year.

But if you really think about it, I did not choose to be a minority. I was born Asian / Japanese. we do not discriminate based on something you had no choice of like ethnicity and color of the skin. So when I hear other companies working hard to make the company more diverse, it is very foreign to me. But I guess it is good thing ion people are treated equally.

We know diversity is done when we do not have to talk about it. We do not talk about it at PSPINC. It is the way it is in our company.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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Ken Uchikura Newsletter Vol. 164 Work at the beginning of the year

Jan

19

Work at the beginning of the year

What are you going to do this year? Will you do the same things as last year? Will you create a new product? Will you stop production on badly received products? Or will you just improve them? There’s a lot to think about. No matter how much you think about it, you may not succeed. But these aren’t just things we think about after the start of the new year, but all time.

The first thing I do at the beginning of the year is organize my emails and files. It's important to be able to see past emails, but keeping emails older than a year is a waste of resources. So I try to move those to my local disk.

After organizing emails, I then organize documents and other files. For me, I like to organize them by moving files to a folder I create called 2021. Then, that ensures that that folder only contains files created this past year. moving files created in 2021 to a folder called 2021 and making sure that the work folder contains only files created this year. This will complete the organization of your emails and files.

Once that’s done, we can then start thinking about how we’re going to run our business in the new year. Up until now, we’ve been running Pacific Software Publishing, Inc. (PSPINC) based on how to sell products that we create. In 2022, we’d like to focus more on marketing and sales and let that dictate the types of products we create. We need to organize our products in the same way we organized our emails and files.

For example, PSPINC sells three hosting services:

Dreamersi

YourHost

Parcom

Among those services, there is no clear differentiation between YourHost and Parcom. And we think Dreamersi could use some more attractive features.
In addition, there are many other services that we haven’t been able to market adequately. This year, we’d like to focus our efforts on marketing and selling these services. We look forward to hearing your feedback on PSPINC products.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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Easy and Affordable Mail Broadcasting System | NewsMAIL

Jan

18

Professional email marketing in minutes.
Create, broadcast, and track email newsletters to grow your business.

https://www.pspinc.com/newsmail

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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My Daughter Arrived in Japan

Jan

17

Quarantine at JAL Hotel at KIX in Japan

My daughter arrived in Japan and she is in the government paid quarantine at the hotel near the airport. Japanese government pays for the first three days of quarantine hotel and meals.

Which hotel you are asked t say is a crapshoot. My daughter was lucky to be staying at JAL Hotel at Kansai International Airport. Here is the picture of her room at the hotel. She does not have to pay anything for it.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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